USD 2.2 billion
Lice Treatment Market Size, Share, and Growth Analysis
Lice Treatment Market By Product Type (OTC products, Prescription medications), By Type (Branded, Generic), By Route of Administration (Oral, Topical), By Condition, By Dosage Form, By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35D2312 |
Region:
Global |
Published Date: May, 2025
Pages:
193
|Tables:
147
|Figures:
74
Format -
Lice Treatment Market Insights
Global Lice Treatment Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.35 billion in 2024 to USD 4.01 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
Growing incidence of lice infestations, availability of over-the-counter treatments, advancements in treatment formulations, government health initiatives, and high demand for natural and non-toxic treatment products are slated to boost the adoption of lice treatment on a global level.
Overcrowded schools, shared headgear, and close contact in communities have increased the prevalence of head lice infestations around the world, which primarily drives lice treatment market growth. The widespread availability of over-the-counter lice treatments is also significantly boosting revenue generation for companies. The expansion of online retail platforms significantly boosts accessibility to lice treatment products thereby expanding the business scope for market players. Growing concerns regarding potential neurotoxicity of traditional pesticide-based lice treatment products are expected to drive up the popularity of natural lice treatment products in the long run.
On the contrary, rising resistance of lice to chemical treatments, adverse side effects of certain treatments, limited access in low-income regions, and social stigma resulting in underreporting of infestations are estimated to limit the global lice treatment market penetration through 2032 and beyond.
How is Telemedicine Influencing the Demand for Lice treatment?
The rise of digital health platforms and telemedicine is influencing how lice infestations are diagnosed and treated. Online resources, including educational videos, webinars, and mobile apps, are helping parents and schools identify symptoms early and choose appropriate treatments. Some telehealth services even offer virtual consultations for prescription recommendations or guidance on application techniques. E-commerce platforms complement this trend by providing quick access to a variety of lice treatment products. As digital literacy improves globally, the combination of virtual diagnosis, online advice, and product delivery is transforming consumer behavior, offering convenience, reducing stigma, and accelerating market penetration for lice treatment brands.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
OTC (Over-the-counter)
Fastest Growth
Prescription
Growth Rate
6.9% CAGR
Global Lice Treatment Market ($ Bn)
Country Share for North America Region (%)
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Lice Treatment Market Segments Analysis
Global Lice Treatment Market is segmented by Product Type, Type, Route of Administration, Condition, Dosage Form, Distribution Channel and region. Based on Product Type, the market is segmented into OTC products and Prescription medications. Based on Type, the market is segmented into Branded and Generic. Based on Route of Administration, the market is segmented into Oral and Topical. Based on Condition, the market is segmented into Pediculosis capitis, Pediculosis corporis and Pediculosis pubis. Based on Dosage Form, the market is segmented into Tablets, Shampoos, Lotions, Cream and Other dosage forms. Based on Distribution Channel, the market is segmented into Hospital pharmacies, Retail pharmacies and Other distribution channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
What Type of Lice Treatment Products are High in Demand?
The OTC (over the counter) segment is estimated to hold the highest global lice treatment market share going forward. High accessibility, affordability, and wide consumer reach of OTC lice treatment products are helping cement the dominance of this segment. Consumer preference for immediate treatment and ease of application is also helping this segment maintain its high share in the long run.
On the other hand, the sales of prescription lice treatment products are slated to rise rapidly as per this global louse treatment industry analysis. Rise in cases of treatment-resistant lice and growing awareness of advanced pharmaceutical options are helping this segment generate new opportunities.
Which Distribution Channels Leads Lice Treatment Product Sales?
The retail pharmacies segment is slated to spearhead the global lice treatment market revenue generation potential over the coming years. Widespread accessibility, consumer trust, and immediate product availability through retail pharmacies have made them a popular distribution channel for lice treatment. Strategic shelf placement, in-store promotions, and brand partnerships are further cementing the high potential of this segment.
Meanwhile, the demand for lice treatment from online pharmacies is slated to rise at a notable CAGR over the coming years. Rising adoption of e-commerce and consumer demand for convenience, privacy, and competitive pricing make this a highly attractive segment for companies in the long run.
Global Lice Treatment Market By Product Type
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Lice Treatment Market Regional Insights
Why is the Adoption of Lice Treatment High in North America?
High awareness regarding lice issues, widespread availability of OTC products, and advanced healthcare infrastructure are helping North America spearhead the global lice treatment demand outlook. Imposition of school policies mandating lice checks and treatment adherence are also helping boost business scope for market players. High disposable incomes and strong pharmaceutical presence consolidate North America’s position as the leading, revenue-generating region in the global lice treatment market.
Lice Treatment Market in United States
Strict school policies enforcing no-nit rules and availability of multiple lice treatments are helping this country lead global lice treatment adoption. Pediatricians and dermatologists in the country are recommending the use of next-gen lice treatments, which further cements the dominance of the United States. High consumer spending potential and presence of a developed healthcare infrastructure are also crucial in maintaining sustained demand for lice treatment in the long run.
Lice Treatment Market in Canada
Canada is home to a well-developed lice treatment industry backed by high hygiene awareness and supportive school health policies. The country’s multicultural demographics contribute to varied haircare needs, influencing product diversity. Government support, parental vigilance, and consumer preference for chemical-free products are expected to be key factors in determining the long-term demand for lice treatment in Canada through 2032.
Why are Lice Treatment Innovators Targeting Asia Pacific?
Rapidly increasing population density improved hygiene awareness and rise in middle-class healthcare spending are making Asia Pacific the fastest growing region for lice treatment providers. Crowded living conditions and school environments in this region are also expected to increase the incidence of lice infestations, which is expected to boost lice treatment adoption. Growing acceptance of herbal and Ayurvedic remedies for lice treatments is also a key trend influencing consumer spending. Governments and NGOs are also promoting hygiene initiatives in schools. With increasing awareness, affordability, and digital outreach, Asia Pacific is expected to experience the highest growth rate in coming years.
Lice Treatment Market in Japan
Changing societal perceptions and increasing awareness regarding lice among parents and schools are shaping the demand for lice treatment in Japan. Cultural stigma around lice infestations has historically limited open discussion, but recent public health education has improved awareness. Japanese consumers favor discreet, high-quality, and non-invasive lice treatment products. While the overall market size remains moderate, the increasing demand for safe, gentle treatments and societal openness is driving steady growth.
Lice Treatment Market in South Korea
South Korea is estimated to witness a gradual increase in demand for lice treatment over the coming years. Historically, lice infestations were addressed with traditional remedies, but awareness of modern treatments is increasing through digital platforms and healthcare providers. Rising urbanization, school health initiatives, and parental concerns over child hygiene are helping generate new business scope in the country. Preference for herbal lice treatment formulations is high among South Koreans.
Should Lice Treatment Companies Invest in Europe?
Strong regulatory oversight, rising demand for clean-label products, and government-backed school health programs help make Europe a mature market for lice treatment companies. Pesticide-free formulations and preventive care solutions are expected to be highly sought-after in the region owing to the presence of a highly health conscious and informed consumer base. Ongoing preference for natural, safe, and preventive products combined with school-based screening are helping steadily improve the demand for lice treatment in this region going forward.
Lice Treatment Market in United Kingdom
School-related infestations, NHS guidelines, and high parental vigilance play a crucial role in determining lice treatment adoption in the United Kingdom. Consumers are highly reliant on NHS-endorsed information, which allows them to invest in clinically validated and pesticide-free products. With rising awareness and a preference for natural, non-irritating products, the United Kingdom market remains competitive and resilient to fluctuations thereby ensuring sustained demand for lice treatment products and services.
Lice Treatment Market in Germany
Strong healthcare infrastructure and presence of well-informed consumer base makes Germany a mature market for lice treatment providers. German consumers favor dermatologist-approved, clinically tested, and pesticide-free formulations, reflecting a preference for safety and efficacy. Sales of lice treatment are highest via pharmacies while online channels gain traction. The market is stable, with minimal volatility, and continues to evolve through innovations in preventive solutions and chemical-free products.
Lice Treatment Market in France
Public health campaigns and school policies encouraging early detection and treatment are primarily influencing the demand for lice treatment in France. The pivotal role of ingredient safety in consumer purchasing decisions has increased the demand for natural and homeopathic options over harsh chemical treatments. Increased awareness through parenting forums, social media, and health professionals helps reduce stigma and promote proactive management. France’s lice treatment industry remains robust, consumer-driven, and receptive to innovation in safe, family-friendly solutions.
Global Lice Treatment Market By Region
- Largest
- Fastest
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Lice Treatment Market Dynamics
Lice Treatment Market Drivers
Availability of Innovative Treatments
- Innovations in lice treatment formulations have led to enhanced efficacy and user safety. New-generation products include non-pesticide and silicone-based solutions that physically immobilize lice rather than using neurotoxins, reducing resistance. These treatments are often odorless, less irritating, and require shorter application times, improving user experience. These advancements increase trust and satisfaction among users, fostering repeat purchases thereby driving lice treatment market outlook in the future.
Government and Institutional Health Initiatives
- Government-led awareness campaigns and school-based lice screening programs play a crucial role in promoting the demand for lice treatment around the world. Emphasis on early detection and standardization of treatment protocols is gaining traction among health ministries and educational departments. These initiatives promote routine lice checks and responsible product use among parents and educators. Such organized efforts improve detection rates, drive product usage, and reduce stigma around infestations. As a result, public sector involvement not only enhances treatment access but also ensures consistent sales of lice treatment products.
Lice Treatment Market Restraints
Growing Resistance to Chemical Treatments
- Lice have grown resistant to common treatments that have been used extensively in the past. Especially chemical ingredients, such as permethrin and pyrethrin were previously effective but have lost efficacy due to widespread overuse. Resistance results in treatment failure, leading to consumer frustration, brand distrust, and reduced repeat purchases. The development of “super lice” that are resistant to multiple chemical agents creates additional treatment challenges. Hence, the demand for non-chemical solutions is on the rise, which has also slowed down the lice treatment industry growth.
Adverse Side Effects and Health Concerns
- Some lice treatments, particularly those with chemical pesticides, are associated with side effects such as scalp irritation, allergic reactions, and toxicity concerns in children. Parents and caregivers are increasingly cautious about applying such treatments, especially for young children and infants. Regulatory agencies occasionally issue warnings or recall products due to safety issues, which can damage consumer trust. This growing health sensitivity has led to skepticism about conventional lice treatments and hampers revenue generation potential.
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Lice Treatment Market Competitive Landscape
Lice Treatment providers should focus on raising more awareness regarding respiratory diseases to maximize their sales potential. Investing in the R&D of novel disposable lice treatment equipment is also a key opportunity for companies as per our global lice treatment market analysis.
Development of lice treatment procedures that incorporate natural ingredients is the prime focus of startups. Here’s a startup that could boost the adoption of lice treatment in the long run.
- TechCare Corp.: The 2015-founded startup has developed Novokid, a non-toxic lice treatment system that utilizes a vaporized natural vinegar solution. Based in Rosh HaAyin, Israel, the company’s device delivers dry particles into a hair cap, effectively suffocating lice within 10 minutes without the need for shampooing. The system is designed for both home and institutional use, such as in schools and camps and has gained approvals in the United States and Europe.
Top Player’s Company Profiles
- Johnson & Johnson Services, Inc. (USA)
- Reckitt Benckiser Group plc (UK)
- Perrigo Company plc (Ireland)
- Prestige Consumer Healthcare Inc. (USA)
- Sanofi S.A. (France)
- GlaxoSmithKline (GSK) plc (UK)
- Teva Pharmaceutical Industries Ltd. (Israel)
- Pfizer Inc. (USA)
- F. Hoffmann-La Roche Ltd. (Switzerland)
- Sun Pharmaceutical Industries Ltd. (India)
- ParaPRO LLC. (USA)
- Alliance Pharma PLC (UK)
- Arbor Pharmaceuticals, LLC. (USA)
- Oystershell Consumer Health (Belgium)
- Taro Pharmaceuticals (Canada)
- ICB PHARMA (Poland)
- Lice Clinics of America (USA)
Recent Developments in Lice Treatment Market
- In July 2024, LiceDoctors, Australia's leading provider of natural head lice treatments, announced a global expansion of its product line. Head4Lice Solution, Egg Remover, and Peppermint Repellent Spray are popular lice treatment products offered by the company.
- In February 2024, Quest Products LLC, a subsidiary of Promus Equity Partners (Promus) announced the acquisition of Tec Laboratories Inc. Through this acquisition, Quest added Tecnu® and Licefreee® Brands to its portfolio and strengthened its stance in the global lice treatment industry landscape.
Lice Treatment Key Market Trends
- Increasing Focus on Preventive Products and Solutions: Shift from reactive treatments to preventive care is emerging as a key lice treatment market trend for the future. Parents and schools are adopting proactive strategies to avoid infestations altogether, leading to rising demand for preventive shampoos, sprays, and combs. Products formulated with lice-repelling essential oils, such as rosemary or eucalyptus, are gaining traction. This trend is expanding the market scope beyond treatments and fostering consistent, long-term product usage.
- Shift Toward Non-Chemical and Plant-Based Treatments: With growing concerns over chemical resistance and potential side effects of traditional pesticides like permethrin, botanical alternatives such as tea tree oil, neem, and coconut oil are gaining popularity. These products appeal to health-conscious parents seeking safe, non-toxic solutions, especially for young children. Brands are responding with organic, hypoallergenic, and eco-friendly formulations that promise efficacy without harmful ingredients. This lice treatment industry trend is particularly strong in developed markets and is influencing new product development strategies across the global lice treatment landscape.
Lice Treatment Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, growing incidence of lice infestations and high demand for natural lice treatment are anticipated to drive the demand for lice treatment going forward. However, adverse side effects and resistance to chemical treatments are slated to slow down the sales of lice treatment in the future. North America is slated to spearhead the demand for lice treatment owing to widespread availability of OTC lice treatment products and advanced healthcare infrastructure. Adoption of plant-based treatments and emphasis on preventive care are anticipated to be key trends driving the lice treatment industry through 2032 and beyond.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.2 billion |
| Market size value in 2032 | USD 4.01 billion |
| Growth Rate | 6.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Lice Treatment Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Lice Treatment Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Lice Treatment Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Lice Treatment Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Lice Treatment Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Lice Treatment Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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