Matcha Market
Report ID: SQMIG30H2251
Report ID: SQMIG30H2251
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Report ID:
SQMIG30H2251 |
Region:
Global |
Published Date: December, 2025
Pages:
176
|Tables:
91
|Figures:
71
Global Matcha Market size was valued at USD 4.18 Billion in 2024 and is poised to grow from USD 4.47 Billion in 2025 to USD 7.74 Billion by 2033, growing at a CAGR of 7.1% during the forecast period (2026–2033).
The global matcha market growth is expanding rapidly due to the increasing global consumer interest in health and wellness, and the demand for functional beverages and natural ingredients. Matcha offers many benefits due to its high antioxidant content, L-theanine, and slow-release energy. The evolving consumer diet is well-suited for matcha, and its culinary uses can be extended; in addition to traditional tea ceremonies, matcha can be added to lattes, smoothies, baked goods, and savory meals. Awareness of matcha benefits, such as metabolic benefits and greater cognition, continues to broaden its horizons within consumers across the globe.
However, the global matcha market analysis indicates constraints might cool rapid expansion. The cost of premium-grade matcha tends to be higher than teabags, which might limit market growth by limiting even the best matcha to early adopters. Moreover, the premium grade is based on time-consuming, careful growth and processing. Due to specific climatic conditions, tea plants are at risk; likewise, pests and there is specialized grinding equipment necessary to deliver pure and even grades of matcha, which could limit market growth if consumers must manage any mechanical failure issues or grade-level availability.
How are Artificial Intelligence and the Internet of Things Diverting the Matcha Market?
The global matcha market trends continue to evolve with the mild introduction of Artificial Intelligence (AI), and the Internet of Things (IoT), particularly in terms of cultivation, processing, and quality control. AI-driven analytics are being used to measure environmental conditions in tea plantations to provide precision agriculture to maximize yield and quality. For example, measuring soil moisture, temperature, and nutrients. The Internet of Things, are digital sensors that facilitate real-time data from farms and processing facilities, enabling manufacturers to best sustain the ideal conditions for producing tea leaves and ensure consistency in the grinding process to ultimately attain the right flavour, colour, and nutrition which is essential for premium quality of matcha.
A recent, unique development in this space, demonstrates the application of smart farming technologies using in Japanese tea estates. In early 2024, a group of producers in Uji, Japan started piloting an IoT system that utilized drones equipped with multispectral cameras to monitor the health of the tea plants and AI algorithms to estimate the optimal time for harvest. This technology helps producers to get it right when the leaves could be picked at peak stage. The timing of the harvest directly correlates to the quality of matcha that will ultimately come from the leaves. Interestingly, AI is used to develop sorting machines that increase the efficiency and accuracy of sorting the leaves, reducing waste, and ensuring only the best make it to the grinding stage, ultimately facilitating the creation of higher quality matcha.
Market snapshot - 2026–2033
Global Market Size
USD 3.9 billion
Largest Segment
Powder
Fastest Growth
Ready-to-Drink (RTD)
Growth Rate
7.1% CAGR
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Global Matcha Market is segmented by Grade, Application, Distribution Channel and region. Based on Grade, the market is segmented into Ceremonial Grade, Classic Grade and Culinary Grade. Based on Application, the market is segmented into Regular tea, Matcha beverages, Food and Personal Care. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Specialty Stores, Online Retail Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
The powder form segment is dominating the global matcha market share. This can be attributed to it being the base ingredient in nearly all matcha applications from being the source for traditional ceremonial preparation, to the wide use of it as an ingredient in many foods and beverage application. With its versatility, long shelf and powdered form, and ease of incorporation into multiple dishes, matcha is the most widely traded and consumed version of matcha in the world, supporting the entire market.
At the same time, the Ready-to-Drink (RTD) beverage's form segment is the key trend driving the matcha market. With growing consumer demand for healthy and convenient ready-to-drink beverage options, the rapid growth in the RTD sector is made possible by matcha's nutritional benefits offered in a RTD format and without preparation time. The RTD matcha products appeal to busy lifestyles, and with RTD matcha products expanding market penetration through distribution channels like supermarkets and convenience stores, expect the segment to keep growing.
The food & beverages application segment is the largest in the global matcha market size. This sector is the largest and oldest end-use incorporation of matcha (which includes matcha's traditional consumption as a beverage), as well as its extensive application in food products, including risk creams, yogurts, chocolates, and pastries. The natural colour, flavour, and perceived health benefits attached to matcha encourage product innovation by the class of trade with food and beverage products or manufactures. The food and beverage application segment will continue to be the biggest or the prominent application of matcha.
Meanwhile, the nutraceuticals & supplements application segment is the fastest growing in the global matcha market outlook. The growth in this segment is fostered by consumer knowledge and understanding of matcha as a strong natural supplement because of its antioxidant levels, L-theanine, and range of other helpful compounds. The increased demand for functional foods and dietary supplements to support energy, focus, and well-being contributes significantly to matcha's entry into capsules, powders, and health-centric formulations.
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Several factors place North America in a strong position in the global matcha region of Understanding. The factors include growing interest in health and wellness, the increasing appeal for functional beverages, the growing prominence for matcha in cafes, food, and culinary applications, and the increasingly diverse consumer group cross go to market formats (brick and mortar, online, food service, and others). The collective progression that incorporates matcha into diverse products within a growing consumer environment is continuing to dilute/reduce matcha as a niche item. The sustained interest creates promising ground for market growth.
The United States is dominating the North American matcha market, The U.S. advantage comes from a large population, income levels, and a healthy lifestyle focus that cannot be denied. However, the fastest development is matcha is a mainstream retail expansion and opportunities to build on this development into diverse locations, a growing number of health-focused shopkeepers prioritizing matcha-infused snacks because of its L-Theanine or functional food benefits. The continued growth for healthy and convenient, snackable matcha supports the appropriateness of the item within North America.
Canada has also become an important contributor in the North American market, expanding into the premium and specialty tea segments as well as establishing delivery points for key industry players across the country. Consumers across Canada are showing increased interest in health-focused alternatives and immediate use for caffeine, so this underscores the opportunities of premium brands, flavour profile, and health benefits of green teas.
The Asia Pacific region is set to be the lead region in the global matcha regional forecast, the region has been the traditional origin of matcha and is a large consumer of it. The region is seeing rapid growth because of long-standing cultural practices, rising disposable incomes and a growing awareness of health benefits of matcha beyond ceremonial use. Furthermore, with an increase in investment in modern cultivation and processing technologies. There is value in better quality and more matcha production, which will strengthen the region's position as a global market leader.
Japan is the current leader in the Asia Pacific matcha market, as expertise around historical understanding and strict quality control around matcha production elevate to that status. The most significant recent news is a leading Japanese tea company that announced plans to significantly expand its production capacity at their Kyoto matcha production facility to keep up with overwhelming international demand, meaning they will significantly increase the output of matcha. This expansion will help to relieve global matcha shortages, and confirms Japan is a dominant supplier.
South Korea has been the fastest growing area in the Asia Pacific matcha market, as it has an incredibly health-conscious population, and is a market driven by trends in food and beverage through K-culture. The trend of increasing imports, integration of matcha into popular cafes, and incorporation into health food products, suggests a rapidly developing market alongside a desire for functional but visually appealing food items.
The global matcha market revenue in Europe is on a steady growth trajectory and shows potential for promising growth for the continent. The considerable and substantial health and wellness shift for consumers, and the growing awareness of matcha's antioxidant properties contribute to favourable conditions for growth. As a result, European consumers are increasingly utilizing matcha as an alternative to other traditional caffeinated beverages, and a flexible ingredient in healthy food formulations. Increased imports of matcha served as an indicator of increasing demand, an increase in retail and food service presence, and the continual expansion of matcha in Europe signals a measure of interest and enthusiasm among consumers.
Germany is the largest market in the European matcha market and has experienced growth due to increased health consciousness among consumers, including a preference to purchase natural and organic food products. Current trends demonstrate significant growth in the valuation of the market, and predictions suggest strong future annual growth trends determined by increased awareness, and demand for premium green tea products. Consumer preference for functional beverages is the driving force behind these trends.
France is witnessing advancements in the European matcha market due to the evolving culinary scene and growing preference for accessible, on the go beverages. Current trends show that specialty teas, like matcha, have a significant influence on the ready-to-drink (RTD) tea and coffee category because of flavour innovation. Flavour innovations to meet whatever consumer preference with matcha cold-brew tea, matcha lattes, and matcha-infused coffee occurs. Overall, the culinary scene positions matcha as a unique and on-trend ingredient.
United Kingdom continues to extend usage of matcha driven primarily by a growing health and wellness trend, and heightened popularity of matcha latte and smoothies. Recent news includes the UK-based companies opening new matcha-based businesses in upscale location in London, which suggests a dedicated growing consumer base for matcha-based drinks. This suggests matcha is increasingly gaining mainstream popularity.
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Boosting Consumer Interests in Health and Wellness
Versatility in Culinary and Beverage Applications
High Costs & Limited Accessibility of Premium Grades
Supply Chain Vulnerabilities and Quality-Control Issues
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The global matcha industry trends reveal a competitive environment, containing "competition" from traditional Japanese tea companies, some larger global food/beverage corporations, and specialty matcha brands. More established Japanese producers are tapping into their heritage, knowledge, and quality rigor to stay competitive in the premium and ceremonial matcha markets. Global food & beverage companies, on the other hand, are getting into the matcha game through product diversification and acquisitions, capitalizing on the product's forming strength with mainstream consumers. This signifies a two-pronged market, where niche specialty and mainstream involvement are stimulating market growth.
Some established firms in the matcha market such as Aiya Co., Ltd. (Japan) and Ippodo Tea Co. (Japan), represent very strong defenders of their perceived authenticity, and high-quality, especially the ceremonial and premium grades. From an operational perspective, Aiya and Ippodo are champions for premium ceremonial-grade matcha with all their protocols and measures of authenticity in place. They remain relevant in the marketplace by creating a direct relationship with consumers and harnessing a handful of important avenues of influence including premium grocery chains, specialty retailers, and cafés. Aiya and Ippodo emphasize their history and craftsmanship, to win a more discerning consumer, which further enables them to protect matcha's traditional value.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global matcha market is being substantially impacted by the growing indulgence of consumers around health and wellness, illustrated with competition matcha products antioxidant properties and functional benefits to consumers. Nevertheless, while premium grade matcha is sold, it does come with a premium price as such it will not benefit every consumer. Further, through supply chain issues, consumers can have benefits with supply issues, as well as disadvantages with added uncertainty surrounding the consistency and quality. As a global market, the Asia Pacific is both the traditional origin of matcha and a growing consumer base.
Within this environment, the majority market share is Culinary Grade, which will likely be related to the broad applicability of the products' affordability to be used, albeit variedly, across numerous food and beverage applications. Additionally, the industry will benefit from the broad applicability, and continued exposure on the versatility of food and beverage ideation with matcha. Also, allowing new customers to experience matcha and thereby providing opportunities for further innovation. These will all be key impacts towards the market's state and future.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 4.18 Billion |
| Market size value in 2033 | USD 7.74 Billion |
| Growth Rate | 7.1% |
| Base year | 2024 |
| Forecast period | 2026–2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Matcha Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Matcha Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Matcha Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
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Global Matcha Market size was valued at USD 4.18 Billion in 2024 and is poised to grow from USD 4.47 Billion in 2025 to USD 7.74 Billion by 2033, growing at a CAGR of 7.1% during the forecast period (2026–2033).
The global matcha industry trends reveal a competitive environment, containing "competition" from traditional Japanese tea companies, some larger global food/beverage corporations, and specialty matcha brands. More established Japanese producers are tapping into their heritage, knowledge, and quality rigor to stay competitive in the premium and ceremonial matcha markets. Global food & beverage companies, on the other hand, are getting into the matcha game through product diversification and acquisitions, capitalizing on the product's forming strength with mainstream consumers. This signifies a two-pronged market, where niche specialty and mainstream involvement are stimulating market growth. 'Aiya Co., Ltd. (Japan) ', 'Ippodo Tea Co. (Japan) ', 'Matchaful (United States) ', 'Jade Leaf Matcha (United States) ', 'Nestle S.A. (Switzerland) ', 'Unilever PLC (United Kingdom) ', 'ITO EN, Ltd. (Japan) ', 'Tata Consumer Products (India) ', 'The Hain Celestial Group, Inc. (United States) ', 'Teas' Tea (United States) ', 'Encha Matcha (United States) ', 'DoMatcha (Canada) ', 'Matcha Kari (United States) ', 'Grace Farms Foods (United States)'
A main driver for the matcha market is the increased consideration for consumers around health and wellness to meet this trend. Matcha is well-known for its antioxidant properties, L-theanine, and chlorophyll, all of which are associated with many health benefits such as, stimulating metabolism, mental focus, and detoxification. As consumers are more frequently looking for functional foods and drinks to consider into their lifestyle, matcha's natural, nutrient-rich makes it an attractive ingredient. The growing health focus among demographics, is adding to consistent demand and increased market growth.
Growing Popularity of Matcha in Functional Beverages and Food Products: The global matcha market outlook is being positively impacted overall by the growing popularity of the matcha ingredient in functional beverages and food products. Consumers are looking for beverages and snacks, that deliver health benefits, with additional wellness benefits beyond basic nutrition. Matcha fits this demand with its antioxidant contents, potential L-theanine, and energizing capabilities for consumers, this accounts for one attribute. This trend leads to further innovation in the ready-to-drink tea market and expansion across other avenues and opportunities for new product development across various segments e.g. protein powder, snack bars, etc.
Several factors place North America in a strong position in the global matcha region of Understanding. The factors include growing interest in health and wellness, the increasing appeal for functional beverages, the growing prominence for matcha in cafes, food, and culinary applications, and the increasingly diverse consumer group cross go to market formats (brick and mortar, online, food service, and others). The collective progression that incorporates matcha into diverse products within a growing consumer environment is continuing to dilute/reduce matcha as a niche item. The sustained interest creates promising ground for market growth.
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