Global People Counting Systems Market

People Counting Systems Market Size, Share, Growth Analysis, By Type(Beam Counting Systems, Thermal Imaging Systems), By Application(Retail and Transportation) - Industry Forecast 2024-2031


Report ID: SQMIG45F2080 | Region: Global | Published Date: March, 2024
Pages: 197 | Tables: 61 | Figures: 75

People Counting Systems Market Insights

Global People Counting Systems Market size was valued at USD 1.10 billion in 2022 and is poised to grow from USD 1.24 billion in 2023 to USD 3.12 billion by 2031, growing at a CAGR of 12.30% during the forecast period (2024-2031).

The global market is experiencing substantial growth, primarily driven by the widespread adoption of people monitoring technologies in businesses. These systems are employed to manage facilities effectively and achieve energy savings. One notable application is integrating people counters into Heating, Ventilation, and Air Conditioning (HVAC) systems, enabling real-time control or accurate projections of the number of individuals in a specific area. Although the industry faced challenges during the pandemic with reduced demand for people counting systems, the ease in post-pandemic regulations has now revitalized the market. The competitive landscape has intensified due to an increase in product launches, leading to innovation and product differentiation among key players. For example, Sensormatic and VSBLTY formed a partnership to introduce consumer demographics and perspectives products. These offerings allow retailers to enhance customer interactions and obtain demographic data to support purchase decisions. The expansion of the retail industry, driven by technological advancements, is another key factor propelling the growth of people counting systems. Retail businesses are embracing technology to improve operations, increase customer satisfaction, and boost profitability. The integration of 4D technology with video-based people counters is particularly promising, offering greater accuracy and capabilities such as detecting minors, tracking dwell time, providing occupancy data, and offering enhanced visualization. Prominent companies like InfraRed Integrated Systems Ltd. (IRISYS) and Smart Technologies Corp. offer 4D people counting systems, catering to various retail establishments and public spaces. These systems have the ability to monitor objects at night, differentiate between genders, track movements, analyze weather effects, and more, driving the rapid expansion of the industry. Additionally, the integration of people counting systems with sensor-based lighting systems contributes to energy reduction by analyzing occupancy levels and optimizing space utilization. By accurately counting individuals within premises, people counting systems play a crucial role in enhancing occupant comfort and reducing energy consumption. Building managers can adjust temperature settings when spaces reach maximum capacity. Furthermore, these systems optimize the utilization of empty areas, resulting in energy cost savings and improved sustainability. The industry's growth is further fueled by the integration of advanced technologies such as infrared beams, thermal sensing, and video analytics into people counting systems.

Market snapshot - 2024-2031

Global Market Size

USD 1.10 billion

Largest Segment

Beam Counting Systems

Fastest Growth

Beam Counting Systems

Growth Rate

12.30% CAGR

Global People Counting Systems Market ($ Bn)
Country Share for North America Region (%)
Global People Counting Systems Market By Type ($ Bn)
Global People Counting Systems Market By Type (%)

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People Counting Systems Market Segmental Analysis

Global People Counting Systems Market is segmented by type, application, and region. Based on type, the market can be segmented into infrared beam counting systems, thermal imaging systems, and video-based systems. Based on application, the market is segmented into retail, and transportation. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

People Counting Systems Market Analysis by Type

By type, the market can be segmented into infrared beam counting systems, thermal imaging systems, and video-based systems. Infrared beam counting systems have been a dominant technology in the people counting system market. They are widely adopted due to their cost-effectiveness, simplicity, and reliability. These systems use infrared beams to detect the interruption caused by individuals passing through a doorway or entrance. They are commonly found in retail stores, small businesses, and public facilities.

Thermal imaging systems are experiencing rapid growth due to advancements in sensor technology, enabling higher resolution and more accurate people counting. Their ability to provide detailed analytics, such as crowd density and flow patterns, makes them attractive for applications requiring advanced insights. The demand for thermal imaging systems is further fueled by increasing requirements for safety and security in public spaces.

People Counting Systems Market Analysis by Application

By application, the market can be segmented into retail and transportation. The retail sector is a dominant end-user segment in the global people counting system market. Retailers extensively use people counting systems to gather valuable data on customer footfall, measure conversion rates, optimize store layouts, and enhance customer experience. People counting systems help retailers make informed decisions regarding staff allocation, promotional activities, and inventory management. Retailers, ranging from small businesses to large chain stores, recognize the importance of accurate footfall data for improving operational efficiency and increasing sales.

The transportation sector is experiencing a steady growth rate in the adoption of people counting systems. With the increasing emphasis on passenger safety and security, transportation authorities are deploying advanced technologies to monitor and manage passenger flow. People counting systems integrated with other surveillance and security systems provide valuable data for crowd control, identifying potential security threats, and optimizing facility utilization. Additionally, the integration of real-time data from people counting systems with passenger information systems and travel apps is driving the rapid growth of people counting systems in the transportation sector.

Global People Counting Systems Market By Type, 2023 (%)

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People Counting Systems Market Regional Insights

North America dominated the global people counting system market. The region is characterized by advanced technological infrastructure, a high level of awareness about the benefits of people monitoring, and the presence of key market players. North American countries, particularly the United States and Canada, have been early adopters of people counting systems across various sectors such as retail, transportation, and healthcare. The region's emphasis on energy efficiency, facility management, and customer analytics has further fueled the demand for people counting solutions. With the continuous advancements in technologies and the increasing adoption of innovative solutions, North America is expected to maintain its dominant position in the market.

Asia-Pacific is projected to be the fastest-growing region in the global people counting system market. The APAC region encompasses countries such as China, Japan, India, Australia, and South Korea, which are witnessing significant economic growth, urbanization, and infrastructure development. The rising retail industry, coupled with the adoption of smart technologies and the increasing demand for enhanced customer experiences, is driving the market growth in APAC. Moreover, the region's large population, expanding transportation networks, and growing awareness about the benefits of people counting systems are contributing to the market's rapid expansion. Additionally, government initiatives to improve public safety and security are boosting the adoption of people monitoring technologies in various sectors, further propelling the market growth in the APAC region.

Global People Counting Systems Market By Region, 2024-2031
  • Largest
  • Fastest

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People Counting Systems Market Dynamics

People Counting Systems Market Drivers

Increasing adoption of people monitoring technologies in various sectors

  • One key driver propelling the growth of the people counting system market is the increasing adoption of people monitoring technologies in various sectors. Businesses are recognizing the benefits of these systems, such as effective facility management, energy savings, enhanced customer experiences, and improved safety and security. The integration of people counting systems with advanced technologies like 4D technology and video analytics is also driving market expansion. These factors, combined with the growing emphasis on data-driven decision making and operational efficiency, contribute to the market's upward trajectory.

People Counting Systems Market Restraints

Initial high cost of implementation and installation

  • Initial high cost of implementation and installation is hampering market growth. The expenses associated with deploying these systems, including hardware, software, and integration with existing infrastructure, can be substantial. This cost factor may deter some businesses, especially smaller enterprises, from adopting people counting solutions. Additionally, concerns related to privacy and data security, such as the collection and management of personal information, pose challenges that need to be addressed to ensure widespread acceptance and adoption of these systems.

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People Counting Systems Market Competitive Landscape

Global people counting system market is characterized by intense rivalry and a focus on innovation and product differentiation. The increasing number of product launches indicates the growing competition among market players. Companies are striving to develop advanced technologies and features to gain a competitive edge. Partnerships and collaborations are also observed, aiming to enhance product offerings and expand market reach. This dynamic environment fosters innovation, drives market growth, and provides customers with a wide range of options when choosing people counting system solutions.

People Counting Systems Market Top Player’s Company Profiles

  • Axis Communications AB (Sweden)
  • RetailNext Inc. (US)
  • Hikvision Digital Technology Co., Ltd. (China)
  • ShopperTrak (US)
  • Countwise LLC (US)
  • Irisys (UK)
  • V-Count (Turkey)
  • InfraRed Integrated Systems Ltd. (IRISYS) (UK)
  • Xovis AG (Switzerland)
  • Traf-Sys Inc. (US)
  • Axiomatic Technology Limited (UK)
  • Brickstream (US)
  • HELLA Aglaia Mobile Vision GmbH (Germany)
  • DILAX Intelcom GmbH (Germany)
  • Eurotech S.p.A. (Italy)
  • Sensormatic Solutions (US)
  • Retail Sensing Ltd. (UK)
  • Vectorform (US)
  • CountWise (US)
  • Iris-GmbH (Germany)

People Counting Systems Market Recent Development

  • Sensmatic Solutions, a Johnson Controls company, purchased Euclid Analytics, a top supplier of analytics and people counting software, in January 2024 for about $152.1 million, expanding Sensormatic's retail analytics offering. 
  • In May 2023, V-Count launched its latest people counting system, VC7, which features advanced AI algorithms for improved accuracy and real-time analytics capabilities. 
  • In March 2023, SenSource, a provider of people counting and analytics solutions, acquired ShopperGauge, a retail analytics company, to enhance its offerings and provide deeper insights into customer behavior. 
  • In January 2023, Density, a people counting and space analytics provider, raised $25 million in Series B funding led by Kleiner Perkins to expand its operations and develop new products. 
  • Axis Communications AB stated in November 2022 that the AXIS P8815-2 3D People Counter would be receiving additional functionality. One component of the new capabilities is tailgating detection, which may identify and notify users if multiple people arrive within a predetermined window of time. 

People Counting Systems Key Market Trends

  • The key market trend in the people counting system industry is the integration of artificial intelligence (AI) and machine learning (ML) technologies. AI and ML algorithms are being employed to enhance the accuracy and efficiency of people counting systems, enabling more advanced features such as crowd analytics, real-time tracking, and predictive insights. This trend allows businesses to derive valuable data-driven insights and make informed decisions for optimizing operations, improving customer experiences, and enhancing overall business performance. The integration of AI and ML technologies is expected to further drive the growth and innovation in the people counting system market.

People Counting Systems Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global market for people counting systems analysis, the market is witnessing significant growth due to the adoption of people monitoring technologies in various industries, including retail, transportation, and healthcare. These systems help businesses manage facilities, achieve energy savings, and enhance customer experiences. While North America dominated the market, the Asia-Pacific region is experiencing the fastest growth, driven by expanding economies and increasing investments in smart technologies. Key market trends include the integration of AI and ML technologies, enabling advanced features and data-driven insights. However, challenges such as high implementation costs and privacy concerns need to be addressed.

Report Metric Details
Market size value in 2023 USD 1.10 billion
Market size value in 2031 USD 3.12 billion
Growth Rate 12.30%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Beam Counting Systems, Thermal Imaging Systems, and Video-Based Systems
  • Application
    • Retail and Transportation
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Axis Communications AB (Sweden)
  • RetailNext Inc. (US)
  • Hikvision Digital Technology Co., Ltd. (China)
  • ShopperTrak (US)
  • Countwise LLC (US)
  • Irisys (UK)
  • V-Count (Turkey)
  • InfraRed Integrated Systems Ltd. (IRISYS) (UK)
  • Xovis AG (Switzerland)
  • Traf-Sys Inc. (US)
  • Axiomatic Technology Limited (UK)
  • Brickstream (US)
  • HELLA Aglaia Mobile Vision GmbH (Germany)
  • DILAX Intelcom GmbH (Germany)
  • Eurotech S.p.A. (Italy)
  • Sensormatic Solutions (US)
  • Retail Sensing Ltd. (UK)
  • Vectorform (US)
  • CountWise (US)
  • Iris-GmbH (Germany)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on People Counting Systems Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on People Counting Systems Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the People Counting Systems Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the People Counting Systems Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the People Counting Systems Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the People Counting Systems Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

People Counting Systems Market size was valued at USD 1.10 billion in 2022 and is poised to grow from USD 1.24 billion in 2023 to USD 3.12 billion by 2031, growing at a CAGR of 12.30% during the forecast period (2024-2031).

people counting system market is characterized by intense rivalry and a focus on innovation and product differentiation. The increasing number of product launches indicates the growing competition among market players. Companies are striving to develop advanced technologies and features to gain a competitive edge. Partnerships and collaborations are also observed, aiming to enhance product offerings and expand market reach. This dynamic environment fosters innovation, drives market growth, and provides customers with a wide range of options when choosing people counting system solutions. 'Axis Communications AB (Sweden)', 'RetailNext Inc. (US)', 'Hikvision Digital Technology Co., Ltd. (China)', 'ShopperTrak (US)', 'Countwise LLC (US)', 'Irisys (UK)', 'V-Count (Turkey)', 'InfraRed Integrated Systems Ltd. (IRISYS) (UK)', 'Xovis AG (Switzerland)', 'Traf-Sys Inc. (US)', 'Axiomatic Technology Limited (UK)', 'Brickstream (US)', 'HELLA Aglaia Mobile Vision GmbH (Germany)', 'DILAX Intelcom GmbH (Germany)', 'Eurotech S.p.A. (Italy)', 'Sensormatic Solutions (US)', 'Retail Sensing Ltd. (UK)', 'Vectorform (US)', 'CountWise (US)', 'Iris-GmbH (Germany)'

One key driver propelling the growth of the people counting system market is the increasing adoption of people monitoring technologies in various sectors. Businesses are recognizing the benefits of these systems, such as effective facility management, energy savings, enhanced customer experiences, and improved safety and security. The integration of people counting systems with advanced technologies like 4D technology and video analytics is also driving market expansion. These factors, combined with the growing emphasis on data-driven decision making and operational efficiency, contribute to the market's upward trajectory.

The key market trend in the people counting system industry is the integration of artificial intelligence (AI) and machine learning (ML) technologies. AI and ML algorithms are being employed to enhance the accuracy and efficiency of people counting systems, enabling more advanced features such as crowd analytics, real-time tracking, and predictive insights. This trend allows businesses to derive valuable data-driven insights and make informed decisions for optimizing operations, improving customer experiences, and enhancing overall business performance. The integration of AI and ML technologies is expected to further drive the growth and innovation in the people counting system market.

North America dominated the people counting system market. The region is characterized by advanced technological infrastructure, a high level of awareness about the benefits of people monitoring, and the presence of key market players. North American countries, particularly the United States and Canada, have been early adopters of people counting systems across various sectors such as retail, transportation, and healthcare. The region's emphasis on energy efficiency, facility management, and customer analytics has further fueled the demand for people counting solutions. With the continuous advancements in technologies and the increasing adoption of innovative solutions, North America is expected to maintain its dominant position in the market.

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Global People Counting Systems Market

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