Global Optical Brighteners Market

Global Optical Brighteners Market Size, Share, Growth Analysis, By Type(Stilbene, Coumarin), By Application(Paper, Fabrics) - Industry Forecast 2023-2030


Report ID: SQMIG15A2226 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 65 | Figures: 75

Global Optical Brighteners Market Insights

Optical Brighteners Market size was valued at USD 1 billion in 2021 and is poised to grow from USD 1.07 billion in 2022 to USD 1.88 billion by 2030, growing at a CAGR of 7.3% in the forecast period (2023-2030).

The global optical brighteners market has been experiencing steady growth over the past few years. Optical brighteners are extensively used in the textile sector to improve the brightness of fabrics and enhance their visual appeal. With the rising fashion consciousness and consumer preferences for brightly colored clothing, the demand for optical brighteners in the textile industry has witnessed a significant surge. As the demand for high-quality and visually appealing paper products, such as magazines, newspapers, and packaging materials, continues to rise, paper manufacturers are adopting optical brighteners to achieve the desired whiteness and brightness of the paper. This trend is expected to contribute significantly to the growth of the global optical brighteners market. Consumers are increasingly seeking laundry products that provide superior cleaning and brightening properties, leading manufacturers to incorporate optical brighteners in their formulations. The use of optical brighteners in detergents results in clothes appearing visibly whiter after washing, which has further boosted their demand in the household cleaning sector.

US Optical Brighteners Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 1 billion

Largest Segment

Stilbene-based Optical Brighteners

Growth Rate

7.3% CAGR

Global Optical Brighteners Market ($ Bn)
Country Share for Asia Pacific Region (%)
Global Optical Brighteners System By Type ($ Bn)

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Global Optical Brighteners Market Segmental Analysis

The global optical brighteners market is segmented based on type, application, and region. Based on type, the market can be segmented into Stilbene, Coumarin, Phenyl Pyrazoline, Cinnamic Acid and Dicarboxylic Acid. Based on application, the market is segmented into Paper, Fabrics, Detergents & Soaps, Synthetics & Plastics and Cosmetics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Optical Brighteners Market Analysis by Type

Stilbene-based optical brighteners have been widely used in various industries, including textiles, paper, detergents, and plastics, due to their excellent whitening and brightening properties.

In terms of the fastest-growing type, Phenyl Pyrazoline optical brighteners were showing significant potential for growth. Phenyl Pyrazoline-based brighteners were gaining popularity in industries like textiles and detergents due to their high stability and effectiveness in achieving superior whiteness and brightness in products.

Optical Brighteners Market Analysis by Application

Among the various applications of Optical Brighteners in the global market, the most dominant application is Detergents & Soaps. Optical Brighteners are extensively used in laundry detergents and soaps to enhance the brightness and whiteness of fabrics. The ability of Optical Brighteners to absorb invisible ultraviolet light and emit visible blue light, thereby making clothes appear whiter and brighter, has made them an integral component in the detergent industry.

On the other hand, the fastest growing application of optical brighteners is Synthetics & Plastics. As demand for enhanced aesthetics and visual appeal in plastic products and synthetic materials increases, manufacturers are turning to Optical Brighteners to achieve the desired brightness and color enhancement. The use of Optical Brighteners in plastics, fibers, and synthetic materials is witnessing significant growth due to their ability to offset the natural yellowing of these materials and impart a cleaner, more vibrant appearance.

Global Optical Brighteners System Market By Type, 2021 (%)

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Global Optical Brighteners Market Regional Insights

Among the various regions contributing to the global optical brighteners market, the most dominant region is Asia-Pacific. The Asia-Pacific region holds a significant share in the market due to its large and growing textile industry, which extensively uses optical brighteners in various applications. Countries like China, India, and Bangladesh are major textile manufacturing hubs, driving the demand for optical brighteners in the region.

On the other hand, the fastest growing region in the global optical brighteners market is Middle East & Africa. The region's rapid growth is primarily driven by the expanding textile industry and the increasing demand for optical brighteners in the paper and detergent sectors. Countries like Turkey, Egypt, and the United Arab Emirates are witnessing significant growth in these industries, leading to a surge in the consumption of optical brighteners.

Global Optical Brighteners System By Geography, 2023-2030
  • Largest
  • Fastest

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Global Optical Brighteners Market Dynamics

Optical Brighteners Market Drivers

Growing Biotechnology and Pharmaceutical Research

  • The increasing emphasis on drug discovery, personalized medicine, and therapeutic research has led to a rise in biotechnology and pharmaceutical research. Protein labeling plays a crucial role in the study of protein interactions, protein localization, and protein expression, driving its adoption in research and development activities.

Optical Brighteners Market Restraints

Complexity of Labeling Procedures

  • Some protein labeling techniques can be complex and require specific expertise to achieve accurate results. Researchers may face challenges in adopting these techniques, especially if they lack the necessary training or access to skilled personnel.

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Global Optical Brighteners Market Competitive Landscape

The global optical brighteners market exhibits a highly competitive landscape, driven by the growing demand for advanced labeling technologies in the research and healthcare sectors. Market players are also expanding their product portfolios through mergers and acquisitions. Acquiring smaller companies with complementary technologies allows established players to diversify their offerings and enter niche markets more efficiently. This approach enables them to tap into emerging opportunities and strengthen their global presence.

Optical Brighteners Market Top Player’s Company Profiles

  • BASF SE (Germany)
  • Clariant AG (Switzerland)
  • Huntsman Corporation (US)
  • Archroma Management LLC (Switzerland)
  • Eastman Chemical Company (US)
  • RPM International Inc. (US)
  • Keystone Aniline Corporation (US)
  • Deepak Nitrite Limited (India)
  • 3V Sigma S.p.A. (Italy)
  • Aron Universal Ltd. (India)
  • FIBRANT (Netherlands)
  • Blankophor GmbH & Co. KG (Germany)
  • Teh Fong Min International Co., Ltd. (Taiwan)
  • Atul Ltd. (India)
  • Mayzo Inc. (US)
  • Eastar Chemical Corporation (Taiwan)
  • Shanghai Longjie International Trading Co., Ltd. (China)
  • Viachem Ltd. (US)
  • CHEM FERT CHEMICALS (India)
  • Jinan Subang Fine Chemical Co., Ltd. (China)

Optical Brighteners Market Recent Developments

  • In May 2023, Archroma announced the launch of its new optical brightener, Tinopal® LBC. The brightener is designed to provide a superior whitening effect in laundry detergents.
  • In April 2023, BASF SE announced the expansion of its production capacity for optical brighteners in its Monthey, Switzerland facility. The expansion is expected to be completed in 2024.
  • In March 2023, Clariant AG announced the launch of its new optical brightener, Cibacron® Brilliant Blue. The brightener is designed to provide a superior whitening effect in paper products.
  • In February 2023, Huntsman Corporation announced the launch of its new optical brightener, Lumabrite® N. The brightener is designed to provide a superior whitening effect in textiles.
  • In January 2023, Meghmani Group announced the launch of its new optical brightener, Meghmani® OB-800. The brightener is designed to provide a superior whitening effect in detergents and soaps.

Global Optical Brighteners Key Market Trends

  • Sustainable Optical Brightening Agents: As environmental awareness and regulations become more stringent worldwide, industries are increasingly seeking alternatives to conventional chemical additives that may have adverse ecological impacts. Optical brighteners, commonly used in various industries like textiles, detergents, and paper, are no exception to this trend. Manufacturers are focusing on developing optical brighteners that are biodegradable, non-toxic, and eco-friendly without compromising on performance. This shift in consumer preferences and industry standards is pushing companies to invest in research and development to create innovative and sustainable optical brightening solutions, aligning with the broader global movement towards greener and more environmentally conscious practices.

Global Optical Brighteners Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to the global optical brighteners market analysers, the increasing demand for these additives in various industries, including textiles, detergents, and paper, is a key driver for market growth. Optical brighteners play a crucial role in improving the appearance and brightness of products by absorbing ultraviolet light and re-emitting visible blue light, making them appear whiter and brighter. Advanced optical brighteners offer advantages such as enhanced light stability, increased washing durability, and reduced yellowing, which contribute to their growing popularity in consumer products. The market is further driven by the rising focus on quality control and stringent regulatory requirements in industries where optical brighteners are used, such as textiles and detergents.

Report Metric Details
Market size value in 2021 USD 1 billion
Market size value in 2030 USD 1.88 billion
Growth Rate 7.3%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Stilbene, Coumarin, Phenyl Pyrazoline, Cinnamic Acid and Dicarboxylic Acid.
  • Application
    • Paper, Fabrics, Detergents & Soaps, Synthetics & Plastics and Cosmetics.
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • BASF SE (Germany)
  • Clariant AG (Switzerland)
  • Huntsman Corporation (US)
  • Archroma Management LLC (Switzerland)
  • Eastman Chemical Company (US)
  • RPM International Inc. (US)
  • Keystone Aniline Corporation (US)
  • Deepak Nitrite Limited (India)
  • 3V Sigma S.p.A. (Italy)
  • Aron Universal Ltd. (India)
  • FIBRANT (Netherlands)
  • Blankophor GmbH & Co. KG (Germany)
  • Teh Fong Min International Co., Ltd. (Taiwan)
  • Atul Ltd. (India)
  • Mayzo Inc. (US)
  • Eastar Chemical Corporation (Taiwan)
  • Shanghai Longjie International Trading Co., Ltd. (China)
  • Viachem Ltd. (US)
  • CHEM FERT CHEMICALS (India)
  • Jinan Subang Fine Chemical Co., Ltd. (China)
Customization scope

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  • Segments by type, application, etc
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  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Optical Brighteners Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Optical Brighteners Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Optical Brighteners Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Optical Brighteners Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Optical Brighteners Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Optical Brighteners Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Optical Brighteners Market size was valued at USD 1 billion in 2021 and is poised to grow from USD 1.07 billion in 2022 to USD 1.88 billion by 2030, growing at a CAGR of 7.3% in the forecast period (2023-2030).

The global optical brighteners market exhibits a highly competitive landscape, driven by the growing demand for advanced labeling technologies in the research and healthcare sectors. Market players are also expanding their product portfolios through mergers and acquisitions. Acquiring smaller companies with complementary technologies allows established players to diversify their offerings and enter niche markets more efficiently. This approach enables them to tap into emerging opportunities and strengthen their global presence. 'BASF SE (Germany)', 'Clariant AG (Switzerland)', 'Huntsman Corporation (US)', 'Archroma Management LLC (Switzerland)', 'Eastman Chemical Company (US)', 'RPM International Inc. (US)', 'Keystone Aniline Corporation (US)', 'Deepak Nitrite Limited (India)', '3V Sigma S.p.A. (Italy)', 'Aron Universal Ltd. (India)', 'FIBRANT (Netherlands)', 'Blankophor GmbH & Co. KG (Germany)', 'Teh Fong Min International Co., Ltd. (Taiwan)', 'Atul Ltd. (India)', 'Mayzo Inc. (US)', 'Eastar Chemical Corporation (Taiwan)', 'Shanghai Longjie International Trading Co., Ltd. (China)', 'Viachem Ltd. (US)', 'CHEM FERT CHEMICALS (India)', 'Jinan Subang Fine Chemical Co., Ltd. (China)'

The increasing emphasis on drug discovery, personalized medicine, and therapeutic research has led to a rise in biotechnology and pharmaceutical research. Protein labeling plays a crucial role in the study of protein interactions, protein localization, and protein expression, driving its adoption in research and development activities.

Sustainable Optical Brightening Agents: As environmental awareness and regulations become more stringent worldwide, industries are increasingly seeking alternatives to conventional chemical additives that may have adverse ecological impacts. Optical brighteners, commonly used in various industries like textiles, detergents, and paper, are no exception to this trend. Manufacturers are focusing on developing optical brighteners that are biodegradable, non-toxic, and eco-friendly without compromising on performance. This shift in consumer preferences and industry standards is pushing companies to invest in research and development to create innovative and sustainable optical brightening solutions, aligning with the broader global movement towards greener and more environmentally conscious practices.

Among the various regions contributing to the global optical brighteners market, the most dominant region is Asia-Pacific. The Asia-Pacific region holds a significant share in the market due to its large and growing textile industry, which extensively uses optical brighteners in various applications. Countries like China, India, and Bangladesh are major textile manufacturing hubs, driving the demand for optical brighteners in the region.

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Global Optical Brighteners Market

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