Transrectal Ultrasound Market
Report ID: SQMIG35A3130
Report ID: SQMIG35A3130
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Report ID:
SQMIG35A3130 |
Region:
Global |
Published Date: January, 2026
Pages:
177
|Tables:
84
|Figures:
71
Global Transrectal Ultrasound Market size was valued at USD 256.23 Million in 2024 and is poised to grow from USD 271.86 Million in 2025 to USD 436.59 Million by 2033, growing at a CAGR of 6.1% during the forecast period (2026–2033).
The global transrectal ultrasound (TRUS) market growth is driven rapidly several key factors, most significant is the rising global incidence of prostate cancer; 1 in 8 men will be diagnosed at some point in their lives, along with increased incidence of urological disorders, including benign prostatic hyperplasia and rectal cancer. Heightened awareness around early disease and increased programming on men’s health have led to the encouragement of greater screening and early intervention. The growing aging population in developed economies provides greater volumes of prostate evaluations. Advances in technology, namely, HD imaging, AI integration, MRI fusion guidance, and portable or handheld machines, have improved the accuracy and accessibility of TRUS, making it a more viable option for all healthcare settings. Increased investment in healthcare combined with increased government funding, especially in emerging markets, like India and China, are increasing access to advanced diagnostic tools which all support strong growth opportunity in the broader TRUS market. The healthcare industry’s approach has also moved toward minimally invasive diagnostics for better patient outcomes, increasing market adoption, especially where reimbursement is supported. Additionally, we have seen leading companies in the industry continue to innovate - launching new products and engaging in significant investments in R&D that expand the use and functionality of TRUS technologies.
How is the Emergence of New Imaging Technologies Changing the TRUS Market?
One of the most significant developments in the TRUS market is based on the emergence of new imaging modalities, especially the combination of MRI and ultrasound for MR fusion targeted biopsy of the prostate gland. This allows for better localization of lesions, increasing diagnostic specificity, and/or permitting earlier treatment of patients. For example, Apollo Hospitals in India recently publicized that they performed the first MRI Fusion TRUS-guided trans-perineal targeted biopsy in that country, enhancing the institution's ability to detect prostate cancer at an early stage. Several firms, such as Esaote and Sonablate Corp., have developed systems that incorporate imaging modalities, effectively changing the characteristics of a clinician's workflow and restoring, or building upon, the clinician's confidence. Additionally, the uses of MRI/ultrasound fusion biopsy procedures have represented a change in marketplace direction away from index 13 procedures and the integrated use of advanced high-tech patient-centered products that can function as a target model for technology, and medical professions providing pioneering clinical deviations.
Market snapshot - 2026-2033
Global Market Size
USD 241.5 million
Largest Segment
Diagnostic
Fastest Growth
Image Guided Treatment
Growth Rate
6.1% CAGR
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Global Transrectal Ultrasound Market is segmented by Product Type, Application, Technology, End-User and region. Based on Product Type, the market is segmented into Systems (Cart / Trolley-based), Portable / Handheld Systems and Transducers / Probes. Based on Application, the market is segmented into Diagnostic Imaging, Image-Guided Biopsy, Benign Prostatic Hyperplasia (BPH) and Other Urological & Pelvic Imaging. Based on Technology, the market is segmented into 2D Imaging, 3D Imaging, 4D Imaging and Other Advanced Imaging. Based on End-User, the market is segmented into Hospitals & Ambulatory Surgical Centers (ASCs), Diagnostic Imaging Centers / Laboratories, Urology Clinics and Research Institutes & Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
What Drives the Growing Popularity of Trolley Based Systems?
The trolley/cart-based systems dominate the TRUS market by type. These larger, fixed devices have been the norm in hospitals and diagnostic centers for years, as they provide significant imaging performance and advanced capabilities combined with multi-user access. Their overall features, which often include image-guided biopsies and guided fusion, make them a mainstay for both routine and advanced diagnostic imaging procedures. Their durability and ability to accommodate complicated scanning and patient needs are also key reasons for their popularity and widespread adoption, especially in high-volume health care settings.
Handheld and portable TRUS devices are the fastest growing segment. This growth is due to advances in miniaturization, battery power, and wireless connection which allow TRUS to be conducted outside the traditional imaging rooms. This portable nature helps facilitate point-of-care diagnostics in outpatient clinics, rural settings, and during bedside evaluation. More and more of these devices are being used for their convenience, ease of use, and increase access to the early detection of prostate cancer and urinary diagnosis, particularly in low resource areas.
Why Do Diagnostic Applications Dominate the Transrectal Ultrasound Market?
The diagnostic application is the majority of the transrectal ultrasound (TRUS) sector. It covers the early detection, screening, and diagnosis of prostate diseases, including prostate cancer, benign prostatic hyperplasia, and other rectal or pelvic pathological conditions. So broad-based is the use of TRUS, especially in routine health examinations and prostate cancer screening programs, in countries with rising burdens of disease and awareness of public health, that there is considerable propensity for its use. The non-invasive form of diagnostic TRUS is favored for its accuracy of imaging, its ability to provide information for early intervention, and due to its continuing role in clinical practice within hospitals and outpatient contexts.
Image-guided treatment represents the fastest growing application segment of the TRUS market. It includes the real-time image-guided treatment of targeted biopsies for different malignancies, brachytherapy, thermal ablation, and minimally invasive procedures for the treatment of prostate malignancies and rectal malignancies. The emergence and development of radiologic visualization systems (MRI ultrasound fusion systems) have improved the implementation of accuracy of the imaging pathways determining diagnostic and treatment outcomes. Increasing demand for minimally invasive or outpatient procedures, and advances in imaging fusion and imaging or spatial navigation technologies are driving uptake for TRUS in both tertiary special centers, as well as within general practice.
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What is Driving the Surge in Transrectal Ultrasound Demand Across North America?
As per the transrectal ultrasound market regional analysis, North America is the largest market for transrectal ultrasound (TRUS), making up more than one-third of global revenues, and is forecast to remain the largest market share. The growth of the region is derived from the region's advanced healthcare infrastructure, the high rates of diagnostics and new measuring of duration of prostate cancer, and rapid adoption of new imaging technology related to TRUS. Additionally, the increase in population of older adult males, and awareness on prostate cancer for older adult males, presents a continuous need for TRUS devices.
U.S. Transrectal Ultrasound Market
The domination of the US state in North America is because of a high rate of diagnosis involving prostate cancer and presence of advanced health care facilities including urology, which is notoriously known to have adopted even, aggressive standards for incorporating new imaging technology. There has also been a strong commitment to cancer research coming from the US government, and conducive reimbursement policies which encouraged strong access and adoption of TRUS. Overall, because of the inherent systems in the US health care network along with the emphasis placed on truly early detection of disease, the US territory will continue to be a key contributor to the TRUS regional segment.
Canada Transrectal Ultrasound Market
The transrectal ultrasound market (TRUS) in Canada is expanding and has positive prospects as awareness of urological health is on the rise, and greater focus on early detection of disease is catalysts for its expansion. The public health-care system in Canada still serves urban and rural clinics with affordable access to new diagnostic equipment. TRUS systems are being implemented in clinics and considered with a lens of bigger clinical pathways, allowing Canadian clinicians to enhance diagnosis and management options with better imaging and support for procedures. As medical equipment is upgraded and innovation continues in the health sector, and shared care models gain traction, Canada can anticipate continued growth and expansion of TRUS.
What Factors are Fueling the Growth of the TRUS Market in Asia Pacific?
The Asia-Pacific is the fastest growing region in the global TRUS market and is projected to continue to outperform other geographies on revenue growth and new device adoption. This huge growth in demand is propelled by the rapid development of hospital infrastructure, increased total expenditure on healthcare, and awareness around prostate health. As a result of substantial demand associated with a large aging population, and rising burdens of urological conditions, it fuels utilization for sophisticated diagnostic devices. The provision of government incentives, local manufacturing, and growing numbers of insured patients is growing, which is fueling the growth of this market.
Japan Transrectal Ultrasound Market
Japan is the largest TRUS market regional outlook by value in Asia-Pacific and is recognized for being a strong healthcare system with ready access to the latest technology. The current health care delivery models in Japan are a direct result of Japan’s aging population, high standards of care, and established diagnostic laboratory organizations. Japanese health care professionals are known for their early adoption of the most recent technical imaging and deploying the same.
China Transrectal Ultrasound Market
China is currently the fastest growing country in the Asia-Pacific region, and the healthcare system is rapidly transforming, with large investments in infrastructure and policy changes. With the massive demand for healthcare, increased awareness of disease and government screening, unprecedented demand for TRUS systems is being seen, and the local manufacturability of medical devices means that China, and its urban and rural hospitals, will be the growth engine in the region. Coupled with a large and growing population, with health initiatives are fueling the growth of the Chinese market.
Why Is Europe a Key Hub for the Transrectal Ultrasound Market?
Europe is a well-established TRUS market regional forecast and is known for its strong culture of medical innovation and quality healthcare systems, as well as robust insurance coverage, government health initiatives, and dependable funding for minimally invasive diagnostics. Europe has a large population as well as well-established multinational firms, making it an ideal market for continuous demand. The market growth within Europe is more measured than in the Asia-Pacific region but offers meaningful opportunities in high value premium imaging systems and research-based opportunities.
Germany Transrectal Ultrasound Market
Germany is by far the most dominant country in the European TRUS market as it has the most extensive diagnostic laboratory networks and is readily adopting new technologies and integration within the clinical and academic setting. With the keys to the new research being in the hands of university hospitals and research institutions, the German clinician community has maximum exposure and access to the latest innovations leading to extremely high volumes of TRUS procedures being completed and quicker adoption across the private/public institutions.
U.K. Transrectal Ultrasound Market
The United Kingdom remains the fastest growing TRUS market in Europe for the foreseeable future with continuous investment into digital health opportunities, marked improvements in prostate cancer awareness, and increased screening initiatives by NHS. Recently unveiled reimbursement policies encouraging earlier diagnostics and increased new public/private diagnostic centres continuing to expand, are factors that will propel accelerated decline in TRUS routines and procedures over the next several years.
France Transrectal Ultrasound Market
France is the most dominant country in the European transrectal ultrasound (TRUS) market. France's strong public healthcare system is continually promoting investment into early detection and minimally invasive prostate diagnostics which is promoting the usage of the newest TRUS technology. With hospitals and diagnostic centres fully equipped, the number of procedures being performed is high with considerable integration of new imaging technologies. There is support in men’s health initiatives and screening campaigns focused on early diagnosis, access to new equipment with better clinical outcomes for patients is key.
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Transrectal Ultrasound Market Drivers
Growing Incidence of Prostate Cancer
Technological Innovations in TRUS Systems
Transrectal Ultrasound Market Restraints
High Equipment Cost and Procedure Costs of TRUS Systems
Competitors to TRUS Systems
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The transrectal ultrasound industry trends is very competitive and characterized by innovation, product differentiation, and geographic expansion. The market remains a mixture of multinational medical imaging companies, specialized ultrasound companies and start-ups. Companies are innovating imaging quality, real-time fusion technologies, and using artificial intelligence to increase clinical value. Meanwhile, startups offer portable, AI-enabled devices designed for non-traditional spaces and developing markets. This is a very dynamic market with rapid technological innovation and competition at high prices and value points in addition to promoting access to imaging where it is lacking.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the transrectal ultrasound (TRUS) market is showing strong growth due to the rising global burden of prostate cancer and advances in imaging technologies. North America has the largest market share due to its advanced healthcare infrastructure, high disease detection rates, and reimbursement policies. The Asia-Pacific region is the fastest-growing segment as healthcare access increases, and disease awareness rises. The combination of technologies, especially real-time MRI fusion biopsies, higher resolution imaging, and artificial intelligence-powered automation, is shaping the landscape. Nonetheless, the market will continue to experience restraints to growth, particularly high equipment costs and competition from alternate imaging modalities including multiparametric MRI. Nevertheless, innovations, government initiatives, and the aging global population will continue to fuel demand for TRUS services; thus, reaffirming its critical, minimally invasive position in the market.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 256.23 Million |
| Market size value in 2033 | USD 436.59 Million |
| Growth Rate | 6.1% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Transrectal Ultrasound Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Transrectal Ultrasound Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Transrectal Ultrasound Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Transrectal Ultrasound Market for additional countries.
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