Global Soft Skills Training Market

Global Soft Skills Training Market Size, Share, Growth Analysis, By Type(Communication Skills, Interpersonal Skills), By End-user(Corporate, Education) - Industry Forecast 2024-2031


Report ID: SQMIG20P2005 | Region: Global | Published Date: March, 2024
Pages: 202 | Tables: 64 | Figures: 75

Global Soft Skills Training Market Insights

Soft Skills Training Market size was valued at USD 25.9 billion in 2021 and is poised to grow from USD 26.5 billion in 2022 to USD 67.99 billion by 2030, growing at a CAGR of 12.5% in the forecast period (2023-2030).

The global market for soft skills training has witnessed substantial growth due to the increasing recognition of the pivotal role that soft skills play in enhancing employee performance and overall organizational success. Soft skills training focuses on developing interpersonal abilities, communication, teamwork, leadership, problem-solving, adaptability, and other essential traits that go beyond technical expertise.

A wide range of soft skills training courses are available, catering to diverse needs across industries. These courses encompass various aspects such as communication, emotional intelligence, time management, conflict resolution, and more. The advent of online platforms has revolutionized the accessibility of soft skills training, enabling individuals to learn at their own pace and convenience. Both free and professionally curated online courses are accessible, offering flexibility and cost-effective options.

Enterprises have recognized the critical importance of soft skills in fostering a collaborative and productive workforce. Consequently, corporate entities are increasingly investing in tailored soft skills training modules to meet their organizational objectives. The corporate training market is witnessing significant growth, with a focus on enhancing leadership skills, teamwork dynamics, and employee engagement.

Soft skills development is a vital component of career growth and personal enrichment. As the landscape of industries continues to evolve, the demand for individuals possessing a combination of technical prowess and well-honed soft skills remains paramount. In this context, the global market for soft skills training is expected to persistently expand as organizations and individuals alike recognize the profound impact of these skills on professional success and overall well-being.

US Soft Skills Training Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 25.9 billion

Largest Segment

Communication Skills

Fastest Growth

Communication Skills

Growth Rate

12.5% CAGR

Global Soft Skills Training Market ($ Bn)
Country Share for North America Region (%)
Global Soft Skills Training Market By Type ($ Bn)
Global Soft Skills Training Market By Type (%)

To get more reports on the above market click here to Buy The Report

Global Soft Skills Training Market Segmental Analysis

The Global Soft Skills Training Market is segmented by type, end-user, and region. Based on type, the market can be segmented into communication skills, interpersonal skills, time management, and others. Based on end-user, the market is segmented into corporate, education, and healthcare. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Soft Skills Training Market Analysis by Type

By Type, the market can be segmented into communication skills, interpersonal skills, time management, and others. Communication skills training is often considered a foundational aspect of soft skills development. Effective communication is crucial in both personal and professional contexts. Organizations across industries emphasize communication skills to enhance team collaboration, customer interactions, and leadership effectiveness. This segment is likely to have a substantial market share due to its universal applicability.

Interpersonal Skills is the fastest-growing segment of the market. In today's interconnected world, the ability to navigate relationships and work effectively with others is highly valued. Interpersonal skills encompass empathy, active listening, conflict resolution, and teamwork. The demand for training in this area could be on the rise as organizations recognize the importance of fostering positive interpersonal dynamics for improved productivity and employee satisfaction.

Soft Skills Training Market Analysis by End-user

By end-user, the market is segmented into corporate, education, and healthcare. The corporate sector is likely the dominating segment in the soft skills training market. Businesses and organizations across industries recognize the critical role that soft skills play in employee productivity, team collaboration, leadership effectiveness, and customer interactions. Corporate training programs often prioritize soft skills development to enhance overall organizational performance.

Education is the fastest-growing segment as the importance of holistic education increases, educational institutions are placing greater emphasis on nurturing students' soft skills alongside academic knowledge. The demand for soft skills training in education is rising as educators recognize the need to prepare students for a competitive job market where both technical and soft skills are valued.

Global Soft Skills Training Market By Type, 2023 (%)

To get detailed analysis on other segments, Request For Free Sample Report

Global Soft Skills Training Market Regional Insights

The dominant region in the global soft skills training market is North America. With its robust economy, diverse industries, and emphasis on workforce development, North America has been a frontrunner in adopting and promoting soft skills training initiatives. The region's well-established corporate landscape, coupled with the integration of technology in education and training, has contributed to the widespread implementation of soft skills courses. Furthermore, North American organizations prioritize fostering a collaborative work environment, effective communication, and leadership skills, which are key components of soft skills training. The region's inclination towards innovation and its role as a hub for technology and business startups has propelled the demand for soft skills development to ensure professionals can effectively navigate dynamic work environments.

On other hand, the fastest-growing region in the global soft skills training market is Asia-Pacific. As economies in this region experience rapid growth and globalization, there is an increasing recognition of the significance of soft skills in enhancing cross-cultural communication, negotiation, and teamwork. The evolving nature of industries in Asia-Pacific, including IT, manufacturing, and services, is driving the demand for adaptable professionals with a strong foundation in soft skills. Moreover, the increasing availability of online learning platforms has made soft skills training more accessible and flexible, catering to the diverse demographic of learners in the region. Governments, corporations, and educational institutions are collaborating to bridge the gap between traditional education and industry demands by promoting soft skills development.

Global Soft Skills Training Market By Geography, 2024-2031
  • Largest
  • Fastest

To know more about the market opportunities by region and country, click here to
Buy The Complete Report

Global Soft Skills Training Market Dynamics

Soft Skills Training Market Drivers

Technological advancement

  • Rapid technological advancements are a significant driver of the global soft skills training market. As industries integrate automation and artificial intelligence, the demand for human-centric skills such as communication, problem-solving, and emotional intelligence has surged. Professionals need to complement their technical expertise with strong soft skills to effectively collaborate, innovate, and adapt to the evolving work landscape, fostering a higher demand for soft skills training programs across various sectors and regions.

Soft Skills Training Market Restraints

Lack of awareness

  • Limited awareness among employers and individuals about the tangible benefits of soft skills training serves as a restraint in the global market. Unlike hard skills, the quantifiable impact of soft skills on business outcomes can be challenging to measure, leading to reduced investment priority. Additionally, misconceptions about the time and effort required to develop these skills may discourage participation. Overcoming this restraint requires a shift in perception through data-driven evidence showcasing the positive correlation between enhanced soft skills and improved employee performance, team dynamics, and overall organizational success.

Request Free Customization of this report to help us to meet your business objectives.

Global Soft Skills Training Market Competitive Landscape

The global soft skills training market is characterized by a diverse array of providers, including online platforms, educational institutions, and corporate training firms. These entities offer a range of courses catering to various industries and skill levels. Differentiation is achieved through course quality, flexibility, and technological integration. The market's growth has sparked innovation in content delivery methods, with a focus on interactive modules, personalized learning experiences, and real-world simulations to effectively cultivate essential soft skills in learners.

Soft Skills Training Market Top Player’s Company Profiles

  • Dale Carnegie & Associates (US)
  • FranklinCovey Co. (US)
  • Skillsoft (US)
  • Udemy (US)
  • Coursera (US)
  • LinkedIn Learning (US)
  • Pluralsight (US)
  • Cegos Group (France)
  • VitalSmarts (US)
  • Cornerstone OnDemand (US)
  • GP Strategies (US)
  • Global Knowledge Training (US)
  • The Ken Blanchard Companies (US)
  • Vitalsmarts (US)
  • New Horizons Computer Learning Centers (US)
  • DDI (Development Dimensions International) (US)
  • Pearson (UK)
  • D2L (Canada)
  • SkillPath (US)
  • Exec-Comm (US)

Soft Skills Training Market Recent Developments

  • In August 2023, edX partnered with various corporate partners to launch a "Soft Skills Initiative," delivering tailored soft skills training to employees across industries.
  • In June 2023, LinkedIn formed a strategic alliance with Cornerstone OnDemand to integrate LinkedIn Learning content into Cornerstone's talent management platform, offering a holistic development experience.
  • In May 2023, Pluralsight acquired A Cloud Guru, a platform focused on cloud computing training, which also includes courses on essential soft skills for IT professionals.
  • In March 2023, Udemy announced a $200 million funding round, underlining the continued investor confidence in online learning platforms and the demand for soft skills training.
  • In January 2023, Coursera partnered with Google to provide a series of soft skills courses on Google's online learning platform, extending the reach of these courses to a broader audience.

Global Soft Skills Training Key Market Trends

  • Personalized learning paths: Personalized learning paths are emerging as a prominent market trend in the soft skills training landscape. Leveraging data analytics and AI, training providers are tailoring content to individual learner's strengths, weaknesses, and preferences. This trend enhances engagement and skill retention, as learners can focus on areas needing improvement. The shift towards personalized learning also promotes self-directed development, allowing professionals to build a custom skill set, ultimately boosting their career growth.

Global Soft Skills Training Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to global soft skills training market analysis, the global soft skills training market is experiencing robust growth, driven by the escalating demand for enhanced interpersonal skills in the evolving workforce landscape. The largest segment, North America, boasts a mature corporate ecosystem and technological integration, while the Asia-Pacific region is the fastest-growing due to its expanding economies and emphasis on adaptable workforce skills. The future scope of the market lies in personalized learning paths, driven by AI and data analytics, allowing learners to tailor their skill development. The ever-increasing reliance on soft skills to complement technical prowess stands as the most driving factor, bridging the gap between human and technological interactions, and ensuring sustained market expansion.

Report Metric Details
Market size value in 2023 USD 25.9 billion
Market size value in 2031 USD 67.99 billion
Growth Rate 12.5%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Communication Skills, Interpersonal Skills, Time Management, and Others
  • End-user
    • Corporate, Education, and Healthcare
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Dale Carnegie & Associates (US)
  • FranklinCovey Co. (US)
  • Skillsoft (US)
  • Udemy (US)
  • Coursera (US)
  • LinkedIn Learning (US)
  • Pluralsight (US)
  • Cegos Group (France)
  • VitalSmarts (US)
  • Cornerstone OnDemand (US)
  • GP Strategies (US)
  • Global Knowledge Training (US)
  • The Ken Blanchard Companies (US)
  • Vitalsmarts (US)
  • New Horizons Computer Learning Centers (US)
  • DDI (Development Dimensions International) (US)
  • Pearson (UK)
  • D2L (Canada)
  • SkillPath (US)
  • Exec-Comm (US)
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.

Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share

Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Soft Skills Training Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Soft Skills Training Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Soft Skills Training Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Soft Skills Training Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Soft Skills Training Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Soft Skills Training Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

$5,300
BUY NOW GET FREE SAMPLE
Want to customize this report?

Our industry expert will work with you to provide you with customized data in a short amount of time.

REQUEST FREE CUSTOMIZATION

FAQs

Soft skills training enhances interpersonal abilities like communication, teamwork, adaptability, and problem-solving, improving professional effectiveness and fostering positive interactions in diverse environments.

Communication, teamwork, adaptability, problem-solving, creativity, time management, and leadership are the top 7 soft skills, crucial for personal and professional success.

Corporate soft skills training enhances employees' interpersonal abilities, communication, teamwork, and leadership, fostering a more effective, collaborative, and adaptable workforce.

Soft skills training enhances communication, teamwork, and adaptability, fostering better relationships and improved problem-solving, leading to career success and effective collaboration in diverse settings.

Soft skills training is crucial as they enhance communication, teamwork, adaptability, and leadership abilities. These skills foster career growth, effective collaboration, and overall personal development.

Employees need soft skills training to enhance communication, collaboration, adaptability, and problem-solving, crucial for success in modern workplaces and building strong professional relationships.

Soft Skills Training Market size was valued at USD 25.9 billion in 2021 and is poised to grow from USD 26.5 billion in 2022 to USD 67.99 billion by 2030, growing at a CAGR of 12.5% in the forecast period (2023-2030).

The global soft skills training market is characterized by a diverse array of providers, including online platforms, educational institutions, and corporate training firms. These entities offer a range of courses catering to various industries and skill levels. Differentiation is achieved through course quality, flexibility, and technological integration. The market's growth has sparked innovation in content delivery methods, with a focus on interactive modules, personalized learning experiences, and real-world simulations to effectively cultivate essential soft skills in learners. 'Dale Carnegie & Associates (US)', 'FranklinCovey Co. (US)', 'Skillsoft (US)', 'Udemy (US)', 'Coursera (US)', 'LinkedIn Learning (US)', 'Pluralsight (US)', 'Cegos Group (France)', 'VitalSmarts (US)', 'Cornerstone OnDemand (US)', 'GP Strategies (US)', 'Global Knowledge Training (US)', 'The Ken Blanchard Companies (US)', 'Vitalsmarts (US)', 'New Horizons Computer Learning Centers (US)', 'DDI (Development Dimensions International) (US)', 'Pearson (UK)', 'D2L (Canada)', 'SkillPath (US)', 'Exec-Comm (US)'

Rapid technological advancements are a significant driver of the global soft skills training market. As industries integrate automation and artificial intelligence, the demand for human-centric skills such as communication, problem-solving, and emotional intelligence has surged. Professionals need to complement their technical expertise with strong soft skills to effectively collaborate, innovate, and adapt to the evolving work landscape, fostering a higher demand for soft skills training programs across various sectors and regions.

Personalized learning paths: Personalized learning paths are emerging as a prominent market trend in the soft skills training landscape. Leveraging data analytics and AI, training providers are tailoring content to individual learner's strengths, weaknesses, and preferences. This trend enhances engagement and skill retention, as learners can focus on areas needing improvement. The shift towards personalized learning also promotes self-directed development, allowing professionals to build a custom skill set, ultimately boosting their career growth.

The dominant region in the global soft skills training market is North America. With its robust economy, diverse industries, and emphasis on workforce development, North America has been a frontrunner in adopting and promoting soft skills training initiatives. The region's well-established corporate landscape, coupled with the integration of technology in education and training, has contributed to the widespread implementation of soft skills courses. Furthermore, North American organizations prioritize fostering a collaborative work environment, effective communication, and leadership skills, which are key components of soft skills training. The region's inclination towards innovation and its role as a hub for technology and business startups has propelled the demand for soft skills development to ensure professionals can effectively navigate dynamic work environments.

Request Free Customization

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

logo-images

Feedback From Our Clients

Global Soft Skills Training Market

Product ID: SQMIG20P2005

$5,300
BUY NOW GET FREE SAMPLE