USD 13.4 billion
Oil and Gas Corrosion Protection Market Size, Share, and Growth Analysis
Oil and Gas Corrosion Protection Market By Type (Coatings, Paints), By Location (Offshore, Onshore), By Sector (Upstream, Midstream), By Corrosion Type (Sweet Corrosion, Sour Corrosion), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15A2530 |
Region:
Global |
Published Date: March, 2025
Pages:
197
|Tables:
89
|Figures:
71
Format -
Oil and Gas Corrosion Protection Market Insights
Oil and Gas Corrosion Protection Market size was valued at USD 13.4 billion in 2023 and is poised to grow from USD 13.79 billion in 2024 to USD 17.33 billion by 2032, growing at a CAGR of 2.9% during the forecast period (2025-2032).
Growing exploration and production of oil & gas, rising need for corrosion protection solutions, and environmental considerations are driving the global Oil and Gas Corrosion Protection Market growth. Increasing global oil, gas & energy projects are another prominent market growth driver. Increasing regulatory guidelines and laws imposed by the government for ensuring safety are stimulating the application of corrosion protection technology. Increasing developments in manufacturing process technologies and the adoption of digital technology and monitoring processes are poised to drive market growth.
Global energy requirements have resulted in greater oil & gas production and processing, and corrosion protection is now essential to safeguard infrastructure and equipment from failure, safety hazards, and environmental harm. Moreover, the aging infrastructure of the oil and gas sector is another impetus for market expansion. All the pipelines and offshore oil & gas infrastructure are at the point of being at the end of their design life and therefore susceptible to corrosion and other aquatic life that attack the material, requiring the application of effective corrosion protection solutions to extend their lifespan. Furthermore, rising incidents of corrosion failure in the oil & gas industry have also increased the need for effective corrosion protection solutions. For instance, 25% of failures in the oil & gas industry are corrosion failure.
The shale gas revolution is yet another major growth driver for the market. Economies such as China, Argentina, Mexico, and others with the most richly endowed shale gas reserves as shale gas is generally extremely acidic and corrosive in nature in such economies, therefore there is high demand for corrosion protection solutions so that such failures are avoided. Furthermore, increasing regulatory requirements and industry norms for safety and environmental protection are encouraging the application of corrosion protection solutions.
Key Market Attributes
Cortec Corporation is one of the most significant industry participants in the global Oil and Gas Corrosion Protection Market, offering extensive solutions and MCI and VpCI corrosion protection technology solutions. Cortec offers a diverse product line and serves diverse application industries such as metalworking, construction, electronics, packaging, and oil & gas. CPS ECO FLOW SYSTEM, VpCI for Process Industries, Biodegradable Volatile Corrosion Inhibitors, and more are some of its corrosion protection products in the oil & gas industry.
Axalta Coating Systems is a multinational company involved in coating solutions. Axalta distributes various industries including automotive, commercial vehicles, industrial, and others. The firm is present in more than 140 countries, and the product offerings include a broad portfolio of coatings, liquid coatings, powder coatings, and electrocoating. Solutions by Axalta for the oil & gas division include Electrocoat, Powder coatings, Thermoplastic coatings, Water & Solvent-borne primers, Topcoats, and Direct-to-metal.
In July 2024, TotalEnergies, one of the large energy companies, and Schlumberger NV (SLB), a leading energy technology company, entered into a 10-year partnership agreement to collaborate on developing and delivering next-generation digital technology solutions. The strategic partnership will not only enhance operational effectiveness along the green line but also foster initiatives towards sustainability and innovation in the energy industry. With advanced data analytics, artificial intelligence, and automation, this partnership is poised to spearhead technology that's maximizing exploration, production, and overall business result in oil and gas.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Offshore
Fastest Growth
Onshore
Growth Rate
2.9% CAGR
Global Oil & gas Corrosion Protection Market ($ Bn)
Country Share for Middle East & Africa (%)
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Oil and Gas Corrosion Protection Market Segments Analysis
Global Oil and Gas Corrosion Protection Market is segmented by Type, Location, Sector, Corrosion Type and region. Based on Type, the market is segmented into Coatings, Paints, Corrosion Inhibitors and Others. Based on Location, the market is segmented into Offshore and Onshore. Based on Sector, the market is segmented into Upstream, Midstream and Downstream. Based on Corrosion Type, the market is segmented into Sweet Corrosion, Sour Corrosion, Microbial Induced Corrosion and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis By Type
As per the 2024 global Oil and Gas Corrosion Protection Market analysis, the coatings segment dominated the market and accounted for a revenue share of approx 38.4%. Growing demand for offshore transportation needed by various industries and augmenting oil & gas exploration activities globally have been the major drivers in the expansion of the segment. Coatings offer protection against corrosive substances, avoiding damage to infrastructure and prolonging asset life. Furthermore, coatings are applied on the shipping vessel stern and vehicles to promote performance and avoid loss of vehicle metals. In addition, growing advancements in coatings development technologies and innovations such as Nano coatings and graphene-based coatings along with aspects such as durability ease of application, and enhanced performance are expected to generate greater demand for this segment.
The corrosion inhibitors segment is expected to register robust growth throughout the forecast period. The corrosion inhibitor growth driver is a result of the strong increase in demand for effective corrosion protection products in the oil & gas industry. Corrosion inhibitors are chemical products that are usually added to fluids, such as drilling muds and production fluids, to prevent metal surface corrosion. Corrosion inhibitors minimize the predictability of CO2, H2S, and other corrosion, reacting to the necessity for the protection of costly equipment and infrastructure. Moreover, the drive toward sustainability and environmental stewardship has further encouraged the demand for green corrosion inhibitors.
Analysis By Location
Based on the 2024 global Oil and Gas Corrosion Protection Market forecast, the offshore segment in the industry had the greatest market share. The market segment has the greatest share due to increasing energy resource demand and availability of infrastructure constructed offshore many years ago across most sectors. Offshore oil & gas wells are exposed to ocean tides round the clock, sudden changes in the atmosphere surrounding the equipment and platforms. Apart from this, availability of corrosive gases, salts, organic acids in oil & gases increases the incidence of corrosion. This aspect is anticipated to create more demand for this segment in future years.
The onshore segment is anticipated to grow significantly during the forecast period. Increasing production and transportation activities, extensive pipeline systems, and mature oil and gas reservoirs are predicted to fuel surge in demand for growth of this segment in the next few years. Onshore pipelines are longer and more intricate than offshore pipelines and hence are more susceptible to corrosion and need a higher requirement for corrosion protection measures. Moreover, onshore activities are subjected to different climatic conditions, e.g., the type of soil and conditions within the environment, which have been creating a rising need for effective corrosion protective measures.
Global Oil & Gas Corrosion Protection Market By Location
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Oil and Gas Corrosion Protection Market Regional Insights
Middle Eastern & African oil & gas corrosion protection industry captured the highest market share of over 32.5% in 2024. The region is home to huge oil and gas reserves in countries such as Saudi Arabia, Iraq, Kuwait, Iran, Oman and the UAE, which necessitate massive infrastructural developments and revamps at frequent intervals, e.g., pipelines, refineries, and offshore platforms, since it is imperative to protect such assets from corrosion to sustain their lifespan and functional efficiency. For instance, according to the current estimates by Organization of the Petroleum Exporting Countries (OPEC), 1,241.33 billion barrels of proved crude oil reserves worldwide are found in OPEC Member Countries. Of these, the reserves found in Middle Eastern member of OPEC account for 67.3% of the total reserves. These circumstances have generated higher demand for corrosion protection solutions that can prevent the loss of assets and equipment.
Saudi Arabia dominated the oil & gas corrosion prevention market in 2024. With its huge infrastructure spending in the energy sector, robust production capacity, and enormous oil and gas reserves, the country has the highest share. Saudi Aramco, the largest oil company in the world, propels the demand for advanced corrosion prevention technologies to maintain pipelines, refineries, and offshore platforms. Vision 2030 of the government also promotes industrialization, creating the demand for corrosion-resistant coatings, cathodic protection systems, and inhibitors in the oil and gas sector.
The North American Oil and Gas Corrosion Protection Market is expected to hold a significant revenue share during the projection period. This market is driven by several factors such as continuous expansion in exploration and production activities, increase in energy demand, increasing investment in exploration activities, increased research and development leading to innovation in the corrosion protection sector and more. Moreover, proactive and pre-emptive strategies of corporations have created increased demand for corrosion protection products. Concerns about sustainability and eco-friendly solutions presented by different firms are also anticipated to propel this sector's development in the upcoming years.
European Oil and Gas Corrosion Protection Market is expected to lead the market, which is primarily influenced by the several factors such as increasing energy demand leading to explorations along with production activity increase, technological developments associated with the manufacturing technology of materials and coatings industry, application of practices such as asset integrity management that focuses on inspections in regular intervals and pro-active approach towards asset management.
As a result of high-speed industrialization, increasing energy infrastructure, and intensified oil and gas drilling activities, Asia-Pacific will lead the Oil and Gas Corrosion Protection Market. It is generating high demand for corrosion-resistant coatings, inhibitors, and sophisticated protection products through China, India, and Indonesia heavily investing in pipeline networks, refineries, and offshore drilling schemes. Also driving market growth are policies of government that stimulate sustainability and energy security. Leadership by Asia-Pacific is supported by the existence of large oil and gas organizations, growing petrochemical demand, and innovation in corrosion avoidance technologies.
Global Oil & Gas Corrosion Protection Market By Geography
- Largest
- Fastest
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Oil and Gas Corrosion Protection Market Dynamics
Oil and Gas Corrosion Protection Market Drivers
Rising Exploration Operations for Oil and Gas
- Investment in oil and gas exploration, particularly in ultra-deepwater and deepwater ventures, is picking up steam owing to a rising demand for energy resources. Technologies for protecting against corrosion are increasingly popular with old infrastructure in need of better upkeep and pipelines with longer lives. Coatings, inhibitors, and cathodic protection technologies are in high demand with government and company investment in offshore drilling and refinery operations.
Stringent Environmental and Safety Regulations
- To avoid pipeline leakages, equipment failure, and environmental risks, regulatory agencies across the globe, including the Occupational Safety and Health Administration (OSHA) and the Environmental Protection Agency (EPA), are mandating stringent corrosion control measures. Anti-corrosion regulations are binding on oil and gas operators, which forces corporations to spend in high-performance anti-corrosion protection systems, such as environmentally friendly inhibitors and nanotechnology coatings.
Oil and Gas Corrosion Protection Market Restraints
High-Cost Corrosion Protection Solutions
- Deployment of sophisticated corrosion protection technology like cathodic protection, epoxy coating, and inhibitors is extremely expensive. The cost can become a restraint for small industry firms and prevent the adoption of high-cost corrosion-resistant equipment on a mass scale. High upkeep costs in protecting subsea and offshore equipment can raise operational costs and be a contributory factor in the effect on market growth.
Volatility of Oil Prices
- The market is influenced by price volatility of crude oil, which directly affects oil and gas infrastructure investments. Companies tend to reduce the cost of maintenance and protective coatings during low oil prices, slowing growth in the market. Due to economic downturns, geopolitical tensions, and uncertainty of global energy consumption, market stability is the greatest challenge for the business of corrosion prevention.
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Oil and Gas Corrosion Protection Market Competitive Landscape
The global oil & gas corrosion protection industry is competitive with top players placing research in technology, strategic partnerships, and product innovation at the forefront. Industry giants such as AkzoNobel, Hempel, Sherwin-Williams, PPG Industries, and Jotun are ruling the market with excessive investment in R&D and environmentally friendly coating solutions. Furthermore, mergers & acquisitions, and collaborations such as TotalEnergies and SLB's collaboration are transforming the market with improved corrosion protection technology and industry expansion.
Top Player’s Company Profile
- AkzoNobel N.V. (Netherlands)
- Axalta Coating Systems Ltd. (USA)
- BASF SE (Germany)
- Hempel A/S (Denmark)
- Jotun A/S (Norway)
- Kansai Paint Co., Ltd. (Japan)
- PPG Industries, Inc. (USA)
- The Sherwin-Williams Company (USA)
- The Dow Chemical Company (USA)
- RPM International Inc. (USA)
- Nippon Paint Holdings Co., Ltd. (Japan)
- 3M Company (USA)
- Sika AG (Switzerland)
- Wacker Chemie AG (Germany)
- Huntsman Corporation (USA)
- Aegion Corporation (USA)
- Tnemec Company, Inc. (USA)
- Belzona International Ltd. (UK)
- H.B. Fuller Company (USA)
Recent Developments
- In November 2024, Cortec Corporation unveiled its sustainability in corrosion control solutions by introducing a new generation of environmentally friendly corrosion inhibitors to protect oil and gas equipment while minimizing its environmental footprint.
- In October 2024, 3M unveiled the increase in its research and development investment to create innovative corrosion protection products designed specifically for the oil and gas sector, with a focus on performance and sustainability.
- In 2021, Qatar Energy initiated the North Field Expansion Project to expand the production of LNG, with focus on constructing new offshore platforms and pipelines in corrosive seawater environments, demanding top-of-the-line corrosion protection measures.
Oil and Gas Corrosion Protection Key Market Trends
- Growing Use of Intelligent Coatings: Smart coatings with corrosion-protective and self-healing nanoparticles are becoming increasingly popular in industrial uses. Smart coatings provide self-healing, real-time corrosion sensing, and extended lifespan. Scientists are developing sensor-coated coatings that can sense corrosion early on, leading to cost savings and extended asset lives. Smart protective coatings of such advanced types are becoming increasingly important, particularly for deep-sea and offshore drilling operations.
- Higher Demand for Sustainable Corrosion Inhibitors: Companies are moving towards eco-friendly and toxic-free corrosion inhibitors as a counter-reaction against sustainability goals and mounting environment concerns. Movements toward bioplastic-derived corrosion inhibitors, aqueous-based coatings, and VOC-free protective goods have followed because of the push for green chemical solutions. Firms involved in oil and gas experience even stronger pushes towards the use of environment-friendly anti-corrosion materials that provide legality and long-term protection of properties by governments in various regions of the world tightening regulations on dangerous chemicals.
Oil and Gas Corrosion Protection Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, as a result of growing oil & gas exploration operations, old infrastructure, and stringent environmental laws, the global Oil and Gas Corrosion Protection Market outlook is anticipated to change steadily. Enhanced asset life and operational efficiency are being guaranteed by growing investments in advanced coatings, inhibitors, and cathodic protection systems. To meet legal and environmental demands, the sector is also witnessing a shift toward sustainable and environmentally friendly solutions. Due to massive oil production and infrastructure growth, Asia-Pacific and the Middle East remain predominant. To promote a resilient and sustainable future for the sector, leading corporations in the sector are continuously enhancing corrosion protection solutions through technology advancements and strategic partnerships.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 13.4 billion |
| Market size value in 2032 | USD 17.33 billion |
| Growth Rate | 2.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Oil and Gas Corrosion Protection Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Oil and Gas Corrosion Protection Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Oil and Gas Corrosion Protection Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Oil and Gas Corrosion Protection Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Oil and Gas Corrosion Protection Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Oil and Gas Corrosion Protection Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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