Global Operational Intelligence (OI) Market

Operational Intelligence (OI) Market Size, Share, Growth Analysis, By Deployment Type(Cloud, On-Premise), By End-User(Retail, Manufacturing, BFSI, Government), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45F2122 | Region: Global | Published Date: July, 2001
Pages: 227 |Tables: 72 |Figures: 75

Operational Intelligence (OI) Market Insights

Operational Intelligence (OI) Market size was valued at USD 2.3 billion in 2019 and is poised to grow from USD 2.55 billion in 2023 to USD 6.13 billion by 2031, growing at a CAGR of 11.08% in the forecast period (2024-2031).

Operational intelligence (OI) is a data collecting analytics technology that uses automated data collection techniques such as machine learning (ML), artificial intelligence (AI), and data warehousing to monitor business processes and activities in real-time. Scalability, on-demand report generation, complicated event processing, and dashboards and visualizations are among its primary characteristics. It provides greater insights into the operation of IT systems and detects patterns of network activity to prevent data breaches.

OI is being utilized in conjunction with big data to provide key performance indicators (KPIs) and operational metrics. OI apps are largely aimed at front-line employees who, with timely business intelligence (BI) and analytics data, are able to make better-informed business decisions and respond to issues more promptly. Call center agents, sales reps, online marketing teams, logistics planners, manufacturing managers, and medical experts are just a few examples. Operational intelligence can also be used to automatically trigger responses in response to specific events or conditions.

OI is used to monitor huge volumes of data and assure vital financial system uptime. This, combined with a high amount of real-time data creation, is one of the primary reasons driving the Operational Intelligence (OI) Market growth. Furthermore, it is used in the logistics industry to acquire real-time insights into supply chain processes.

Increased patient-centric care is encouraging the use of OI in the healthcare industry to optimize resources and expedite workflows. Aside from that, small and medium-sized enterprises (SMEs) are combining OI with social media platforms to detect new trends and attract a larger audience. It is also used to simplify data acquired from an organization's IT infrastructure, allowing operators to make quick and reliable decisions. Other factors expected to contribute to market expansion include the expanding e-commerce industry and the increasing number of security breaches.

US Operational Intelligence (OI) Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 2.3 billion

Largest Segment

Cloud

Fastest Growth

Cloud

Growth Rate

11.08% CAGR

Global Operational Intelligence (OI) Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Operational Intelligence (OI) Market Segmental Analysis

The Global Operational Intelligence (OI) Market is segmented on the basis of deployment type, end-user vertical, and region. Based on the deployment type, the Operational Intelligence (OI) Market is segmented into cloud and on-premise. Whereas, based on the end-user vertical, the Operational Intelligence (OI) Market is segmented as retail, manufacturing, BFSI, government, IT and telecommunication, military and defense, transportation and logistics, healthcare, energy, and power. Based on the region Operational Intelligence (OI) Market is categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Operational Intelligence (OI) Market Analysis by Deployment Type

In 2021, the cloud segment held the most lucrative share of more than 50% of the global operational intelligence (OI) market. The segmental growth of the market is attributed to advantages such as cost savings, accessibility, scalability, and centralized service. The extra benefits, such as cost savings, accessibility, scalability, and centralized service, are attributed to cloud adoption. According to Forbes, by 2020, 83% of enterprise workloads will be in the cloud, with 41% of that workload running on public cloud platforms. Another 20% will use a private cloud, with the remaining 22% relying on hybrid cloud adoption. According to a Flexera poll, hybrid cloud strategy is becoming more popular than public and private cloud. A hybrid cloud is a new standard for delivering products and services. The hybrid cloud penetration rate climbed to 58% from 51% in 2018, according to Flexera. Hence, this is likely to drive the growth of the Operational Intelligence (OI) Market during the forecast period.

Operational Intelligence (OI) Market Analysis by End-User

In 2021, the BFSI segment held the most lucrative share of more than 20% of the global operational intelligence (OI) market. The segmental growth of the market is attributed to the increased adoption of cloud services among the banks. A growing number of banks are shifting their data, processes, and infrastructure to the cloud in order to reap the benefits of cloud deployment, which makes enterprise application integration even easier. For example, to increase communication and cooperation among its workers and transform itself into a digital workplace, the State Bank of India, which has 23,000 branches, picked Office 365, a cloud-based productivity solution from Microsoft. In addition, Deutsche Bank and Google Cloud announced a strategic agreement in July 2020 intending to rethink how the bank develops and distributes financial services. The partnership will allow Deutsche Bank to speed its cloud transformation while also using both businesses' engineering expertise.

Global Operational Intelligence (OI) Market By Deployment Type, 2023 (%)

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Operational Intelligence (OI) Market Regional Insights

Global Operational Intelligence (OI) Market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. In 2021, the Asia-Pacific region held the most substantial share of the global market. Asia-Pacific is one of the world’s most rapidly increasing markets for operational intelligence solutions. The region is home to one of the world’s greatest e-commerce markets. The Chinese e-commerce market is expected to grow by 41% in 2022. Online retail, social communication, and payments are all perfectly linked in China, and customers are ready for the next generation of frictionless, invisible payments, with the country having the most internet buyers. In 2021, China had 983.7 million internet users and 824.5 million digital buyers.

Global Operational Intelligence (OI) Market By Region, 2024-2031
  • Largest
  • Fastest

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Operational Intelligence (OI) Market Dynamics

Operational Intelligence (OI) Market Driver

  • The market is being driven by the adoption of Big Data Analytics and the Internet of Things (IoT). Operational intelligence (OI) and analytics solutions have earned a significant market share in the last decade, owing to the rise of Big Data and the growing need to make key business decisions in a short amount of time. According to IBM, 62% of merchants believe that using data (Big Data and analytics) gives their businesses a competitive advantage. This number compares to 63% of responses from all industries.
  • Furthermore, the Internet of Things (IoT) is a digital connectivity extension to gadgets and sensors in homes, workplaces, automobiles, and possibly practically any place. As a result of this innovation, nearly any device may now collect and communicate data on its activities, which can then be analyzed to aid monitoring and a variety of automatic functions. IoT requires operational intelligence to complete these duties (OI). PTC Inc, for example, uses IIoT-delivered operational efficiency insights to evaluate real-time production performance and anticipate problems before they occur.

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Operational Intelligence (OI) Market Competitive Landscape

The Operational Intelligence (OI) Market is fragmented in nature. The prominent players operating in the market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key Operational Intelligence (OI) Market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions.

Operational Intelligence (OI) Market Top Players Company Profiles

  • Splunk Inc.
  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Micro Focus International plc
  • TIBCO Software Inc.
  • Broadcom Inc.
  • Intel Corporation
  • Software AG
  • Axway Inc.
  • Flexera
  • CA Technologies
  • GoodData Corporation
  • SAS Institute Inc.
  • Hitachi Vantara LLC
  • Vitria Technology Inc.
  • OpsVeda, Inc.
  • Glassbeam, Inc.
  • SpaceTime Insight
  • Dell Technologies Inc.

Operational Intelligence (OI) Market Recent Developments

  • In January 2022, NetSpring Launched AI-Based Operational Intelligence Platform. The new operational intelligence platform uses artificial intelligence (AI) and machine learning (ML) to provide continuous actionable insights from streaming event data in motion and static reference data at rest, allowing for faster analytics and operational decision-making. The new platform continuously monitors all system events and notifies users in real time of abnormalities and patterns of interest in data.

Operational Intelligence (OI) Key Market Trends

  • The IT and telecommunications industries are expected to have a significant market share in the worldwide Operational Intelligence (OI) Market. BI is the combination of a business support system (BSS) with an operation support system (OSS) in the telecom industry to uncover new business opportunities and anticipate future results. As the ramifications of the pandemic COVID-19 resonate throughout the business, the healthcare industry is confronted with new concerns. However, in the long run, the healthcare business is expected to display significant tool usage.
  • Rapid technical breakthroughs, cloud computing, and big data analytics have gained traction in recent years. Cloud computing is seen as an appropriate platform for providing BI applications, it acts as a repository for organized and unstructured data. Similarly, big data technology has enabled these tools to analyze vast amounts of data in order to provide businesses with actionable insights that help them evaluate opportunities and improve marketing strategies.

Operational Intelligence (OI) Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, by deployment type, the cloud segment held a significant share in the market. Among the end-user vertical, the BFSI segment held a significant share in the market. In 2021, the Asia-Pacific region held the most substantial share of the global operational intelligence (OI) market.

Report Metric Details
Market size value in 2023 USD 2.3 billion
Market size value in 2031 USD 6.13 billion
Growth Rate 11.08%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Deployment Type
    • Cloud, On-Premise
  • End-User
    • Retail, Manufacturing, BFSI, Government, IT, Telecommunication, Military, Defense, Transportation, Logistics, Healthcare, Energy, Power
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Splunk Inc.
  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Micro Focus International plc
  • TIBCO Software Inc.
  • Broadcom Inc.
  • Intel Corporation
  • Software AG
  • Axway Inc.
  • Flexera
  • CA Technologies
  • GoodData Corporation
  • SAS Institute Inc.
  • Hitachi Vantara LLC
  • Vitria Technology Inc.
  • OpsVeda, Inc.
  • Glassbeam, Inc.
  • SpaceTime Insight
  • Dell Technologies Inc.
Customization scope

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  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Operational Intelligence (OI) Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Operational Intelligence (OI) Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Operational Intelligence (OI) Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Operational Intelligence (OI) Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Operational Intelligence (OI) Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Operational Intelligence (OI) Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Operational Intelligence (OI) Market size was valued at USD 2.3 billion in 2019 and is poised to grow from USD 2.55 billion in 2023 to USD 6.13 billion by 2031, growing at a CAGR of 11.08% in the forecast period (2024-2031).

The Operational Intelligence (OI) Market is fragmented in nature. The prominent players operating in the market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key Operational Intelligence (OI) Market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions. 'Splunk Inc.', 'IBM Corporation', 'Oracle Corporation', 'SAP SE', 'Micro Focus International plc', 'TIBCO Software Inc.', 'Broadcom Inc.', 'Intel Corporation', 'Software AG', 'Axway Inc.', 'Flexera', 'CA Technologies', 'GoodData Corporation', 'SAS Institute Inc.', 'Hitachi Vantara LLC', 'Vitria Technology Inc.', 'OpsVeda, Inc.', 'Glassbeam, Inc.', 'SpaceTime Insight', 'Dell Technologies Inc.'

The market is being driven by the adoption of Big Data Analytics and the Internet of Things (IoT). Operational intelligence (OI) and analytics solutions have earned a significant market share in the last decade, owing to the rise of Big Data and the growing need to make key business decisions in a short amount of time. According to IBM, 62% of merchants believe that using data (Big Data and analytics) gives their businesses a competitive advantage. This number compares to 63% of responses from all industries.

The IT and telecommunications industries are expected to have a significant market share in the worldwide Operational Intelligence (OI) Market. BI is the combination of a business support system (BSS) with an operation support system (OSS) in the telecom industry to uncover new business opportunities and anticipate future results. As the ramifications of the pandemic COVID-19 resonate throughout the business, the healthcare industry is confronted with new concerns. However, in the long run, the healthcare business is expected to display significant tool usage.

Operational Intelligence (OI) Market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. In 2021, the Asia-Pacific region held the most substantial share of the market. Asia-Pacific is one of the world’s most rapidly increasing markets for operational intelligence solutions. The region is home to one of the world’s greatest e-commerce markets. The Chinese e-commerce market is expected to grow by 41% in 2022. Online retail, social communication, and payments are all perfectly linked in China, and customers are ready for the next generation of frictionless, invisible payments, with the country having the most internet buyers. In 2021, China had 983.7 million internet users and 824.5 million digital buyers.

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