Global Natural Sweeteners Market

Global Natural Sweeteners Market Size, Share, Growth Analysis, By Product Type(High-Intensity Sweeteners, Low-Intensity Sweeteners), By Application(Food & Beverages, Pharmaceuticals) - Industry Forecast 2023-2030


Report ID: SQMIG30I2263 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 64 | Figures: 75

Global Natural Sweeteners Market Insights

Global Natural Sweeteners Market size was valued at USD 2.97 Billion in 2022 and is poised to grow from USD 3.15 Billion in 2023 to USD 5.06 Billion by 2031, at a CAGR of 6.10% during the forecast period (2024-2031). 

The purpose of the natural sweeteners market is to cater to the growing demand for sweetening solutions that align with consumers' health-conscious preferences. With rising concerns about the harmful effects of excessive sugar consumption, natural sweeteners offer a viable option for individuals looking to reduce their sugar intake. The driving factor behind the growth of the natural sweeteners market is the increasing consumer awareness regarding the health risks associated with high sugar consumption. As more people become conscious of their dietary choices and seek healthier alternatives, the demand for natural sweeteners has witnessed a significant upsurge. The natural sweeteners market also faces certain challenges. Regulatory concerns and stringent standards regarding the approval and labeling of natural sweeteners can pose obstacles to market growth. Ensuring consistent quality and maintaining the natural integrity of the sweeteners across different product formulations can also be challenging.

The global natural sweeteners market serves the purpose of providing healthier alternatives to traditional sugar. The market is driven by consumer awareness of health risks associated with high sugar consumption. While factors such as cost and competition from artificial sweeteners pose challenges, the market presents opportunities through the demand for clean label products and technological advancements. As consumers continue to prioritize health and wellness, the natural sweeteners market is poised for continued growth and innovation.

US Natural Sweeteners Market is poised to grow at sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 2.97 Billion

Largest Segment

High-Intensity Sweeteners

Fastest Growth

High-Intensity Sweeteners

Growth Rate

6.10% CAGR

Global Natural Sweeteners Market ($ Bn)
Country Share for North America Region (%)
Global Natural Sweeteners Market By Product Type ($ Bn)
Global Natural Sweeteners Market By Product Type (%)

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Global Natural Sweeteners Market Segmental Analysis

The global natural sweeteners market is segmented on the basis of product type, application, and region. In terms of product type, the market is segmented into high-intensity sweeteners, low-intensity sweeteners, and others. By application, the market is segmented into food & beverages, pharmaceuticals, personal care, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Natural Sweeteners Market Analysis by Product Type

The largest segment in the natural sweeteners market is high-intensity sweeteners. These sweeteners, such as stevia, monk fruit extract, and agave nectar, offer intense sweetness with minimal caloric content. They are highly sought after by health-conscious consumers who are looking for alternatives to traditional sugar without compromising on taste. The high-intensity sweeteners segment holds a significant market share, driven by the growing demand for reduced-calorie and sugar-free products across various food and beverage applications.

The fastest-growing segment in the natural sweeteners market is low-intensity sweeteners. These sweeteners, including erythritol, xylitol, and mannitol, provide sweetness with lower calories compared to sugar. They are known for their ability to provide a similar taste profile to sugar while offering a lower glycemic index. The low-intensity sweeteners segment is witnessing rapid growth due to increasing consumer awareness about the adverse effects of excessive sugar consumption on health, leading to a shift towards healthier alternatives.

Natural Sweeteners Market Analysis by Application

The food and beverages segment dominates the market due to several factors. Firstly, there is a growing trend of clean-label and natural products, with consumers increasingly preferring food and beverages made with natural ingredients. Natural sweeteners align with this trend, as they are derived from natural sources such as stevia, monk fruit, and honey, making them attractive options for health-conscious consumers. The rising prevalence of lifestyle diseases, such as obesity and diabetes, has led to an increased demand for reduced-sugar and sugar-free products. Natural sweeteners, with their low-calorie content and natural origin, offer a viable solution for manufacturers to develop healthier alternatives without compromising on taste.

The pharmaceuticals segment is experiencing rapid growth due to several factors. There is an increasing demand for natural and organic ingredients in healthcare products, as consumers are becoming more conscious of what they consume. Natural sweeteners fulfill this demand by offering a safe and natural sweetening option in pharmaceutical formulations. The growing prevalence of chronic diseases and the need for medication adherence drive the demand for pharmaceutical products. Natural sweeteners play a crucial role in enhancing the taste and acceptability of these medications, making them more appealing to patients and improving compliance.

Global Natural Sweeteners Market By Product Type, 2022 (%)

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Global Natural Sweeteners Market Regional Insights

North America holds the dominant share due to the high demand for healthier alternatives to traditional sugar and the growing consumer preference for natural sweeteners. Factors such as increasing health consciousness, rising prevalence of lifestyle diseases like obesity and diabetes, and stringent regulations on sugar consumption have driven the adoption of natural sweeteners in the region. Moreover, the presence of key market players and their extensive distribution networks contribute to the dominance of North America in the market.

Asia Pacific is experiencing rapid market growth due to various factors. Changing consumer preferences, increasing disposable incomes, and a rising awareness of health and wellness are driving the demand for natural sweeteners in the region. Additionally, a large population base, especially in countries like China and India, presents a significant market opportunity for natural sweetener manufacturers. The growing food and beverage industry, coupled with the rising demand for low-calorie and diabetic-friendly products, further fuels the market growth in the Asia Pacific region.

Global Natural Sweeteners Market By Region, 2024-2031
  • Largest
  • Fastest

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Global Natural Sweeteners Market Dynamics

Natural Sweeteners Market Drivers

Increasing Health Consciousness

  • The growing awareness among consumers about the health risks associated with excessive sugar consumption is a major driver for the natural sweeteners market. As individuals seek healthier alternatives, natural sweeteners are gaining traction due to their reduced caloric content and perceived health benefits.

Clean Label and Natural Product Demand

  • The demand for clean label products made with natural and organic ingredients is driving the growth of the natural sweeteners market. Consumers are increasingly seeking products that are free from artificial additives and chemicals, which has created opportunities for natural sweeteners as a more desirable ingredient.

Natural Sweeteners Market Restraints

Cost Considerations

  • The relatively higher cost of natural sweeteners compared to traditional sugar can be a restraint for some consumers and manufacturers. Affordability is an important factor that influences the adoption of natural sweeteners, especially in price-sensitive markets.

Regulatory Challenges

  • Regulatory concerns and stringent standards related to the approval, labeling, and claim substantiation of natural sweeteners can pose challenges for market players. Complying with various regulatory requirements across different regions and ensuring accurate product labeling can be a complex process.

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Global Natural Sweeteners Market Competitive Landscape

The global natural sweeteners market is highly competitive and comprises a mix of established players and emerging companies. These companies compete in terms of product offerings, quality, price, distribution channels, and innovation to gain a competitive edge in the market. The global natural sweeteners market has a competitive landscape with a mix of established players and emerging companies. These companies compete through product innovation, quality, pricing, and distribution channels. Research and development, strategic collaborations, and acquisitions are common strategies adopted by market players to maintain their competitive edge. As the demand for natural sweeteners continues to grow, the competitive landscape is expected to evolve with new entrants and innovative offerings.

Natural Sweeteners Market Top Player’s Company Profiles

  • Archer Daniels Midland Company (US)
  • Ingredion Incorporated (US)
  • DuPont Nutrition & Biosciences (US)
  • Stevia Corp. (US)
  • GLG Life Tech Corporation (Canada)
  • SweeGen Inc. (US)
  • Monk Fruit Corp. (US)
  • Biovittoria Limited (New Zealand)
  • Pyure Brands LLC (US)
  • Madhava Natural Sweeteners (US)
  • Sunwin Stevia International Inc. (China)
  • Stevia First Corporation (US)
  • S&W Seed Company (US)
  • Layn Natural Ingredients Corp. (China)
  • Morita Kagaku Kogyo Co., Ltd. (Japan)
  • Purevia (US)
  • Truvia Company LLC (US)

Natural Sweeteners Market Recent Developments

  • In May 2022, Tate & Lyle launched a new low-calorie sweetener called Dolcia Prima® Allulose. It provides the taste and functionality of sugar but with significantly fewer calories. This innovation offers food and beverage manufacturers a natural and low-calorie option for reducing sugar content in their products.
  • In March 2022, PureCircle introduced a new range of natural sweeteners derived from stevia called Sigma-T™. These sweeteners have improved taste profiles and are specifically designed for use in food and beverage applications, catering to the increasing consumer demand for healthier alternatives.
  • In January 2022, Cargill announced its plans to invest in a new stevia sweetener production facility in the US. The facility aims to meet the growing demand for natural sweeteners and strengthen Cargill's position in the market.

Global Natural Sweeteners Key Market Trends

  • Expansion of Product Portfolio: Market players are focused on expanding their product portfolios to offer a wide range of natural sweeteners to meet diverse consumer preferences. This includes the development of new sweeteners, improvements in taste profiles, and the introduction of blends that combine different sweeteners for enhanced functionality.
  • Growing Demand for Plant-Based Sweeteners: The trend towards plant-based diets and the preference for natural ingredients have fueled the demand for plant-based sweeteners. Natural sweeteners derived from plants such as stevia, monk fruit, and agave are witnessing increased adoption due to their natural origin and lower environmental impact compared to artificial alternatives.

Global Natural Sweeteners Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global natural sweeteners market analysis, the increasing demand for clean label products made with natural and organic ingredients are the key growth drivers. Consumers are becoming more aware of the potential health risks associated with artificial additives, leading to a preference for natural sweeteners. However, the market also faces challenges. The relatively higher cost of natural sweeteners compared to traditional sugar can hinder adoption, especially in price-sensitive markets. Additionally, regulatory concerns and stringent standards related to labeling and claim substantiation can pose challenges for market players. Despite these challenges, the market presents significant opportunities. The growing consumer awareness and demand for healthier alternatives provide an avenue for companies to innovate and expand their product portfolios. Additionally, the trend towards plant-based diets and the preference for natural ingredients further fuels the market growth. Thus, the global natural sweeteners market is poised for continued expansion as consumers prioritize health-conscious choices and seek natural alternatives to traditional sugar.

Report Metric Details
Market size value in 2022 USD 2.97 Billion
Market size value in 2031 USD 5.06 Billion
Growth Rate 6.10%
Base year 2022
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • High-Intensity Sweeteners, Low-Intensity Sweeteners, and Others
  • Application
    • Food & Beverages, Pharmaceuticals, Personal Care, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Archer Daniels Midland Company (US)
  • Ingredion Incorporated (US)
  • DuPont Nutrition & Biosciences (US)
  • Stevia Corp. (US)
  • GLG Life Tech Corporation (Canada)
  • SweeGen Inc. (US)
  • Monk Fruit Corp. (US)
  • Biovittoria Limited (New Zealand)
  • Pyure Brands LLC (US)
  • Madhava Natural Sweeteners (US)
  • Sunwin Stevia International Inc. (China)
  • Stevia First Corporation (US)
  • S&W Seed Company (US)
  • Layn Natural Ingredients Corp. (China)
  • Morita Kagaku Kogyo Co., Ltd. (Japan)
  • Purevia (US)
  • Truvia Company LLC (US)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Natural Sweeteners Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Natural Sweeteners Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Natural Sweeteners Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Natural Sweeteners Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Natural Sweeteners Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Natural Sweeteners Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Natural Sweeteners Market size was valued at USD 2.97 Billion in 2022 and is poised to grow from USD 3.15 Billion in 2023 to USD 5.06 Billion by 2031, at a CAGR of 6.10% during the forecast period (2024-2031). 

The global natural sweeteners market is highly competitive and comprises a mix of established players and emerging companies. These companies compete in terms of product offerings, quality, price, distribution channels, and innovation to gain a competitive edge in the market. The global natural sweeteners market has a competitive landscape with a mix of established players and emerging companies. These companies compete through product innovation, quality, pricing, and distribution channels. Research and development, strategic collaborations, and acquisitions are common strategies adopted by market players to maintain their competitive edge. As the demand for natural sweeteners continues to grow, the competitive landscape is expected to evolve with new entrants and innovative offerings. 'Cargill Incorporated (US)', 'PureCircle Limited (UK)', 'Tate & Lyle PLC (UK)', 'Archer Daniels Midland Company (US)', 'Ingredion Incorporated (US)', 'DuPont Nutrition & Biosciences (US)', 'Stevia Corp. (US)', 'GLG Life Tech Corporation (Canada)', 'SweeGen Inc. (US)', 'Monk Fruit Corp. (US)', 'Biovittoria Limited (New Zealand)', 'Pyure Brands LLC (US)', 'Madhava Natural Sweeteners (US)', 'Sunwin Stevia International Inc. (China)', 'Stevia First Corporation (US)', 'S&W Seed Company (US)', 'Layn Natural Ingredients Corp. (China)', 'Morita Kagaku Kogyo Co., Ltd. (Japan)', 'Purevia (US)', 'Truvia Company LLC (US)'

The growing awareness among consumers about the health risks associated with excessive sugar consumption is a major driver for the natural sweeteners market. As individuals seek healthier alternatives, natural sweeteners are gaining traction due to their reduced caloric content and perceived health benefits.

Expansion of Product Portfolio: Market players are focused on expanding their product portfolios to offer a wide range of natural sweeteners to meet diverse consumer preferences. This includes the development of new sweeteners, improvements in taste profiles, and the introduction of blends that combine different sweeteners for enhanced functionality.

North America holds the dominant share due to the high demand for healthier alternatives to traditional sugar and the growing consumer preference for natural sweeteners. Factors such as increasing health consciousness, rising prevalence of lifestyle diseases like obesity and diabetes, and stringent regulations on sugar consumption have driven the adoption of natural sweeteners in the region. Moreover, the presence of key market players and their extensive distribution networks contribute to the dominance of North America in the market.

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Global Natural Sweeteners Market

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