Sleep Mask Market
Report ID: SQMIG30L2283
Report ID: SQMIG30L2283
sales@skyquestt.com
USA +1 351-333-4748
Report ID:
SQMIG30L2283 |
Region:
Global |
Published Date: February, 2025
Pages:
198
|Tables:
89
|Figures:
70
Sleep Mask Market size was valued at USD 19.7 Million in 2024 and is poised to grow from USD 20.63 Million in 2025 to USD 29.79 Million by 2033, growing at a CAGR of 4.7% during the forecast period (2026–2033).
The global sleep mask market growth is driven by the increasing awareness in people of the importance that good quality sleep has on health and wellness. More wellness and self-care focused individuals are identifying the sleep mask as a device that can aid relaxation alongside improving sleep quality. Travel and jet lag also create new demands that boost usage because sleep masks are regularly used to block light exposure-during lengthy flights or during shift work.
Another factor driving the market is changing consumers' demands, and rising incidences of sleep apnea and other sleep-related health issues. Increased awareness of sleep's importance in the mental and physical health of a person, ease of availability and access, and advances in product features also contribute, they include Bluetooth connectivity, sound assistance, smart sensors, fragrance-infused cushions, and soft-wake lights.
The significant rise in organizations that have people who work at odd hours and who work with global teams has led to a substantial increase in the demand for sleep masks across the globe. Schedule interruptions and extensive business travel, which also changes time zones, stimulate sleep mask usage by patrons. There is also an increasing prevalence of sleep disorders such as insomnia, restless leg syndrome (RLS), sleep apnea, and hypersomnia. As per NCOA-United states, approximately 39 million adults have obstructive sleep apnea (OSA), whereas worldwide, nearly 936 million individual cases are there with severe or mild level obstructive sleep apnea (OSA).
Thus, through their increasing awareness related to self-care regimes, health fitness regimes, and their augmented adoption of products that help enhance physical and mental wellness, it is expected that sleep masks will gain demand in the future. This growth for hormones such as male or female prolactin with the deepening use of mobile telecommunications devices may lead to ever-increasing impact upon screen time, which is associated with sleep-related problems. The help displaced by wrap-around or contoured sleep masks has, so far, put many individuals and families in addressing their sleep issues; this would, thus, open more opportunities for growth in the market.
Laneige has now made available "Bouncy & Firm Eye Sleeping Mask" that consists of caffeine, peptides, and Peony & Collagen Complex that builds skin elasticity and firmness around the eyes. It has an effect of instant cooling, by decreasing skin temperature by 5.8ºC which soothes puffiness. After eight weeks of use, a survey found that 93.33% said there was a reduction in puffiness as compared to one hundred per cent who approved of the firming benefits. The formulation nourishes the skin deeply overnight, for a youthful, revitalized, and refreshed appearance in the morning.
Silver Cloud Beauty's Black Satin Sleep Mask is now available in WHSmith Travel stores across the UK. This luxurious mask boasts a composition of antibacterial silver ions that enables cooling and puffiness reduction under wrapping the skin in protection, hence maximizing comfort, light-blocking for better sleep and overall ensuring well-being. Now available in 31 airports in the UK, this sleep mask is ideal for the constant traveler with little time for relaxing and skin treatment, combining functionality, elegance, and wellness in a single high-end premium product.
With a fabric-wrapped frame and innovative tube-up design, the AirTouch N30i CPAP mask has been created to minimize discomfort during sleep for those with sleep apnea while providing an optimum level of comfort. The soft materials enhance fit while reducing pressure points on the face. This is why 92.6% of consumers preferred the product for long-term use. It is widely rated highly on satisfaction because of its engineered solutions for maximum comfort and efficiency. This makes things much easier for the users, allowing them to sleep better while maintaining compliance with consistent CPAP therapy.
Market snapshot - 2026-2033
Global Market Size
USD 18.82 million
Largest Segment
Offline
Fastest Growth
Online
Growth Rate
4.7% CAGR
To get more insights on this market click here to Request a Free Sample Report
Global Sleep Mask Market is segmented by Product, Consumer Group, Distribution Channel and region. Based on Product, the market is segmented into Regular, Contoured, Wrap Around and Others. Based on Consumer Group, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis By Product
As per the 2024 global sleep mask market analysis, the regular category ruled in the market, contributing 61.3% to the overall sales. There are various offline channels, including pharmacies, supermarkets/hypermarkets, grocery stores, convenience stores, and online, through which these masks can be easily acquired. Important driving factors include the ease of use of these masks, affordability, and increasing consumer awareness regarding the benefits of sleep on health. Other essential factors include the provision of a wide variety of products by big companies across several regions to satisfy varying consumer taste buds. The increasing trend among consumers in using sleep masks for enhancing good quality of sleep is thereby driving the growth of the global market.
The fastest growth of the contoured category is expected to happen between 2025 and 2032. The added demand for these masks, owing to comfort and convenience due to ultra-soft materials, lightweight, and a breathable design, is nowadays soaring. Adjustable fit, convex eyecups allow free eye movement in the blinking process hence reduces the strain in the eyes and paves way for a deeper sleep. Such giving features are admired by side sleepers and light-sensitive people: hence, their further adoption. Major growth will be recorded in the upcoming years due to a further inclination of customers toward premium ergonomically designed sleep products.
Analysis By Distribution Channel
Based on the 2024 global sleep mask market forecast, owing to extensive retail coverage, availability, and ease of access, the offline distribution segment dominated the market. Physical product inspection assists customers by allowing them to test fit, feel, quality, and material prior to purchase. With numerous options available, offline sales thrive in pharmacies, convenience stores, specialty stores, supermarkets, and marketplaces for household products. For immediate transactions, speedier shipment, and personalized customer service, most customers prefer shopping in-store. To sustain physical retail's hold on the sleep mask market, popular companies continue to expand their physical presence.
The online distribution segment is anticipated to grow at the fastest pace from 2025 through 2032 as a result of increasing digital penetration and increasing demand for online shopping, especially among young customers. Sleep masks are more accessible now due to the rapid-commerce services, brand-owned websites, and e-commerce platforms' phenomenal growth. Easy shopping features such as doorstep delivery, refund and return policies, customer feedback, and AI-based product recommendations attract customers. Sales are also augmented by frequent internet offers and enhanced customer service. Online sales are expected to continue growing as smartphone penetration and internet penetration grow.
To get detailed segments analysis, Request a Free Sample Report
In the year 2024, North America would lead the entire sleep mask industry, having constituted 61.3% of total sales. This is because of the wide availability of the products via offline retail channels such as pharmacies, supermarkets, and specialty shops. The number of people suffering from sleep disorders such as insomnia and irregular sleep patterns also increases the demand. Increased viewing of computers, handheld devices such as smartphones and tablets, and overall time use have increased demand for effective sleep aids such as sleep masks. The rise in consumer awareness regarding health and sleeping hygiene trends continues to boost market growth in the region.
In 2024, the United States will represent more than 82.00% share in the North American sleep mask market. The U.S. sleep mask market thrives because of better health granted through better sleep and the increasing awareness of people of that relationship with general wellness. According to the National Institutes of Health (NIH), around 50 and 70 Million American citizens are affected by sleep disorder; hence the increasing popularity of sleep masks as a non-pharmacological remedy. The Centers for Disease Control and Prevention has categorized also "inadequate" or "disturbed" sleep as a public health issue since millions have been complaining about these things, ranging from insomnia to disruption of the natural cycle of sleep.
In Europe, the sleep mask market is increasing steadily due to rising awareness regarding sleep disorders and concern over mental health. According to estimates by the European Sleep Research Society (ESRS), about 45% of the overall population of the EU experiences disturbances during sleep, thus there is a rise in the use of sleep-enhancing products. The European Union's stringent product sustainability and safety measures are considered a driver of organic and eco-friendly materials used in sleep masks, as a response to the region's demand for sustainably produced consumer products. Another factor is that the wellness trend, with the growing popularity of relaxation and meditation, is driving the market, with sleep masks becoming a standard part of pre-sleep routines.
The rapid growth of Asia-Pacific slowly pushes the consumption of sleep masks as they become more urbanized and make their lifestyles hectic while increasing their consciousness of sleep hygiene. The statistics in industry reports state that about 50% of the Japanese people suffer from sleep disturbances, while studies show an upward trend increasing in occurrences of insomnia. High occurrences in sleep disorders in countries such as India, China, and Japan are hindering an increased demand for products intended to help with sleep, including sleep masks. The middle class is growing along with rising disposable incomes, thus added spending on well-being goods, as well as the robust infrastructure of e-commerce in both China and India, which makes accessibility simple.
The increasing awareness of the masses regarding sleep quality is the primary driver of the growth of the sleep mask market in Latin America. Recent surveys reveal that approximately 24.73% of the population in the region suffers from some form of sleeping disturbance regularly. The level of disturbance varies with age group, region, and SES. Pressure is increasing in key cities such as São Paulo, Mexico City, and Buenos Aires, where urbanization reaches its highest levels, thus adding to the pressure from other factors related to increasing demands for sleep remedies not associated with drugs such as sleep masks-the increasing middle class and thus increasing disposable income will thus influence spending on wellness products from here on.
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Sleep Mask Market Drivers
Increasing Awareness about Sleep Health
Expansion of Distribution Channels
Sleep Mask Market Restraints
Availability of Alternative Devices for Sleep
Price-Sensitive and Customer Preference Sensitive
Request Free Customization of this report to help us to meet your business objectives.
While the key players in the global sleep mask market innovate with technology, products, and services, they also focus on new partnerships to propel their product offerings. Various brands are targeting the manufacture of sleep masks of superior quality, comfort, etc., from materials attractive to certain consumers. Companies are vying for that consumer with adjustable straps, cooling or heating elements, and light-blocking technologies. In addition, working with wellness and lifestyle influencers would increase brand awareness and enhance market reach.
Top Player’s Company Profile
Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global sleep mask market outlook is advancing steadily owing to the increasing screen time, growing distribution channels, and the growing awareness of sleep health. In terms of competition, regular sleep masks now have the majority share of the market, while contoured and smart sleep masks are emerging with greater comfort and technology integration.
North America is currently the market leader, keeping in mind the influence of online sales and sustainable product timing the future trends. While other impediments include alternative sleep aids and price sensitivity, the innovation coupled with consumers' demand for premium sleep solutions keeps this market alive. Given the changing preferences among consumers, the sleep mask market is poised for further growth and diversification.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 19.7 Million |
| Market size value in 2033 | USD 29.79 Million |
| Growth Rate | 4.7% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Sleep Mask Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sleep Mask Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sleep Mask Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sleep Mask Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
REQUEST FOR SAMPLE
REQUEST FREE CUSTOMIZATION
Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.
Feedback From Our Clients
USA (+1) 351-333-4748
