USD 5.75 billion
Stock Images Market Size, Share, and Growth Analysis
Stock Images Market By Content Type (Still Images, Motion Content), By Licensing Model (Royalty-Free (RF), Rights-Managed (RM)), By Pricing Model (Micro Stock Agencies, Macro Stock/Traditional Agencies), By Application, By End User, By Category, By Resolution, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG50X2007 |
Region:
Global |
Published Date: February, 2025
Pages:
157
|Tables:
87
|Figures:
72
Format -
Stock Images Market Insights
Global Stock Images Market size was valued at USD 6.1 billion in 2024 and is poised to grow from USD 6.47 billion in 2025 to USD 10.31 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).
The growing recognition of stock photographs for digital and social media advertising is a first-rate aspect driving the growth of the global stock images market. With the increasing use of clever devices consisting of smartphones and pills and the rise in internet penetration, the usage of social and virtual media structures for advertising and marketing, advertising and marketing, and patron acquisitions has accelerated unexpectedly as social media posts with snapshots benefit greater perspectives and responses, similarly aiding the enterprise growth. Moreover, producers of photographic devices are providing a whole lot of technologically superior equipment to assist photographers triumph over environmental challenges, enhance picture niceness, and add effects to their images. Photographers are increasingly adopting such technologically advanced lenses, cameras, and filters and implementing new patterns such as drone pictures, vivid patterns, and pastel colors to quickly shoot distinct photos in their preference with non-external obstacles, imparting in addition impetus to the market.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Microstock
Fastest Growth
Growth Rate
6.0% CAGR
Global Stock Images Market ($ Bn)
Country Share for North America Region (%)
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Stock Images Market Segments Analysis
Global Stock Images Market is segmented by Content Type, Licensing Model, Pricing Model, Application, End User, Category, Resolution and region. Based on Content Type, the market is segmented into Still Images, Motion Content, Audio Clips and Others. Based on Licensing Model, the market is segmented into Royalty-Free (RF), Rights-Managed (RM), Subscription Models and Free/Public Domain/Creative Commons. Based on Pricing Model, the market is segmented into Micro Stock Agencies, Macro Stock/Traditional Agencies, Subscription-Based Platforms, Free Platforms / Community-Driven, Direct-from-Artist Marketplaces, News & Editorial Agencies and Others. Based on Application, the market is segmented into Commercial Use, Corporate Use, Editorial Use, Personal/Non-Commercial Use and Others. Based on End User, the market is segmented into Individual Users/Freelancers, Small & Medium Enterprises (SMEs), Large Enterprises/Corporations, Creative Agencies & Marketing Firms, Publishers & Media Houses, Educational Institutions and Others. Based on Category, the market is segmented into People, Nature & Landscapes, Business & Finance, Technology, Food & Drink, Travel & Culture, Health & Wellness, Abstracts & Backgrounds, Seasonal & Holiday, Concepts and Others. Based on Resolution, the market is segmented into High-Resolution/Print Quality, Web/Digital Resolution, Premium/Curated Quality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Product
The artificial photography phase held the very best market share in 2022, accounting for nearly -fifths of the global stock images marketplace sales and is expected to maintain its leadership popularity at some point of the forecast length, as there is a fast growth in the usage inventory pics as a product and commercial photography to make bigger the product visibility on social media.
However, the people images phase is projected to manifest the best CAGR of 8.3% from 2024 to 2031, as use of inventory pixels enables government and public bodies to convey their messages to the overall public. Apart from that, the increasing demand for sports inventory pics because of the increasing spending on promotional activities by means of marketplace gamers will propel segmental marketplace growth.
Analysis by Image source
The dominance of macro stock revenue inside the worldwide market in 2022 highlights the tremendous position played by way of the macro stock phase in the stock photography industry. The macro stock segment usually involves the licensing of super and snap shots at higher rate factors. This category frequently includes snap shots produced by means of expert photographers, imparting a level of exclusivity that caters to precise and premium marketplace segments.
The micro stock segment performs a vital role in the market, presenting an exceptional technique compared to macro stock. Micro stock corporations offer a great library of pix at decreasing charge factors compared to macro stock. This affordability makes excellent visuals reachable to a broader target market, consisting of small businesses, bloggers, and people with finances constraints.
Global Stock Images Market By Image Source
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Stock Images Market Regional Insights
North America is anticipated to witness the quickest CAGR of 7.5% from 2024 to 2031, as the extensive variety of picture services and the growth within the adoption of paid inventory photographs, allowing the market to thrive.
Asia-Pacific held the best market share in terms of revenue in 2022, accounting for almost two-fifths of the global stock images market sales, owing to the emergence of innovative strategies in pictures. Moreover, increase in industrialization and growth in SMEs are expected to provide huge possibilities for new entrants inside the Asia-Pacific in the course of the forecast duration.
Global Stock Images Market By Region
- Largest
- Fastest
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Stock Images Market Dynamics
Drivers
Rising Demand for Inventory Images
- Due to the massive impact of stock photographs on viewers, the demand for inventory images shot in real eventualities is higher than the ones created using software and laptop snap shots, that's aiding the inventory photographs enterprise globally.
Restraints
Stricter Regulatory Environment
- Volatile financial markets, developing alternate tensions, stricter regulatory environment and pressure to mainstream climate change into monetary decisions will compound the complexity of challenges confronted.
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Stock Images Market Competitive Landscape
The competitive environment of the global Stock Images market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Leading brands invest in research and development to introduce new flavors, packaging formats, and health-focused variations to cater to changing consumer preferences. They often set the trends in the industry.
Top Players in Stock Images Market
- Shutterstock (USA)
- Getty Images (USA)
- Adobe (USA)
- Alamy (UK)
- Dreamstime (USA)
- Depositphotos (USA)
- 123RF (Malaysia)
- Canva (Australia)
- Envato Elements (Australia)
- Freepik (Spain)
- Stocksy United (Canada)
- Dissolve (Canada)
- Storyblocks (USA)
- Westend61 (Germany)
- Picfair (UK)
- Masterfile (Canada)
- Agence France-Presse (AFP) (France)
- AP Images (USA)
- Reuters Pictures (UK)
- Mambo Motion Studio (USA)
Recent Developments
- On September 7th, 2021, Shutterstock announced the purchase of PicMonkey, a picture layout and image editing software program. This acquisition is predicted to supplement Shutterstock’s content subscriptions and extend its target market attainment. On October twenty sixth, 2021, Shutterstock added Flex 25 Plan Creative Workflow Tools. This is a multimedia subscription for single users that permits the download of inventory snapshots, and stock motion pictures indistinctly.
Stock Images Key Market Trends
- The increase of the global stock images market is driven through an increase in demand for virtual media campaigns, advantages associated with paid inventory images, and rise in e-commerce industry. However, the availability of inventive and creative free stock pics hampers the growth of the market. On the contrary, high internet penetration fees amongst advanced and developing economies and technological trends are predicted to offer remunerative opportunities for the expansion of the inventory snapshots marketplace during the forecast period.
Stock Images Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. The marketplace turned into ruled by the call for generated stock snap shots globally. However, due to the growing penetration of OTT systems and cinematography, call for inventory films is expected to witness a higher CAGR all through the forecast period. Conversely, there has been a whole lot of dynamism within the marketplace. Amidst the pandemic came a variety of acquisitions through private fairness firms as they are trying to find to take gain of the tendencies together with the shift to digital, online gaming, cell media, and the opportunities supplied by using social media that prefer the marketplace in the imminent years. For example, non-public equity firm EQT acquired Freepik and Great Hills Partners acquired Story blocks.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 6.1 billion |
| Market size value in 2032 | USD 10.31 billion |
| Growth Rate | 6.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Stock Images Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Stock Images Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Stock Images Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Stock Images Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Stock Images Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Stock Images Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Stock Images Market Report Snapshots
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