USD 10.2 billion
Muffins Market Size, Share, and Growth Analysis
Muffins Market By Distribution Channel (Offline, Online), By Product (Artisanal muffins, Packaged muffins), By Flavor (Sweet, Savory), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2494 |
Region:
Global |
Published Date: May, 2025
Pages:
194
|Tables:
89
|Figures:
67
Format -
Muffins Market Insights
Global Muffins Market size was valued at USD 10.2 billion in 2023 and is poised to grow from USD 10.7 billion in 2024 to USD 14.9 billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).
Increase in demand for convenient breakfast options, boom in popularity of coffee culture, health-conscious reformulation of muffins, growing popularity of ready-to-bake and frozen muffins, and increasing product innovation are slated to boost muffin consumption.
Busy lifestyles and urbanization have increased the demand for quick, on-the-go breakfast options, making muffins a popular choice. The global proliferation of coffee chains like Starbucks, Costa, and Tim Hortons has significantly boosted muffin consumption as they are often positioned as complementary products to coffee and tea. In response to growing health concerns, muffin brands are reformulating products to reduce sugar, fat, and artificial additives. The inclusion of whole grains, natural sweeteners like stevia or honey, and fortification with proteins, fibers, or vitamins is making muffins more acceptable to health-aware consumers. Frozen and ready-to-bake muffins offer consumers the experience of fresh-baked goods with the convenience of home preparation thereby driving muffins market growth.
On the contrary, rising concerns regarding sugar intake and caloric intake, high market saturation and competition, short shelf life of muffins, and volatility in ingredient prices are estimated to hamper the muffins market penetration through 2032 and beyond.
How Smart Technologies are Impacting the Muffin Sales Outlook?
Advancements in baking technology are transforming muffin production, improving efficiency, consistency, and shelf life. Automated batter mixing, portioning, and baking systems help manufacturers scale operations while reducing labor costs. Smart ovens and IoT integration enable precise baking control, reducing waste and energy usage. Furthermore, AI-driven R&D tools assist in developing new recipes tailored to consumer trends. These innovations are especially beneficial for large-scale producers aiming to meet evolving consumer expectations while maintaining profitability and product quality.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Packaged
Fastest Growth
In-store
Growth Rate
4.2% CAGR
Global Muffins Market ($ Bn)
Country Share for North America Region (%)
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Muffins Market Segments Analysis
Global Muffins Market is segmented by Distribution Channel, Product, Flavor and region. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Artisanal muffins and Packaged muffins. Based on Flavor, the market is segmented into Sweet and Savory. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Which Type of Muffins are Highly Popular?
The packaged segment is forecasted to account for the largest global muffins market share in the future. Convenience, extended shelf life, and widespread availability of packaged muffins across supermarkets, convenience stores, and online platforms is helping cement the dominance of this segment. The scalability of packaged production also allows for diverse flavors, formats, and nutritional profiles to suite different consumer preferences.
Meanwhile, the in-store segment is slated to account for the second-largest share of the global muffins industry going forward. Consumer demand for freshness, customization, and artisanal appeal is projected to bolster the consumption of in-store muffins in the future. Shoppers perceive in-store muffins as fresher and more premium, often influenced by local flavors and seasonal ingredients.
Why are Sales of Sweet Flavor Muffins Highest?
The sweet segment is projected to lead the global muffins market revenue generation over the coming years. The versatility of sweet muffins to be consumed as a snack as well as a breakfast staple is helping boost its sales. Classic varieties like chocolate chip, blueberry, and banana are staple offerings in cafes, supermarkets, and convenience stores further cementing the dominance of sweet muffins.
On the other hand, the demand for savoury muffins is slated to rise at a notable pace in the future. Health-conscious and adventurous consumers seeking alternatives to traditional sweet baked goods are driving up the demand for savory muffins.
Global Muffins Market By Type
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Muffins Market Regional Insights
What Allows North America to be At the Forefront of Global Muffin Demand?
The presence of an established bakery culture, widespread coffee shop presence, and high consumer preference for convenient breakfast items are cementing the dominance of this region. The large middle-class population, robust distribution networks, and continual product innovation are also helping keep the sales of muffins afloat in this region. Rising availability of frozen and ready-to-bake muffins is also complementing revenue generation in North America.
Muffins Market in United States
Surge in popularity of quick breakfast options and on-the-go snacking in the United States makes it the leading market for muffins in this region. Health-focused innovations, including low-sugar, gluten-free, and protein-enriched muffins, are projected to gain massive popularity in the long run. With strong distribution networks and high per capita consumption, investing in the United States is expected to be highly lucrative for muffin suppliers operating in this region.
- In April 2024, Simply Good Foods USA Inc., a company focused on providing nutritious food products, announced the launch of Quest Bake Shop. The new line of brownies and muffins under the Quest Nutrition brand contain 10 grams of protein, 2 to 3 grams of net carbs and less than 2 grams of sugar per serving.
Muffins Market in Canada
Canada is home to a stable yet steadily expanding market for muffins backed by demand for portable breakfast items and indulgent treats. Canadians value clean-label options, prompting reformulations with whole grains and natural sweeteners. The frozen muffin segment is also expanding, particularly in institutional and foodservice channels. Urban consumers drive innovation, while rural areas maintain demand for traditional flavors, balancing growth across regions. Apple cinnamon, cranberry-orange, and bran are slated to be the most popular muffin flavors.
How will the Demand for Muffins Fare in Asia Pacific?
Growing urbanization, rising disposable incomes, and the influence of Western dietary habits are primarily making Asia Pacific the fastest expanding market for muffins vendors. Preference for muffins as a convenient breakfast option among younger consumers is also boosting its popularity. Expanding café culture and a surge in convenience food retail are also expected to generate new opportunities in the long run. Healthier options like low-sugar and plant-based muffins are expected to gain traction in the long run.
Muffins Market in Japan
Japan is a niche market for muffin suppliers but has good potential to expand in the future. Western food trends and café culture are expected to majorly influence the sales of muffins in Japan going forward. Japanese consumers prefer smaller portions with unique local flavors like matcha, yuzu, or azuki bean. While muffins compete with traditional Japanese sweets, fusion varieties and limited-edition café offerings attract younger consumers. Market growth is primarily concentrated in urban centers like Tokyo and Osaka, where international food trends thrive.
Muffins Market in South Korea
Rising demand for Western-style baked goods is primarily boosting the sales of muffins in South Korea. Major coffee chains, department store bakeries, and premium convenience stores are major retailers of muffins in the country. Muffin flavors such as chocolate, cream cheese, and green tea muffins are gaining massive popularity among South Koreans. Growth is focused in metropolitan areas like Seoul, where consumers are receptive to global trends. Muffins are often marketed in the country as lifestyle or premium indulgence items.
Are Muffins Popular in the European Region?
Increasing café visits of consumers, presence of a snacking culture, and demand for premium bakery products are steadily driving sales of muffins in Europe. Vegan, organic, and high-fiber muffins are projected to gain massive popularity in this region owing to changing consumer preferences. Urban consumers are adopting muffins as convenient alternatives to more traditional baked goods, aiding slow but consistent expansion.
Muffins Market in United Kingdom
Demand for muffins in the United Kingdom is driven by a strong café culture, supermarket penetration, and snack-based eating habits. Chocolate, lemon poppy seed, and blueberry are some of the most popular muffin flavors in the country with most consumption as breakfast items or midday treats. Protein, vegan, and low-fat muffins are gaining traction among health-conscious British consumers. Reduced sugar muffins are expected to be highly popular in the future.
Muffins Market in Germany
A strong baked goods culture and widespread availability of muffins in supermarkets, bakeries, and discount retailers makes Germany a mature market in Europe. Chocolate and blueberry are the top-selling muffin flavors in the country. German consumers value quality and sustainability, driving demand for clean-label and locally produced muffins. With strong retail infrastructure and innovation in health-oriented offerings, Germany continues to be a steady, high-volume muffin industry.
Muffins Market in France
France is home to a small muffins industry owing to high consumer preference for products such as croissants and pain au chocolat. Despite this, muffins are gaining popularity among young consumers in urban areas. French consumers favor artisanal quality and natural ingredients, creating opportunities for gourmet and organic muffins. Innovations with French twists such as raspberry almond or crème brûlée muffins are also highly sought-after. A steady increase in demand for muffins is slated to be seen in the country as blending American influence with French culinary expectations becomes a key trend.
Global Muffins Market By Region
- Largest
- Fastest
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Muffins Market Dynamics
Muffins Market Drivers
Increasing Product Innovation and Flavor Diversification
- Evolving consumer preferences are pushing muffins manufacturers to innovate with new flavors and taste. Traditional flavors are now complemented by unique offerings like red velvet, matcha, lemon poppy seed, and salted caramel. Gluten-free, keto-friendly, and protein-enriched muffins are also being made to cater to health-conscious consumers. With the fusion of global culinary influences and local preferences, the muffins industry is evolving into a highly dynamic, flavor-driven business that attracts both mainstream and specialty consumers.
Expansion of Packaged and Retail Muffin Offerings
- Retailers are expanding their bakery sections to include a wider variety of packaged muffins that cater to both convenience and indulgence. These products are available in multipacks or individually wrapped servings, increasing accessibility for home, office, or travel use. Major supermarkets and convenience stores across North America, Europe, and Asia are offering a wide range of muffins for consumers, which in turn is slated to favor the muffins market outlook as well.
Muffins Market Restraints
Market Saturation and Intense Competition
- Availability of other baked goods such as donuts, pastries, croissants, and breakfast bars makes the muffins industry highly competitive. The widespread availability of these alternatives in cafés and retail channels has led to market saturation in developed regions. Additionally, private label brands often undercut pricing, placing pressure on established muffin manufacturers. With limited product differentiation in traditional offerings, it’s challenging to build strong brand loyalty. All these factors are slated to impede the sales of muffins on a global level through 2032.
Rising Health Concerns Around Sugar and Caloric Intake
- Despite reformulations, muffins are still widely perceived as high-calorie, sugar-laden products. Increasing health consciousness among consumers is leading to reduced intake of such indulgent bakery items. Public health campaigns and growing awareness about obesity, diabetes, and heart disease have made consumers more cautious. Muffins often face criticism for being “empty calorie” foods with little nutritional value, which makes them less appealing for consumers and hurts their demand.
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Muffins Market Competitive Landscape
Muffin providers should focus on flavor diversification to cater to evolving tastes of consumers. Adoption of creative marketing strategies and use of attractive packaging are also key opportunities for companies as per this global muffin market analysis.
Startups are focusing on creating new flavors and types of muffins to cater to a diverse range of consumers. Leveraging local tastes and local ingredients can allow startups to stand out from the competition.
- Dam Good English Muffins: This 2017-founded family-operated startup focused on reinventing the traditional English muffin. The startup uses good-for-you wholesome, naturally fermented sourdough to make English muffins. The New York, United States-based company offers muffins in four varieties which are named as Original White, Whole Wheat, Multigrain and Cinnamon Swirl. The company was one of five startups selected for BeyondSKU accelerator program back in 2023.
Top Player’s Company Profiles
- Grupo Bimbo S.A.B. de C.V. (Mexico)
- Mondelēz International, Inc. (USA)
- Flowers Foods, Inc. (USA)
- Associated British Foods plc (ABF) (UK)
- General Mills, Inc. (USA)
- Hostess Brands, Inc. (USA)
- McKee Foods Corporation (USA)
- Britannia Industries Limited (India)
- The Kellogg Company (USA)
- Finsbury Food Group plc (UK)
- Foodco Group Pty Ltd (Australia)
- Warburtons Limited (UK)
- Aspire Bakeries (USA)
- FGF Brands (Canada)
- J&J Snack Foods Corp. (USA)
- Rich Products Corporation (USA)
- Yamazaki Baking Co., Ltd. (Japan)
- Campbell Soup Company (USA)
Recent Developments in Muffins Market
- In April 2025, Crave Global, a purpose-driven creative agency teamed with up Sara Lee, an American consumer goods organization to launch Sara Lee x Bluey Muffins. The muffins are available in Apple Cinnamon and Blueberry Oat flavors and are designed to make snack time enjoyable for children while providing parents with a nutritious option for their kids.
- In October 2024, McKee Foods Corporation, a private American food and snack company announced the launch of Little Debbie® Cosmic™ Mini Muffins to celebrate the 25 years of the beloved Cosmic® Brownie. The light, fluffy, bite-sized chocolate cake muffins were made available across the United States for the whole month.
- In September 2024, Little Bites® Snacks, to celebrate its 25th anniversary launches its NEW Little Bites® Biggie Muffins! Feelin' Chocolate Chippy and Bring on the Party Cake were the two flavors that were launched, and the new muffins were twice the size of the classic Little Bites® Muffins.
Muffins Key Market Trends
- Demand for Health-Focused Muffins: Growing consumer preference for healthy food and nutritious alternatives to traditional sweet baked goods is creating new business scope for market players. Brands are innovating with high-protein, low-sugar, gluten-free, vegan, and keto-friendly muffin options. Ingredients like almond flour, chia seeds, oats, and plant-based proteins are becoming common. Natural sweeteners such as stevia, dates, and monk fruit are replacing refined sugars. All of these factors are making health-focused muffins a key muffins market trend for the future.
- Premiumization and Gourmet Muffin Offerings: Willingness of consumers to pay more for artisanal, gourmet-style muffins has given rise to the premiumization trend. Premium and gourmet muffins feature high-quality ingredients like Madagascar vanilla, Belgian chocolate, organic fruits, and exotic spices. Limited-edition and seasonal flavors also drive excitement and repeat purchases. Boutique bakeries and premium café chains capitalize on this by offering “Instagram-worthy” muffins that cater to experience-driven consumers.
Muffins Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, high demand for convenient breakfast options and emphasis on product and flavor diversification are slated to primarily drive the demand for muffins going forward. However, intense market competition and concerns regarding sugar and caloric intake are anticipated to slow down the sales of muffins in the future. North America is slated to spearhead the consumption of muffins backed by widespread coffee shop presence and high consumer preference for convenient breakfast. Premiumization of muffins and development of health-focused muffins are slated to key muffins industry trends for muffins companies in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 10.2 billion |
| Market size value in 2032 | USD 14.9 billion |
| Growth Rate | 4.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Muffins Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Muffins Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Muffins Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Muffins Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Muffins Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Muffins Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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