Global Rheology Modifiers Market
Rheology Modifiers Market

Report ID: SQMIG45J2253

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Rheology Modifiers Market Size, Share, and Growth Analysis

Global Rheology Modifiers Market

Rheology Modifiers Market By Type (Waterborne, Solvent-borne), By Nature (Organic, Inorganic), By Distribution Channel, By Form, By Functionality, By Applications, By End Users, By Region - Industry Forecast 2026-2033


Report ID: SQMIG45J2253 | Region: Global | Published Date: December, 2024
Pages: 188 |Tables: 0 |Figures: 0

Format - word format excel data power point presentation

Rheology Modifiers Market Insights

Global Rheology Modifiers Market size was valued at USD 9.31 Billion in 2024 and is poised to grow from USD 9.74 Billion in 2025 to USD 13.95 Billion by 2033, growing at a CAGR of 4.6% during the forecast period (2026–2033).

The Rheology Modifiers Industry is expected to grow significantly in the future owing to the increased demand for Rheology Modifiers from sectors such as paints & coatings and personal care & cosmetics, along with growing shale gas exploration and crude oil production. Rheology modifier additives are commonly used in various applications and industries to control and influence fluid properties, including shear thickening or thinning. These modifiers can alter viscosity, enhance texture, and improve application qualities for manufacturers. They are also necessary for making sure that products have the stability and homogeneity that are desired. Rheology Modifiers are gaining increasing demand in personal care and cosmetic formulations, where they help manage the texture, stability, and spread ability of products such as creams, lotions, and gels. They also enhance flow and leveling capabilities in paints and coatings. In the oil and gas industry, shale gas exploration, and crude oil production have emerged with specific additives, rheology modifiers, for adjusting wellbore stability and the optimization of drilling fluids along with ensuring successful operations. The market is growing as the consumption of specific types of Rheology Modifiers such as arginine, laponite, xanthan gum, K-carrageenan, and several others increases. Adoption of these additives is expected to increase as industries continue to realize their benefits, which would help drive the Rheology Modifiers Market growth through the forecast period.

Market snapshot - 2026-2033

Global Market Size

USD 8.9 billion

Largest Segment

Organic

Fastest Growth

Inorganic

Growth Rate

4.6% CAGR

Global Rheology Modifiers Market 2026-2033 ($ Bn)
Country Share for North America 2025 (%)

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Rheology Modifiers Market Segments Analysis

Global Rheology Modifiers Market is segmented by Type, Nature, Distribution Channel, Form, Functionality, Applications, End Users and region. Based on Type, the market is segmented into Waterborne and Solvent-borne. Based on Nature, the market is segmented into Organic and Inorganic. Based on Distribution Channel, the market is segmented into Direct Sales/B2B, Distributor/Third-Party Distributor/Agent/Trader, E-Commerce and Others. Based on Form, the market is segmented into Liquid and Solid. Based on Functionality, the market is segmented into Leveling Agent, Depressants, Flow Promoters, Thinner, Thickener, Gelling Agents, Thixotropic Agents and Others. Based on Applications, the market is segmented into Adhesives and Sealants, Cement and Concrete, Cleaners and Disinfectants, Coolants, Rubber products, Fermentation, Lubricants and Greases and Others. Based on End Users, the market is segmented into Paints and Coatings, Inks, Personal Care, Cosmetics, Adhesives and Sealants, Textiles, Home Care, Pharmaceuticals, Construction, Pulp and Paper and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.  

Analysis by Distribution Channel

Based on the 2023 Rheology Modifiers Market forecast, the indirect channel was the market leader with 58.9% market share. This is because the end consumers preferred retailers, wholesalers, and exporters. The easy availability of Rheology Modifiers through a lot of these channels has caused large numbers of sectors to gain easy access to these products. Furthermore, high penetration by end users in most industries such as paints and coatings, personal care, and oil and gas has forced producers to seek indirect channels for distribution. Contributing to the expansion of the global market, these channels provide an easily practical way of accessing varied markets and ensuring efficient supply of Rheology Modifiers across the globe.

However, in the future, the direct channel is predicted to increase significantly because of the rise in local supply and output. Rheology Modifiers are nowadays directly delivered to customers by more producers using direct distribution tactics that decrease costs and increase demand in some regions. This trend toward direct supply will allow businesses to offer better prices and respond better to the needs of the local market. In the forecast period, the trend of the direct channel is expected to positively affect market dynamics by making the distribution process more effective and thus improving access to the product in the region.

Analysis By Type

As per the Rheology Modifiers market analysis, the organic Rheology Modifiers accounted for 62.3% of market revenue, leading the global market share. The main underlying factor behind this strong market is the large pool of organic modifiers, each coming with a unique chemical structure that could be used for a broad application. Due to their favorable environmental profiles, organic Rheology Modifiers are in high demand in industries that place a lot of emphasis on sustainability. Over the past ten years, demand has been driven by their capacity to enhance product performance, including stability, texture, and viscosity. Moreover, most producers now use organic modifiers because of greater performance and adaptability in areas such as food, paints, coatings, and personal care.

Contrarily, mineral-based additives, which are highly known for their shear-thinning and thixotropic properties, include silica, clay, and talc, that illustrate inorganic rheology modifiers. Since they exhibit properties in which flow behavior has to be regulated and controlled, their applications cover drilling fluids, paints and coatings, as well as personal care formulas. The oil and gas industry relies widely on inorganic modifiers that help stabilize the viscosity of drilling fluids. In addition, they are essential additives for various consumer products because of their ability to provide thickening and gelling properties. However, inorganic-based Rheology Modifiers are preferred for certain applications due to their performance and cost-effectiveness compared to organic counterparts, despite being more specialized in use.

Global Rheology Modifiers Market By Type 2026-2033

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Rheology Modifiers Market Regional Insights

Due to the high demand from markets such as paints and coatings, personal care, and oil and gas, North America accounted for a significant share of the market for Rheology Modifiers in 2023. With a robust industrial base, substantial investments in shale gas exploration, and crude oil production, the region witnessed an increasing demand for the use of Rheology Modifiers in drilling fluids and other similar end-products. An increased sense of sustainability and eco-friendliness among consumers in North America is also contributing to the market. Technical enhancements, a well-built supply chain, and high awareness among customers are also responsible for the region's leadership position.

However, Asia-Pacific is predicted to register the highest growth rate in the Rheology Modifiers industry during the forecast period. The growth of this expansion is being driven by strong demand across industries such as construction, automotive, paints & coatings, personal care, and energy, as well as the rapid industrialization of countries, including China, India, and Japan. The growth of these sectors will drive up demand for Rheology Modifiers sharply to improve production procedures and product performance. Rheology modifier usage is also being driven by the ever-increasing emphasis on eco-friendly and sustainable products in the marketplace. Investments in the energy, industrial, and infrastructure development sectors promise Asia Pacific to be the fastest-growing market for rheology modifiers.

Global Rheology Modifiers Market By Geography, 2026-2033
  • Largest
  • Fastest

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Rheology Modifiers Market Dynamics

Rheology Modifiers Market Drivers

Increasing Consumer Demand for Eco-Friendly Products

  • Organic Rheology Modifiers are driven by consumers who seek eco-friendly, sustainable products. The low environmental impact of the modifiers allows them to adhere more to tighter sustainability standards in sectors like food, paints and coatings, and personal care. Organic Rheology Modifiers are growing increasingly important in satisfying the demands for environmentally responsible consumers because more businesses are shifting their way toward green formulations and pushing the market forward.

Growth in the Gas and Oil Sector

  • With shale gas exploration and crude oil production on the rise, the demand for rheology modifiers, particularly in drilling fluids, has seen a significant upsurge. These modifiers that improve the performance, stability, and efficiency of fluids used in the extraction of oil and gas, make it possible for flow control and wellbore stability to improve. As the energy sector globally expands, the demand for these modifiers is expected to advance, thus complementing market growth.

Rheology Modifiers Market Restraints

High Production Costs

  • Rheology modifiers, especially organic ones, require expensive raw materials and advanced manufacturing techniques to be produced. The high costs may limit the adoption of Rheology Modifiers especially by the SMEs in regions where prices are a concern. High production costs, therefore, increase the challenge of reaching markets and further slow the adoption of the market, especially in poorer countries where consumers are sensitive to prices.

Limited Supply of Raw Materials

  • Some rheology modifiers, primarily organic ones, require specific raw materials that are not always available or may suffer interruptions in supply chains. This can lead to unstable supplies and volatile prices for the raw material. These limitations may influence production schedules and supplies that may hinder expansion into new markets, especially in areas requiring the large-scale production of rheology modifiers.

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Rheology Modifiers Market Competitive Landscape

The rheology modifiers market is highly competitive with international companies and small local firms. In that regard, some of the key players are BASF SE, Arkema S.A., and Dow Chemical Company. These companies focus on the development of new products and diversification of inorganic and organic rheology modifiers and extending market penetration through acquisitions and strategic alliances. Another area where businesses are differentiating themselves and responding to the growing consumer demand for green products is by incorporating sustainable practices and innovation in technology breakthroughs.

Top Players in Rheology Modifiers Market

  • BASF SE (Germany) 
  • Evonik Industries AG (Germany) 
  • Ashland Global Holdings Inc. (USA) 
  • Lubrizol Corporation (USA) 
  • Dow Inc. (USA) 
  • Croda International Plc (UK) 
  • Clariant AG (Switzerland) 
  • Arkema S.A. (France) 
  • BYK-Chemie GmbH (Germany) 
  • Elementis plc (UK) 
  • Wacker Chemie AG (Germany) 
  • Altana AG (Germany) 
  • Huber Engineered Materials (USA) 
  • Shin-Etsu Chemical Co., Ltd. (Japan) 
  • Kao Corporation (Japan) 
  • Munzing Corporation (Germany) 
  • Avient Corporation (USA) 

Recent Developments in Rheology Modifiers Market

  • In February 2024, AkzoNobel N.V. completed upgrading its coatings manufacturing plant in Como, Italy, for USD 22.7 million. That will be able to have four more production lines to provide automobile primers and architectural coatings, thereby improving the company's capacity to serve clients all across Eastern Europe.
  • Cargill Incorporated discovered a new rheology modifier brand called "Aristoflex Eco T" on the market in February 2023. This brand allows cosmetic formulators to make premium products without compromising biodegradability.
  • CP Kelco U.S., Inc. (U. S), one of the leading global manufacturers and inventor of hydrocolloid solutions, has announced plans to expand its manufacturing capability in the United States in January 2022.

Rheology Modifiers Key Market Trends

Rheology Modifiers Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, demand for green products and the increasing oil and gas industry are predicted to drive demand in this market. Market expansion is expected to be a challenge in the face of increased production costs and the scarcity of raw materials, but development in terms of rising consumption of natural modifiers and improved product form is creating opportunities. Asia-Pacific is predicted to dominate market leadership, while North America is expected to continue to hold its position. In these transitioning markets, those manufacturers who focus upon innovation, sustainable development, and growth in regional markets will possess an edge.

Report Metric Details
Market size value in 2024 USD 9.31 Billion
Market size value in 2033 USD 13.95 Billion
Growth Rate 4.6%
Base year 2024
Forecast period 2026-2033
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Waterborne, Solvent-borne
  • Nature
    • Organic (Synthetic), Inorganic (Clay, Fumed Silica)
  • Distribution Channel
    • Direct Sales/B2B, Distributor/Third-Party Distributor/Agent/Trader, E-Commerce, Others
  • Form
    • Liquid, Solid
  • Functionality
    • Leveling Agent, Depressants, Flow Promoters, Thinner, Thickener, Gelling Agents, Thixotropic Agents, Others
  • Applications
    • Adhesives and Sealants, Cement and Concrete, Cleaners and Disinfectants, Coolants, Rubber products, Fermentation, Lubricants and Greases, Others
  • End Users
    • Paints and Coatings, Inks, Personal Care, Cosmetics, Adhesives and Sealants, Textiles, Home Care, Pharmaceuticals, Construction, Pulp and Paper, Others (Agriculture, Mining, Water Treatment)
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • BASF SE (Germany) 
  • Evonik Industries AG (Germany) 
  • Ashland Global Holdings Inc. (USA) 
  • Lubrizol Corporation (USA) 
  • Dow Inc. (USA) 
  • Croda International Plc (UK) 
  • Clariant AG (Switzerland) 
  • Arkema S.A. (France) 
  • BYK-Chemie GmbH (Germany) 
  • Elementis plc (UK) 
  • Wacker Chemie AG (Germany) 
  • Altana AG (Germany) 
  • Huber Engineered Materials (USA) 
  • Shin-Etsu Chemical Co., Ltd. (Japan) 
  • Kao Corporation (Japan) 
  • Munzing Corporation (Germany) 
  • Avient Corporation (USA) 
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Rheology Modifiers Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Rheology Modifiers Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Rheology Modifiers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Rheology Modifiers Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Rheology Modifiers Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Rheology Modifiers Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

Rheology Modifiers Market Report Snapshots

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FAQs

Global Rheology Modifiers Market size was valued at USD 9.31 Billion in 2024 and is poised to grow from USD 9.74 Billion in 2025 to USD 13.95 Billion by 2033, growing at a CAGR of 4.6% during the forecast period (2026–2033).

The rheology modifiers market is highly competitive with international companies and small local firms. In that regard, some of the key players are BASF SE, Arkema S.A., and Dow Chemical Company. These companies focus on the development of new products and diversification of inorganic and organic rheology modifiers and extending market penetration through acquisitions and strategic alliances. Another area where businesses are differentiating themselves and responding to the growing consumer demand for green products is by incorporating sustainable practices and innovation in technology breakthroughs. 'BASF SE (Germany) ', 'Evonik Industries AG (Germany) ', 'Ashland Global Holdings Inc. (USA) ', 'Lubrizol Corporation (USA) ', 'Dow Inc. (USA) ', 'Croda International Plc (UK) ', 'Clariant AG (Switzerland) ', 'Arkema S.A. (France) ', 'BYK-Chemie GmbH (Germany) ', 'Elementis plc (UK) ', 'Wacker Chemie AG (Germany) ', 'Altana AG (Germany) ', 'Huber Engineered Materials (USA) ', 'Shin-Etsu Chemical Co., Ltd. (Japan) ', 'Kao Corporation (Japan) ', 'Munzing Corporation (Germany) ', 'Avient Corporation (USA) '

Organic Rheology Modifiers are driven by consumers who seek eco-friendly, sustainable products. The low environmental impact of the modifiers allows them to adhere more to tighter sustainability standards in sectors like food, paints and coatings, and personal care. Organic Rheology Modifiers are growing increasingly important in satisfying the demands for environmentally responsible consumers because more businesses are shifting their way toward green formulations and pushing the market forward.

Increasing Adoption of Organic and Natural Rheology Modifiers: Nowadays, companies are striving to utilize natural rheology modifiers in food, cosmetics, and medicines as they comply with rising demands in the market for the consumption of natural, organic, and clean-label products. Sustainable product development has also become an important driver of this trend.

Due to the high demand from markets such as paints and coatings, personal care, and oil and gas, North America accounted for a significant share of the market for Rheology Modifiers in 2023. With a robust industrial base, substantial investments in shale gas exploration, and crude oil production, the region witnessed an increasing demand for the use of Rheology Modifiers in drilling fluids and other similar end-products. An increased sense of sustainability and eco-friendliness among consumers in North America is also contributing to the market. Technical enhancements, a well-built supply chain, and high awareness among customers are also responsible for the region's leadership position.
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