Top Loyalty Management Companies

The primary driver of this market is the high costs associated with customer acquisition in a digital landscape that has become oversaturated with brands competing for new customers' attention. This has caused many brands to change course to focus on customer retention and increasing the customer's lifetime value (LTV) to the company. With eCommerce competition heating up, companies are increasingly utilizing AI-driven personalization engines to move from generic point-based rewards to "hyper-personalized" rewards using machine learning to analyze consumer behavior in real time and deliver customized incentive offers that enhance program "stickiness" and return on investment (ROI) of the incentives they provide.

Industry Overview

According to SkyQuest Technology “Loyalty Management Market By Component (Solution, Service, Managed Services), By Deployment (On-Premises, Cloud), By Organization Size (Small & Medium Enterprise (SME), Large Enterprise), By Vertical, By Region - Industry Forecast 2026-2033,” Global Loyalty Management Market is projected to grow at a CAGR of over 17.4% by 2033, on account of urgent need for automating quantified data. The omnichannel digital transformation is another key factor influencing this trend, as consumers have come to expect a seamless loyalty experience between their mobile apps, social media accounts, and physical stores. This change has been supported by the rapid adoption of cloud-based (SaaS) solutions, which provide SMEs with affordable and scalable loyalty solutions without the burden of heavy infrastructure costs often found in traditional on-premises solutions.

Top 10 Global Loyalty Management Companies

1. Epsilon (Publicis Groupe)

Epsilon continues to be the top player in the industry because of its unique COREid identity system, which allows them to link together customer data from all online or offline sources. The company's loyalty program focuses heavily on "Emotional Loyalty," where they use artificial intelligence to determine how members feel about their program, along with providing each member a hyper-personalized experience. By merging marketing and loyalty together into one major growth opportunity for large global brands, Epsilon helps to advance companies beyond simply awarding points towards behavior-based, gamified engagement.

2. Salesforce (Loyalty Cloud)

Salesforce Loyalty Cloud is a significant solution for companies who already utilize Salesforce for other applications, including those in a B2B or B2C environment. It allows companies to rapidly develop customized loyalty programs using the "clicks-not-code" approach.

3. Oracle (CrowdTwist)

Oracle’s CrowdTwist service is distinguished by its emphasis on providing reward opportunities for purchase and non-purchase actions to customers, specifically as an illustration of true omnichannel engagement e.g., social media updates, online feedback, and completion of satisfaction surveys. In addition, CrowdTwist is an incredibly scalable platform and provides a seamless transition from "offline to online" whenever possible.

4. SAP SE (Emarsys)

SAP’s loyalty solution, SAP Emarsys, is specifically designed to provide marketers an AI-supported omnichannel solution based on speed of deployment and ease of use. With a list of over sixty (60) different pre-constructed marketing strategy "tactics," marketers can implement very complex loyalty journeys without the requirement of extensive/advanced IT resources.

5. Bond

Brand Loyalty Bond is an international company that helps businesses interact with their customers through an understanding of how people behave. Instead of offering just software solutions, Bond uses a combination of strategy, research, and a unique technology platform (Synapze XI) to meet the needs of its clientele.

6. Kobie Marketing

Kobie has consistently been recognized by Forrester as a "Leader" in the field of loyalty marketing solutions, especially for its Kobie Alchemy® Loyalty Cloud. Looking ahead to 2026, Kobie is focused on expanding its capabilities in artificial intelligence through Bonnie, an AI loyalty assistant.

7. Capillary Technologies

Capillary Technologies has a strong market presence across the Asia-Pacific and Middle East & Africa regions. As of today, Capillary Technologies is experiencing rapid growth in the United States. The company has an AI-first platform supported by aiRA (Artificial Intelligence Recommendation Engine) and a proprietary Nudge Framework utilizing predictive analytics to drive consumer behavior.

8. Merkle (dentsu)

Merkle’s LoyaltyPlus™ is a global cloud-based platform designed to create loyalty as a strategic data asset for businesses. Merkle’s focus is on "Human Loyalty" by leveraging first-party data to associate customers with their brands through emotional connections, thus lowering costs of acquiring new customers.

9. Annex Cloud

Annex Cloud offers a complete Loyalty Experience Platform that delivers exceptional "pre-integration" functionality through native connectors to 40+ e-Commerce, POS, and CRM systems.

10. Antavo

Antavo provides a "Loyalty Cloud", which is a no-code interface product with an API-centric focus. The company has an impressive market position in the "Lifestyle Loyalty" category. They work with brands to reward their customers for performing activities such as working out, recycling, and attending events. Antavo also plays an important role in developing "Loyalty as an AI Enabler" through loyalty data, allowing companies to develop larger corporate AI solutions that improve demand forecasting and inventory management. 2026.

Other Leading Global Loyalty Management Companies

• Comarch
• SessionM
• Talon.One
• Loyltworks
• Eagle Eye
• Zinrelo
• Open Loyalty
• LoyaltyLion
• Smile.io
• Kognitiv

Conclusion

Loyalty management is becoming more than the traditional earn-and-burn loyalty point system. This new loyalty management system is being developed with a focus on data and is forming the foundation of modern branding and marketing. The merging of AI, omnichannel integration, and privacy-focused data collection will allow businesses to create true emotional loyalty instead of simply engaging in transactions. As the costs to acquire additional customers in the loyalty management space continue to grow, having the ability to build a loyal customer base is becoming a competitive necessity, not just an option. The companies that will succeed in this area will effectively utilize real-time analytics and experiential rewards to meet the demands of digital natives who place a high value on what they buy.