Oral Hygiene Market Updates

In January 2025, Oral-B introduced the new iO Series 2 (iO2) electric toothbrush in Berlin and targeted manual toothbrush users wishing to make an easy transition toward electric brushing. The focus for the development of iO2 was a simple and affordable model with only one button, a two-minute timing interval inbuilt, a pressure sensor, and gentle intensity adjustments in three modes. Clinical studies show that it removes 100 percent more plaque and induces 100 percent healthier gums when compared to manual toothbrushes. There were talks by experts in oral care, psychology, and product innovation concerning the need to revisit personal routines for the health of the teeth.

In December 2024, Willo introduced the Willo AutoFlo+, the first completely automated toothbrush in the world intended for children between 5 and 13 years of age. Designed to simplify the daily chore of brushing, the AutoFlo+ does everything for the child—from applying toothpaste to gently brushing every tooth with its OptiClean brush head that replicates the optimal brushing pattern. This technology provides a fun, hands-free experience for children and comfort for parents with assurance of reliable and complete oral care without needing to supervise, says Willo CEO Dave Fox.

In May 2024, one of the notable developments done globally by the World Health Organization (WHO) published the "Global Strategy and Action Plan on Oral Health 2023–2030," a major milestone in the inclusion of oral health within universal health coverage. The master plan includes 100 actionable measures and 11 global targets for decreasing oral diseases which afflict an estimated 3.5 billion individuals globally. The strategy highlights preventive care, fair access to services, and the incorporation of oral health into general health policies.