Morocco Cosmetics Market

Morocco Cosmetics Market Size, Share, Growth Analysis, By Product Type(Haircare, skin care, makeup, others), By Distribution Channel(Supermarkets, specialty stores, online channels, others), By Gender(Men, Women), By Region - Industry Forecast 2024-2031


Report ID: SQSG30L2056 | Region: Global | Published Date: April, 2024
Pages: 157 |Tables: 91 |Figures: 76

Morocco Cosmetics Market Insights

Morocco Cosmetics Market size was valued at USD 1.25 billion in 2019 and is expected to grow from USD 1.35 billion and reach a value of USD 2.48 billion by 2031, at a CAGR of 7.92% over the forecast period (2024-2031).

Increasing consumption of cosmetic products by humans and specially women to adopt westernization in their culture and country is estimated to a key factor for the growth of the Morocco Cosmetics Market. Growing demand for personal care and other grooming products is also expected to be a key factor for the market growth during the forecast period.

E-commerce platforms has been playing a very important role in supporting the growth of Morocco Cosmetics Market by providing great offers and convenience to their customers. Change in the climatic conditions and lifestyles of humans are prompting them to use cosmetic products in their daily life routines.

As per L'Oréal’s 2020- annual results which was published in February 2021, the company sale was increased by 62% for the e-commerce section across all divisions and all regions, and it was about 26.6% of the total company’s sales for the year 2020. Therefore, players are trying to increase their supply chain and keep continuously focusing on online sales.

In morocco cosmetics market, more than 70% of retail purchases takes place in markets, corner shops, and other traditional stores. However, it is expected that supermarkets and other online stores will acquire a large portion of the market over the forecast period.

Morocco Cosmetics Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 1.25 billion

Largest Segment

Men

Fastest Growth

Men

Growth Rate

7.92% CAGR

Morocco Cosmetics Market, 2021-2028 ($ Bn)
Country Share for Morocco Region- 2021 (%)

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Morocco Cosmetics Market Segmental Analysis

Morocco Cosmetics Market is segmented on the basis of product type, gender, distribution channel, and region. By product type, morocco cosmetics market is sub-segmented into hair care, skin care, makeup, and others. By gender, the Morocco Cosmetics Market is segmented into men and women. By distribution channel, morocco cosmetics market is segmented into supermarkets, specialty stores, online channels, and others.

Morocco Cosmetics Market Analysis by Product Type

By product type, the morocco cosmetics market is classified into hair care, skincare, makeup, and others. In which, majority of the population uses skincare products more as compared to hair care and other products, therefore, it is expected that skincare holds a larger market share. According to a survey on cosmetics products conducted by an American company, about 80% of consumers spend around USD 100 or even more per month on skincare products in America.

On the other hand, haircare includes many products such as shampoo, oil, serum, hair colors, and others. These products are usually used for nourishment, to improve texture in strands, which are usually in demand from the young generation. Also, makeup products including face powders, lipstick, nail polish, blush and others, which typically use for enhance the look and to give extra glow to the face are projected to drive the segment growth.

Morocco Cosmetics Market Analysis by Gender

By gender, the morocco cosmetics market is divided into two segments men and women. The women segment is dominating the global market. Cosmetics products have a more significant influence on females. Working women and the younger generation are more aware of the beauty products and are increasingly exploring cosmetics products. For instance, a data released by the Australian government in February 2020, says that among all the employed individuals in Australia, women held a share of around 47% in 2019.

Awareness towards men’s grooming is also increasing all over the world. According to our findings, male consumers across the globe are more likely to use antiperspirant deodorants owing to climatic conditions and some skincare products and this indicates an increase in demand for cosmetics products among men.

Morocco Cosmetics Market Analysis by Distribution Channel

By distribution channel, the morocco cosmetics market is segmented into supermarkets, specialty stores, online channels, and others. Supermarkets holds a major share in the Morocco Cosmetics Market because of their capacity of owing wide range of products from many different brands under one roof. That types of market provides discounts and offers to their consumers by having huge stock and direct dealing with manufacturer companies.

The online stores are projected to grow significantly due to the ease of access of all brands products at a same place, convenience buying and additionally online stores provides free home delivery services as well, so consumers can save their time also. All these factors are playing an important role in the growth of e-commerce.

Morocco Cosmetics Market By Gender, 2021 (%), 2023 (%)

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Morocco Cosmetics Market Regional Insights

In terms of performance relative to other African nations, Morocco has consistently outperformed them according to various global retail indices. The country's relatively stable political environment and growing middle class population are giving the market a strong boost. The nation has advanced significantly in recent years in terms of infrastructure investment. An illustration of this would be expenditures made to upgrade the infrastructure in the Tangier free trade zone. Investors from around the world are drawn to the country as a result of these developments.

Morocco Cosmetics Market By Geography, 2021-2028, 2024-2031
  • Largest
  • Fastest

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Morocco Cosmetics Market Dynamics

Morocco Cosmetics Market Drivers

Growing Health Concerns Driving Market Growth

  • Concerns regarding body and well-being are continuously increasing due to changes in routine, lifestyles, eating habits. Cosmetic products can alter the living standards, cleanse, can beautify the external body parts that can help an individual to look more attractive and healthier. These are the factors which are flourishing the growth of Morocco Cosmetics Market.
  • In February 2020, L’Occitane Group launched its new personalized system of skincare, named ‘Doulab’, having artificial intelligence. This device can recognise skin condition of an individual and when required it provides a customized solution in the form of a freshly blended cream.

Morocco Cosmetics Market Restraints

Rising Awareness of Side Effects to Hinder Market Growth

  • As we know, many cosmetics products contain several types of synthetic chemicals in the form of preservatives, pigment molecules, and other additives, which might have some serious side effects on the body like allergic reactions, patches, discoloration and others. These factors are shifting consumers’ preference towards cosmetic surgeries, which can help them to alter their presence permanently and can help them to do reduce usage of cosmetic products. Therefore, rising awareness of side effects of cosmetic products on the body is expected to restrain the Morocco Cosmetics Market growth.

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Morocco Cosmetics Market Competitive Landscape

Morocco Cosmetics Market is highly fragmented, having presence of many international and domestic players across the world. All major key players are focusing on developing natural and organic products to gain a strong foothold in the morocco cosmetics market. Manufacturers are focusing on attractive packaging promotional activities, and on the development of novel products to get attention of their customers.

For instance, in February 2021, a company named Kao Corporation introduced a serum, SOFINA iP INTERLINK SERUM pore refining moisture. This serum would help in condition the skin to provide a clear, moist texture with the concealing pores.

Morocco Cosmetics Market Top Player Company Profiles

  • Unilever (London, U.K.)
  • Johnson & Johnson Services, Inc. (New Jersey, US)
  • L'Oréal (France)
  • Procter & Gamble Co. (US)
  • Estée Lauder Companies Inc. (US)
  • Shiseido Co. Ltd. (Japan)
  • Coty Inc. (US)
  • Avon Products Inc. (UK)
  • Beiersdorf AG (Germany)
  • Kao Corporation (Japan)
  • LVMH Moët Hennessy Louis Vuitton SE (France)
  • Colgate-Palmolive Company (US)
  • Revlon Inc. (US)
  • Mary Kay Inc. (US)
  • Amorepacific Corporation (South Korea)
  • Oriflame Cosmetics Global SA (Switzerland)
  • Yves Rocher (France)
  • Clarins (France)
  • Natura &Co (Brazil)
  • Amway Corporation (US)

Morocco Cosmetics Market Recent Developments

  • In February 2021, Revlon partnered with MDR Brand management for new product launches, wider retail reach, deeper consumer engagement across the EMEA, APAC, and Americas
  • In January 2020, Natura & Co. acquired Avon Products, Inc., which offers beauty and personal care products. This acquisition would aid Natura in expanding its product portfolio.

Morocco Cosmetics Key Market Trends

  • Various key players in the Morocco Cosmetics Market are adopting digital marketing strategies, creating attractive advertisements, and making highly substantial to promote their products through online platforms for increasing products demand.
  • As the entire world is slowly shifting towards online meetings and video calls for their daily chores, some people were worried about their face and outlook in virtual calls and meetings. This is why skin surgeons saw a significant boost in the number of people wanted to know about more facial concerns.

Morocco Cosmetics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research and Analysis Wing) is our business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, the Morocco Cosmetics Market is expected to have a significant growth during the forecast period because of the adoption of western culture and increasing consumption of cosmetic products by humans. Rapid growth in the disposal income of humans and specially women and attractive branding of products by several companies are major factors driving the growth of the market. Beauty companies are expected to spend about USD 7.7 billion on advertisement of their products in 2022. However, side-effects related to cosmetic products and rapid change in consumer demands can hinder the growth of the market over the forecast period.

Report Metric Details
Market size value in 2023 USD 1.25 billion
Market size value in 2031 USD 2.48 billion
Growth Rate 7.92%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Haircare, skin care, makeup, others
  • Distribution Channel
    • Supermarkets, specialty stores, online channels, others
  • Gender
    • Men, Women
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Unilever (London, U.K.)
  • Johnson & Johnson Services, Inc. (New Jersey, US)
  • L'Oréal (France)
  • Procter & Gamble Co. (US)
  • Estée Lauder Companies Inc. (US)
  • Shiseido Co. Ltd. (Japan)
  • Coty Inc. (US)
  • Avon Products Inc. (UK)
  • Beiersdorf AG (Germany)
  • Kao Corporation (Japan)
  • LVMH Moët Hennessy Louis Vuitton SE (France)
  • Colgate-Palmolive Company (US)
  • Revlon Inc. (US)
  • Mary Kay Inc. (US)
  • Amorepacific Corporation (South Korea)
  • Oriflame Cosmetics Global SA (Switzerland)
  • Yves Rocher (France)
  • Clarins (France)
  • Natura &Co (Brazil)
  • Amway Corporation (US)
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Morocco Cosmetics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Morocco Cosmetics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Morocco Cosmetics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Morocco Cosmetics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Morocco Cosmetics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Morocco Cosmetics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Morocco Cosmetics Market size was valued at USD 1.25 billion in 2019 and is expected to grow from USD 1.35 billion and reach a value of USD 2.48 billion by 2031, at a CAGR of 7.92% over the forecast period (2024-2031).

Morocco Cosmetics Market is highly fragmented, having presence of many international and domestic players across the world. All major key players are focusing on developing natural and organic products to gain a strong foothold in the morocco cosmetics market. Manufacturers are focusing on attractive packaging promotional activities, and on the development of novel products to get attention of their customers. 'Unilever (London, U.K.)', 'Johnson & Johnson Services, Inc. (New Jersey, US)', 'L'Oréal (France)', 'Procter & Gamble Co. (US)', 'Estée Lauder Companies Inc. (US)', 'Shiseido Co. Ltd. (Japan)', 'Coty Inc. (US)', 'Avon Products Inc. (UK)', 'Beiersdorf AG (Germany)', 'Kao Corporation (Japan)', 'LVMH Moët Hennessy Louis Vuitton SE (France)', 'Colgate-Palmolive Company (US)', 'Revlon Inc. (US)', 'Mary Kay Inc. (US)', 'Amorepacific Corporation (South Korea)', 'Oriflame Cosmetics SA (Switzerland)', 'Yves Rocher (France)', 'Clarins (France)', 'Natura &Co (Brazil)', 'Amway Corporation (US)'

Concerns regarding body and well-being are continuously increasing due to changes in routine, lifestyles, eating habits. Cosmetic products can alter the living standards, cleanse, can beautify the external body parts that can help an individual to look more attractive and healthier. These are the factors which are flourishing the growth of Morocco Cosmetics Market.

Various key players in the Morocco Cosmetics Market are adopting digital marketing strategies, creating attractive advertisements, and making highly substantial to promote their products through online platforms for increasing products demand.

In terms of performance relative to other African nations, Morocco has consistently outperformed them according to various retail indices. The country's relatively stable political environment and growing middle class population are giving the market a strong boost. The nation has advanced significantly in recent years in terms of infrastructure investment. An illustration of this would be expenditures made to upgrade the infrastructure in the Tangier free trade zone. Investors from around the world are drawn to the country as a result of these developments.

Morocco Cosmetics Market size was valued at USD 1.25 billion in 2021 and is expected to grow from USD 1.35 billion and reach a value of USD 2.48 billion by 2030, at a CAGR of 7.92% over the forecast period (2023–2030).

Morocco Cosmetics Market is highly fragmented, having presence of many international and domestic players across the world. All major key players are focusing on developing natural and organic products to gain a strong foothold in the morocco cosmetics market. Manufacturers are focusing on attractive packaging promotional activities, and on the development of novel products to get attention of their customers. 'Unilever (London, U.K.)', 'Johnson & Johnson Services, Inc. (New Jersey, US)', 'L'Oréal (France)', 'Procter & Gamble Co. (US)', 'Estée Lauder Companies Inc. (US)', 'Shiseido Co. Ltd. (Japan)', 'Coty Inc. (US)', 'Avon Products Inc. (UK)', 'Beiersdorf AG (Germany)', 'Kao Corporation (Japan)', 'LVMH Moët Hennessy Louis Vuitton SE (France)', 'Colgate-Palmolive Company (US)', 'Revlon Inc. (US)', 'Mary Kay Inc. (US)', 'Amorepacific Corporation (South Korea)', 'Oriflame Cosmetics SA (Switzerland)', 'Yves Rocher (France)', 'Clarins (France)', 'Natura &Co (Brazil)', 'Amway Corporation (US)'

Concerns regarding body and well-being are continuously increasing due to changes in routine, lifestyles, eating habits. Cosmetic products can alter the living standards, cleanse, can beautify the external body parts that can help an individual to look more attractive and healthier. These are the factors which are flourishing the growth of Morocco Cosmetics Market.

Various key players in the Morocco Cosmetics Market are adopting digital marketing strategies, creating attractive advertisements, and making highly substantial to promote their products through online platforms for increasing products demand.

In terms of performance relative to other African nations, Morocco has consistently outperformed them according to various retail indices. The country's relatively stable political environment and growing middle class population are giving the market a strong boost. The nation has advanced significantly in recent years in terms of infrastructure investment. An illustration of this would be expenditures made to upgrade the infrastructure in the Tangier free trade zone. Investors from around the world are drawn to the country as a result of these developments.

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Morocco Cosmetics Market

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