USD 3.61 Billion
Report ID:
SQMIG45A2562 |
Region:
Global |
Published Date: April, 2025
Pages:
192
|Tables:
115
|Figures:
70
Global Online Survey Software Market size was valued at USD 3.61 Billion in 2023 and is poised to grow from USD 4.13 Billion in 2024 to USD 12.02 Billion by 2032, growing at a CAGR of 14.3% in the forecast period (2025-2032).
The growth of the online survey software market is being significantly fueled by the rising integration of digital tools for data collection and market research. In today’s competitive business landscape, companies across various sectors are placing a strong emphasis on data-driven decision-making. Online survey platforms offer an agile, cost-effective, and highly scalable solution for gathering critical insights from customers, employees, and stakeholders.
For instance, in the retail sector, companies like Walmart and Target utilize survey tools to understand customer satisfaction and shopping behavior, helping them refine in-store and online experiences. Similarly, in healthcare, organizations use these platforms to assess patient satisfaction, service quality, and treatment outcomes, ultimately improving healthcare delivery. In education, institutions leverage survey tools to evaluate student engagement, course effectiveness, and faculty performance enabling continuous academic improvement.
A significant growth factor in this market is the rising demand for real-time data analysis and the integration of AI and machine learning, which streamline data processing and enhance the predictive capabilities of survey results. The shift toward remote working environments and the consequent rise in digital touchpoints also fuel demand, as businesses seek adaptive solutions for effective communication and feedback collection. Emerging opportunities in this space include the development of more user-friendly mobile-compatible interfaces and advanced analytics dashboards that offer deeper insights into participant behavior.
How Is Artificial Intelligence (AI) Impacting the Online Survey Software Market in 2024?
Artificial Intelligence (AI) is profoundly transforming the online survey software market by enhancing the efficiency, accuracy, and depth of data analysis. In 2024, AI is playing a pivotal role in automating survey creation, personalizing respondent experiences, and generating actionable insights faster than ever before.
In February 2024, Qualtrics launched an advanced AI-powered sentiment analysis engine that uses natural language processing (NLP) to interpret open-ended survey responses with human-like understanding. This tool not only identifies emotional tones such as satisfaction, frustration, or confusion but also categorizes themes and suggests strategic actions based on aggregated feedback.
AI algorithms now assist in crafting questions dynamically based on user behavior, historical responses, or the context of the topic—boosting response rates and relevance. AI enables real-time predictive analytics, helping companies anticipate customer churn, satisfaction dips, or employee disengagement before they become critical.
Market snapshot - 2025-2032
Global Market Size
USD 3.61 Billion
Largest Segment
Enterprise Grade
Fastest Growth
Individual Grade
Growth Rate
14.3% CAGR
To get more reports on the above market click here to Buy The Report
The online survey software market is segmented into product, deployment, enterprise size and application. Based on product, the market is segmented into enterprise grade and individual grade. Based on enterprise size, the market is segmented into SMEs, large enterprises. Based on application, the market is segmented into retail, BFSI, medical & media, education & public sector, automotive, airline & travel and other. Based on region, the market is segmented as North America, Asia-Pacific, Europe, Latin America, Middle East and Africa.
In 2024, the SMEs segment held the largest global online survey software market share, accounting for 53.3% of the market. This dominance is primarily driven by the ongoing digital transformation of small and medium-sized enterprises (SMEs) across industries such as retail, hospitality, and services. As SMEs increasingly adopt digital platforms, online surveys have become an essential tool for capturing real-time feedback from customers. These surveys are deployed across various customer touchpoints, such as mobile apps, websites, and email campaigns, enabling businesses to collect valuable insights on customer satisfaction, product performance, and service quality.
The large enterprises segment is projected to grow at the fastest compound annual growth rate (CAGR) over the forecast period. The rising emphasis on data-driven decision-making is a key factor propelling the adoption of advanced survey platforms among large enterprises. These companies require robust survey solutions that not only collect vast amounts of data but also integrate seamlessly with their existing enterprise systems, such as customer relationship management (CRM) software and business intelligence (BI) tools.
As per the global online survey software market analysis, the cloud emerged as the dominant segment in the market, capturing approximately 73.3% of the total market share. This dominance is largely attributed to the increasing need for scalable, flexible, and cost-effective solutions. Cloud-based survey software empowers businesses to easily expand or contract their survey operations, making it ideal for everything from small-scale feedback initiatives to expansive global campaigns. The cloud infrastructure also ensures high performance and uptime, even when handling vast volumes of responses.
As per the global online survey software market outlook, the on-premises segment is expected to witness significant growth over the forecast period, fueled by rising concerns about data security and regulatory compliance. Companies operating in highly regulated sectors—such as government, finance, and healthcare—are increasingly opting for on-premises survey solutions. These organizations value the control that on-premises deployments offer, allowing them to tailor security protocols, manage user access internally, and ensure that sensitive data remains within national borders.
To get detailed analysis on other segments, Request For Free Sample Report
As per the regional forecast, North America dominates the online survey software market, driven by the strong demand for advanced data analytics and automation in business processes. The region is witnessing significant growth in the adoption of cloud-based solutions due to their scalability, flexibility, and cost-effectiveness. Businesses in sectors such as retail, healthcare, and education leverage survey software to capture actionable insights and improve customer experience, employee engagement, and operational efficiency.
In the United States, the online survey software market is characterized by its rapid adoption across a wide range of industries, including retail, healthcare, technology, and education. Companies in the U.S. are increasingly leveraging survey tools to gain real-time feedback, improve customer satisfaction, and optimize their marketing strategies. Large enterprises are adopting advanced survey platforms integrated with customer relationship management (CRM) systems and business intelligence (BI) tools to generate actionable insights. Furthermore, the push for data-driven decision-making, coupled with the widespread digital transformation, continues to fuel the demand for scalable and customizable survey solutions. With a highly competitive business environment, U.S. companies rely on surveys to stay ahead of customer expectations and market trends.
Canada’s online survey software market is driven by the increasing emphasis on data privacy and security. As businesses across sectors like healthcare, education, and retail adopt survey platforms, ensuring compliance with privacy regulations, such as the Personal Information Protection and Electronic Documents Act (PIPEDA), has become a top priority. Many Canadian businesses are utilizing survey tools to enhance customer engagement, gather market insights, and collect employee feedback while safeguarding sensitive information.
The Asia Pacific region in the market is witnessing rapid growth in the adoption of online survey software due to the region’s accelerated digitalization across industries such as e-commerce, manufacturing, and education. The surge in mobile device usage and internet penetration has also played a critical role in the growth of online surveys. As companies in this region aim to streamline operations and capture real-time feedback from consumers, the demand for flexible, mobile-friendly survey solutions is rising, particularly in emerging economies.
Japan online survey software market is driven by advancements in technology and the country’s commitment to research and innovation. In sectors such as technology, retail, and education, businesses are increasingly adopting online surveys to collect consumer feedback, gauge satisfaction levels, and inform product development. Japanese companies are particularly interested in integrating survey platforms with advanced analytics tools to derive deeper insights and make more informed decisions. Moreover, Japan's focus on customer experience and satisfaction is a significant factor in the growing demand for survey solutions.
In South Korea, the online survey software market is expanding rapidly due to the thriving e-commerce and digital services industries. With a strong focus on customer experience, South Korean businesses are increasingly leveraging online survey platforms to gather real-time feedback, improve service offerings, and optimize marketing strategies. E-commerce giants and digital service providers in South Korea are adopting cloud-based survey tools to collect data from a vast number of consumers and track satisfaction levels across various touchpoints. The adoption of AI and machine learning in survey platforms is also gaining traction, allowing businesses to derive actionable insights from large volumes of data.
Europe online survey software market is expanding as organizations prioritize regulatory compliance and customization. In industries such as finance, healthcare, and government, survey platforms are increasingly used to meet strict data protection regulations like GDPR. The need for tailored, industry-specific survey solutions is growing, with European businesses investing in customizable platforms that allow them to meet both local and international requirements.
The United Kingdom's online survey software market is growing rapidly as digital transformation accelerates across various industries. The UK is witnessing an increased demand for survey platforms, particularly in sectors such as retail, finance, healthcare, and education, where customer and employee feedback plays a critical role in business strategy. The market is characterized by an inclination towards data-driven decision-making, with businesses utilizing surveys to collect actionable insights.
Germany stands out as one of the key markets for online survey software in Europe, with a strong focus on compliance and data security. The country’s high regulatory standards, particularly in terms of GDPR adherence, make it crucial for businesses to use secure and compliant survey platforms. German businesses, especially in the manufacturing, automotive, and finance sectors, are increasingly adopting survey tools to enhance customer satisfaction, streamline product development, and improve internal operations.
Italy online survey software market is experiencing steady growth as businesses across various sectors, including retail, automotive, and tourism, embrace digital transformation. Italian businesses are increasingly relying on online surveys to gather valuable customer feedback, improve service offerings, and tailor marketing campaigns to meet the evolving needs of consumers.
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Rise in Data-Driven Decision-Making
Growth in Remote Work and Digital Transformation
Data Privacy and Compliance Issues
Saturation of Low-Cost and Free Survey Tools
Request Free Customization of this report to help us to meet your business objectives.
The global online survey software industry is highly competitive, with numerous established players offering advanced tools for collecting, analyzing, and acting on survey data. Leading companies such as SurveyMonkey (now Momentive), Qualtrics, and Google Forms have been instrumental in shaping the market, each offering unique features tailored to both large enterprises and individual users. These established players focus on providing scalable, customizable survey platforms integrated with data analytics, business intelligence, and customer relationship management systems to cater to businesses of all sizes. Additionally, many companies are increasingly incorporating AI and machine learning capabilities to enhance survey analysis and automation, ensuring they stay competitive in a rapidly evolving digital landscape.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rapid globalization of businesses and growth in online research software is the most important development driver for the market. Since companies expand their business across borders, they require effective units to collect insights from diverse global customer base. Online survey software provides a scalable solution that allows companies to perform research and collect feedback from different fields. This capacity is especially important for e-commerce platforms, which work in a very competitive environment, where it is important to understand the level of customer preferences, shopping behavior and satisfaction. One of the important limitations affected by using online surveys software is a matter of concern for privacy and security. Since several business-sensitive customers collect data, they are facing the challenge of ensuring compliance with data security rules such as GDPR.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 3.61 Billion |
Market size value in 2032 | USD 12.02 Billion |
Growth Rate | 14.3% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
|
Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
|
Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share
Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Online Survey Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Online Survey Software Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Online Survey Software Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Online Survey Software Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Online Survey Software Market size was valued at USD 3.61 Billion in 2023 and is poised to grow from USD 4.13 Billion in 2024 to USD 12.02 Billion by 2032, growing at a CAGR of 14.3% in the forecast period (2025-2032).
The global online survey software industry is highly competitive, with numerous established players offering advanced tools for collecting, analyzing, and acting on survey data. Leading companies such as SurveyMonkey (now Momentive), Qualtrics, and Google Forms have been instrumental in shaping the market, each offering unique features tailored to both large enterprises and individual users. These established players focus on providing scalable, customizable survey platforms integrated with data analytics, business intelligence, and customer relationship management systems to cater to businesses of all sizes. Additionally, many companies are increasingly incorporating AI and machine learning capabilities to enhance survey analysis and automation, ensuring they stay competitive in a rapidly evolving digital landscape. 'Synopsys', 'Cisco', 'SurveyMonkey', 'Qualtrics', 'Alchemer (formerly SurveyGizmo)', 'Typeform', 'Google Forms', 'Zoho Survey', 'SurveySparrow', 'QuestionPro', 'Microsoft Forms', 'SoGoSurvey', 'Formstack'
Organizations across sectors are increasingly relying on insights derived from data to shape strategies, improve customer experience, and gain competitive advantages. Online survey software enables businesses to collect real-time feedback from customers, employees, or stakeholders. This structured data helps in tailoring products, services, and marketing campaigns based on actual user behavior and sentiment.
AI and Machine Learning Integration: AI is revolutionizing online survey software through intelligent survey design, predictive analytics, and sentiment analysis. Modern tools can now offer automated survey generation, dynamic question routing based on user responses, and deeper insight generation. For instance, in 2024, platforms like Typeform and Qualtrics introduced AI-powered features that auto-generate surveys and analyze textual feedback more effectively.
What Are the Key Growth Drivers in North America's Online Survey Software Market?
Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.
Feedback From Our Clients
Report ID: SQMIG45A2562
[email protected]
USA +1 351-333-4748