Protein Water Market Size

Global Protein Water Market size was valued at USD 1.2 billion in 2023 and is poised to grow from USD 1.29 billion in 2024 to USD 2.3 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

One of the dominant drivers for the global protein water market growth includes increased involvement in sporting activities, which increases the demand for protein water due to the increased participation of athletes in health and fitness clubs, and the advantages sport nutrition products such as increased energy levels, muscle recovery, and healing, and immune system boosting. In addition, the market has been pushed by a high growth rate by convenience and innovation since the hydrating nature and low-calorie content of protein water, combined with ongoing product innovation, have rendered it the favorite against conventional drinks.

• For instance, in March 2024, Vieve Protein Water introduced to the UK market a collagen-fortified protein water following consumer demand for low-calorie functional hydration. Positioned as a convenient replacement for soft drinks, it quickly soared in health shops and gyms across the globe.

The popularity of exercise fads such as high-intensity interval training (HIIT), CrossFit, and endurance sports such as marathons and triathlons has boosted the demand for sports nutrition drinks, particularly protein water. These sports require rapid and convenient sources of energy to sustain performance and aid recovery, and thus energy drinks are the most sought after by participants.

What Role Does AI Play in Enhancing Supply Chain Efficiency for Protein Drinks?

The global protein water industry is transforming due to artificial intelligence (AI), which is making it easier to make demand predictions, product development, and personalized consumer experiences. To determine nascent flavor patterns, the best protein mix, and local consumer tastes, companies are leveraging data based on AI. Inventory management and supply chain optimization to distribute protein water are also made easier by AI.

• For example, US firm Trimino Brands introduced two new flavor options specific to millennial tastes in June 2024 using an AI-powered marketing platform to scan customer reviews and live sales. This data-driven approach revolutionized the production and marketing of functional beverages by enhancing product-market fit and reducing time-to-market.