USD 1.3 billion
Sauna Market Size, Share, and Growth Analysis
Sauna Market By Product (Traditional Sauna, Infrared Sauna), By Application (Residential, Commercial), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25J2114 |
Region:
Global |
Published Date: July, 2025
Pages:
187
|Tables:
62
|Figures:
71
Format -
Sauna Market Insights
Global Sauna Market size was valued at USD 1.3 billion in 2023 and is poised to grow from USD 1.37 billion in 2024 to USD 2.12 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).
The global sauna market growth is fueled by increasing health and wellness awareness, growth of spa and wellness tourism, rising disposable income and technological advancements in sauna design. Luxury hotels, resorts and Wellness Center are integrating traditional and infrared saunas to attract health-conscious tourists. The demand for saunas is fueled by rising aging population, as older adults are increasingly seeking natural remedies for chronic conditions like arthritis, joint pains and poor circulation. Furthermore, government investments in preventive healthcare measures and community medicine further propels the growth of sauna market.
For instance, in 2024, Gleddoch Hotel & Spa Resort unveiled the UK’s largest outdoor sauna, offering panoramic estuary views alongside salt saunas, steam rooms, ice fountain and hydrotherapy, positioning itself as a top-tier thermal retreat
The global sauna market is transforming through integration of AI, machine learning, IoT, augmented reality and virtual reality. AI and machine learning is used to personalize user experiences and enhance energy efficiency by regulating temperature humidity and lighting. IoT enabled sensors are able to connect to mobile apps or central control system allowing users to remotely monitor and control sauna conditions. AR and VR technologies are used to let customers visualize sauna installations in their homes and to provide training for sauna staff virtually to enhance customer experience. Emerging technologies are modernizing sauna experience by enhancing custom experience, improving operational efficiency and aligning with government initiatives for preventive treatments.
What Makes Sustainability Crucial for Sauna Market?
Sustainability has become a crucial factor in Sauna market due to growing environmental awareness, consumer demand and regulatory measures. Companies are adopting innovations such as improved insulation materials, heat recovery systems and programmable heat controls to stay competitive in the market. Manufacturers are shifting towards responsibly sourced votes certified by regulatory bodies, recycled or engineered wood to reduce environmental impact and align with green building standards. New technologies that recycle or reduce water usage combined with gray water systems are increasingly implemented to reduce the water usage in steam sauna.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Entertainment
Fastest Growth
Entertainment
Growth Rate
5.6% CAGR
Global Sauna Market ($ Bn)
Global Sauna Market for North America (%)
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Sauna Market Segments Analysis
Global Sauna Market is segmented by Product, Application and region. Based on Product, the market is segmented into Traditional Sauna, Infrared Sauna, Electric Sauna, Steam Saunas/Rooms and Others. Based on Application, the market is segmented into Residential, Commercial, Wellness Centers/Gyms/Spas, Hotels/Hospitality, Hospitals/Medical Centers, Institutional and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
What Makes Entertainment Preferred Choice for Sauna market?
Based on global sauna industry outlook, entertainment is dominating due to factors such as changing consumer preferences and technological advancements. Features such as ambient music, guided meditation tracks, customizable lighting and video screens further increase demand. The market is experiencing a shift in commercial settings such as luxury spas, wellness resorts and fitness centers where entertainment equipped saunas are used to attract and retain customers.
Medical use is increasing in sauna market due to factors such as health benefits, preventive treatment and shifting consumer preferences. The rising awareness of health benefits of using sauna is increasing among the customers which fuels the growth of saunas for medical use. Saunas are used for preventive treatments of cardiovascular health, pain management and muscle relaxation further boosting sauna adoption among medical practitioners and therapists. Additionally, consumers are heavily investing in stress relieving, anxiety relieving and calming activities such as saunas which support substantial market expansion.
What Makes Gym or Fitness and Spas Use More Dominant in Sauna market?
As per global sauna market analysis, the predominance of gym or fitness and spas is attributed to factors such as strong alignment with modern health and wellness trends and marketing strategies. In gyms, saunas are marketed as tools for muscle recovery, detoxification and post workout relaxation, which complements intense physical activity. With rising awareness of preventive health and increasing disposable income, the consumers are shifting towards premium lifestyle and self-care which propels sauna use in gym or fitness and spa.
Household is the fastest growing segment in sauna market due to factors such as increasing health awareness, changing lifestyle and advancement in sauna technology. Online retailers and direct customers have capitalized the demand by offering customizable and affordable sauna kits. Furthermore, companies are partnering with interior designers and architects to plan modern sauna installation in houses.
Global Sauna Market By Type
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Sauna Market Regional Insights
Why Does North America Lead the Sauna Market?
As per Sauna market regional forecast, factors such as rising of the health consciousness, strong disposable income, growing wellness tourism in widespread integration of saunas into fitness and home settings. The demand is further propelled by North America’s high purchasing power and consumer willingness to invest in Wellness products. North America is home to numerous established sauna manufacturers and wellness brands which have a significant impact on product innovation and marketing strategies. Furthermore, the region also benefits from a well-developed spa and wellness industry that promotes market expansion.
U.S. Sauna Market
The US sauna market remains a healthy sector, with growth, supported by growing consumer emphasis on wellness, self-care and lifestyle focused home upgrades. Beyond residential settings, commercial entities such as gyms, hotels and wellness retreats incorporate saunas into their amenities, further enhancing the demand. Technological advancements such as smart controls, AR enhanced relaxation sessions and IoT enabled health tracking or reshaping the demand for sauna. Furthermore, wellness influencers and celebrities are emphasizing sauna benefits that are driving social acceptance and popularity of sauna market in the US.
Canada Sauna Market
As per sauna market industry analysis, Canada's Sauna market is expanding rapidly due to factors such as cultural influences, leisure culture and wellness trends. Large Finnish population in Canada is shaping the demand for traditional finish sauna. Public utilities like swimming pools, fitness facilities and hotels are including saunas which increases the demand in Canada. Consumers rising interest in Cottage and outdoor lifestyles in harsh winter conditions further propelled the demand for sauna.
Why Europe Is the Fastest Growing Region in Sauna Market?
As per sauna market regional outlook, Europe is emerging as the fastest growing region in sauna market due to factors such as deeply rooted traditional health practices and increasingly modernization through innovation and luxury offerings. Sonna have been an integral part of European lifestyle which results in pre-existing demand for sauna in the region. Eco-friendly and sustainable Sauna designs are gaining consumer attention also aligning with Europe’s strong environmental consciousness. Furthermore, rising spa culture and the need for luxury amenities in the region further leads to sauna market expansion.
Finland Sauna Market
As per sauna market industry forecast, the demand for sauna in Finland is driven by deep rooted tradition, favorable regulations and presence of top manufacturers. Finland is globally recognized as spiritual home for Sauna making it a dominant player in European sauna market. Finland benefits from global reputation in sauna-based wellness tourism which encourages foreign tourists to experience sauna in Finland. Furthermore, government support for wellness, preventive healthcare and green innovation further supports the Finnish Sauna Industry.
Germany Sauna Market
The market for Sauna in Germany is driven by blend of cultural adoption, growing wellness tourism in strong consumer spending on health and relaxation. Germany’s strong economic position allows for high consumer spending on premium wellness experiences like Sauna. Saunas are popular not only in urban wellness centers but also in rural resorts, mountain retreats, and medical spas where thermal therapies are integrated with healthcare services. Moreover, Germany’s role as manufacturing hub has enabled presence of renowned sauna brands which further leads to market expansion.
France Sauna Market
As per sauna market industrial analysis, the growth of sauna market in France is driven by factors such as rising awareness of physical and mental health benefits changing consumer preference and wellness tourism. The mountainous and coastal region in France is experiencing a rise in wellness tourism which propels the Sauna market in France. Consumers are investing in home-based saunas for anti-aging, detoxification and stress-relief. Moreover, governments promotion of health and sustainability and EU energy efficient regulations are supporting adoption of sauna.
How Is Asia-Pacific Balancing Innovation in the Sauna Market?
As per sauna market regional forecast, Asia Pacific region is an emerging market due to factors such as rising health consciousness, urbanization and growing disposable income. Saunas are becoming integral to home remodeling trends, especially with compact infrared and electric models. The region is promoting spa and wellness tourism which has led to hotels, resorts and wellness retreats increasingly installing Sauna facilities to attract health focused tourists. Additionally, governments are implementing quality certifications and building codes to ensure the safe use of Sauna equipment boosting consumer confidence.
China Sauna Market
China’s sauna market is driven by rising health awareness, urbanization and increasing disposable income among middle class. With globalization the adoption of saunas as health and leisure activity and accelerated in China increasing the demand for sauna. Technological innovations such as adoption of infrared saunas, energy efficient and space saving saunas are increasingly installed in Chinese homes and apartments. Moreover, regulatory standards around safety, installation and energy consumption are evolving which further increases the demand for Saunas in China.
Japan Sauna Market
As per sauna market forecast, the market in Japan is driven by factors such as cultural tradition, health consciousness and lifestyle innovation. Japan has a deep-rooted bath house culture which have led to strong pre-existing demand of sauna in Japan. People are increasingly seeking wellness solutions that promote physical and mental rejuvenation and saunas are widely perceived as effective for improving blood circulation, fatigue and enhancing skin health. Technological innovations and product designs such as compact energy efficient and esthetic appealing saunas including infrared models is driving the growth of sauna market in Japan.
Global Sauna Market By Geography
- Largest
- Fastest
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Sauna Market Dynamics
Sauna Market Drivers
Rising Health and Wellness Awareness
- Modern consumers are becoming more proactive about their health and are seeking preventive measures such as sauna rather than curative treatments. The study suggested benefits like cardiovascular improvement reduced inflammation and better metabolic functioning further fueled the demand. Additionally, the rise of interest in holistic health combining fitness nutrition and recovery practices has positioned saunas as a valuable recovery tool.
Rising Disposable Income and Lifestyle Changes
- As economies grow and middle-class population expands, individuals have more purchasing power to spend on non-essential yet desirable amenities like saunas. High disposable income is directly linked to greater investment in personal well-being luxury and home improvement which fuels sauna demand. Furthermore, lifestyle changes due to urbanization, rising work stress and sedimentary lifestyle have led many individuals to seek mental relaxation tools such as sauna.
Sauna market Restraints
High Installation and Maintenance Costs
- Building a traditional sauna whether dry steam or infrared involves specialized construction requirements such as proper installation, ventilation and electric works which increases initial costs. Saunas require regular cleaning monitoring of wood components and maintenance which adds up to operational costs making sauna expensive investment in both commercial and residential settings.
Health and Safety Concerns
- Saunas are recognized for their therapeutic and relaxation benefits, but it poses health concerns for individual with cardiovascular conditions pregnant women and those with respiratory issues. Prolonged exposure to high temperatures can lead to dehydration, dizziness, fainting, or heat stroke, which requires medical diagnosis. Additionally, accidents and injuries can occur in improperly maintained or poorly designed sauna units, which further hinders market expansion.
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Sauna Market Competitive Landscape
Global and regional players interested in innovation and growth are locked in fierce competition in the global sauna market. To manage competition companies, employ a variety of strategies focused on innovation, strategic partnerships and product diversification. To stay competitive brands are employing aggressive branding and marketing strategies emphasizing health, wellness and luxury aspect of sauna. Brands are also integrating with interior designers and architects to integrate saunas into modern homes and wellness centers. Governments through their regulations and wellness initiatives are accelerating the market growth by subsidizing wellness infrastructure and preventive treatments like sauna.
- My Sauna (2019): My Sauna Offers modular, plug and play home sauna kids that can be set up without professional help. They are known for mobile saunas and off grid solutions powered by solar or low energy infrared heaters tailored to compact urban living.
- VITALDOME (2016): VATALDOME Offers infrared therapy domes used in spas and medical settings for detox metabolism boost and recovery. They are positioned as a next generation alternative to saunas using far infrared technology with esthetic and pod-based designs.
Top Player’s Company Profiles
- SAUNATEC
- Sauna360 Inc. (Masco Corporation)
- HUUM
- Syracuse Sauna King
- Effegibi
- Nordic Sauna
- Saunacore
- Dalesauna Ltd.
- Duravit AG
- Physiotherm Holding GmbH
- SAWO Inc.
Recent Developments in Sauna market
- January 2025: NordicTrack launched a new line of smart saunas integrated with IoT technology, offering personalized heat and humidity controls through a mobile app, catering to the growing demand for home wellness products.
- December 2024: Jacuzzi Group signed a partnership with a leading wellness brand to offer luxury spa and sauna experiences in exclusive resorts across Europe, aiming to enhance the guest experience with advanced hydrotherapy and relaxation solutions.
- November 2024: TyloHelo introduced a range of eco-friendly saunas made from sustainably sourced wood and energy-efficient heating systems, meeting the increasing demand for environmentally conscious wellness solutions.
- October 2024: Health Mate Sauna acquired a Finnish sauna company, expanding its portfolio and strengthening its presence in the European market, where traditional sauna culture continues to thrive alongside modern spa experiences.
Sauna Key Market Trends
- Steady Growth in Wellness and Tourism: The market is experiencing a shift in consumer behavior with a growing emphasis on self-care, preventive health and holistic well beings which fuel demands for commercial and residential sauna solutions. Tourists increasingly look vacation that includes path therapies, yoga retreats and sauna sessions in luxurious natural settings which further propels demand for sauna market.
- Rise of Community and Social Saunas: Social Saunas are redefining how people experience heat therapy it is viewed as a communal activity that fosters connection, inclusivity and cultural expression. In an age of increasing loneliness and digital overload social saunas fulfill the human need for presence, warmth and real-world connection making it a community activity. Furthermore, social saunas are becoming urban centuries where wellness sustainability and community bonding are promoted.
Sauna Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, global sauna market is driven by factors such as growing consumer interest in personal wellness, rising popularity of home-based wellness solution and expanding application in commercial sectors. Technological advancements and growth of fitness industry have also contributed positively in increasing the demand of sauna market. However, market faces some challenges such as high installation and maintenance cost, cultural unfamiliarity in some region and high energy consumption. The competition in the market revolves around technological differentiation, pricing durability and customization options. Companies are investing in energy efficient technologies and are partnering with architects and interior designers to reduce the installation costs and enhance a visual appeal for consumers. As the awareness of health benefits and preventive treatment benefits of sauna rises the sauna market is expected to grow significantly in the forecast period.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 1.3 billion |
| Market size value in 2032 | USD 2.12 billion |
| Growth Rate | 5.6% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sauna Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sauna Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sauna Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sauna Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sauna Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sauna Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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