Global Pet Wearable Market

Global Pet Wearable Market Size, Share, Growth Analysis, By Technology(GPS and Sensors), By Application(Identification & Tracking, Behavior Monitoring & Control) - Industry Forecast 2023-2030


Report ID: SQMIG25S2023 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 63 | Figures: 75

Global Pet Wearable Market Insights

Global Pet Wearable Market size was valued at USD 2.06 billion in 2021 and is poised to grow from USD 2.36 billion in 2022 to USD 7.68 billion by 2030, at a CAGR of 14.3% during the forecast period (2023-2030).

Global Pet Wearable Market has witnessed a remarkable surge in recent years, driven by the growing adoption of advanced technology and the increasing trend of pet owners seeking to enhance the well-being and safety of their beloved companions. Pet wearables encompass a wide range of innovative devices, including GPS trackers, activity monitors, health sensors, smart collars, and even smart harnesses, designed to gather crucial data about pets' activities, health, and behavior.

The pet wearable industry has gained immense traction due to the rising awareness among pet owners regarding the significance of maintaining their pets' health and safety. These devices offer real-time tracking capabilities, enabling pet parents to monitor their furry friends' whereabouts, ensuring they stay within designated safe zones and quickly locate them if they wander off. This feature has proven invaluable in preventing pet loss and aiding in swift reunions. Moreover, pet wearables have become an integral part of the fitness and health-conscious culture among pet owners. Activity monitors equipped with accelerometers and motion sensors enable individuals to track their pets' daily physical activities, such as steps taken, distance covered, and calories burned. The data collected from these devices help owners understand their pets' exercise routines, leading to informed decisions on diet, exercise plans, and overall well-being.

As the pet wearables market continues to expand, key players in the industry are investing heavily in research and development to introduce cutting-edge features and improve overall performance. With advancements in artificial intelligence and machine learning, these devices are expected to become even smarter, providing pet owners with actionable insights and personalized recommendations tailored to their pets' specific needs. In conclusion, the global market is witnessing a remarkable growth trajectory, driven by the rising demand for technology-driven solutions to ensure the health, safety, and well-being of pets. With continuous innovation, the future holds great promise for pet wearables, offering pet owners an unprecedented level of connectivity with their furry companions and facilitating a stronger bond between humans and their pets.

Market snapshot - 2023-2030

Global Market Size

USD 2.06 billion

Largest Segment

GPS

Fastest Growth

GPS

Growth Rate

14.3% CAGR

Global Pet Wearable Market ($ Bn)
Country Share for North America Region (%)
Global Pet Wearable Market By Technology($ Bn)
Global Pet Wearable Market By Technology(%)

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Global Pet Wearable Market Segmental Analysis

The global Pet Wearable market is segmented on the basis of technology, application, and region. By technology, the market is segmented into GPS and sensors. By technology, the market is segmented into Identification & Tracking, Behavior Monitoring & Control, Facilitation, Safety & Security, and Medical Diagnosis & Treatment. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis By Technology

The global Pet Wearables market can be segmented based on technology, including GPS and sensors. The GPS (Global Positioning System) technology segment dominates the global market. GPS-enabled pet wearables offer real-time tracking capabilities, allowing pet owners to monitor the precise location of their pets at any given time. This feature has been a significant driving force behind the adoption of pet wearables, especially in urban and suburban areas where pets may be prone to wandering or getting lost. The peace of mind provided by GPS technology has resonated with pet owners, leading to widespread acceptance and popularity of these devices.

The sensors segment is the fastest-growing category in the global pet wearable market. These devices are equipped with various sensors, such as accelerometers, gyroscopes, heart rate monitors, and temperature sensors, to collect data about pets' activities, health, and behavior. Sensor-based pet wearables provide comprehensive insights into a pet's overall well-being and fitness levels. The ability to monitor activity patterns, heart rate, and sleep quality in real-time has made sensor-based wearables increasingly appealing to pet owners seeking a more holistic approach to pet care. As advancements in sensor technology continue, pet wearables with improved accuracy and additional health monitoring capabilities are expected to gain traction, driving the growth of this segment in the coming years.

Analysis By Application

The global Pet Wearables market can also be segmented based on the type of application, including Identification & Tracking, Behavior Monitoring & Control, Facilitation, Safety & Security, and Medical Diagnosis & Treatment. The Identification & Tracking segment dominates the pet wearable market, accounting for the largest share. This segment includes GPS-enabled collars, tags, and smart devices that allow pet owners to track their pets' location in real-time. The dominating position of this segment is driven by the increasing concerns about pet safety and the rising number of pet owners seeking reliable solutions to prevent pet loss or theft. GPS tracking devices provide peace of mind to pet owners, enabling them to locate their pets quickly if they wander off or go missing. The convenience and effectiveness of these devices have made them a popular choice among pet owners, especially in urban areas and regions with higher risks of pet accidents or theft.

The Medical Diagnosis & Treatment segment is the fastest-growing segment in the pet wearable market. With advancements in sensor technology and artificial intelligence, pet wearables are now capable of monitoring various health parameters and detecting early signs of illnesses or health issues. These wearables can track vital signs, analyze behavior patterns, and provide valuable insights into a pet's overall health. As pet owners become more health-conscious and proactive in managing their pets' well-being, the demand for medical diagnosis and treatment wearables is surging. These devices offer invaluable support to veterinarians in diagnosing and treating medical conditions, leading to better outcomes for pets. The growth in this segment is also driven by the increasing prevalence of chronic diseases in pets and the need for continuous monitoring and personalized healthcare solutions.

Global Pet Wearable Market By Technology, 2021 (%)

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Global Pet Wearable Market Regional Insights

North America is dominating the global pet wearable market. The region has witnessed significant adoption of pet wearables, driven by a high level of pet ownership, a strong emphasis on pet health and wellness, and a tech-savvy population. The United States, in particular, has been at the forefront of the market, with several well-established pet wearable companies based in the country. The availability of advanced technologies, widespread smartphone usage, and an affluent population willing to invest in their pets' care contribute to the dominance of North America in the market. Moreover, proactive government initiatives regarding pet safety and pet tracking regulations further bolster the demand for pet wearables in the region.

The Asia Pacific region is emerging as the fastest-growing region in the global pet wearable market. The increasing urbanization, rising disposable incomes, and changing attitudes towards pet ownership have fueled the demand for innovative pet care solutions in countries like China, Japan, and South Korea. As the pet population grows and pet owners become more conscious of their pets' health and safety, the adoption of pet wearables is on the rise. Additionally, the region's large technology-savvy population and the rapid penetration of smartphones have made pet wearable devices more accessible and appealing. Local startups and international players are actively targeting the Asia Pacific market, introducing tailored products and localized marketing strategies to capitalize on the region's immense potential. Government initiatives promoting responsible pet ownership and regulations for pet safety are also contributing to the increasing adoption of pet wearables in the region. As a result, the Asia Pacific segment is expected to experience robust growth in the coming years, making it the fastest-growing market for pet wearables globally.

Global Pet Wearable Market By Geography, 2023-2030
  • Largest
  • Fastest

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Global Pet Wearable Market Dynamics

Drivers

Rising Pet Ownership

  • The increasing number of pet owners worldwide has been a major driver for the pet wearable market. As more people embrace pet ownership and consider pets as part of their families, the demand for innovative products to enhance their pets' well-being and safety has surged.

Focus on Pet Health and Wellness

  • Pet owners are becoming increasingly health-conscious, seeking ways to monitor and improve their pets' health and fitness. Pet wearables with activity tracking and health monitoring features cater to this growing trend, allowing owners to proactively manage their pets' overall well-being.

Restraints

Limited Compatibility

  • Not all pet wearables are universally compatible with different pet breeds and sizes, leading to a potential limitation on their market reach. Companies may need to offer a diverse range of products to cater to various pet types.

Pet Acceptance and Comfort

  • Some pets may not readily accept wearing devices, particularly those with uncomfortable or bulky designs. Ensuring pet comfort and acceptance is crucial for the successful adoption and use of pet wearables.

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Global Pet Wearable Market Competitive Landscape

The competitive landscape of the pet wearable industry is characterized by a diverse range of players, each striving to establish a dominant position in this rapidly growing market. Established tech giants, startups, and niche players are all vying for market share, offering a wide array of innovative and feature-rich pet wearable devices. Leading the pack are companies like FitBark and Whistle Labs, both based in the US, known for their popular activity trackers and GPS-enabled collars. These companies boast strong brand recognition and extensive distribution networks, giving them a competitive advantage in reaching a broad customer base. The competitive landscape remains dynamic, as new entrants continue to introduce disruptive technologies and established players continually innovate to maintain their market positions. As the demand for pet wearables continues to rise, the competition will likely intensify, driving further advancements and benefiting pet owners with a wide range of cutting-edge options to choose from.

Top Player’s Company Profiles

  • Tractive (Austria)
  • PetPace (Israel)
  • Garmin Ltd. (Switzerland)
  • PetKit (China)
  • Pawtrack (UK)
  • PitPatPet Ltd. (UK)
  • Anser Innovation LLC (US)
  • KYON (Switzerland)
  • Nuzzle (US)
  • Loc8tor Pet (UK)
  • DOTT (Netherlands)
  • Fi (US)
  • WÜF (US)
  • Voyce (US)
  • Pod Trackers Pty Ltd (Australia)
  • Paby (Hong Kong)
  • Tagg (US)

Recent Developments

  • In May 2022, LavvieTag is a smart-care fitness tracker for cats that was introduced by PurrSong, Inc. With the use of LavvieTAG's Activity Analysis Sensor, pet owners may track their cat's daily activity levels in terms of walking, running, sleeping, and calorie consumption.
  • In January 2022, the first biometric health collar for dogs was created by the American tech company Invoxia and is called the Invoxia Smart Dog Collar. It is designed to track a dog's vitals, activity, and location around-the-clock.

Global Pet Wearable Key Market Trends

  • Fashionable Designs: Pet owners are embracing wearable technology that not only serves a functional purpose but also complements their pets' style. As a result, pet wearables now come in various stylish designs, making them not only useful but also fashionable accessories for pets.
  • Health and Wellness Focus: Pet owners are increasingly prioritizing the health and wellness of their pets. Pet wearables with activity tracking and health monitoring capabilities help owners monitor their pets' fitness levels, detect potential health issues early on, and make informed decisions about their pets' care and lifestyle.

Global Pet Wearable Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our Global Pet Wearable Market analysis, the market has experienced significant growth due to the increasing adoption of advanced technology and pet owners' desire to improve their pets' well-being and safety. Pet wearables, including GPS trackers, health sensors, and activity monitors, have become essential tools for pet owners. Integration with smartphones and user-friendly designs have further contributed to their popularity. As technology continues to advance, pet wearables are poised to become even smarter, enhancing the bond between humans and their furry companions.

Report Metric Details
Market size value in 2021 USD 2.06 billion
Market size value in 2030 USD 7.68 billion
Growth Rate 14.3%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Technology
    • GPS and Sensors
  • Application
    • Identification & Tracking, Behavior Monitoring & Control, Facilitation, Safety & Security, and Medical Diagnosis & Treatment
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Tractive (Austria)
  • PetPace (Israel)
  • Garmin Ltd. (Switzerland)
  • PetKit (China)
  • Pawtrack (UK)
  • PitPatPet Ltd. (UK)
  • Anser Innovation LLC (US)
  • KYON (Switzerland)
  • Nuzzle (US)
  • Loc8tor Pet (UK)
  • DOTT (Netherlands)
  • Fi (US)
  • WÜF (US)
  • Voyce (US)
  • Pod Trackers Pty Ltd (Australia)
  • Paby (Hong Kong)
  • Tagg (US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Pet Wearable Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Pet Wearable Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Pet Wearable Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Pet Wearable Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Pet Wearable Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Pet Wearable Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Pet Wearable Market size was valued at USD 2.06 billion in 2021 and is poised to grow from USD 2.36 billion in 2022 to USD 7.68 billion by 2030, at a CAGR of 14.3% during the forecast period (2023-2030).

The competitive landscape of the pet wearable industry is characterized by a diverse range of players, each striving to establish a dominant position in this rapidly growing market. Established tech giants, startups, and niche players are all vying for market share, offering a wide array of innovative and feature-rich pet wearable devices. Leading the pack are companies like FitBark and Whistle Labs, both based in the US, known for their popular activity trackers and GPS-enabled collars. These companies boast strong brand recognition and extensive distribution networks, giving them a competitive advantage in reaching a broad customer base. The competitive landscape remains dynamic, as new entrants continue to introduce disruptive technologies and established players continually innovate to maintain their market positions. As the demand for pet wearables continues to rise, the competition will likely intensify, driving further advancements and benefiting pet owners with a wide range of cutting-edge options to choose from. 'FitBark (US)', 'Whistle Labs (US)', 'Link AKC (US)', 'Tractive (Austria)', 'PetPace (Israel)', 'Garmin Ltd. (Switzerland)', 'PetKit (China)', 'Pawtrack (UK)', 'PitPatPet Ltd. (UK)', 'Anser Innovation LLC (US)', 'KYON (Switzerland)', 'Nuzzle (US)', 'Loc8tor Pet (UK)', 'DOTT (Netherlands)', 'Fi (US)', 'WÜF (US)', 'Voyce (US)', 'Pod Trackers Pty Ltd (Australia)', 'Paby (Hong Kong)', 'Tagg (US)'

The increasing number of pet owners worldwide has been a major driver for the pet wearable market. As more people embrace pet ownership and consider pets as part of their families, the demand for innovative products to enhance their pets' well-being and safety has surged.

Fashionable Designs: Pet owners are embracing wearable technology that not only serves a functional purpose but also complements their pets' style. As a result, pet wearables now come in various stylish designs, making them not only useful but also fashionable accessories for pets.

North America is dominating the global pet wearable market. The region has witnessed significant adoption of pet wearables, driven by a high level of pet ownership, a strong emphasis on pet health and wellness, and a tech-savvy population. The United States, in particular, has been at the forefront of the market, with several well-established pet wearable companies based in the country. The availability of advanced technologies, widespread smartphone usage, and an affluent population willing to invest in their pets' care contribute to the dominance of North America in the market. Moreover, proactive government initiatives regarding pet safety and pet tracking regulations further bolster the demand for pet wearables in the region.

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Global Pet Wearable Market

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