USD 4.2 billion
Petroleum Resins Market Size, Share, and Growth Analysis
Petroleum Resins Market By Type (Aliphatic C5 Resins, Aromatic C9 Resins), By Application (Adhesive & Sealants, Paints & Coatings), By End-Use Industry (Building & Construction, Tire Industry), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15F2233 |
Region:
Global |
Published Date: May, 2025
Pages:
199
|Tables:
93
|Figures:
68
Format -
Petroleum Resins Market Insights
Global Petroleum Resins Market size was valued at USD 4.2 billion in 2023 and is poised to grow from USD 4.46 billion in 2024 to USD 7.16 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).
The market is expected to witness positive growth during the forecast period. This can be attributed to growing demand from various end-use industries such as paints & coatings, rubber products, adhesives & sealants, and printing inks. Petroleum resins are primarily used to produce coatings, varnishes & paints which have high gloss, toughness and resilience.
Rapid growth of the global paints & coatings industry due to infrastructure development, urbanization and growing automotive industry is boosting the demand for petroleum resins. Increasing usage of petroleum resins in road marking application and printing ink industry is one of the most significant factors driving the market revenue growth during the forecast period.
Petroleum resins are gaining prominence in the global market due to their versatile properties and wide range of applications. Petroleum resins can efficiently replace other materials across several end-use industries with excellent adhesion, flexibility, UV resistance and weatherability. Their ability to blend with other polymers makes them suitable for a variety of applications which conventional polymers may not be able to accomplish. Petroleum resins are being increasingly used in coatings, inks, adhesives, sealants and other applications due to their versatile characteristics. In coatings, they provide good surface hardness, scratch resistance and gloss retention in both interior and exterior paints. They are also being widely used in solvent-borne and waterborne coating systems replacing other resins.
In printing inks, petroleum resins improve the pigment bonding, gloss, color strength and flexibility of the dried ink films. This has augmented their usage in publication, packaging and digital inks. Their excellent adhesion properties make them apt for pressure-sensitive and hot-melt adhesives where high tack and heat resistance are important. They are also replacing other synthetic tackifiers at a good pace in sealants and carpet backing.
Market Key Attributes
In March 2024, SABIC unveiled the LNP™ ELCRES™ SLX1271SR resin, a notable addition to its weatherable LNP SLX copolymer portfolio. This specialty material is engineered to enhance scratch and mar resistance while providing a high-gloss surface finish, offering the automotive industry a viable molded-in color solution for exterior components. Beyond aesthetics, resin delivers exceptional weatherability, continuous UV stability, and robust mechanical performance. These attributes enable manufacturers to eliminate the painting process, thereby reducing environmental impact and potential system costs without compromising the visual appeal and durability of exterior parts. The innovative nature of LNP ELCRES SLX1271SR resin was recognized as it became a finalist in the 2024 Edison Best New Product Awards in the Advanced Materials category.
In September 2022, Arakawa Chemical Industries launched a new hydrogenated petroleum resin aimed at industries requiring high-performance materials. This resin is formulated to provide improved chemical resistance and thermal stability, making it suitable for applications that demand durability under harsh conditions. The introduction of this hydrogenated resin reflects Arakawa Chemical's commitment to advancing material science to meet the stringent requirements of modern industrial applications.
In February 2022, Eastman Chemical Company introduced "Eastman Crystex Lite", a new line of low molecular weight hydrocarbon resins. These resins are specifically designed to offer excellent adhesion and color stability in applications such as hot melt adhesives and pressure-sensitive adhesives. The development of Eastman Crystex Lite addresses the industry's need for materials that maintain performance under varying conditions, ensuring reliability and consistency in end-use applications.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
C5
Fastest Growth
C9
Growth Rate
6.1% CAGR
Global Petroleum Resins Market ($ Bn)
Country Share for North America Region (%)
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Petroleum Resins Market Segments Analysis
Global Petroleum Resins Market is segmented by Type, Application, End-Use Industry and region. Based on Type, the market is segmented into Aliphatic C5 Resins, Aromatic C9 Resins, Hydrogenated Hydrocarbon Resins and C5/C9 Resins. Based on Application, the market is segmented into Adhesive & Sealants, Paints & Coatings, Printing Inks, Rubber Compounding, Tapes & Labels and Others. Based on End-Use Industry, the market is segmented into Building & Construction, Tire Industry, Automotive, Personal Hygiene, Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Product
As per global petroleum resins market outlook, C5 segment dominated the market due to their widespread applications in hot-melt adhesives, rubber compounding, and road marking. Their high adhesion properties make them ideal for pressure-sensitive adhesives (PSAs) and hot-melt adhesives (HMAs) used in packaging, labeling, and tapes. Additionally, the tire and rubber industry rely heavily on C5 resins to enhance durability and grip in automotive tires. Their fast-drying nature and UV resistance also make them essential in thermoplastic road marking paints, further strengthening their market position. In the automotive sector, the tire and rubber industry significantly depends on C5 resins to enhance the durability, elasticity, and grip of tires, improving overall vehicle performance and safety.
On the other hand, C9 are emerging as the fastest-growing segment, primarily due to their superior chemical and thermal resistance, making them suitable for coatings, printing inks, and construction materials. The increasing demand for high-performance coatings in industrial and automotive applications has significantly boosted C9 resin consumption. Furthermore, their excellent gloss, color stability, and solubility make them a preferred choice in the paints and coatings industry, particularly for protective coatings and high-end printing inks. With rising infrastructure and construction activities globally, the demand for C9 resins is expected to grow steadily in the coming years.
Analysis by End Use
As per global petroleum resins market forecast, the automotive segment continues to dominate, driven by rapid advancements in electric vehicles (EVs), autonomous driving, and connected car technologies. Automakers are investing heavily in AI-driven mobility, lightweight materials, and sustainability initiatives, with government policies supporting EV adoption and emission reduction. The rise of shared mobility services and smart transportation solutions further solidifies the sector’s leadership. Government policies promoting EV adoption, carbon neutrality, and fuel efficiency standards are further boosting demand for petroleum resins in automotive applications. The rise of shared mobility services, smart transportation solutions, and autonomous vehicle fleets is also driving innovation, requiring more high-performance adhesives and coatings for durability and safety.
As per global petroleum resins market analysis, the construction segment is growing at an impressive pace due to increasing urbanization, infrastructure modernization, and smart city initiatives. Emerging technologies such as 3D printing, prefabrication, and green buildings are reshaping the industry. Additionally, stricter environmental regulations are accelerating the demand for sustainable and energy-efficient structures. While the automotive industry leads in technological disruption, the construction sector is benefiting from digital transformation, automation, and sustainable innovations. The demand for eco-friendly materials and energy-efficient buildings is surging, making construction one of the fastest-growing industries.
Global Petroleum Resins Market By Product (%)
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Petroleum Resins Market Regional Insights
North America holds a significant share of the petroleum resins market, accounting for approximately 30% of the market. The region’s advanced manufacturing capabilities, coupled with a robust automotive and construction sector, drive the demand for high-performance petroleum resins. The United States is the largest contributor, supported by leading companies that focus on innovation and sustainability. The increasing use of petroleum resins in adhesives, coatings, and sealants across various industries further enhances market growth. Additionally, stringent environmental regulations in the region are prompting manufacturers to invest in research and development for eco-friendly alternatives, thereby boosting the adoption of bio-based and modified resins.
The Asia-Pacific region is poised for significant growth in the petroleum resins market, with an estimated market share of around 35%. This growth is primarily driven by rapid industrialization, urbanization, and increasing demand from end-user industries such as automotive, construction, and packaging. China is leading the charge, with their expanding economies contributing to rising production and consumption of petroleum resins. China’s booming construction sector, projected to grow by 12% annually, is creating substantial demand for adhesives and coatings that utilize petroleum resins. Furthermore, government initiatives aimed at enhancing manufacturing capabilities and investments in infrastructure development are expected to propel market growth in the region. As consumers increasingly demand high-performance and sustainable materials, manufacturers in Asia-Pacific are focusing on developing innovative resin formulations to meet these evolving needs.
Europe accounts for approximately 25% of the petroleum resins market, with a strong emphasis on sustainability and regulatory compliance. The region’s stringent environmental regulations, such as the REACH framework, have prompted manufacturers to innovate and develop eco-friendly resin solutions. Country like Germany is leading the way in adopting bio-based and modified resins, aligning with the European Union’s sustainability goals. The coatings and adhesives sectors are significant consumers of petroleum resins, driven by the need for high-quality products that meet rigorous performance standards.
The Middle East & Africa region in the petroleum resins market is witnessing growth due to increasing industrialization, expanding infrastructure projects, and rising investments in the packaging and automotive sectors. Countries in this region are focusing on economic diversification, moving beyond oil dependence by strengthening their manufacturing, construction, and automotive industries.
Saudi Arabia is one of the key markets for petroleum resins in the Middle East & Africa region. With the expansion of the petrochemical sector, the country has become a major producer of raw materials used in resin manufacturing. The demand for pressure-sensitive adhesives, industrial coatings, and rubber applications is rising due to large-scale construction projects such as NEOM and Vision 2030 initiatives. Additionally, the growth of e-commerce and the packaging industry is increasing the need for high-performance adhesives, further driving the petroleum resin market in Saudi Arabia.
The Latin America region in the petroleum resin market is experiencing steady growth, driven by the rising demand for adhesives, sealants, and rubber applications. The region's expanding automotive and construction industries, particularly in Brazil, Mexico, and Argentina, are fueling the need for high-performance resins. Additionally, the increasing urbanization and infrastructure investments are boosting demand for coatings and road-marking paints. However, challenges such as economic instability, fluctuating crude oil prices, and regulatory constraints are affecting market expansion in some countries. Brazil is the largest petroleum resins market in Latin America, driven by the growth of the automotive and construction sectors. The country has a strong presence in vehicle manufacturing, which increases the demand for tire and rubber applications that utilize petroleum resins.
Global Petroleum Resins Market By Geography
- Largest
- Fastest
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Petroleum Resins Market Dynamics
Petroleum Resins Market Drivers
Rising Demand from the Adhesives and Sealants Industry
- The increasing use of petroleum resins in adhesives and sealants is a major growth driver. These resins enhance tackiness, adhesion, and durability, making them essential in industries such as packaging, construction, and automotive. The expansion of these industries, coupled with the rising demand for high-performance adhesives, is fueling market growth.
Growing Applications in the Rubber and Tire Industry
- Petroleum resins play a crucial role in rubber compounding, particularly in the manufacturing of tires. Their ability to improve track, flexibility, and weather resistance makes them indispensable in the production of high-performance tires. With the growing automotive industry and increasing vehicle production worldwide, the demand for petroleum resins in rubber applications is expected to rise.
Petroleum Resins Market Restraints
Fluctuating Crude Oil Prices Affecting Production Costs
- One of the biggest challenges facing the petroleum resin market is its reliance on crude oil-based raw materials, such as C5, C9, and DCPD (dicyclopentadiene) fractions. Since petroleum resins are byproducts of crude oil refining, their pricing and availability are directly affected by the volatility of crude oil prices. The global oil market is highly unpredictable due to factors such as geopolitical tensions, trade policies, OPEC production cuts, and supply chain disruptions. Fluctuations in crude oil prices lead to increased production costs for petroleum resin manufacturers, impacting their profit margins and creating uncertainty in the market.
Environmental Concerns and Shift Toward Bio-Based Alternatives
- The increasing focus on sustainability and environmental regulations is posing a challenge to the petroleum resin market. Many governments are implementing stricter regulations on the use of petroleum-derived products due to concerns over carbon emissions, non-biodegradability, and toxicity. Additionally, there is a growing shift toward bio-based resins made from natural feedstocks such as rosin resins and plant-based polymers. Companies are investing in the research and development of sustainable alternatives to petroleum resins, such as water-based adhesives and biodegradable resins, which may reduce the market share of conventional petroleum resins in the long run.
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Petroleum Resins Market Competitive Landscape
The competitive landscape of the petroleum resins market is characterized by a mix of established global players and emerging companies, each vying for market share through innovation and strategic partnerships. Major corporations like ExxonMobil, BASF, and DOW leverage their extensive research and development capabilities to introduce advanced resin formulations that meet diverse customer needs across various industries.
Top Player’s Company Profiles
- Total Cray Valley (France)
- Eastman Chemical Company (US)
- Exxon Mobil Corporation (US)
- Arakawa Chemical Industries Limited (Japan)
- Kolon Industries, Inc. (South Korea)
- Zeon Corporation (Japan)
- Innova (Tianjin) Chemical Co., Limited (China)
- Anglxxon Chemical Co., Ltd (China)
- Puyang Tiancheng Chemical Co., Ltd. (China)
- Neville Chemical Company (US)
- Seacon Corporation (South Korea)
- Thankyou Chem (Henan) Co., Ltd. (China)
Recent Developments in Petroleum Resins Market
- In March 2024, SABIC launched a new resin and became a finalist for the Edison Best New Product Awards.
- In September 2022, Arakawa Chemical Industries launched a new hydrogenated petroleum resin designed to offer improved chemical resistance and thermal stability.
- In February 2022, Eastman Chemical Company introduced a new line of low molecular weight hydrocarbon resins called “Eastman Crystex Lite.” These resins are engineered for excellent adhesion and color stability in hot melt adhesives, pressure-sensitive adhesives, and various other applications.
Petroleum Resins Key Market Trends
- Increasing Use of Hydrogenated Hydrocarbon Resins: Hydrogenated hydrocarbon resins are emerging as a key trend in the petroleum resin market, primarily due to their low color, improved stability, and superior compatibility with other polymers. These resins offer enhanced UV resistance, thermal stability, and weather durability, making them ideal for high-performance coatings, adhesives, and printing inks. The increasing demand for premium adhesives and coatings in the automotive, electronics, and construction industries is driving innovation in hydrogenated hydrocarbon resin production. Additionally, advancements in hydrogenation technologies have enabled manufacturers to create low-odor, non-toxic resins that meet regulatory requirements, further expanding their market potential.
- Advancements in Polymer Modification Technologies: The petroleum resins industry is witnessing rapid advancements in polymer modification techniques, enabling the production of high-performance resins with better adhesion, flexibility, and resistance to heat and chemicals. Modified petroleum resins are increasingly being used in pressure-sensitive adhesives, road-marking paints, and industrial coatings due to their enhanced properties and improved compatibility with elastomers and synthetic rubbers.
Petroleum Resins Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, the global petroleum resins industry is primarily driven by their growing demand for manufacturing paints, sealants, personal hygiene products, tires, automotive, packaging tapes, and building and construction materials. Petroleum resins offer improved adhesive bond strength and resistance to acids, alkalis and water. In addition to this, they are also employed due to their exceptional thermal stability, peeling strength, tack ability, and high softening point. Governments worldwide are adopting stringent regulations regarding volatile organic compound (VOCs) emissions from vehicle coatings, which, in turn, is facilitating the demand for petroleum resins with low VOCs. In countries such as the United States, India, Germany, and China, governments are increasing their spending in the packaging sector, which is also propelling the market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 4.2 billion |
| Market size value in 2032 | USD 7.16 billion |
| Growth Rate | 6.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Petroleum Resins Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Petroleum Resins Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Petroleum Resins Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Petroleum Resins Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Petroleum Resins Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Petroleum Resins Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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