USD 15.1 billion
Strength Training Equipment Market Size, Share, and Growth Analysis
Strength Training Equipment Market By Equipment Type (Free Weights, Weight Machines), By Material (Steel, Plastic), By Distribution Channel (Online Retail, Offline Retail), By End Use (Home Gyms, Commercial Gyms), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25J2108 |
Region:
Global |
Published Date: May, 2025
Pages:
193
|Tables:
120
|Figures:
77
Format -
Strength Training Equipment Market Insights
Global Strength Training Equipment Market size was valued at USD 15.1 billion in 2023 and is poised to grow from USD 15.82 billion in 2024 to USD 23.03 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).
The strength training equipment market is growing globally in a rather dynamic manner due to the changes in the preferences of people, enhancing technologies, and changing trends. Thus, a focus on fitness functional purpose, longevity, and integrative health is pushing people toward strength training as a focus of their workout. This change is evidently seen in weights exercises such as squats, deadlifts, and performing resistance training, instead of cardio workouts.
Technological advancement is further setting the future market trends. Products which are endowed with features like real-time feedback, coaching, and compatibility with other mobile applications will help users to engage more and get better results within training. All these innovations relate to IT literate population who looks forward to having numerical solution to their fitness challenges. Furthermore, the COVID-19 pandemic has boosted the idea of home fitness making it necessary to have equipment that fits in one’s house while at the same time supporting strength training.
However, the market faces challenges. Advanced equipment which requires a buyer to spend a lot of money initially are likely to be viewed as risky when there is economic instability. Additionally, the living conditions of city life make it difficult to invest in large and cumbersome equipment. All these require products with cheap, compact designs to address issues of market access.
One of the emerging trends identified in the strength training equipment is that the growth of strength training gyms. These are particularly relevant to those who are looking for more specific intense training and not the cardio-notion of other common facility. For instance, during the COVID pandemic, independent strength training studios like JDI Barbell in Manhattan have experienced significant increases in its members, as many people leave mass market gyms searching for a specialised focus on strength training. This impact bears with a larger trend towards more specific kind of fitness equipment and contrivances, thereby affecting the gym equipment market as well as its construction.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Free Weights
Fastest Growth
Resistance Bands
Growth Rate
4.8% CAGR
Global Strength Training Equipment Market ($ Bn)
Country Share for North America Region (%)
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Strength Training Equipment Market Segments Analysis
Global Strength Training Equipment Market is segmented by Equipment Type, Material, Distribution Channel, End Use and region. Based on Equipment Type, the market is segmented into Free Weights, Weight Machines, Resistance Bands, Kettlebells and Smith Machines. Based on Material, the market is segmented into Steel, Plastic, Iron and Aluminum. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail and Direct Sales. Based on End Use, the market is segmented into Home Gyms, Commercial Gyms, Health Clubs and Fitness Studios. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
What is the dominating segment in Equipment Type?
Free weights continue to dominate the strength training equipment category, driven by their versatility, affordability, and suitability for both basic and advanced workouts. Their minimalistic design appeals to both home users and professional gyms seeking flexible training options without significant space or cost constraints. Moreover, the growing popularity of functional training programs and compound exercises such as deadlifts and squats has reinforced the relevance of free weights across all user segments.
Which sub-segment is growing the fastest in Equipment Type?
Resistance bands are emerging as the fastest-growing sub-segment due to their affordability, portability, and ease of use, particularly among beginners and home users. Their adaptability for rehabilitation and low-impact training further enhances their appeal, especially among older populations and wellness-focused consumers.
What is the dominating segment in End Use?
Commercial gyms remain the dominant end-use segment, supported by continued investment in facility upgrades and the return of members post-pandemic. These gyms prioritize a broad range of equipment, especially strength training options, to meet the growing demand for diversified workouts. Additionally, the rise of boutique gyms specializing in strength and resistance training contributes to sustained demand within the commercial sector.
Which sub-segment is growing the fastest in End Use?
Home gyms are the fastest-growing segment, fueled by a sustained cultural shift toward convenient, personalized fitness solutions. Remote work lifestyles, digital fitness integration, and a desire for private workout environments have all accelerated home gym adoption.
Global Strength Training Equipment Market Analysis By Vehicle Type
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Strength Training Equipment Market Regional Insights
North America Leads with Established Fitness Culture
North America stands as the leading region in the global strength training equipment market, propelled by a deeply ingrained fitness culture, high disposable incomes, and a robust network of commercial gyms. The region's emphasis on health and wellness, coupled with the popularity of fitness trends like CrossFit and functional training, fuels the demand for strength training equipment. Technological advancements and the integration of smart features into fitness equipment further enhance user engagement, solidifying North America's dominance in this market.
In the United States, there's a notable shift in gym layouts, with facilities reallocating space from traditional cardio machines to accommodate more strength training areas. This change is driven by the growing popularity of weightlifting and resistance workouts among both men and women. Additionally, the rise of weight-loss drugs like Ozempic has led to increased awareness about muscle loss, prompting gyms to invest more in strength training equipment to meet the evolving needs of their clientele.
In Canada, the strength training equipment market is experiencing growth, supported by technological advancements and a growing emphasis on health and wellness. The integration of smart features into fitness equipment, such as real-time performance tracking and personalized coaching, appeals to the tech-savvy population. This trend, combined with government initiatives promoting physical activity, contributes to the increasing demand for strength training equipment in the country.
Asia-Pacific Surges with Health-Conscious Consumers
The Asia-Pacific region is witnessing the fastest growth in the strength training equipment market, driven by rapid urbanization, rising disposable incomes, and increasing health awareness. Countries like China and India are at the forefront, with a growing number of fitness centers and gyms catering to an expanding middle-class population. The demand for home fitness equipment is also on the rise, particularly in urban areas where space is limited. Additionally, the increasing popularity of fitness apps and online workout programs is driving the adoption of strength training equipment among tech-savvy consumers.
India's fitness equipment market is experiencing significant growth, fueled by increasing health consciousness and the adoption of digital fitness solutions. The integration of smart features into fitness equipment, such as AI-based personal training and real-time performance tracking, is attracting consumers seeking personalized workout experiences. Moreover, the expansion of commercial gym chains and investments by companies like Decathlon are enhancing the accessibility and availability of strength training equipment across the country.
In China, the strength training equipment market is expanding rapidly, driven by a growing middle class and increasing health awareness. The government's emphasis on promoting physical fitness and the proliferation of fitness centers in urban areas contribute to the rising demand for strength training equipment. Additionally, the integration of technology into fitness equipment, offering features like virtual coaching and performance tracking, appeals to the tech-oriented population, further boosting market growth.
Global Strength Training Equipment Market By Geography
- Largest
- Fastest
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Strength Training Equipment Market Dynamics
Strength Training Equipment Market Driver
Strength training fuels modern wellness priorities
- The increasing public focus on functional fitness and healthy aging is driving demand for strength training equipment. Consumers are recognizing strength training as essential not just for aesthetics but for mobility, bone health, and long-term vitality. This shift is reshaping fitness routines, fueling sustained interest in both home and commercial equipment offerings.
Tech-enhanced equipment reshapes training experience
- Smart strength training equipment embedded with sensors, apps, and real-time feedback tools is attracting a new generation of fitness enthusiasts. These features enable personalized workouts, track progress, and boost engagement—meeting consumer expectations for innovation while encouraging consistent use, thereby accelerating market adoption across both home and gym segments.
Strength Training Equipment Market Restraint
Premium pricing limits widespread consumer access
- Due to the high costs of engineering or smart-enabled strength training equipment, it is challenging for buyers such as individuals or small commercial gyms. Many consumers prefer cheaper products/options or choose to postpone their buying decision, which hampers the growth rate of market penetration – especially in the regions with a comparatively low disposable income per capita regarding the fitness segment.
Limited home space curbs equipment adoption
- People living in urban areas are likely to have limited space and as such cannot afford to use large or extensive strength training equipment. This is most evident in small cities or towns where living space is abundant and huge gears are needed, or in large cities where space is limited and only gears that can easily be moved from place to place or those that have multiple uses in a single compact space are needed that reduces the market.
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Strength Training Equipment Market Competitive Landscape
The global strength training equipment market is highly fragmented with strategic players focusing on innovation, geographical expansion, and innovation in products. From Technogym Coach to ARTYASHA, Technogym has established solutions powered through AI; the company’s strategy places significant importance to clients’ customization. Life Fitness deals with long-lasting effective equipment in different sectors and, on the other hand, Johnson Health Tech through mergers; especially in India. Peloton enters strong fitness with Home gym smart system that aligns nicely with what it has already in the cardiovascular category. Eleiko continues with the Olympic standard equipment quality to support its premium branding. These companies compete by adopting new trends, focusing more in smart aspects, and growing their market to a new commercial and home fitness.
Top Player's Company Profiles
- Technogym S.p.A.
- Johnson Health Tech Co., Ltd.
- Nautilus, Inc.
- Core Health & Fitness, LLC
- Rogue Fitness
- True Fitness Technology, Inc.
- Hoist Fitness Systems
- Eleiko
- Dyaco International Inc.
- Body-Solid, Inc.
- PowerBlock, Inc.
- Peloton Interactive, Inc.
- Decathlon
- York Fitness
- Star Trac
Recent Developments in Strength Training Equipment Market
- In October 2023, Speediance, a brand under Shenzhen Speediance Life Technology Co., Ltd., launched the Speediance Gym Pal in the U.S. home fitness market—an advanced strength training machine featuring smart tracking tools and digital workout insights, aimed at enhancing home-based strength training experiences.
- In March 2023, Life Fitness unveiled new innovations across its cardio, strength, and digital product categories, including upgraded Insignia lines and Hammer Strength HD Plate and Plate Loaded machines, reflecting the company’s focus on performance, user experience, and integrated fitness solutions.
- In December 2023, Peloton launched its Strength+ app for iOS, offering guided strength training programs, personalized workout plans, real-time coaching, and progress tracking. The app supports member-owned audio integration and caters to all fitness levels, marking Peloton’s deeper expansion into digital strength training solutions.
Strength Training Equipment Key Market Trends
- Virtual fitness platforms elevate home training experiences: The growing integration of virtual fitness platforms with strength training equipment is reshaping the market. As consumers increasingly demand personalized workout experiences, the ability to connect strength equipment with virtual training apps provides an interactive, engaging way to monitor progress and receive expert guidance, making home workouts more appealing.
- Compact equipment meets space-efficient fitness needs: There is a rising trend toward compact and multifunctional strength training equipment, particularly for home gyms in urban settings. Consumers are seeking space-saving solutions that don’t compromise on workout variety, leading to a surge in versatile equipment like adjustable dumbbells and all-in-one machines that cater to diverse strength training routines.
Strength Training Equipment Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global strength training equipment market is being driven by the growing emphasis on health and wellness, with consumers increasingly prioritizing strength training for longevity and functional fitness. However, high costs of advanced equipment act as a restraint, limiting accessibility for some users. North America remains the dominating region, supported by a well-established fitness culture and high disposable incomes. Free weights lead the market segment, benefiting from their versatility and effectiveness in a wide range of training regimens. Additionally, the integration of smart technology into fitness equipment complements the focus on personalized training experiences, further fueling market growth by enhancing user engagement and satisfaction.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 15.1 billion |
| Market size value in 2032 | USD 23.03 billion |
| Growth Rate | 4.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Strength Training Equipment Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Strength Training Equipment Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Strength Training Equipment Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Strength Training Equipment Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Strength Training Equipment Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Strength Training Equipment Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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