USD 2.1 billion
Personal Finance Software Market Size, Share, and Growth Analysis
Personal Finance Software Market By Type (Desktop-based Software, Mobile-based Software), By Tools (Budget Planner, Retirement Planner), By Deployment Mode (Cloud, On-premise), By End User (Small Businesses, Individuals), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45E2304 |
Region:
Global |
Published Date: January, 2025
Pages:
191
|Tables:
115
|Figures:
71
Format -
Personal Finance Software Market Insights
Personal Finance Software Market size was valued at USD 2.1 billion in 2023 and is poised to grow from USD 2.31 billion in 2024 to USD 4.99 billion by 2032, growing at a CAGR of 10.1% during the forecast period (2025-2032).
Rapidly increasing use of digital payment solutions around the world is forecasted to favor the adoption of personal finance software going forward. Increasing financial literacy among general people and efforts to improve personal finance management are also expected to bolster the demand for personal finance software in the future. Integration of personal finance with traditional banking and financial services is also forecasted to create new opportunities for global personal finance software market growth in the long run. Growing disposable income of people and rising emphasis on wealth management are also expected to boost the sales of personal finance software over the coming years. Developed economies are estimated to witness higher adoption of personal finance software as compared to developing economies at present. Availability of cloud and mobile-based personal finance software is also slated to boost revenue generation through 2032. On the contrary, data privacy and security concerns, complexity in usage for non-tech-savvy users, dependence on internet connectivity, and limited scope of customization for diverse needs are predicted to be major constraints slowing down the demand for personal finance software across the forecast period and beyond.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Desktop-based Software
Fastest Growth
Mobile-based Software
Growth Rate
10.1% CAGR
Global Personal Finance Software Market ($ Bn)
Country Share for North America Region (%)
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Personal Finance Software Market Segments Analysis
Global Personal Finance Software Market is segmented by Type, Tools, Deployment Mode, End User and region. Based on Type, the market is segmented into Desktop-based Software and Mobile-based Software. Based on Tools, the market is segmented into Budget Planner, Retirement Planner, Investment Tracker and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on End User, the market is segmented into Small Businesses and Individuals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Tool
Budget planner segment is forecasted to account for a notable chunk of the global personal finance software market share in the future. Budget planners help users keep track of their expenses and take them one step closer to financial stability. Budget planning also helps people control their expenses on luxuries to prevent overspending and promote savings. Managing savings, paying bills on time, keeping track of monthly payments and recurring expenses are all done using a budget planner software. The essential nature of budget planning in any individual or business finance management approach is expected to cement the dominance of this segment in the long run.
Meanwhile, the demand for investment trackers is slated to rise at a rapid CAGR in the global personal finance software industry going forward. Growing interest of people in making investments in various markets and financial institutions is bolstering the demand for personal investment trackers. Rising awareness regarding stock, options, forex, and cryptocurrency trading among the general population is also anticipated to bolster the demand for investment trackers in the long run. The need for effective investment portfolio management to avoid unnecessary risks and losses is also expected to bolster the adoption of personal investment trackers among consumers through 2032.
Analysis by Type
Desktop-based software is estimated to account for a dominant share of the global personal finance software industry in the future. High accessibility of advanced features such as charts and graphs coupled with improved scope of integration with other financial solutions are helping this segment bring in the most revenue for market players. Better scope of customization and easy real-time adjustment capabilities are also expected to further cement the dominance of this segment going forward. High flexibility and control offered by desktop-based personal finance software is also playing a vital role in cementing the dominance of this segment.
On the other hand, the demand for mobile-based software is slated to surge at an impressive CAGR over the coming years. Rapidly increasing penetration of smartphones and mobile devices around the world is primarily helping this segment emerge as a highly opportune one in the future. The launch of multiple new mobile-based personal finance applications is also helping this segment generate new opportunities for personal finance software providers in the long run. Gamification is a key trend that is forecasted to influentially boost the adoption of mobile-based personal finance software among the young population around the world.
Global Personal Finance Software Market By Type
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Personal Finance Software Market Regional Insights
North America is forecasted to account for the largest global personal finance software market share in the future. The presence of leading personal finance software providers, high financial literacy among people, and the presence of a developed technological infrastructure allow this region to hold sway over others. Imposition of stringent financial regulations in this region is also predicted to offer new opportunities for personal finance software companies operating in this region. Growing number of high net-worth individuals in countries such as Canada and the United States are also forecasted to bolster the adoption of personal finance software across the study period.
Asia Pacific is slated to emerge as the fastest-expanding market for personal finance software companies in the world. Increasing financial literacy among people in this region, growing availability of personal finance software, and launch of supportive government initiatives to promote financial literacy awareness are expected to make this a highly opportune regional market. Growing population and disposable income of people in developing economies such as China, Japan, and India are also forecasted to create new business scope for personal finance software companies going forward. Increasing awareness regarding the importance of personal finance management is also anticipated to boost revenue generation potential in Asia Pacific.
Global Personal Finance Software Market By Region
- Largest
- Fastest
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Personal Finance Software Market Dynamics
Personal Finance Software Market Drivers
Increasing Financial Literacy
- More people are realizing the importance of financial planning and budgeting owing to the rapid hike in inflation and high awareness regarding the importance of financial literacy among general populous. Personal finance software helps users monitor spending, savings, and investments thereby helping people make informed financial decisions in the long run.
Growing Use of Digital Payment Solutions
- Digital payments have become an integral part of personal finance for people on a global level. Growing use of digital wallets and efforts of governments to make their economies cashless and digital are all promoting the use of digital payment solutions. Integrating digital payment solutions with personal finance software can also offer new opportunities for market development.
Personal Finance Software Market Restraints
Complexity in Usage for Non-Tech Savvy Users
- Using personal finance software is an easy feat for tech-savvy consumers, it is the non-tech-savvy consumer base that is expected to impede the global personal finance software market outlook in the long run. This restraint is especially prominent for people in countries with limited technology proliferation and high senescent population who are not well-versed with technology.
Data Privacy and Security Concerns
- Users might exhibit resistance and hesitance to opt for personal finance software as concerns regarding misuse of personal financial data arise around the world. Moreover, the rising incidence of data breaches and cyberattacks on a global level are also predicted to hurt the adoption of personal finance software across the study period.
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Personal Finance Software Market Competitive Landscape
As per this global personal finance software market analysis, launching new personal finance software with advanced technologies and features should be the prime focus of all companies. Integrating digital payment solutions, banking services, and financial services with personal finance software can also help companies stand out from their competition and boost revenue generation potential over the coming years.
Top Players in Personal Finance Software Market
- Moneyspire Inc. (USA)
- Mint (USA)
- Personal Capital Corporation (USA)
- Acorns Grow Inc. (USA)
- Simplifi Holdings Inc. (USA)
- You Need a Budget LLC (USA)
- Quicken Inc. (USA)
- Wally Global Inc. (USA)
- PocketGuard, Inc. (USA)
- Money Dashboard (UK)
- Albert Corporation (USA)
- PocketSmith Ltd. (New Zealand)
- The Infinite Kind (UK)
- BankTree Software Ltd. (UK)
- CountAbout Corporation (USA)
- SilverWiz (USA)
- Buxfer Inc. (USA)
- HomeBudget (USA)
- Tiller Money (USA)
- GoodBudget (USA)
Recent Developments
- In October 2024, Neonomics, a financial institution based in Norway announced the launch of a new personal finance app called Nello AI. The new solution was launched across the European Union and in the United Kingdom transform the way businesses and consumers interact with financial services.
- In June 2024, the Securities and Exchange Board of India (Sebi) announced the launch of a new personal finance application for investors. Saathi 2.0 is intended to simplify complex financial concepts for investors to help them make better financial decisions and promote financial literacy in India.
- In December 2023, Quicken, the top name in the personal finance software space announced the launch of Quicken Classic Business & Personal for Mac. The new offering is aimed at self-employed individuals, independent contractors, gig workers, sole proprietorships as it allows for management of business and personal finances on a single platform.
Personal Finance Software Key Market Trends
- Integration of Artificial Intelligence: Personal finance software companies should focus on integrating artificial intelligence and other advanced technologies with their offerings. Focusing on this personal finance software market trend can help companies provide a better user experience along with features such as personalized recommendations, automated budgeting, and predictive analytics.
- Gamification of Personal Finance: Personal finance software providers are estimated to focus on gamification of their offerings to maximize their reach in younger audiences that are just starting their personal finance journey. Rewards, progress tracking, and challenges for achieving financial goals are expected to encourage more people to opt for personal finance software in the long run.
Personal Finance Software Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising financial literacy around the world and increasing adoption of digital payment solutions are forecasted to drive the demand for personal finance software over the coming years. However, complexity in usage for non-tech-savvy users and data privacy concerns are slated to impede the adoption of personal finance software in the future. North America is estimated to spearhead the global personal finance software demand owing to high financial literacy among people and presence of leading personal finance software companies. Integration of artificial intelligence and gamification of personal finance are emerging as key trends for companies to focus on across the global personal finance software market forecast.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.1 billion |
| Market size value in 2032 | USD 4.99 billion |
| Growth Rate | 10.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Personal Finance Software Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Personal Finance Software Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Personal Finance Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Personal Finance Software Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Personal Finance Software Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Personal Finance Software Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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