USD 7.9 billion
Sustainable Fashion Market Size, Share, and Growth Analysis
Sustainable Fashion Market By Product (Accessories, Apparel), By Material (Alternate Fibers, Natural Fibers), By Distribution Channel (Online, Offline), By End User (Kids, Men), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25M2083 |
Region:
Global |
Published Date: May, 2025
Pages:
196
|Tables:
119
|Figures:
69
Format -
Sustainable Fashion Market Insights
Global Sustainable Fashion Market size was valued at USD 7.9 billion in 2023 and is poised to grow from USD 9.65 billion in 2024 to USD 47.65 billion by 2032, growing at a CAGR of 22.1% during the forecast period (2025-2032).
Growing awareness regarding sustainability, advancements in textile technologies, rise of ethical consumerism, and imposition of stringent regulations on textile companies are helping promote the sales of sustainable fashion products.
Rising global concern about climate change, pollution, and the environmental impact of fast fashion is pushing consumers toward sustainable fashion. Governments worldwide are implementing stricter regulations on textile production, waste disposal, and carbon emissions, supporting the sustainable fashion sector. Launch of innovative new sustainable textile technologies and rise of ethical consumerism are also favoring the global sustainable fashion market growth. Investors and fashion brands are increasingly backing sustainability as a core strategy to amplify their reach and stand out from the competition.
On the contrary, high costs of sustainable materials, greenwashing by brands, misinformation regarding sustainable fashion, and supply chain complexity are anticipated to impede the global sustainable fashion market penetration across the study period.
How Can Technology Power the Sustainable Fashion Revolution?
Technology is revolutionizing transparency in the fashion supply chain. Blockchain, QR codes, and AI-powered platforms are helping brands provide end-to-end visibility—from raw materials to finished products. Consumers can now scan labels to verify ethical sourcing, labor practices, and carbon footprints. This level of traceability builds trust and combats the issue of greenwashing. Brands like Everlane and Stella McCartney lead in showcasing transparent operations. Regulatory pressure and consumer demand for authenticity further accelerate adoption of digital technologies. As digital tools improve supply chain data collection and verification, traceability is not just a feature but a competitive advantage, shaping the next phase of sustainable fashion innovation.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Organic/Natural Fabric
Fastest Growth
Recycled Fabric
Growth Rate
22.1% CAGR
Global Sustainable Fashion Market ($ Bn)
Country Share for Europe Region (%)
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Sustainable Fashion Market Segments Analysis
Global Sustainable Fashion Market is segmented by Product, Material, Distribution Channel, End User and region. Based on Product, the market is segmented into Accessories, Apparel, Bags, Footwear, Jewelry and Others. Based on Material, the market is segmented into Alternate Fibers, Natural Fibers, Organic Fabric, Recycled Fabric, Regenerated Fabric and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Kids, Men, Unisex, Women, Others and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Which Type of Fabric is Used Most in Sustainable fashion?
Organic/natural fabric is estimated to hold the largest global sustainable fashion market share. Increasing consumer preference for natural fabrics and growing availability of the same are expected to cement the dominance of this segment. Increasing emphasis on organic fabric adoption among brands to fulfil eco-conscious consumer demands is also slated to create a new business scope for market players targeting this segment.
On the other hand, the demand for recycled fabric is slated to increase at an impressive CAGR over the coming years. Launch of new textile recycling initiatives and imposition of stringent mandates to promote recycling are helping this segment boost revenue generation in the long run.
Which Sustainable Fashion Product is Expected to Lead Revenue Generation?
The apparel segment is estimated to account for the largest share of the global sustainable fashion market revenue. Rising emphasis on supply chain transparency and high sustainability awareness among people are expected to further cement the dominance of this segment. Growing launch of new sustainable apparel bands and products for all genders is also expected to help this segment hold sway over others.
Meanwhile, the demand for sustainable footwear is slated to rise at a notable pace in the future. Growing footwear waste and adverse environmental impact of the same are estimated to help this segment emerge as highly rewarding in the long run.
Global Sustainable Fashion Market By Fabric Type
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Sustainable Fashion Market Regional Insights
How Will Demand for Sustainable Fashions Fare in the European Region?
Europe is the leading region in sustainable fashion due to its mature fashion industry and strong environmental regulations. High demand for transparency, ethical labor, and environmentally friendly materials from European consumers is cementing the dominance of this region. The EU Green Deal and policies supporting circular economies promote the use of recycled textiles and waste reduction.
- As per an article published by McKinsey & Company, around 70% of textile waste in Europe could be fiber-to-fiber recycled. This represents a significant reduction in textile waste as sustainable fashion trends pick up in Europe.
Sustainable Fashion Market in United Kingdom
High consumer awareness, frequent policy shifts, and innovation in sustainability are key factors driving sustainable fashion demand in the United Kingdom. Fast fashion backlash and climate activism have spurred demand for ethical, slow fashion. Government reports have called for more accountability in textile waste and supply chains. London Fashion Week highlights sustainable designers, while Gen Z shoppers in the country are opting for sustainable fashion.
Sustainable Fashion Market in Germany
Germany is at the forefront of Europe’s sustainable fashion movement due to its strong environmental ethos and strict regulations. Consumers demand organic textiles, ethical labor, and transparency. The country is home to numerous eco-labels and green fashion startups like Armedangels. Government policies and funding promote circular economy models and sustainable innovation.
Sustainable Fashion Market in France
France plays a vital role in sustainable fashion, blending haute couture with ethical practices. The French government has mandated environmental labeling for clothing and banned the destruction of unsold fashion goods. Paris, as a global fashion capital, now hosts eco-focused shows and supports innovation in sustainable textiles. France’s role in global fashion industry makes it a key market for sustainable fashion companies.
Why are Sustainable Fashion Innovators Targeting Asia Pacific?
Asia Pacific is the fastest-growing region for sustainable fashion companies on a global level. Adoption of sustainable production and leveraging local materials and artisan techniques are helping widen the demand for sustainable fashion in this region. Evolving consumer preferences and rising sustainability awareness are also contributing to the opportune setting of the Asia Pacific.
Sustainable Fashion Market in Japan
Japan’s sustainable fashion market is characterized by minimalism, quality craftsmanship, and respect for tradition. Consumers appreciate long-lasting garments and natural materials, aligning with sustainable principles. Major brands like Muji and Uniqlo have introduced recycling programs and eco-fabrics. The government supports textile circularity and low-carbon production under green innovation policies.
Sustainable Fashion Market in South Korea
Demand for sustainable fashion is slated to rise rapidly in South Korea on the back of fashion-forward innovation. The influence of K-fashion and pop culture has brought sustainability to the spotlight. Startups are using upcycled denim, plant-based materials, and digital fashion solutions to reduce waste.
Why Do Sustainable Fashion Companies Flock in North America?
North America shows strong growth in sustainable fashion due to eco-conscious consumers, rising demand for ethical sourcing, and brand accountability. Consumer preference for brands that prioritize recycled materials, fair labor, and carbon-neutral logistics is creating rewarding opportunities. Fashion tech startups and resale platforms like ThredUp and Poshmark also promote sustainable consumption, reinforcing long-term market expansion.
Sustainable Fashion Market in United States
High consumer activism, social media influence, and demand for transparency are slated to make the United States a top country in the sustainable fashion regional outlook. Surging demand for low-impact, cruelty-free, and sustainable fashion from millennials and Gen Z is also creating new business scope in the country. Innovations in sustainable materials and carbon-neutral supply chains further cement the dominance of the United States.
Sustainable Fashion Market in Canada
Consumers in Canada increasingly prefer ethical sourcing, fair labor, and low-impact materials, which in turn steadily drives sustainable fashion demand. High popularity of thrift culture and secondhand shopping in the country is also a key indicator of how rewarding the sustainable fashion market is in this country. Universities and incubators in Canada are promoting textile recycling and sustainable design.
Global Sustainable Fashion Market By Region
- Largest
- Fastest
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Sustainable Fashion Market Dynamics
Sustainable Fashion Market Drivers
Rise of Ethical Consumerism
- Modern consumers are increasingly aligning their purchases with personal values. Ethical consumerism, which includes fair trade practices, labor rights, and cruelty-free production, is fueling the demand for sustainable fashion. Shoppers are now interested in how their clothes are made, who makes them, and under what conditions. Transparency and traceability in the supply chain have become major selling points. All of these factors are slated to drive up the sales of sustainable fashion products.
Technological Advancements in Textiles
- Innovations in sustainable textile technology are making eco-friendly fabrics more accessible and functional. From biodegradable and recycled materials to lab-grown leather and waterless dyeing processes, these breakthroughs are transforming production methods. Startups and research institutions are also experimenting with plant-based fabrics like pineapple fiber and hemp to replace synthetic textiles. Hence, technological advancements play a vital role in supporting the global sustainable fashion market outlook.
Sustainable Fashion Market Restraints
Supply Chain Complexity
- Sustainable fashion requires full traceability and ethical compliance across complex, global supply chains, which is challenging to implement. Many brands rely on third-party suppliers and contractors, making it hard to ensure consistent standards in material sourcing, labor conditions, and environmental practices. Gathering accurate data, conducting audits, and enforcing compliance across borders involves high costs and logistical hurdles, which hurts sustainable fashion market penetration.
Greenwashing & Misinformation
- Greenwashing refers to the concept of brands falsely marketing their products as sustainable even when they are not. This undermines trust in the sustainable fashion movement. Vague claims like “eco-friendly” or “natural” without third-party certifications confuse buyers and dilute genuine sustainability efforts. Exploitation of consumer goodwill through misinformation coupled with greenwashing are expected to substantially hurt the adoption of sustainable fashion.
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Sustainable Fashion Market Competitive Landscape
Sustainable fashion providers should focus on raising awareness regarding sustainability to maximize business scope. Launch of innovative marketing campaigns and collaborations with leading sustainable fashion designers can also help boost sales potential. Investing in Europe is expected to offer highly lucrative returns for all companies as per this global sustainable fashion market analysis.
Multiple new companies are taking different approaches towards sustainable fashion and innovating new offerings. Innovations in fiber technology and circular economy models are gaining traction in startups.
- Infinited Fiber: The startup founded in 2016 is focusing on a technology to turn cellulose-rich waste into ‘Infinna’, a cellulose carbamate fiber. The Finnish startup is working on reducing reliance of the fashion industry on virgin raw materials and also reducing waste in landfills. In March 2024, the company announced that it had successfully completed a development financial round of 40 million euros. The company intended to scale-up adoption and production of Infinna through this freshly raised capital.
- Renoon: The Amsterdam-based women-founded startup offers a platform that helps consumers discover sustainable and ethical fashion companies. Renoon has curated more than 1 million products from over 200 partner brands on its platform. Shoppers can filter by attributes like materials used, carbon-neutral, vegan, and pre-owned. The startup is making sustainable fashion more accessible for people to promote its adoption.
Top Player’s Company Profiles
- H&M
- Inditex (Zara)
- Gap Inc.
- Kering (Gucci)
- Nike
- Adidas
- Levi Strauss & Co.
- VF Corporation
- Fast Retailing (Uniqlo)
- Prada
- Burberry
- Hermes
- Ralph Lauren
- PUMA
- Under Armour
- Lululemon
- Eileen Fisher
- Patagonia
- Stella McCartney
- Everlane
Recent Developments in Sustainable Fashion Market
- In February 2025, The Saudi Fashion Commission took one step further in building a more sustainable world by launching the Sustainable Ihram Initiative. Launched at a news conference at the Islamic Arts Biennale, the initiative focuses on recycling Ihram garments by collecting, sorting, and repurposing textile waste from pilgrims to create new Ihrams.
- In December 2024, Back Market, a company focused on refurbished tech collaborated with an artist called Gab Bois to launch a new sustainable fashion collection. The collection is named F/W 2005: Hardwear despicts the potential use of e-waste in fashion to promote sustainability and raise awareness regarding e-waste.
- In October 2024, Inditex, a leading Spanish clothing company who owns Zara announced the launch of a new fund to promote textile innovation. The USD 54.63 million fund intends to support startups developing sustainable materials and technologies to accelerate sustainable fashion adoption.
Sustainable Fashion Key Market Trends
- Adoption of Circular Fashion Models: Circular fashion is becoming a dominant trend as brands shift from linear production to closed-loop systems. This involves recycling old garments into new ones, offering take-back programs, and launching repair or resale services. Consumers increasingly favor brands that reduce waste and extend the lifecycle of clothing. As sustainability becomes a core value, circular fashion is projected to emerge as an indispensable sustainable fashion market trend.
- Use of Biodegradable and Bio-Based Materials: Innovations like mushroom leather (mycelium), banana fibers, hemp, and lab-grown fabrics are replacing synthetic textiles that take decades to decompose. These materials offer lower carbon footprints, require less water, and degrade naturally without polluting ecosystems. Major brands such as Adidas and Stella McCartney are experimenting with these next-gen materials in sneakers, jackets, and accessories. Utilizing bio-based materials is projected to offer rewarding business scope across the global sustainable fashion market forecast.
Sustainable Fashion Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rise of ethical consumerism and advancements in textile technologies are slated to primarily drive the demand for sustainable fashion going forward. However, greenwashing and misinformation along with supply chain complexity are anticipated to slow down the sales of sustainable fashion products in the future. Europe is forecasted to emerge as the dominant region owing to presence of stringent environmental mandates and high eco-consciousness among consumers. Use of bio-based materials and adoption of circular fashion models are projected to be key trends driving the global sustainable fashion sector in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 7.9 billion |
| Market size value in 2032 | USD 47.65 billion |
| Growth Rate | 22.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sustainable Fashion Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sustainable Fashion Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sustainable Fashion Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sustainable Fashion Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sustainable Fashion Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sustainable Fashion Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Sustainable Fashion Market Report Snapshots
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