USD 1.19 billion
Quinoa Seeds Market Size, Share, and Growth Analysis
Quinoa Seeds Market By Type (White, Red), By Category (Organic, Conventional), By Application (Direct Whole Seed, Processing), By Distribution Channel (Food Service, Retail), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30C2175 |
Region:
Global |
Published Date: February, 2025
Pages:
193
|Tables:
85
|Figures:
70
Format -
Quinoa Seeds Market Insights
Global Quinoa Seeds Market size was valued at USD 1.19 billion in 2023 and is poised to grow from USD 1.29 billion in 2024 to USD 2.44 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).
The growth of the market is majorly driven by factors, such as the growing consumption of plant-based diets coupled with the high demand for gluten-free food products. Quinoa seeds possess high quantities of folate, calcium, fiber, zinc, antioxidants, and other types of vitamins, which can be used in diverse applications as a substitute for gluten-based crops. In addition, the rising cases of cardiovascular diseases and chronic diseases have fueled the demand for these seeds. Growing demand for healthier foods among consumers and the rising popularity of ancient grains and superfoods have heightened product demand globally. The quinoa seeds industry has seen a shift toward sustainable farming practices, with producers increasingly adopting organic quinoa cultivation methods to meet the growing demand for chemical-free products.
The growing international acceptance of quinoa has led to increased research and development initiatives worldwide. Over the past few years, the number of health-conscious customers worldwide has increased. Individuals are involved in adopting a healthy and lively lifestyle, which has increased the demand for health-oriented food products healthy lifestyle has emerged as a traditional way of life, mainly causing concern about obesity, food sensitivity, and people suffering from other diseases.
Traditional producers such as Peru and Bolivia continue to dominate the global production with Peru alone contributing over 78,000 metric tons annually to the global supply chain. This transformation has led to the development of new farming techniques and the introduction of region-specific quinoa varieties that can thrive in diverse climatic conditions.
The Plant-Based Foods Association reports that in 2023, 70% of US citizens consumed plant-based foods, up from 66% in 2022. Quinoa meets these dietary requirements by providing a complete plant-based protein source. The demand for quinoa is anticipated to grow as North Americans continue to prioritize health and sustainability.
Market Key Attributes
In June 2023, Washington State University and Brigham Young University collaborated to produce three new quinoa varieties namely Shisha, Cougar, and Gikungu. The introduction of such varieties can help farmers in African nations to improve nutrition and food security. For instance, the adoption of mechanized equipment has helped modernize tasks, such as planting, harvesting, and post-harvesting process. The advances in farming methods, such as improved breeding, mechanization, and sustainable farming methods, in the production of quinoa, boosted the demand in the market.In May 2024, the Prime Minister of Bhutan One Country One launched One Very Present Product (OCOP) Initiative, which helps the countries to use their capacity including Quinoa and identify special agricultural products (SAPS). Quinoa is recognized as a highly affected crop in Bhutan, its nutritional benefits, due to adaptability to local climate and capacity for economic growth.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Direct Whole Seed Consumption
Fastest Growth
Processing
Growth Rate
8.3% CAGR
Global Quinoa Seeds Market ($ Bn)
Country Share for North America Region (%)
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Quinoa Seeds Market Segments Analysis
Global Quinoa Seeds Market is segmented by Type, Category, Application, Distribution Channel and region. Based on Type, the market is segmented into White, Red, Black and Multicolor. Based on Category, the market is segmented into Organic and Conventional. Based on Application, the market is segmented into Direct Whole Seed and Processing. Based on Distribution Channel, the market is segmented into Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
As per global quinoa seeds market outlook, the white segment held the largest share of 51.4%, in terms of revenue, in 2024. Mild flavour and its familiarity with consumers over other types of quinoas are the primary factors driving the demand for white quinoa. A U.S.-based food and beverages services company, SIMPLi, offers regenerative white quinoa, which is gluten-free and ideal for plant-based food applications. This dominance is attributed to its mild taste and more knowledge among consumers than other quinoas. The increasing inclusion of white quinoa in salad and food with eating has increased demand further.As per global quinoa seeds market analysis, the red segment is expected to register the highest CAGR of 3.9%, in terms of volume, during the forecast period. The demand for multicolour quinoa has been fuelled by the vibrant appearance achieved by a combination of several coloured grains. In May 2023, a Malaysia-based provider of RTE meals launched a noodles meal kit that includes noodles made from the tricolour quinoa, and high-protein wheat flour. The meal kit is available in Prawn Mee, Curry Laksa, and Soy Sauce & Scallion flavours. In addition, the growing marketing trend by food companies toward tricolour and multicolour is favouring the growth of the segment.
Analysis by Application
As per global quinoa seeds market forecast, the direct whole seed consumption segment held the largest revenue share of 68.7% during the forecast period. Whole seeds are utilized for the human and animal feed consumption. Product usage in several culinary applications, such as salads, soups, RTE meal kits, and baked goods, coupled with the increasing adoption of vegan diets, has supported its demand as an alternative protein source. Moreover, it offers a complete protein profile that comprises all important amino acids, thereby acting as an essential ingredient for the vegan and plant-based applications. In March 2023, ADM announced the launch of a D2C brand Knwble Grwn, which promotes small farmers utilizing regenerative methods for producing quinoa. The range includes quinoa, hemp, flaxseed, and hemp seed. The processing segment is the fastest growing during the forecast period. The processing segment includes flour, flakes, crisps, and other forms of processed quinoa utilized in food and beverage applications. In March 2022, a U.S-based provider of chocolate snacks, Undercover Snacks, announced the launch of chocolate quinoa crisps. The versatility of the processed quinoa allows food manufacturers to innovate and offer diverse products that cater to health-conscious consumers seeking nutrient-rich and gluten-free options. The product usage in the processed applications offers food manufacturers a unique selling proposition enabling companies to offer innovative products.
Global Quinoa Seeds Market By Application (%)
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Quinoa Seeds Market Regional Insights
North America organized a large income share of 28.7% due to high demand for vegetarian food in 2024 and the presence of large players in the region. In addition, a significant growth rate of 1.29% is estimated when it comes to turnover during the US forecast period to be registered. For example, Washington State University does more tests to identify quinoa variants and test them on factors, such as sprouted weather and heat resistance. In addition, the demand for regional products has been supported by using progress in Quinoa agriculture and large -scale agricultural machinery.
When it comes to market revenues in Asia Pacific, it is expected to grow from CAGR of 1.62% from 2025 to 2032. With emphasis on healthy lifestyle and consumption of healthy food in the region, the demand for the product contributed. The government has actively promoted quinoa farming as part of the food security and sustainable agriculture initiatives. China has emerged as a leading quinoa producer in the region, particularly in the Tibet and Qinghai provinces, where climatic conditions are like those of the Andes. Europe is expected to witness a growth rate of 1.09%, in terms of revenue, from 2025 to 2032, owing to the high consumption of ancient grains. In 2020, as per the Centre for the Promotion of Imports from developing countries, major consumer markets for the product include the UK, Germany, and France. In addition, several countries in the region are actively working on quinoa breeding research, thereby fueling the regional product demand. The UK has seen an increase in locally cultivated Quinoa under the leadership of companies such as the British Quinoa Company, which promotes the permanent agricultural practices. The increasing demand for plant-based diet and gluten -free food increases the growth in the market. Latin America dominated the market due to extensive agriculture, organic production of high quality and a strong export network. Bolivia is one of the largest global producers and exporters of quinoa, particularly organic and fair-trade varieties. Bolivia’s Royal Quinoa is highly sought after in international markets due to its superior nutritional profile and grain size. The country benefits from its high-altitude Andean climate, which is ideal for cultivating premium-quality quinoa.
In the Middle East and Africa, the quinoa seeds market is rising due to the increasing awareness of quinoa's health benefits. The International Center for Biosaline Agriculture (ICBA), based in Dubai, has been instrumental in promoting quinoa cultivation. The UAE is at the forefront of quinoa adoption in the region.
Global Quinoa Seeds Market By Geography
- Largest
- Fastest
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Quinoa Seeds Market Dynamics
Drivers
Expansion of Organic Farming Practices
- There is a growing trend toward the cultivation of organic quinoa, on account of the increasing consumer preference for natural products. Organic agricultural practices are adopted to meet the demand for chemical-free, non-GMO quinoa, which can allow health-conscious consumers to match catering and permanent agricultural practices. This increases revenues for quinoa seeds.
Increase In International Demand and Technological Progress
- Recent technological development has revolutionized cultivation and production ability to Quinoa globally. King Abdullah University of Science and Technology (KAUST) was a significant success in Saudi Arabia, which with success mapped the genetic structure of Quinoa. This progress in genetic mapping enables possible genetic modifications that may prove to be important to increase crop productivity and develop better favorable variants for different climatic conditions.
Restraints
Production Costs' Inherent Volatility
- One of the primary factors restraining the expansion of the global quinoa seeds industry is the intrinsic volatility of its production costs. Although quinoa's nutritional value and adaptability in contemporary diets have contributed to its soaring demand, the market is hampered by difficulties stemming from price fluctuations, which affect both producers and consumers.
Impact of Intensive Agriculture on Biodiversity
- One significant obstacle that the worldwide quinoa seeds market encounters is the potential ramifications of intensive agricultural methods on biodiversity. The rising demand for quinoa gives rise to the potential for monoculture, a farming practice characterized by the exclusive cultivation of vast tracts of land. Although this may temporarily increase crop yields, it endangers biodiversity by restricting the variety of plants that can be grown in each region.
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Quinoa Seeds Market Competitive Landscape
The global quinoa seeds industry is highly competitive, driven by increasing consumer demand for nutrient-rich, gluten-free, and plant-based food options. Key players are focusing on product innovation, sustainable farming practices, and global expansion to strengthen their market presence. Quinoa Foods Company (Bolivia) is one of the leading producers, leveraging Bolivia’s traditional quinoa cultivation techniques to supply high-quality organic quinoa worldwide.
Top Player’s Company Profiles
- Andean Naturals (USA)
- Arrowhead Mills (USA)
- Bob’s Red Mill Natural Foods (USA)
- Ancient Harvest (USA)
- Quinoa Corporation (USA)
- The British Quinoa Company (UK)
- Northern Quinoa Production Corporation (Canada)
- Keen One Quinoa (USA)
- Andean Valley Corporation (Bolivia)
- Quinoa Foods Company (Peru)
- Quinoabol (Bolivia)
- La Yapa Quinoa (Peru)
- Highland Farm Foods (Canada)
- Naturkost Ubelhor (Germany)
Recent Developments
- June 2024: Michele's Granola partnered with SIMPLi to launch a limited-edition product incorporated with strawberry & red quinoa seeds.
- March 2024: NIUKE Foods unveiled its market-first quinoa milk as part of its new lineup of vegan products.
- May 2022: Bhutan identified quinoa as a priority crop. Though the crop was only introduced in the country in 2015, the recognition by the government is expected to increase production significantly.
Quinoa Seeds Key Market Trends
- Growing Popularity of Plant-Based Diets: Quinoa has gained popularity, representing recent occasions in the Quinoa Seeds market, caused by high protein content and essential amino acids, as several consumers use plant-based diets. This trend is inspired by increasing awareness of plant -based nutrition and the environment, as well as health benefits of moral ideas, making quinoa a predominant in vegetarian and vegetarian diet.
- Continuous Product Innovation: Food manufacturers use the Quinoa in different types of products ranging from snacks to drinks due to the nutrition and versatility. The innovation in the quinoa-based products is expanding its presence in the market, thereby attracting consumers who are looking for the healthier and unique food options. For example, in March 2024, Niuke Foods introduced the first Quinoa milk as part of the new layout of their new vegetarian products, with eight chickpeas-based vegetarian Meyonnas and other plant-based milk alternatives.
Quinoa Seeds Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, the extensive utilization of conventional agricultural methods, economies of scale, and well-established supply chains, which serve the majority of the worldwide quinoa market, are factors contributing to this dominance. Increasing consumer awareness of the environmental and the health benefits associated with organic farming, in conjunction with a growing preference for organic and sustainably produced foods, is fuelling the surge in demand for organic quinoa seeds. The rapid expansion of this sector is driven by an international transition towards conscientious consumption, wherein individuals give preference to goods and services that correspond with their values, such as health awareness and environmental sustainability.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 1.19 billion |
| Market size value in 2032 | USD 2.44 billion |
| Growth Rate | 8.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Quinoa Seeds Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Quinoa Seeds Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Quinoa Seeds Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Quinoa Seeds Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Quinoa Seeds Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Quinoa Seeds Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Quinoa Seeds Market Report Snapshots
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