Top SMB Software Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the SMB Software Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading SMB Software industry players.

SMB Software Market Competitive Landscape

The SMB software market is fragmented but highly competitive, with big players concentrating on niche verticals and cloud-based software as a service (SaaS) model. They adopt several key market strategies, including partnerships, mergers, and the use of artificial intelligence to drive growth plans. For example, in 2024, Salesforce extended its offerings for small and medium-sized businesses by introducing AI-powered customer relationship management capabilities. Both Microsoft and Oracle increased their cloud solutions to offer additional choices for small businesses simultaneously. Local and affordable solutions suitable for small and medium-sized enterprises in the country are also beneficial to startups.

  • Mysa (India, 2023): Mysa is a business-to-business (B2B) financial technology company founded in 2023 in India. It has a platform that is powered by artificial intelligence and is designed solely for private limited companies. The platform enables the processing of invoices, automatic accounting, and seamless payment streams. The solution presented by Mysa reduces major agony points in the financial management of small and medium-scale businesses (SMBs), hence decreasing the level of human effort needed and enhancing precision. Mysa is helping digitize and transform India's expanding small and medium-sized business sector's financial back office by virtue of its initiatives to make financial processes more streamlined.
  • Gozynta (US, 2018): Headquartered in the US, Gozynta was established in 2018, and its core area of focus is automating business processes for Managed Service Providers (MSPs). By utilizing its lead product, Mobius, ConnectWise PSA can be integrated with QuickBooks Online, making redundant human data entry a thing of the past. Gozynta provides MSPs with a vast improvement in their efficiency of operation as well as their accuracy of finance. Due to Gozynta's capability to automate service-to-finance, small and medium-sized enterprises (SMBs) of the information technology services industry can streamline their backend operations and concentrate on growing their businesses.

Top Player’s Company Profile

  • Microsoft Corporation
  • Intuit Inc. (Quickbboks)
  • Salesforce, Inc.
  • SAP SE
  • Oracle Corporation
  • Zoho Corporation
  • Xero Limited
  • The Sage Group plc
  • ADP, LLC
  • Gusto, Inc.
  • Wave Financial Inc.
  • Square, Inc.
  • HubSpot, Inc.
  • Shopify Inc.
  • FreshBooks (2ndSite Inc.)
  • ServiceNow, Inc.
  • Acumatica Inc.
  • Epicor Software Corporation
  • Infor Inc.
  • Deltek Inc.

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Global SMB Software Market size was valued at USD 63.22 Billion in 2023 and is poised to grow from USD 67.63 Billion in 2024 to USD 116.03 Billion by 2032, growing at a CAGR of 6.98% in the forecast period (2025-2032).

The SMB software market is fragmented but highly competitive, with big players concentrating on niche verticals and cloud-based software as a service (SaaS) model. They adopt several key market strategies, including partnerships, mergers, and the use of artificial intelligence to drive growth plans. For example, in 2024, Salesforce extended its offerings for small and medium-sized businesses by introducing AI-powered customer relationship management capabilities. Both Microsoft and Oracle increased their cloud solutions to offer additional choices for small businesses simultaneously. Local and affordable solutions suitable for small and medium-sized enterprises in the country are also beneficial to startups. 'Microsoft Corporation ', 'Oracle Corporation', 'SAP SE', 'Salesforce.com Inc.', 'Intuit Inc.', 'Workday Inc.', 'Zoho Corporation ', 'Freshworks Inc.', 'Sage Group plc', 'HubSpot Inc.', 'Shopify Inc. ', 'Xero Limited', 'Slack Technologies (Salesforce) ', 'ServiceNow Inc. ', 'Atlassian Corporation Plc '

Small and medium enterprises are quickly adopting digital transformation to enhance their productivity and lower their costs. Artificial intelligence-based software, cloud computing, and automation software have become imperative for business resilience, especially during the post-pandemic scenario. These solutions allow SMBs to streamline their operations, enhance their customer experience, and stay competitive. Apart from that, growing demand for enabling platform integration and remote working is compelling small and medium businesses to make necessary investments for their powerful software needs.

Integration of Intelligence and Automation: One of the latest SMB software industry trends is the integration of automation. Artificial intelligence is playing an increasingly high-profile role in small and medium-sized business software solutions. One can observe it in predictive analytics within an enterprise resource planning (ERP) solution, smart chatbots that talk to customers, or AI-powered payroll management. During the year 2024, both Workday and QuickBooks published releases that featured AI-powered additions regarding financial projections and automated human resources. This software, fueled by artificial intelligence, assists small and medium-sized businesses (SMBs) to make faster decisions and reduces the paperwork they need to undertake.

What are the Key Trends Driving SMB Software Growth in North America?

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Global SMB Software Market
SMB Software Market

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