Pulp and Paper Market Size, Share, and Growth Analysis

Pulp and Paper Market By Raw Material (Wood/ Bamboo, Recycled Fiber), By Category (Wrapping & Packaging, Printing & Writing), By Region -Industry Forecast 2025-2032


Report ID: SQMIG35H2322 | Region: Global | Published Date: January, 2025
Pages: 179 |Tables: 64 |Figures: 68

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Pulp and Paper Market Insights

Global Pulp and Paper Market size was valued at USD 57.33 Billion in 2023 and is poised to grow from USD 60.20 Billion in 2024 to USD 88.94 Billion by 2032, growing at a CAGR of 5.0% in the forecast period (2025-2032).

The pulp and paper are the largest and most significant forest-based sector in the world. Paper manufacture takes a significant amount of water, depending on the effectiveness of the mill, and uses more water than other industries like steel and gasoline. The sector is the fourth largest industry in terms of energy consumption. Indisputable advantages of pulp, paper, and packaging production, such as job creation, infrastructural enhancement, and economic growth, should not be disregarded. However, the manufacture and consumption of unsustainable paper contributes to the destruction of natural ecosystems and deforestation.

Cellulases and hemicelluloses have been used in the pulp and paper industry for biomechanical pulping. Enzymes are used in wood pulping to significantly reduce the energy needed. The necessity for environmentally responsible de-inking of printed paper is growing as recycling of paper is given more and more importance. To remove ink, coating, and toner from paper, cellulases are used.

Consumers and manufacturers must now use sustainable paper packaging options due to the escalating environmental concerns. Advanced paper packaging solutions are likely to help the market because paper is an excellent recyclable and sustainable packaging material. Therefore, the market's expansion in the upcoming years is anticipated to be boosted by the rising demand for eco-friendly packaging materials. Moreover, it is currently the most recyclable and environmentally friendly packaging material available. Customers and producers are both adopting more environmentally friendly paper packaging solutions as a result of increased environmental concerns.

Market snapshot - (2025-2032)

Global Market Size

USD 57.33 Billion

Largest Segment

Wood/ Bamboo

Fastest Growth

Recycled Fiber

Growth Rate

5.0% CAGR

Global Pulp and Paper Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Pulp and Paper Market Segments Analysis

The global pulp and paper market is segmented by category, raw material and region. Based on raw material, the market is segmented into agro residue, wood/ bamboo, recycled fiber, and others. Based on category, the market is segmented into wrapping & packaging, printing & writing, sanitary, newsprint, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

Analysis by Category

As per global pulp and paper market outlook, wrapping & packaging segment dominated the market commanding approximately 35% of the market share. It is essential for various packaging applications across industries such as food and beverages, pharmaceuticals, consumer goods, and e-commerce. The growth of retail sector coupled with the rise of e-commerce platforms, has significantly boosted the demand for packaging paper. Its versatility in providing protection, convenience, and branding opportunities has made it indispensable for both product safety and marketing purposes. The packaging segment continues to expand due to increasing consumer expectations for sustainable and eco-friendly packaging solutions, driving innovation and adoption of recyclable and biodegradable materials in the market.

As per global pulp and paper market forecast, the printing & writing segment is the fastest growing in the market. For decades, the printing and writing segment was a keystone of the pulp and paper market, driven by the demand for office papers, textbooks, newspapers, and magazines. This segment supported industries like education, publishing, and corporate operations. The widespread adoption of digital technology has significantly reduced the demand for traditional paper products used for printing and writing. E-books, digital newspapers, and online communication have replaced physical paper in many applications, leading to a decline in this segment's market share.

Analysis by Raw Material

The wood/ bamboo segment dominated the market in 2024 and is expected to hold the largest global pulp and paper market share during the forecast period. The wood and bamboo segment in the pulp and paper market are used as raw materials derived from wood and bamboo sources to produce paper and pulp. Both wood and bamboo are valuable resources used in the paper industry due to their fibrous composition, which contains cellulose, a key component in papermaking. The wood used in the paper industry typically comes from various tree species. Softwood and hardwood species are utilized, depending on the desired characteristics of the paper product.

The recycled fiber segment is fastest growing in the pulp and paper market due to increasing environmental concerns, regulatory pressures, and the demand for sustainable products. The global focus on sustainability and circular economy principles has elevated the importance of recycled fibers. These fibers reduce the reliance on virgin materials, minimizing deforestation and lowering the environmental footprint of paper production. As industries and consumers prioritize eco-friendly practices, the demand for recycled fiber is surging. Governments and regulatory bodies worldwide are implementing stricter environmental regulations, mandating the use of recycled content in paper products. Its increasing adoption in packaging, coupled with technological advancements and consumer preference for eco-friendly products, ensures its significant contribution to the future of the industry.

Global Pulp and Paper Market By Raw Material (%)

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Pulp and Paper Market Regional Insights

As per pulp and paper market analysis, Asia-Pacific dominated the market due to the rising need for food packaging and commercial printing in the region. Furthermore, it is projected that the rise of the regional market will be aided by the robust economic growth of developing countries like China, India, and Japan. The world's greatest user and producer of pulp and paper is China. The industry is predicted to experience profitable expansion due to the increasing demand for paper-based products and the rising standard of living in Malaysia, Indonesia, and Vietnam. Additionally, the increasing urbanization and population in Asia-Pacific are the main factors driving the demand for commercial printing and food packaging.

North America is fastest growing in pulp and paper market during the forecast period. The presence of large-scale companies, such as International Paper, Georgia-Pacific Corporation, and WestRock, is creating a competitive environment in the U.S., owing to the rising consumption of fast-moving consumer products. However, the printing & writing and newsprint segments are projected to indicate falling demand during the forecast period. North America reached a stagnant level in the market due to the saturation and growth in the digital industry Nevertheless, the market is expected to grow due to the increasing demand for eco-friendly chemicals for recycled papers and the growing application scope of specialty papers.

Global Pulp and Paper Market By Geography
  • Largest
  • Fastest

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Pulp and Paper Market Dynamics

Drivers

Increasing Paper Recycling Activities by Companies

  • Paper recycling is a well-established and capital-intensive industry. Companies involved in the recycling of other materials find paper recycling to be a helpful addition to their services. It supports entrepreneurs in services, including collection, sorting, and transportation. As per the American Forest & Paper Association, 67.9% of recycled paper was consumed in the U.S. in 2022, maintaining a steady recycling rate compared to 2021.

Growing Packaging Industry

  • The packaging industry in India is growing rapidly due to increased consumerism, e-commerce growth, and organized retail. Packaging paper is a vital component for various packaging solutions, contributing to the demand for paper products. Rising literacy rates and educational activities contribute to the demand for printing and writing paper. The education sector's growth drives the need for textbooks, notebooks, and other educational materials, which significantly boosts the global pulp and paper market growth.

Restraints

Increasing Deforestation and Water Crisis

  • Paper industries consume a considerable amount of wood from forests. Paper is one of the largest water-consuming industries. In general, to manufacture A4 size paper sheets, manufacturers need around 20 liters of water. Therefore, with increasing deforestation and water crisis, managing continuous raw material, and resource supply is a key challenge for the growth of the market.

Environmental Concerns and Deforestation

  • Environmental issues, including deforestation, pose challenges to the paper industry's sustainability. Concerns about the impact on biodiversity and ecosystems lead to regulatory constraints and public opposition. Paper and pulp manufacturing, especially the production of specialty papers and environmentally friendly options like recycled paper, is costly. Higher production costs impact the competitiveness of paper products, especially in the price-sensitive pulp and paper market.

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Pulp and Paper Market Competitive Landscape

The competitive landscape of the pulp and paper market is shaped by a mix of established global players, regional suppliers, and innovative newcomers. The market is highly competitive, driven by factors such as technological advancements, sustainability initiatives, and the growing demand for recycled and eco-friendly products. The key players in the market include companies that specialize in both wood-based and non-wood-based pulp, as well as producers of paper products for various end-use industries, such as packaging, printing, and tissue products.

Top Players in Pulp and Paper Market

  • Oji Holdings Corporation
  • DS Smith Plc
  • Mondi Plc
  • Nippon Paper Industries Co., Ltd.
  • Smurfit Kappa Group Plc
  • Nine Dragons Paper (Holdings) Ltd.
  • UPM-Kymmene Corporation
  • Stora Enso OYJ
  • International Paper Co.
  • Kimberly-Clark Corporation (U.S.)
  • JK Paper Ltd.
  • Svenska Cellulosa SCA AB
  • Others

Recent Developments

  • January 2024: WestRock Company planned to build a new corrugated box plant in Pleasant Prairie, Wisconsin. The current plant in North Chicago will close, once the new facility is completed. The company aims to improve production and cost efficiency in the Great Lakes region. The construction is expected to cost around USD 140 million and will be partly covered by property sales.
  • August 2023: Atlas Holdings ("Atlas") has closed the previously announced acquisition of the pulp, newsprint, and directory paper mill operations in Thunder Bay, Ontario from Resolute FP Canada Inc.
  • January 2022: Stora Enso invested USD 40.67 million in advancing its fluff pulp production site in Skutskär, Sweden. The company is aiming to reduce its carbon footprint and focus on cost-effective processes. The produced pulp will be used for healthcare applications, including baby care, adult incontinence, and feminine care.

Pulp and Paper Key Market Trends

Pulp and Paper Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to SkyQuest analysis, growing usage of alternative fibres from fast-growing crops such as bamboo and hemp, agricultural residues, and grasses contribute to the global pulp and paper market growth. These fibres offer an eco-friendlier solution compared to the traditional wood fibres that can take years to grow, leaving a much larger environmental impact. The demand for paper products, including packaging, writing and printing paper, and specialty paper, has been steadily increasing. The Indian paper industry has been actively promoting recycling initiatives. The use of recycled paper helps in conserving natural resources and reducing environmental impact. The Indian paper industry is known for its sustainable practices and the use of renewable resources. However, the industry views this as an opportune transition phase, presenting both challenges and opportunities to provide affordable alternatives.

Report Metric Details
Market size value in 2023 USD 57.33 Billion
Market size value in 2032 USD 88.94 Billion
Growth Rate 5.0%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Raw Material
    • Agro Residue, Wood/ Bamboo, Recycled Fiber and Others
  • Category
    • Wrapping & Packaging, Printing & Writing, Sanitary, Newsprint and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Oji Holdings Corporation
  • DS Smith Plc
  • Mondi Plc
  • Nippon Paper Industries Co., Ltd.
  • Smurfit Kappa Group Plc
  • Nine Dragons Paper (Holdings) Ltd.
  • UPM-Kymmene Corporation
  • Stora Enso OYJ
  • International Paper Co.
  • Kimberly-Clark Corporation (U.S.)
  • JK Paper Ltd.
  • Svenska Cellulosa SCA AB
  • Others
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Pulp and Paper Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Pulp and Paper Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Pulp and Paper Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Pulp and Paper Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Pulp and Paper Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Pulp and Paper Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Pulp and Paper Market size was valued at USD 57.33 Billion in 2023 and is poised to grow from USD 60.20 Billion in 2024 to USD 88.94 Billion by 2032, growing at a CAGR of 5.0% in the forecast period (2025-2032).

The competitive landscape of the pulp and paper market is shaped by a mix of established global players, regional suppliers, and innovative newcomers. The market is highly competitive, driven by factors such as technological advancements, sustainability initiatives, and the growing demand for recycled and eco-friendly products. The key players in the market include companies that specialize in both wood-based and non-wood-based pulp, as well as producers of paper products for various end-use industries, such as packaging, printing, and tissue products. 'Oji Holdings Corporation ', 'DS Smith Plc', 'Mondi Plc ', 'Nippon Paper Industries Co., Ltd.', 'Smurfit Kappa Group Plc', 'Nine Dragons Paper (Holdings) Ltd.', 'UPM-Kymmene Corporation', 'Stora Enso OYJ', 'International Paper Co.', 'Kimberly-Clark Corporation (U.S.)', 'JK Paper Ltd.', 'Svenska Cellulosa SCA AB', 'Others'

Paper recycling is a well-established and capital-intensive industry. Companies involved in the recycling of other materials find paper recycling to be a helpful addition to their services. It supports entrepreneurs in services, including collection, sorting, and transportation. As per the American Forest & Paper Association, 67.9% of recycled paper was consumed in the U.S. in 2022, maintaining a steady recycling rate compared to 2021.

Rising Demand for Lightweight and High-Performance Materials: Growing penetration of smartphones along with the internet has surged online retailing in emerging economies, such as India, China, Southeast Asian countries, Brazil, and others. Nowadays, many consumers prefer to buy online food, groceries, cosmetics, and many other goods due to their busy lifestyles and hectic schedules. Such factors lead to a surge in the adoption of packaging materials for the transportation of these goods, along with safety and security.

As per pulp and paper market analysis, Asia-Pacific dominated the market due to the rising need for food packaging and commercial printing in the region. Furthermore, it is projected that the rise of the regional market will be aided by the robust economic growth of developing countries like China, India, and Japan. The world's greatest user and producer of pulp and paper is China. The industry is predicted to experience profitable expansion due to the increasing demand for paper-based products and the rising standard of living in Malaysia, Indonesia, and Vietnam. Additionally, the increasing urbanization and population in Asia-Pacific are the main factors driving the demand for commercial printing and food packaging.

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