Online Event Ticketing Market
Report ID: SQMIG45A2500
Report ID: SQMIG45A2500
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Report ID:
SQMIG45A2500 |
Region:
Global |
Published Date: March, 2025
Pages:
198
|Tables:
59
|Figures:
77
Online Event Ticketing Market size was valued at USD 60.61 Billion in 2024 and is poised to grow from USD 64.73 Billion in 2025 to USD 109.57 Billion by 2033, growing at a CAGR of 6.8% during the forecast period (2026–2033).
Rising consumer disposable income, especially in emerging countries, is expected to considerably contribute to market growth. This, in turn, is increasing discretionary spending on entertainment and leisure services. Movies, music concerts, sports events, and stand-up comedy can be considered the backbone of the entertainment industry.
Various technological advancements have changed the way consumers buy services and products. Several companies have started using the Internet for cutting marketing costs to stay ahead in a highly competitive market. Customers can compare prices, service features, and after-sale service facilities, further boosting adoption. The rapid growth of Internet users across the globe has provided bright prospects for e-marketers.
Service providers offer various deals and discounts along with special incentives such as pre-sales and additional discounts. They are re-designing their websites and developing mobile applications and enhanced online event ticketing software to offer a user-friendly booking experience. Additionally, offering seating preference to viewers, providing mobile tickets in the form of a barcode, and portraying a view of the screen/stage/ground from viewers’ preferred seat are some of the features offered to enhance customer experience and their position in the market.
Market snapshot - 2026-2033
Global Market Size
USD 56.75 billion
Largest Segment
Mobile
Fastest Growth
Desktop
Growth Rate
6.8% CAGR
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Global Online Event Ticketing Market is segmented by Platform, Event Type and region. Based on Platform, the market is segmented into Desktop and Mobile. Based on Event Type, the market is segmented into Sports, Music, Movies, Stand-Up Comedy, Opera Shows and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Platform
As per global online event ticketing market analysis, the mobile segment dominated the market and accounted the largest revenue share of 53.8% in 2024. Mobile devices have gained popularity as the preferred device for purchasing tickets, which can be largely attributed to declining prices of Internet packs, coupled with growing penetration of high-speed 3G and 4G connectivity. Mobile booking is perceived as simpler than traditional online booking via computers. Software developers are developing user-friendly interfaces and frequent updates to enhance user experience. A significantly higher number of theatres and exhibitors have started accepting m-tickets and e-tickets to prevent the wastage of paper. These tickets are equipped with barcodes or QR codes scanned by attendants to ensure authenticity.
As per global online event ticketing market outlook, the desktop segment is estimated to significantly grow during the forecast period. Desktop devices offer a larger screen size and better browsing experience than mobile devices, allowing users to view event details and seating charts and select seats more easily. This enhanced user experience can lead to higher conversion rates and customer satisfaction. Furthermore, desktop devices are often equipped with advanced security features and antivirus software, which can instill greater confidence in users when sharing personal and financial information for ticket purchases. This heightened sense of security can be a significant driver for individuals who prioritize data protection and are more inclined to make online transactions on a trusted desktop platform.
Analysis by Event Type
As per the global online event ticketing market forecast, music segment dominated the market and accounted for the largest revenue share of around 36.0% in 2024. The increasing popularity of live music events and the desire for unique and immersive experiences drive the demand for online ticket purchases. Music lovers actively seek opportunities to attend concerts and festivals featuring their favorite artists and bands. Furthermore, technological advancements have played a vital role in the growth of the music segment in online event ticketing. Mobile applications and websites offer enhanced user interfaces, personalized recommendations, and real-time updates on ticket availability. These technological innovations have made it easier for music fans to stay informed and purchase tickets promptly, contributing to the market's growth.
The sports segment is estimated to grow significantly during the forecast period. The rising popularity of sports has resulted in a surge in online ticket sales for sporting events. High-profile sports competitions like the National Football League (NFL), the FIFA World Cup, the Olympic Games, the ICC Cricket World Cup, and the Indian Premier League (IPL) enjoy a massive fan base, contributing to the increased demand for online ticketing services in the sports segment. The segment is also characterized by high competition among service providers. In the U.S., Fandango, Movietickets.com, and Atom vie to secure the largest customer base by establishing tie-ups with leading cinema halls and offering attractive discounts to customers.
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North America dominated the market and accounted for the largest revenue share of 36.2% in 2024, due to higher per capita income and increased proliferation of the Internet in countries such as the U.S. and Canada. Mobile movie ticketing services are expected to emerge as a key revenue-generating segment over the forecast period in North America due to consumer convenience and accessibility associated with purchasing movie tickets. The market in the United States is expected to experience substantial growth during the forecast period. This growth can be attributed to the increasing number of tech-savvy individuals in the country with higher disposable incomes. The U.S. is also renowned for its thriving entertainment industry, particularly Hollywood, which fuels greater demand for convenient ticket-purchasing methods. As a result, the online ticketing sector has witnessed a surge in popularity as consumers seek easy and efficient ways to purchase tickets for various events.
Asia Pacific is expected to register the fastest CAGR of 8.8% during the forecast period, due to the increasing penetration of the internet and smart devices. Moreover, factors such as strong economic growth and prosperity, a shift towards a western-oriented lifestyle, rising broadband penetration, and the launch of new-age cinemas are expected to drive market growth in countries like India and China during the forecast period. The market is highly profitable for movie-ticketing service providers, primarily due to the extensive queues formed at theaters for advanced bookings whenever new movies are released. Unlike in the U.S., where offering preferred seating options is often seen as an additional service, it is considered an essential requirement in countries like India and China. One of the major players in India, BookMyShow, reportedly conducts more than 35,000 transactions daily and sells over 95,000 tickets across the country.
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Online Event Ticketing Market Drivers
Rising Demand for Smart Ticketing from Sports, Entertainment, and Tourism Sectors
Growing Consumer Preference for Digital and Mobile Ticketing Solutions
Online Event Ticketing Market Restraints
High Installation Cost of Smart Ticketing Systems
Data Security and Privacy Challenges in Smart Ticketing Systems
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The global online event ticketing industry is highly competitive, with key players focusing on technological advancements, strategic partnerships, and user-friendly platforms to enhance customer experience. Major companies such as Eventbrite, Ticketmaster (Live Nation Entertainment), StubHub, and See Tickets dominate the market, leveraging AI-driven personalization, mobile ticketing, and blockchain-based security solutions to streamline transactions and prevent fraud. The growing demand for virtual and hybrid events has intensified competition, prompting companies to expand their offerings beyond traditional ticketing services.
Top Player’s Company Profiles
Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, government and administrative authorities are establishing smart ticketing systems to liberalize the public transport sector and to increase cost-effectiveness. Smart ticketing facilitates easy accessibility to travellers/users for tracking several transit parameters and enables transport authorities to provide improved services to customers with the help of the latest technologies. An increase in the urban area population will put tremendous pressure on the existing public transport systems, stressing the need for efficient transport solutions to streamline daily activities. Market expansion hinges on various factors, notably the surge in worldwide travel and tourism activities, fostering increased demand. Strategic collaborations between Mobility as a Service (MaaS) providers and transportation firms further fuel this global Online Event Ticketing Market growth trajectory. The successful deployment and integration of diverse technologies are pivotal in enhancing service efficiency and customer experience.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 60.61 Billion |
| Market size value in 2033 | USD 109.57 Billion |
| Growth Rate | 6.8% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Online Event Ticketing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Online Event Ticketing Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Online Event Ticketing Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Online Event Ticketing Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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