Operational Intelligence (OI) Market
Report ID: SQMIG45F2122
Report ID: SQMIG45F2122
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Report ID:
SQMIG45F2122 |
Region:
Global |
Published Date: November, 2025
Pages:
227
|Tables:
72
|Figures:
75
Global Operational Intelligence Market was valued at USD 2.83 Billion in 2024 and is poised to grow from USD 3.14 Billion in 2025 to USD 7.18 Billion by 2033, growing at a CAGR of 10.9% during the forecast period (2026–2033).
Operational intelligence (OI) is a data collecting analytics technology that uses automated data collection techniques such as machine learning (ML), artificial intelligence (AI), and data warehousing to monitor business processes and activities in real-time. Scalability, on-demand report generation, complicated event processing, and dashboards and visualizations are among its primary characteristics. It provides greater insights into the operation of IT systems and detects patterns of network activity to prevent data breaches.
OI is being utilized in conjunction with big data to provide key performance indicators (KPIs) and operational metrics. OI apps are largely aimed at front-line employees who, with timely business intelligence (BI) and analytics data, are able to make better-informed business decisions and respond to issues more promptly. Call center agents, sales reps, online marketing teams, logistics planners, manufacturing managers, and medical experts are just a few examples. Operational intelligence can also be used to automatically trigger responses in response to specific events or conditions.
OI is used to monitor huge volumes of data and assure vital financial system uptime. This, combined with a high amount of real-time data creation, is one of the primary reasons driving the Operational Intelligence (OI) Market growth. Furthermore, it is used in the logistics industry to acquire real-time insights into supply chain processes.
Increased patient-centric care is encouraging the use of OI in the healthcare industry to optimize resources and expedite workflows. Aside from that, small and medium-sized enterprises (SMEs) are combining OI with social media platforms to detect new trends and attract a larger audience. It is also used to simplify data acquired from an organization's IT infrastructure, allowing operators to make quick and reliable decisions. Other factors expected to contribute to market expansion include the expanding e-commerce industry and the increasing number of security breaches.
US Operational Intelligence (OI) Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot
Global Market Size
USD 2.55 billion
Largest Segment
Cloud
Fastest Growth
Cloud
Growth Rate
10.9% CAGR
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Global Operational Intelligence (OI) Market is segmented by Deployment Type, End-User, and region. Based on Deployment Type, the market is segmented into Cloud and On-Premise. Based on End-User, the market is segmented into Retail, Manufacturing, BFSI, Government, IT, Telecommunication, Military, Defense, Transportation, Logistics, Healthcare, Energy, and Power. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
In 2021, the cloud segment held the most lucrative share of more than 50% of the global operational intelligence (OI) market. The segmental growth of the market is attributed to advantages such as cost savings, accessibility, scalability, and centralized service. The extra benefits, such as cost savings, accessibility, scalability, and centralized service, are attributed to cloud adoption. According to Forbes, by 2020, 83% of enterprise workloads will be in the cloud, with 41% of that workload running on public cloud platforms. Another 20% will use a private cloud, with the remaining 22% relying on hybrid cloud adoption. According to a Flexera poll, hybrid cloud strategy is becoming more popular than public and private cloud. A hybrid cloud is a new standard for delivering products and services. The hybrid cloud penetration rate climbed to 58% from 51% in 2018, according to Flexera. Hence, this is likely to drive the growth of the Operational Intelligence (OI) Market during the forecast period.
In 2021, the BFSI segment held the most lucrative share of more than 20% of the global operational intelligence (OI) market. The segmental growth of the market is attributed to the increased adoption of cloud services among the banks. A growing number of banks are shifting their data, processes, and infrastructure to the cloud in order to reap the benefits of cloud deployment, which makes enterprise application integration even easier. For example, to increase communication and cooperation among its workers and transform itself into a digital workplace, the State Bank of India, which has 23,000 branches, picked Office 365, a cloud-based productivity solution from Microsoft. In addition, Deutsche Bank and Google Cloud announced a strategic agreement in July 2020 intending to rethink how the bank develops and distributes financial services. The partnership will allow Deutsche Bank to speed its cloud transformation while also using both businesses' engineering expertise.
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Global Operational Intelligence (OI) Market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. In 2021, the Asia-Pacific region held the most substantial share of the global market. Asia-Pacific is one of the world's most rapidly increasing markets for operational intelligence solutions. The region is home to one of the world's greatest e-commerce markets. The Chinese e-commerce market is expected to grow by 41% in 2022. Online retail, social communication, and payments are all perfectly linked in China, and customers are ready for the next generation of frictionless, invisible payments, with the country having the most internet buyers. In 2021, China had 983.7 million internet users and 824.5 million digital buyers.
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The Operational Intelligence (OI) Market is fragmented in nature. The prominent players operating in the market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key Operational Intelligence (OI) Market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, by deployment type, the cloud segment held a significant share in the market. Among the end-user vertical, the BFSI segment held a significant share in the market. In 2021, the Asia-Pacific region held the most substantial share of the global operational intelligence (OI) market.
| Report Metric | Details |
|---|---|
| Base year | 2024 |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Operational Intelligence (OI) Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Operational Intelligence (OI) Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Operational Intelligence (OI) Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Operational Intelligence (OI) Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Global Operational Intelligence USD 2.83 Billion in 2024 Market size was valued at USD 3.14 Billion in 2025 and is poised to grow from USD 7.18 Billion by 2033 to 10.9%, growing at a CAGR of (2026–2033) during the forecast period (2025-2032).
The Operational Intelligence (OI) Market is fragmented in nature. The prominent players operating in the market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key Operational Intelligence (OI) Market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions. 'IBM Corporation ', 'Oracle Corporation ', 'SAP SE ', 'Micro Focus International plc ', 'Broadcom Inc. ', 'Intel Corporation ', 'Software AG ', 'Axway Inc. ', 'Flexera ', 'CA Technologies ', 'GoodData Corporation ', 'SAS Institute Inc. ', 'Hitachi Vantara LLC ', 'Vitria Technology Inc. ', 'OpsVeda, Inc. ', 'Glassbeam, Inc. ', 'Dell Technologies Inc.'
The market is being driven by the adoption of Big Data Analytics and the Internet of Things (IoT). Operational intelligence (OI) and analytics solutions have earned a significant market share in the last decade, owing to the rise of Big Data and the growing need to make key business decisions in a short amount of time. According to IBM, 62% of merchants believe that using data (Big Data and analytics) gives their businesses a competitive advantage. This number compares to 63% of responses from all industries.
The IT and telecommunications industries are expected to have a significant market share in the worldwide Operational Intelligence (OI) Market. BI is the combination of a business support system (BSS) with an operation support system (OSS) in the telecom industry to uncover new business opportunities and anticipate future results. As the ramifications of the pandemic COVID-19 resonate throughout the business, the healthcare industry is confronted with new concerns. However, in the long run, the healthcare business is expected to display significant tool usage.
Global Operational Intelligence (OI) Market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. In 2021, the Asia-Pacific region held the most substantial share of the global market. Asia-Pacific is one of the world's most rapidly increasing markets for operational intelligence solutions. The region is home to one of the world's greatest e-commerce markets. The Chinese e-commerce market is expected to grow by 41% in 2022. Online retail, social communication, and payments are all perfectly linked in China, and customers are ready for the next generation of frictionless, invisible payments, with the country having the most internet buyers. In 2021, China had 983.7 million internet users and 824.5 million digital buyers.
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