USD 22.1 billion
Margarine Market Size, Share, and Growth Analysis
Margarine Market By Type (Hard, Soft), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores), By End User (Household Consumers, HoReCa), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30D2025 |
Region:
Global |
Published Date: January, 2025
Pages:
194
|Tables:
92
|Figures:
71
Format -
Margarine Market Insights
Global Margarine Market size was valued at USD 22.1 billion in 2023 and is poised to grow from USD 22.76 billion in 2024 to USD 28.84 billion by 2032, growing at a CAGR of 3.0% during the forecast period (2025-2032).
The market is anticipated to increase favorably in the next years due to the growing popularity of baked goods and confections as desserts across all age groups. Furthermore, it is anticipated that the health advantages of margarine, such as a decrease in low-density lipoprotein (LDL), will significantly contribute to the demand for the product among consumers who are concerned about their health. Since margarine is a plant-based, dairy-free alternative, its suitability for the lactose intolerant population is also anticipated to support market expansion in the years to come. The product's global reach has expanded as a result of the ageing population.
The United Nations Department of Economic and Social Affairs projects that by 2050, the number of people 65 and older will have doubled. As this demographic grows, consumption patterns will change in the next years to favour healthier options. As a result, it is anticipated that the demand for heart-healthy goods, like margarine, will increase soon. Additionally, the product's low fat, low calorie, and low cholesterol qualities are making it more and more popular with health-conscious consumers. Furthermore, as consumers are price conscious, there will continue to be a high demand for margarine in countries like China and India. In addition to homes, several food manufacturers are using margarine as a more economical, ecological, and healthful raw ingredient.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Hard
Fastest Growth
Soft
Growth Rate
3.0% CAGR
Global Margarine Market ($ Bn)
Country Share by North America (%)
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Margarine Market Segments Analysis
Global Margarine Market is segmented by Type, Distribution Channel, End User and region. Based on Type, the market is segmented into Hard, Soft and Liquid. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retails and Others. Based on End User, the market is segmented into Household Consumers, HoReCa and Industrial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
As per categorization by type, the market is classified as hard, soft, and liquid. Among these, hard earned the largest share and continues to hold the dominant global margarine market share. The global margarine market is seeing increasing innovation in hard-type margarine due to its longer shelf life, stability, and superior texture for baking and cooking applications. Hard-type margarine is dominating the market since it can bear high-temperature cooking without losing its consistency and due to its cost-effectiveness. The functionality of such a product in the food processing industry has greatly inspired hard-type margarine use due to its enhanced product performance and consumer appeal, which underpin the leadership of this product in the market.
Soft-type is expected to be the fastest-growing segment in the global margarine market due to its growing consumer preference for healthier, spreadable options. Generally, these tend to have more lower trans fats compared to saturated ones, making the product fall inline with heart-friendly demands. Second, this comes with vegan/plant-based diet and spread types that cook within food applications making the market soar in the near future. A factor which puts the margarine ahead is also health-conscious clients who need them, plus using both households and food services on it make up the bulk fueling the exponential growth in market demand.
Analysis by End User
In the global margarine market, the commercial segment is dominating significantly, driven by demand for versatile, cost-effective solutions in food service, bakery, and food processing sectors. Manufacturers are looking toward developing margarine products that may have longer shelf life, higher texture, or even fat content adaptable to the required needs of each industry. The commercial end user leads the market due to its large usage in food processing, catering, and restaurant industries. The requirement for cheap yet efficient cooking ingredients for the food service industry and a need for premium quality and consistent products strengthens the position of commercial end users.
The household consumer segment is poised to be the fastest-growing in the global margarine market due to shifting consumer preferences toward healthier and more convenient food options. It can be said that with increasing concern over heart health and nutrition, consumers are selecting margarine low in trans fats, plant-based alternatives, and lower-calorie forms. Also, increasing home cooking and demand for versatile spreads and cooking ingredients are boosting the growth. Added to this is the fresh trend in packaging, such as eco-friendly easy-to-use options, and the widespread availability of margarine in supermarkets, making this an appealing choice for modern household consumers.
Global Margarine Market By Type (%)
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Margarine Market Regional Insights
North America is dominating the global margarine market due to a combination of factors, including high consumer demand for convenience and diverse food applications. A strong food processing industry has been established in the region, with margarine being used for baking, spreading, and cooking, which creates huge demand. There is also an increase in healthy dietary options that have led to innovation in margarine, including low-trans-fat and plant-based varieties, appealing to health-conscious consumers. Strong retail networks and the presence of a wide range of margarine products in supermarkets further help the region lead, along with strong marketing strategies that keep the consumer loyal and the product penetrative.
Europe is the fastest-growing region in the global margarine market, driven by shifting consumer preferences towards healthier, plant-based, and sustainable food options. Due to the demand for low-trans-fat, high-quality margarine continues to increase together with new innovations in organic and vegan varieties. The rise of green consumers and reduction in animal-based ingredients are driving up the demand for plant-based margarines in the region. The presence of leading margarine manufacturers along with changing dietary habits in Europe contribute to further development of the market, thus making Europe one of the fastest-growing regions for the global margarine market outlook.
Global Margarine Market By Geography
- Largest
- Fastest
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Margarine Market Dynamics
Drivers
Health-Conscious Consumer Mindset
- Increased awareness of heart health, the bad effects associated with trans fats, and demand for healthier margarine alternatives are driving this demand. Most people now want to buy margarine that has minimal saturated fats and is characterized by the use of plant-based oils and functional ingredients such as omega-3s, which ensures that their spreads are healthier.
Rising Popularity of Plant-Based Diets
- As plant-based and vegan diets spread across the globe, margarine manufacturers are innovating toward offering plant-based alternatives to consumers. These products address consumers' demands for dairy-free, cruelty-free, and more sustainable choices. This trend is further propelling growth in the market as consumers go for plant-derived ingredients instead of the old animal-derived options.
Restraints
Price Sensitivity in Emerging Markets
- The relatively high price of margarine compared to the price of traditional fats, such as vegetable oils, makes its affordability challenging in developing regions. This price sensitivity restricts the penetration of margarine in the cost-conscious markets, where consumers would sometimes prefer cheaper and easily accessible alternatives for cooking and baking.
Negative Perception of Margarine's Health Benefits
- Despite innovation, global margarine market growth continues to suffer from negative associations over its health benefits, especially through trans fats that were associated with margarine in the past. These perceptions are barriers to growth in the market as consumers, especially in health-conscious regions, consider having alternatives like butter or plant-based spread instead of using margarine.
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Margarine Market Competitive Landscape
The global margarine market is considered highly competitive in nature, with numerous key players heading the industry due to their production of innovative products which cater to healthy-conscious consumers. Some of the biggest international companies include Unilever, Nestlé, Kraft Heinz, and Bunge Limited. These companies control the market mainly through product diversification, the wide distribution networks, and R&D for continued innovation in products that are both healthier, plant-based, and more sustainable. The market is also influenced by regional players adapting to local preferences and regulatory standards.
Top Players in Margarine Market
- Upfield (Netherlands)
- BRF S.A. (Brazil)
- Grupo Bimbo (Mexico)
- Emmi AG (Switzerland)
- Unilever (United Kingdom)
- Fjordland (Norway)
- Land O'Lakes (United States)
- Conagra Brands (United States)
- Bunge Limited (United States)
- Wilmar International (Singapore)
- NMGK Group (Russia)
- Fuji Oil Holdings (Japan)
- Mewah International (Singapore)
- Yildiz Holding (Turkey)
- Kerry Group (Ireland)
- Orkla ASA (Norway)
- AarhusKarlshamn (Sweden)
- Vandemoortele (Belgium)
- Puratos Group (Belgium)
- Cargill (United States)
- Oleo Fats, Inc. (Philippines)
Recent Developments
- In October 2024, Unilever introduced a new plant-based margarine portfolio under the company's "Flora" brand to keep pace with the ever-growing requirement for sustainable, plant-based, and vegan alternatives. The company emphasized responsibly sourced oils while fortifying it with vitamins D and E and positioned the product to relate to health-conscious consumers seeking to avoid dairy products.
- In August 2023, Nestlé expanded its margarine business through the launching of a new heart-healthy line of spreads called "Becel". This line was to be offered in baking and cooking margarines that have saturated fats lower, with unsaturated fats higher to be sold for the consumer, which is targeting improving heart health without sacrificing the taste.
- In February 2023, Kraft Heinz introduced a new margarine product that combines traditional margarine with plant-based ingredients. This development was part of the company’s commitment to expanding its range of healthier food options. The product is fortified with Omega-3 fatty acids and aims to attract environmentally conscious consumers.
Margarine Key Market Trends
- Rising Demand for Healthier Margarine Alternatives: A key trend that has characterized the global margarine market in recent years is that of the increase in healthier versions of margarine. Trans-fat-reduced varieties, reduced-calorie alternatives, and plant-based content are key products that companies develop to attract healthier consumers to margarine, making it the consumer's healthy variety for everyday consumption.
- Growing Popularity of Plant-Based Margarine Products: An overarching trend in margarine is demand for plant-based margarine variants. As demand for vegan diets and plant-based diets increases globally, manufacturers expand their product ranges to include alternatives that are vegan, sustainable and dairy-free. This type of margarine includes ingredients such as avocado oil, coconut oil, as well as a variety of plant-based fats.
Margarine Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global margarine industry is poised for substantial growth driven by evolving consumer preferences, particularly towards healthier, plant-based alternatives. The increasing awareness of health benefits, such as lower LDL levels, alongside the demand for heart-healthy and eco-friendly options, positions margarine as a versatile ingredient for diverse demographics.
With the aging population, shifting consumption patterns and rising popularity of home cooking, margarine is expected to experience rapid growth. Manufacturers are working on innovation to keep up with the demand for functional and plant-based margarine, as well as affordable; therefore, it's a key component of modern, health-conscious diets around the world.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 22.1 billion |
| Market size value in 2032 | USD 28.84 billion |
| Growth Rate | 3.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Margarine Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Margarine Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Margarine Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Margarine Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Margarine Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Margarine Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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