Men’s Grooming Products Market
Report ID: SQMIG25K2057
Report ID: SQMIG25K2057
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Report ID:
SQMIG25K2057 |
Region:
Global |
Published Date: January, 2025
Pages:
157
|Tables:
116
|Figures:
76
Global Men’s Grooming Products Market size was valued at USD 70.46 Billion in 2024 and is poised to grow from USD 76.03 Billion in 2025 to USD 139.68 Billion by 2033, growing at a CAGR of 7.9% during the forecast period (2026–2033).
Personal grooming is the art of maintaining one's appearance, which includes all parts of the body and contributes to a positive self-image in society. It assesses a person's professionalism, maturity, self-assurance, and intelligence. Various companies are focusing on providing unique personal care products with a value proposition for people in order to meet these needs and desires. Men's grooming products include everything from hair care to skin care to shaving care. Rapid advancements and innovations in grooming solutions such as hair sprays, hair scents, and beard waxes are providing significant growth potential to the industry. Personal grooming also aims to maintain basic hygiene and cleanliness of body parts. Increasing male beauty consciousness is a key factor driving market growth.
US Men’s Grooming Products Market is poised to grow at a sustainable CAGR for the next forecast year.
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Global Men's Grooming Products Market is segmented by Product type, Price range, Distribution channel and region. Based on Product type, the market is segmented into Shave Care, Skincare, Hair Care, Toiletries, Fragrances and Others. Based on Price range, the market is segmented into Premium, Mid-range and Low-range. Based on Distribution channel, the market is segmented into Hypermarkets/Supermarkets, Salons/Grooming Clubs, Drug Stores, e-Commerce/Online and Retail Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
In 2021, the skin care products segment dominated the global men's grooming products market, accounting for 45.6% of total revenue. During the forecast period, the segment is expected to maintain its dominance. An increase in product launches in the men's skin care segment has resulted in increased use of products such as creams, face wash, and serums. Vivalui, for example, launched skin cleansers for men with skin concerns such as oily skin, dull dry skin, redness, and irritation in December 2021. According to a May 2020 Byrdie article, the average male in the United States spends approximately USD 244 per month on skin care products, with facial moisturizers accounting for the majority of the money spent. The rising popularity of men's skincare products is expected to drive up demand in the coming years. However, the personal grooming segment is expected to grow at the fastest rate in the market for men's personal care, with an 11.0% CAGR from 2022 to 2028. Teenagers and office workers frequently use shaving products to maintain their desired beard styles. Increased personal grooming spending is expected to drive the market for men's personal care. Consumers' shaving habits are changing as a result of their growing preference for a trimmed beard over a clean shave.
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Based on region global men's grooming products market is segmented into North America, Asia Pacific, Europe, Latin America, and Middle East Africa. The Asia-Pacific region's urban male population is becoming increasingly appearance-conscious, concerned that an unkempt, unkempt appearance will harm their chances of social and career success. As a result, men's grooming has seen healthy growth in China over the last few years, ranging from basic personal grooming products to skin care and cosmetics. With Chinese millennials and the younger generation driving men's grooming, it is believed that men's grooming appliances have significant growth potential during the forecast period. Men's grooming has grown in popularity in recent years as Indian men have become more conscious of their appearance as a result of the rise of social media platforms such as Instagram and Facebook. where they are exposed to celebrity grooming routines and a slew of new products that offer targeted solutions The rise in disposable income among young people has also boosted the retail men's grooming products industry. Furthermore, due to the large variety of these products sold in various online retail stores such as Amazon, Flipkart (by Walmart), Nykaa, JioMart, and others, E-commerce helped boost sales of men's grooming appliances in India during 2020.
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The global men's grooming products market is fragmented, with a prominent market player acquiring a sizable portion. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective.
Top Players in the Global Men's Grooming Products Market
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global men's grooming products market analysis, increasing demand for gender-specific products like shampoos, conditioners, shaving creams, and face masks and peels is expected to boost the market. Furthermore, the thriving e-commerce sector is expected to drive market growth even further. The COVID-19 pandemic is expected to slow market growth in the near term. Since most brick-and-mortar stores were closed for several weeks, consumers were increasingly turning to home remedies for skincare. Due to many consumers were unable to obtain their preferred products, these all-natural household remedies gained popularity.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 70.46 Billion |
| Market size value in 2033 | USD 139.68 Billion |
| Growth Rate | 7.9% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Men’s Grooming Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Men’s Grooming Products Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Men’s Grooming Products Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Men’s Grooming Products Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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