USD 47.68 billion
Liquid Hand Soap Market Size, Share, and Growth Analysis
Liquid Hand Soap Market By Product Type (Synthetic, Organic), By Packaging Type (Bottle, Pouch), By Application (Household, Commercial), By Distribution Channel (Supermarkets, Pharmaceutical Stores), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2281 |
Region:
Global |
Published Date: February, 2025
Pages:
186
|Tables:
114
|Figures:
75
Format -
Liquid Hand Soap Market Insights
Liquid Hand Soap Market size was valued at USD 47.68 billion in 2023 and is poised to grow from USD 62.56 billion in 2024 to USD 549.21 billion by 2032, growing at a CAGR of 31.2% during the forecast period (2025-2032).
Increasing emphasis on health and hygiene around the world, preference for liquid soaps over bar soaps, expansion of the e-commerce industry, and boom in hospitality and healthcare industry verticals are slated to bolster the sales of liquid hand soap in the future.
Surging prevalence of different diseases and infections around the world has bolstered the importance of hygiene and health, thereby promoting liquid hand soap adoption. Need for frequent handwashing to prevent disease spread and avoid contamination is also expected to bolster the demand for liquid hand soaps. Consumers are shifting from traditional bar soaps to liquid hand soaps due to their convenience, ease of use, and reduced risk of cross-contamination. Sales of liquid hand soap are especially high in shared environments such as offices and public restrooms.
Launch of new liquid hand soap products with antibacterial, antiviral, and antifungal properties owing to heightened concerns about germs and bacteria among consumers is also driving sales. Rapid expansion of the e-commerce industry has led to improved accessibility of liquid hand soaps for a wider consumer base. Growing travel and tourism activities are also expected to bolster the sales of liquid hand soaps in hospitality establishments such as hotels and restaurants going forward. Efforts to reduce cross-contamination and hospital-acquired infections (HAIs) in hospitals are also expected to bolster the adoption of liquid hand soaps in the future. However, environmental concerns regarding plastic packaging, availability of substitutes, high costs of production, intense market competition, and supply chain disruptions are forecasted to impede the global liquid hand soap market growth across the study period and beyond.
In August 2023, Dettol Pro Solutions, the business-to-business arm of disinfectant brand Dettol announced the launch of its new professional liquid hand wash offering. Dettol 5 Litre (5L) Pro Cleanse Liquid Hand Wash is specifically designed for professional use and is available in 5 litre refill and 500 ml pump formats. The new offering features an antibacterial formula that is tough on dirt and soft on skin to reduce the risk of contamination in professional and industrial settings.
In July 2024, Celine, a renowned French luxury brand announced its plans to launch liquid hand soaps, hand creams, body milk, and hair mists in fall. The new hand soaps and hand creams were expected to be made available in Parada, La Peau Neu, Reptile, and Cologne Céleste fragrances. Through this move, the company is expanding its bath and body range whilst also bolstering its presence in the personal care space on a global level. All of these new products are created by the artistic director of Celine known as Hedi Slimane.
In January 2025, Dove, a renowned supplier of body care and skin care products collaborated with Crumbl Cookies to announce the launch of a new collection of body and hand washes, deodorants, and exfoliating scrubs. The novel delicious-smelling products under the Dove x Crumbl were made available at Walmart stores. The products in this novel collection feature scents inspired by cookies from Crumbl such as Confetti Cake, Strawberry Crumb Cake, and Lemon Glaze. The collection is a limited edidition stock, which makes it more appealing for consumers who don’t want to miss out on these unique products.
Launching new products is expected to remain the prime focus of all market players in the long run. Collaborating to create novel liquid hand soaps with different fragrances and cleansing properties is also emerging as a popular strategy among liquid hand soap suppliers. Creative marketing strategies and limited edition launches are also helping liquid hand soap companies stand out from their competition on a global level.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Synthetic
Fastest Growth
Organic
Growth Rate
31.2% CAGR
Global Liquid Hand Soap Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Liquid Hand Soap Market Segments Analysis
Global Liquid Hand Soap Market is segmented by Product Type, Packaging Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Synthetic and Organic. Based on Packaging Type, the market is segmented into Bottle, Pouch and Tube. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets, Pharmaceutical Stores, Online Stores and Convenience Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Nature
The synthetic segment is estimated to account for a prominent chunk of the global liquid hand soap market share going forward. High efficacy and versatility of synthetic liquid hand soaps in hard water as well as soft water allows this segment to bring in the most revenue. The low costs of manufacturing associated with synthetic liquid hand soap make them more affordable for end users. Manufacturers of synthetic liquid hand soaps cab create a wide variety of scents and textures to cater to different consumer preferences and choices. High flexibility in formulation is also estimated to help boost the adoption of synthetic liquid hand soaps through 2032.
On the other hand, the demand for organic liquid hand soaps is estimated to rise at a phenomenal CAGR in the future. Organic liquid hand soaps are made using natural ingredients and completely avoid the use of harmful chemicals or synthetic ingredients. Growing consumer preference for liquid hand soaps without synthetic chemicals, additives, and artificial fragrances owing to rising emphasis on sustainability is also expected to create new opportunities for liquid hand soap suppliers focusing on this segment going forward. Organic liquid hand soap companies are expected opt for sustainable packaging solutions to make their products more appealing for end users in the long run.
Analysis by Distribution Channel
Supermarkets are estimated to account for the highest global liquid hand soap market size over the coming years. The availability of a wide variety of liquid hand soaps and other hygiene products in supermarkets is helping this segment bring in the most revenue. Consumers prefer to shop in bulk for their hygiene products from supermarkets as they offer highly impressive discounts on such purchases. Ease of accessibility associated with supermarkets is also projected to help them maintain their dominance in the future. Growing investments in expansion of retail infrastructure and launch of new supermarket chains are also slated to boost revenue generation via this segment.
On the other hand, the sales of liquid hand soaps via online stores are anticipated to rise at the fastest pace through 2032 and beyond. Rapid expansion of the e-commerce industry and growing internet penetration are expected to help this segment generate new opportunities in the long run. Growing preference of consumers to shop from their homes and availability of fast doorstep deliveries via online shopping are also expected to help this segment generate new opportunities in the long run. Rising use of smartphones around the world is also estimated to expand the sales of liquid hand soaps via online stores through 2032 and beyond.
Global Liquid Hand Soap Market By Nature
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Liquid Hand Soap Market Regional Insights
The Asia Pacific region is estimated to account for a dominant share of the global liquid hand soap industry in the future. Growing disposable income of consumers, rising awareness regarding hygiene, and rapid urbanization are forecasted to help this region bring in the most revenue going forward.
India and China are slated to emerge as highly opportune markets in the Asia Pacific region owing to rapid expansion of urban population and growing incidence of infectious diseases. Growing concerns regarding personal hygiene and high adoption of liquid hand soap in hospitality and healthcare establishments are also slated to boost market development in the aforementioned countries going forward.
The demand for liquid hand soaps in North America is predicted to rise at a notable pace over the coming years. High availability of a wide variety of liquid hand soaps, launch of new hand hygiene awareness initiatives by governments, and product innovations are slated to help create new opportunities in this region.
The United States is slated to emerge as the most rewarding country for liquid hand soap suppliers in this region. Presence of an established healthcare industry, high emphasis on reduction of cross contamination through focus on hygiene, and demand for conventional soap alternatives are slated to help this country boost revenue generation in the long run.
Prioritization of health and wellness, influence of social media in favor of natural personal care products, and high availability of organic products via e-commerce are helping this country lead revenue generation in the North American region. Canada is also expected to provide lucrative business scope for liquid hand soap suppliers in the long run.
Europe is also expected to emerge as an opportune market for liquid hand soap suppliers on a global level. Presence of multiple developed countries, high willingness of consumers to spend on premium hygiene products, and the presence of stringent health and hygiene standards are expected to generate new business scope for liquid hand soap vendors.
Germany is projected to spearhead the sales of liquid hand soaps in the European region. Demand for organic and cruelty-free products, rising disposable income, and growing soap exports are helping this country emerge as a key market for liquid hand soap suppliers. The United Kingdom, France, and Italy are other noteworthy countries for liquid hand soap providers looking to boost sales in Europe going forward.
Sales of liquid hand soaps in the Latin American region are forecasted to rise steadily in the future. Growing awareness regarding hygiene and cleanliness among consumers, increasing middle class population, and expansion of the hospitality industry are slated to promote revenue generation across the study period and beyond. Brazil is estimated to spearhead the liquid hand soap demand outlook in Latin America through 2032.
Global Liquid Hand Soap Market By Region
- Largest
- Fastest
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Liquid Hand Soap Market Dynamics
Liquid Hand Soap Market Drivers
Emphasis on Hygiene in Healthcare
- Rapidly expanding healthcare infrastructure development and imposition of stringent regulations to maintain hygiene and reduce risk of infections are slated to bolster the global liquid hand soap market outlook. Requirement of liquid hand soap in bulk quantities across several healthcare establishments to maintain hygiene as per recommended standards is also offering new opportunities for market players.
Rising Disposable Income and Urbanization
- Growing disposable income of people across the world has led to increased spending on premium personal care and hygiene products. Liquid hand soaps with moisturizing, scented, and specialized formulations are expected to witness a major hike in demand owing to rapid urbanization and adoption of modern lifestyles in developing countries going forward.
Liquid Hand Soap Market Restraints
Environmental Concerns Regarding Plastic Packaging
- Majority of liquid hand soap products come in plastic packaging, which has led to major environmental concerns regarding the plastic waste generated through this industry. Bans on the use of plastics and stringent regulations for proper disposal of plastic packaging are estimated to hamper the sales of liquid hand soap products in the future.
Availability of Substitute Products
- Even though liquid hand soaps are quite popular and widely adopted by consumers all over the world, alternatives such as bar soaps and alcohol-based hand sanitizers are still widely used by consumers. Preference for soaps due to their affordability and longer usage duration is expected to hurt the adoption of liquid hand soap products in the long run.
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Liquid Hand Soap Market Competitive Landscape
Liquid hand soap companies should focus on raising awareness regarding hand hygiene to maximize their sales potential. Investing in the development and launch of new liquid hand wash products to stand out from the competition is also expected to emerge as a key strategy for market players. Use of natural ingredients and eco-friendly packaging can also help boost sales potential for companies as per this global liquid hand soap market analysis.
Top Player’s Company Profiles
- Amway Corp. (USA)
- Cleenol Group Ltd. (UK)
- Colgate-Palmolive Co. (USA)
- Godrej Consumer Products Ltd. (India)
- GOJO Industries Inc. (USA)
- Henkel AG & Co. KGaA (Germany)
- Himalaya Global Holdings Ltd. (India)
- ITC Ltd. (India)
- Kao Corp. (Japan)
- Lion Corp. (Japan)
- Longrich BioScience Co. Ltd. (China)
- Medline Industries LP (USA)
- Pental Ltd. (Australia)
- Premier English Manufacturing Ltd. (UK)
- Reckitt Benckiser Group Plc (UK)
- Shri Sahib Enterprises LLP (India)
- The Avon Co. (USA)
- Unilever PLC (UK)
- Vi-Jon LLC (USA)
- SC Johnson & Son Inc. (USA)
Recent Developments
- In June 2023, Neat., a renowned home care brand announced the expansion of its hand wash product portfolio with new launches. The new hand wash was launched with Mango & Fig fragrance and contains zero palm oil or sodium lauryl sulfate.
- In October 2022, Himalaya Wellness Company, a leading name in the personal care business announced the launch of a new campaign on the occasion of Global Handwashing Day in India. #Saafhaathsekhaaiye campaign was intended to encourage Indians to keep enjoying food with their hands and promote awareness regarding hand hygiene.
- In September 2022, INEOS, a leading multinational organization announced the launch of a new campaign to promote hand hygiene awareness and celebrate the launch of their new handwash under INEOS hygienics brand. The campaign was titled ‘You Can Handle Anything’ and focused on the pivotal role of hands in everyday life.
Liquid Hand Soap Key Market Trends
- Incorporation of Natural and Organic Ingredients: Liquid hand soap companies should focus on using natural and organic ingredients in their products as consumers prefer chemical and synthetic ingredient-free products. Incorporation of natural products such as aloe vera, coconut oil, and essential oils can help liquid hand soap suppliers maximize their sales among eco-conscious consumers on a global level through 2032 and beyond.
- Use of Sustainable Packaging: Liquid hand soap companies are expected to focus on offering their products in eco-friendly and sustainable packaging to appease eco-conscious consumers. Use of paper-based cartons, glass dispensers, and refill pouches is allowing companies to make the most of this liquid hand soap market trend as emphasis on sustainability rises around the world.
Liquid Hand Soap Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising emphasis in hygiene, increasing prevalence of infectious diseases, and growing disposable income around the world are projected to uplift the sales of liquid hand soaps going forward. On the contrary, environmental concerns regarding plastic packaging waste and availability of substitute products are expected to hurt the adoption of liquid hand soaps in the future. The presence of a massive consumer base in the Asia Pacific region coupled with rising awareness regarding importance of hygiene are slated to help this region hold sway over others. Synthetic liquid hand soaps are slated to bring in the most revenue for all liquid hand soap suppliers. Use of sustainable packaging and incorporation of natural ingredients are emerging as the top trends for companies to watch out for in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 47.68 billion |
| Market size value in 2032 | USD 549.21 billion |
| Growth Rate | 31.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Liquid Hand Soap Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Liquid Hand Soap Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Liquid Hand Soap Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Liquid Hand Soap Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Liquid Hand Soap Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Liquid Hand Soap Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Liquid Hand Soap Market Report Snapshots
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