USD 5.62 billion
Polyvinyl Butyral Market Size, Share, and Growth Analysis
Polyvinyl Butyral Market By Application (Film & Sheets, Paints & Coatings), By End-Use Industry (Automotive, Construction), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15E2649 |
Region:
Global |
Published Date: February, 2025
Pages:
195
|Tables:
93
|Figures:
73
Format -
Polyvinyl Butyral Market Insights
Polyvinyl Butyral Market size was valued at USD 5.62 billion in 2023 and is poised to grow from USD 5.98 billion in 2024 to USD 9.82 billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).
The increasing usage of polyvinyl butyral films in the automotive industry because of its various properties like high durability, heat & noise reduction, and better chemical stability is driving the market growth.
The polyvinyl butyral is extensively utilized in buildings for preventing accidents because it has extremely powerful anti-shocking and anti-break-in properties. The increasing focus on innovating products with better abilities is increasing the demand for polyvinyl butyral. In the last few years, the utilization of laminated glasses has grown drastically in both residential and non-residential buildings, and high product penetration as an interlayer in various end-use industries, including architectural applications, acts as an emerging trend in the market. Moreover, the exponential growth in many governments infrastructural developments plan, including hospitals, office buildings, government accommodation, and defense infrastructure, has been fueling the demand and adoption of PVBs in the construction industry.
Due to the adhesive nature of polyvinyl butyral glue film, even in the glass breaks, fragments keep binding on thin film & the surface of glass particles remains smooth and clear, which helps prevent pieces from falling or even penetrating. The sound-insulation effect of innovative PVB interlayer films is one of the crucial factors that evaluate the quality of the applications where the product is being applied, resulting in high product penetration globally.
The US Senate passed the USD 1.2 trillion infrastructure bill in November 2023 to enhance construction service demand. The approved infrastructure bill will enhance construction expenditures which will lead to increased demand for the PVB market during the forecast period. Market growth will receive a boost as the anticipated expansions of airports and railways drive increased demand for laminated glass.
Kuraray engaged the services of product sustainability consultancy Sphera Solutions in January 2023 to perform a Life Cycle Assessment (LCA) on four products it manufactured in Europe. These products are known as Kuraray Poval (polyvinyl alcohol, PVOH), Polyvinyl Butyral (PVB), Polyvinyl Butyral film, and SentryGlas. The project assesses the sustainability of Kuraray's products while pinpointing areas for enhancement.
Eastman introduced new versions of their SaflexTM FlySafeTM 3D polyvinyl butyral (PVB) interlayers for laminated glass in July 2023 to improve bird safety. Architects and designers now have more choices to protect birds and meet new construction standards without compromising design aesthetics thanks to recent improvements.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Automotive
Fastest Growth
Electronic & Electrical
Growth Rate
6.4% CAGR
Global Polyvinyl Butyral Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Polyvinyl Butyral Market Segments Analysis
Global Polyvinyl Butyral Market is segmented by Application, End-Use Industry and region. Based on Application, the market is segmented into Film & Sheets, Paints & Coatings, Adhesives and Others. Based on End-Use Industry, the market is segmented into Automotive, Construction, Electronics & Electricals and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Application
Based on application, the film & sheet segment is dominating with the largest polyvinyl butyral market share. The film & sheet segment dominates the market through its expanded application as an interlayer in various laminated glass productions used across sectors including architecture and automotive fields. The product has received notable recognition as a safety glass solution that maintains component integrity during breakage. PVB films play a crucial role in real estate and construction applications that promise to expand the film & sheet segment further in the market.
The adhesives & sealants segment is expected to witness significant demand growth during the forecast period. Industries and manufacturing sectors utilize adhesives and sealants due to their versatile applications. Manufacturers' continuous pursuit of enhanced bonding material performance along with their efforts to replace traditional materials with synthetic substrates and decrease volatile organic compound emissions has driven increased demand for these products which now also focus on recycling and aesthetic bonding solutions across different substrates. PVB finds extensive adhesive use because of its exceptional strength and binding properties along with superior adhesion capabilities across different environmental conditions. The polyvinyl butyral glue film maintains its adhesive properties so that when glass breaks glass fragments remain attached to both the thin film and glass surfaces which prevents them from scattering or penetrating.
Analysis by End User
Based on end user, the automotive segment is dominating the polyvinyl butyral market. The automotive segment is leading with the maximum market share because PVB films protect graphics while providing durable finishes and stopping bubbles from appearing on surfaces. The product provides multiple benefits including enhanced graphic protection while delivering a superior finish and eliminating bubble formation on its surface. The automotive industry is witnessing increasing demand for PVB because more luxury vehicles are using safety glass for road & side windows to minimize noise and light penetration while enhancing safety. PVB film and sheet materials maintain strong global demand growth because of their reduced smoke generation and low flammability properties.
As per polyvinyl butyral market analysis, the electronic & electrical segment is expected to be the fastest growing segment. Renewable energy sources are being adopted rapidly within the electrical & electronics industry, which is increasing the growth of the segment. The PVB films offer a cost-effective and convenient solution for solar photovoltaic modules while serving as an encapsulation material to enhance UV protection and increase the glass's overall performance. The rise in clean energy regulations along with increasing global demand and adoption of solar cells is immensely boosting the product demand and this will continue to increase.
Global Polyvinyl Butyral Market Analysis by End User
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Polyvinyl Butyral Market Regional Insights
Asia Pacific is dominating with the largest polyvinyl butyral market share. The fast pace of industrial and urban growth throughout China, India, and Japan creates strong demand for PVB coatings across the region. The development of the automotive industry with its rising vehicle production and increasing sales is becoming a key driver of Asia Pacific market expansion. The construction industry's demand for PVB coatings is growing due to expanding construction activities and infrastructure development projects. Market expansion in the region continues due to rising focus on renewable energy and an increase in solar power installations.
North America is anticipated to witness the highest growth during the polyvinyl butyral market forecast period. Advancements in automotive technology and growing sustainable building practices make North America a key market for polyvinyl butyral coatings. The United States and Canada play a primary role in driving market expansion across the region. Rigid safety standards for automotive glass combined with widespread use of electric and autonomous vehicles boost PVB coating demand within the automotive industry. The growth of the construction sector in North America is mainly due to increasing green building programs and higher demand for energy-efficient construction materials.
Polyvinyl butyral coatings market is growing in Europe market because of the region's strict environmental laws and sustainability focus. Germany, France and the United Kingdom serve as leading drivers for market expansion within this region. European automotive manufacturers extensively use PVB coatings due to rising electric vehicle production and strict automotive glass safety requirements. Government regulations which encourage sustainable construction practices along with the rising demand for energy-efficient building materials increase the need for PVB coatings in Europe's construction industry. Market expansion in Europe's photovoltaic sector stems from the widespread adoption of renewable energy sources.
The demand for PVB based paint, coating, and adhesive in industrial machinery, equipment and containers is growing because of the expansion of production in Latin America. In addition, demand for PVB inks and packaging materials is expected to grow because of increased demand from fastmoving consumer goods in the region. The use of PVB for packaging applications will expand because hospitals across both urban and rural regions in developing countries need more laminated glass and adhesive products. The automotive manufacturing growth in Brazil and Colombia will likely create positive impact on the growth of the market in the region.
The Middle East and Africa region is witnessing moderate growth in the global polyvinyl butyral market during the forecast period. Manufacturers in the automotive industry are showing a large interest in investing in the Middle East and Africa that should drive PVB market growth. The growing disposable income in Saudi Arabia has led to the development of organizations which are expected to create growth potential for the local market in the future years.
Global Polyvinyl Butyral Market By Geography
- Largest
- Fastest
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Polyvinyl Butyral Market Dynamics
Polyvinyl Butyral Market Drivers
Increasing Adoption of Photovoltaic Modules
- The increase in renewable energy projects with a focus on solar power production drives greater need for polyvinyl butyral (PVB) as an encapsulant in photovoltaic (PV) modules. PVB encapsulants shield PV cells from environmental elements such as moisture and dust while maintaining performance and durability over time. As global solar photovoltaic capacity expands rapidly, the need for premium encapsulation materials such as PVB will also increase dramatically.
Rapid Growth of Construction Sector
- The expansion of the construction sector serves as a major driving force for the polyvinyl butyral market. Architectural laminated safety glass contains PVB which serves as a vital component in windows, doors, and building facades. Emerging economies experience an increase in urbanization and infrastructure development projects which creates a greater need for long-lasting and safe building materials.
Polyvinyl Butyral Market Restraints
Growing Environmental Concerns
- The market for polyvinyl butyral faces substantial restrictions due to environmental concerns. PVB's inability to biodegrade creates environmental concerns about its effect during recycling and disposal. Environmental pollution occurs when PVB-based products are disposed of improperly through inappropriate methods that increases waste management problems. Moreover, the recycling of PVB presents technical complexities and economic barriers, hindering the widespread adoption of sustainable practices.
Increasing Recycling Activities of PVB
- The presence of PVB recycling facilities presents a major restraint for the PVB market. Manufacturing PVB from raw materials utilizes more energy and costs owing to which manufacturers are focusing on recycling PVB. Recycled PVB has a low carbon footprint along with similar material properties owing to which recycling was more cost effective to manufacturers.
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Polyvinyl Butyral Market Competitive Landscape
The polyvinyl butyral industry features intense competition among multiple principal industry players. Established companies and new market entrants together create the competitive landscape as they battle for market share. Market-leading companies are strengthening their competitive position by pursuing mergers and acquisitions as well as forming partnerships and collaborations to broaden their product offerings. Market players prioritize technological advancements and innovative coating formulations and application techniques as their focus areas. Multiple end-use sectors require high-performance and eco-friendly coatings, which creates strong market competition.
Top Player’s Company Profile
- Eastman Chemical Company (United States)
- Sekisui Chemical Co., Ltd. (Japan)
- Kuraray Co., Ltd. (Japan)
- Chang Chun Petrochemical Co., Ltd. (Taiwan)
- EVERLAM (Germany)
- DuPont de Nemours, Inc. (United States)
- Solutia Inc. (United States)
- Huakai Plastic (Chongqing) Co., Ltd. (China)
- Kingboard Chemical Holdings Ltd. (Hong Kong)
- Tiantai Kanglai Industrial Co., Ltd. (China)
- Jiangsu Daruihengte Technology & Science Co., Ltd. (China)
- Zhejiang Pulijin Plastic Co., Ltd. (China)
- Anhui Wanwei Group Co., Ltd. (China)
- Qingdao Jinuo New Materials Co., Ltd. (China)
- 3M Company (United States)
- Shenzhen Lifeng Plastic Products Co., Ltd. (China)
- Wuhan Honghui New Material Co., Ltd. (China)
- Jiangxi Rongxin New Materials Co., Ltd. (China)
- Guangzhou Aojisi New Material Co., Ltd. (China)
- Zhejiang Decent Plastic Co., Ltd. (China)
Recent Developments
- Avient Corporation launched new engineered polymer solutions in June 2022 to enhance sustainability for automotive applications. Polyvinyl butyral forms the basis of formulation for the two newly introduced grades in the reSound REC thermoplastic elastomer range.
- Sekisui Chemical Co., Ltd. launched a new PVB film in July 2023 that provides better sound insulation for the premium automotive market. The polyvinyl butyral (PVB) industry will experience growth because this innovation satisfies growing consumer demands for better comfort and performance in premium vehicles.
- Eastman revealed in May 2023 that their laminated glass with Saflex Structural (DG) interlayer received French national certification for architectural applications.
Polyvinyl Butyral Key Market Trends
- Growing Technological Advancements: Developments in technology create major growth potential for the polyvinyl butyral market. The industry must develop sustainable solutions due to rising environmental concerns about non-biodegradable materials such as PVB. Businesses that are investing resources into developing bio-based PVB solutions or recycling-friendly PVB products will achieve a competitive advantage.
- Growing Demand for Sunroof in Automotive Sector: The automotive sector utilizes PVB for both windshield and side window applications. As windshields grow larger and more complex the need for PVB with better impact resistance and clarity has increased. The rising demand for electric vehicles will increase PVB requirements because these vehicles require larger windshields to support more sophisticated driver assistance systems.
Polyvinyl Butyral Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the polyvinyl butyral industry growth is increasing because of rising demand for tough high-performance coatings across automotive construction and solar energy sectors. PVB coatings are used in numerous applications because their versatility and key features of excellent adhesion, toughness, and clarity deliver superior performance. The automotive sector's extensive application of polyvinyl butyral coatings drives the growth of the market. Automotive windshields benefit from the extensive use of PVB coatings because their superior adhesion and impact resistance properties improve both safety and durability of the glass. The global increase in automobile production and sales together with strict safety regulations drive higher demand for PVB coatings.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 5.62 billion |
| Market size value in 2032 | USD 9.82 billion |
| Growth Rate | 6.4% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Polyvinyl Butyral Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Polyvinyl Butyral Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Polyvinyl Butyral Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Polyvinyl Butyral Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Polyvinyl Butyral Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Polyvinyl Butyral Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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