USD 14.66 billion
Moisturizing Cream Market Size, Share, and Growth Analysis
Moisturizing Cream Market By Product Type (Emollients, Ceramides), By Category (Premium, Mass), By Consumer Group (Adults, Children), By Distribution Channel (Store-Based, Non-Store-Based), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25A2171 |
Region:
Global |
Published Date: March, 2025
Pages:
223
|Tables:
89
|Figures:
76
Format -
Moisturizing Cream Market Insights
Moisturizing Cream Market size was valued at USD 14.66 billion in 2023 and is poised to grow from USD 15.33 billion in 2024 to USD 21.97 billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).
The global market for moisturizing cream within the skincare product sector is experiencing a notable surge, primarily propelled by escalating skin-related concerns among consumers and the expanding beauty and personal care industry. Numerous brands within this industry are directing substantial research and development endeavors towards introducing innovative and diverse moisturizers tailored to address various skin issues. This concerted effort stimulates a growing consumer interest in investing in products that effectively maintain skin health.
Additionally, the burgeoning beauty industry, characterized by evolving trends, is fostering a heightened demand for inventive skincare offerings. Consequently, driven by these factors, the moisturizing cream market is anticipated to witness accelerated growth rates over the forecast period.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Body Moisturizer
Fastest Growth
Growth Rate
4.6% CAGR
Global Moisturizing Cream Market ($ Bn)
Country Share for North America Region (%)
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Moisturizing Cream Market Segments Analysis
Global Moisturizing Cream Market is segmented by Product Type, Category, Consumer Group, Distribution Channel and region. Based on Product Type, the market is segmented into Emollients, Ceramides, Occlusive and Humectants. Based on Category, the market is segmented into Premium and Mass. Based on Consumer Group, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by End-User
The primary consumer base for moisturizing products remains women, projected to retain the largest market share throughout the forecast period. Nevertheless, there's a notable and promising trend emerging in the men's segment attributed to the rising popularity of dedicated beauty care routines among men. This shift signifies a growing interest among men in skincare regimens, contributing to the promising growth of the market.
The infant & kids segment holds a crucial position within the moisturizing cream market, catering specifically to the unique skin care needs of children and infants. Formulated with gentle and hypoallergenic ingredients, products in this segment prioritize safety and effectiveness for delicate and sensitive skin. These moisturizers aim to soothe and protect young skin, addressing common issues such as dryness, irritation, and mild skin conditions.
Analysis by Type
The face moisturizer segment stands as the dominant force within the market, commanding the largest share. Consumers exhibit a preference for moisturizing products that seamlessly integrate into their daily skincare rituals and offer easy application. The face is a highly visible part of the body, it garners special attention from consumers who prioritize the protection and maintenance of facial skin health.
Body moisturizers play a pivotal role in the expansive moisturizing cream market, offering comprehensive skincare solutions beyond facial care. These products are designed to hydrate and nourish the skin across the body, addressing dryness, flakiness, and maintaining skin suppleness. Body moisturizers commonly incorporate a blend of emollients, humectants, and occlusives, operating synergistically to optimize skin hydration and fortify its protective capabilities. Emollients contribute by smoothing and softening the skin, while humectants attract and retain moisture, preventing dehydration and enhancing suppleness.
Global Moisturizing Cream Market By Type
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Moisturizing Cream Market Regional Insights
North America emerges as one of the swiftly expanding regions in the global market, poised for substantial product demand in the coming years. This upward trajectory is driven by an increasing consumer inclination towards personal care items made from natural ingredients, aligning with the prevailing trend favoring natural materials in various beauty formulations. A significant instance of this trend surfaced in January 2023 when Josie Maran, a prominent U.S.-based cosmetics brand, expanded its skincare range by introducing the Pro-Retinol Mega Moisture Face Cream, an anti-aging product.
The Asia Pacific is projected to exhibit the fastest CAGR during the forecast period spanning 2023 to 2030. This accelerated growth primarily stems from the surging market demand for moisturizing products, prominently observed in the escalating popularity across China and India. Moisturizing creams and lotions have evolved into indispensable elements of skincare routines within these regions, reflecting widespread adoption driven by consumer preferences for skincare.
Global Moisturizing Cream Market By Region
- Largest
- Fastest
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Moisturizing Cream Market Dynamics
Moisturizing Cream Market Drivers
Rising Spending on Beauty Products to Favor Market Expansion
- The increasing emphasis on personal appearance and skin wellness, coupled with increased disposable income, is fueling a significant uptick in the demand for skincare items, particularly moisturizing products. The combination of hectic lifestyles and exposure to environmental pollutants has notably impacted skin health, elevating the necessity for high-quality skincare solutions. Moreover, the improving economic landscapes in developing nations, coupled with a growing aging population, contribute substantially to the burgeoning demand for a diverse range of moisturizing skin care products. These factors collectively underpin the robust growth prospects of the global skincare market, accentuating the essential role these products play in addressing varied skin concerns across demographics.
Moisturizing Cream Market Restraints
Stringent Regulations
- Stringent regulations imposed by various global authorities on permitted ingredients are poised to impact the global moisturizer market share significantly. The formulations used in cosmetics encompass a blend of both natural and synthetic components, including substances such as sulfates and phthalates. Heightened awareness surrounding the potential health risks and toxicity associated with certain elements is projected to restrain the demand for these products.
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Moisturizing Cream Market Competitive Landscape
The competitive environment of the Global Moisturizing Cream Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Leading brands invest in research and development to introduce new flavors, packaging formats, and health-focused variations to cater to changing consumer preferences. They often set the trends in the industry.
Top Players in Moisturizing Cream Market
- LOreal (France)
- Unilever (UK)
- Procter & Gamble (USA)
- Beiersdorf AG (Germany)
- Johnson & Johnson (USA)
- Estee Lauder Companies Inc. (USA)
- Shiseido Company, Limited (Japan)
- Kao Corporation (Japan)
- Amorepacific Corporation (South Korea)
- LOccitane en Provence (France)
- Clarins Group (France)
- Avon Products, Inc. (UK)
- Mary Kay Inc. (USA)
- Revlon, Inc. (USA)
- Oriflame Holding AG (Switzerland)
- Natura & Co (Brazil)
- Henkel AG & Co. KGaA (Germany)
- GlaxoSmithKline plc (UK)
Recent Developments
- In January 2024, Abramović's Longevity Method project unveiled its newest product: Face-lotion. This moisturizing cream, available on her website for £199 (€230), features ingredients such as white bread, vitamin C, and white wine, promising to provide nourishment and rejuvenation for the skin.
- In January 2024, L’Oréal Groupe's venture capital arm, BOLD (Business Opportunities for L’Oréal Development), disclosed an investment in Swiss consumer health company Timeline.
- In November 2023, the award-winning moisturizer endorsed by Jennifer Aniston and Margot Robbie introduced a larger and improved bottle. This updated version offers more products and potentially enhanced features to meet the demands of its loyal users.
Moisturizing Cream Key Market Trends
- A noticeable shift in consumer behavior towards skincare products is evident, characterized by a heightened awareness of ingredient sourcing and environmental impact. This trend has sparked increased demand among beauty product manufacturers for clean labels and vegan raw materials in crafting skincare items, including moisturizers. Consumers, particularly those with busy lifestyles, are embracing a 'back to basics' minimalist approach in their skincare routines. This approach aims to streamline regimens by reducing the number of products used, effectively saving time previously spent on extensive routines. As a result, there's a notable surge in demand for multi-use skincare products that offer comprehensive benefits, catering to the needs of maintaining healthy skin within a single product. This shift mirrors an evolving consumer preference for simplicity and efficiency in skincare routines.
Moisturizing Cream Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
Global Moisturizing Cream market analysis well-known shows a dynamic marketplace with a number of standout developments and difficulties. The skincare landscape is undergoing significant expansion due to heightened consumer awareness regarding skincare products and a consistent surge in personal care companies. These factors serve as pivotal drivers propelling market growth, fostering an environment where skin concerns are increasingly addressed through innovative product offerings. This trend is fueled by informed consumers seeking effective solutions, contributing to the steady expansion of the skincare industry.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 14.66 billion |
| Market size value in 2032 | USD 21.97 billion |
| Growth Rate | 4.6% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Moisturizing Cream Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Moisturizing Cream Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Moisturizing Cream Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Moisturizing Cream Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Moisturizing Cream Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Moisturizing Cream Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Moisturizing Cream Market Report Snapshots
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