Global Kava roots extract Market

Kava Roots Extract Market Size, Share, Growth Analysis, By Product(Liquid and Powder), By End user(Food & Beverage, Pharmaceuticals, Cosmetics and Personal Care Products), By Nature(Organic and Conventional), By Distribution channel(Hypermarts & supermarts, Convenience store, Specialty stores, and Online sales channel), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30C2076 | Region: Global | Published Date: April, 2024
Pages: 198 |Tables: 114 |Figures: 80

Kava Roots Extract Market Insights

Global Kava Roots Extract Market size was valued at USD 1.18 billion in 2022 and is poised to grow from USD 1.37 billion in 2023 to USD 4.59 billion in 2031, at a CAGR of 16.30% during the forecast period (2024-2031).

Today’s youths are buried under mountain works, peer pressure and society expectation. In this situation youths are toiling to achieve more. Kava root extracts help in combating stress aiding body wellness and emotional balance. Kava has received attention owing to its stress-reducing properties. Kava is a beverage or extract made from Piper methysticum. In numerous countries the existence of the kava market is minimal, owing to lack of awareness. Business can flourish in these countries by creating cognizance of kava root extract products.

North America is the major market share holder of the global kava root extract products. Fiji is the major producer and consumer of kava root extract products. The Asia-Pacific region is also growing at a faster rate due to awareness of medicinal benefits of kava products. Fiji has exported about USD 41.9 million in 2021. More than 70% of rural communities of Fiji rely on kava for their employment

Among liquid and powder, powder form has the largest share in the market for about 67%. The powder form is used by health conscious individuals mixed with hot water named as kava tea. It is gaining popularity among individuals due to its anti-caffeine properties.

US Kava Roots Extract Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 1.18 billion

Largest Segment

powder

Fastest Growth

powder

Growth Rate

16.30% CAGR

Global Kava Roots Extract Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)

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Kava Roots Extract Market Segmental Analysis

On the basis of Product type, the market is segmented into liquid and powder. On the Basis of end-use industry, market is segmented into food & beverage, cosmetics and personal care, and pharmaceuticals. On the basis of distribution channel, the Kava Roots Extract Market is segmented to Hypermarkets & supermarkets, Convenience store, Specialty stores, and Online sales channel. On the basis of region, the Kava Roots Extract Market is segmented into Asia Pacific, Europe, North America, Middle East & Africa, and Latin America.

Kava Roots Extract Market Analysis by Product type

By product type, powder holds the major market share about 67% of the total market because there is an increasing demand for use in dietary supplements. As the dietary supplement includes capsules and tablets and these are made from the powder form. It also makes it easier for companies to make capsules from the powder form. The powder form of kava roots is used as tea by mixing with hot water. Its popularity is growing among individuals as an alternative source of traditional tea. It is preferred by health conscious individuals more due to absence of caffeine.

Kava Roots Extract Market Analysis by End users

By end user, cosmetics and personal care holds the largest revenue of about more than 75% of the total global market. This is due to an increase in use of herbal ingredients for making cosmetics. There is also an increase in consumer awareness toward body and health wellness supplements due to which demand for herbal ingredients are also picking up pace. The chemical cosmetics cause damage to skin and sometimes lead to skin cancer.

Global Kava Roots Extract Market By product 2021 (%), 2031 (%)

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Kava Roots Extract Market Regional Insights

North America is one of the prominent regions of the market for kava root extract owing to rising product use as a non-alcoholic beverage. Fiji dominates the market in terms of sales. It is the largest producer and consumer of kava root extract products. Kava roots extract market was valued at USD 561 million in 2021 in Fiji. The country is the largest exporter of kava root products and it is regarded as one of the most important cash crops.

Asia-Pacific region is expected to experience robust growth due to increasing adoption of Kava root extract in personal-care products, and the rising popularity for Kava tea as a non-alcoholic drink. In the Asia-Pacific region there is a rapid growth of the pharmaceutical industry which will directly have an impact on herbal products. Europe is growing at a slower rate due to lack of awareness of kava root extracts among the peoples. They use kava roots only for treating neural disorders and anxiety.

Global Kava Roots Extract Market By Geography, 2021-2030, 2024-2031
  • Largest
  • Fastest

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Kava Roots Extract Market Dynamics

Kava Roots Extract Market Drivers

Growing Demand for Herbal Products to Bolster Market Growth

  • Increase in preference for herbal medicine over the chemical drugs due to various side-effects which are shown by them. The herbal industry is picking pace because consumers are preferring medicinal plants and herbs for maintaining their health and wellness. Kava root extracts have many medicinal values like in some countries of Europe they use it for treating anxiety and nervous disorders such as insomnia, stress, and restlessness. Therefore, increasing popularity of kava to treat various disorders is expected to drive the market growth.

Kava Roots Extract Market Restraints

Side Effects Leading to Ban of the Product to Hinder Market Growth

  • Due to some side effects like liver toxicity, neurotoxicity and kava dermopathy, the government has banned the use of kava in countries like Germany, France and Canada, it may have a negative effect on the sale of kava root extract throughout the globe.

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Kava Roots Extract Market Competitive Landscape

Global kava extract market is highly fragmented by numerous local players which makes it highly competitive to survive. Major manufacturers include Botanic Healthcare., Gaia Herbs, Inc, Fiji Kava Australia Ltd., and LifeSeasons Inc. These key players in the global kava root extract market are actively focusing on enhancing technologies that are tested and approved by regulatory authorities. Such use of advanced technology is helping manufacturers to expand their product offerings. Some manufacturers are investing heavily on R&D to get new innovative products

Kava Roots Extract Market Top Company Profiles

  • Kava Kauai
  • Nakamal at Home
  • Kava Society
  • Kona Kava Farm
  • Vanuatu Kava
  • Bula Kava House
  • Gourmet Hawaiian Kava
  • Fiji Kava
  • Root of Happiness
  • Kalm with Kava
  • Mahakea Kava
  • Cactus Kava
  • Tongan Kava
  • Taki Mai
  • Melo Melo Kava
  • Wakacon
  • Kava Konnection
  • Ozia Originals
  • True Kava
  • Kavafied

Kava Roots Extract Market Recent Developments

  • The beverage Kava 2.0 was introduced in January 2024 by Mitra-9, a beverage manufacturing firm that aids in relaxation. There are two versions for the beverage: RelaxPaks and Seltzers. 
  • Botanic Healthcare started a solar power plant project in Telangana, India, in August 2023. With an installed capacity of 300 kW, this rooftop solar power plant will help Botanic Healthcare lower its electricity costs. 
  • CuraScientific Corp. declared in July 2023 that it would begin producing kava extract under its own brand. The company will be better able to meet the rising demand in the US market for goods based on kava extract thanks to this expansion of manufacturing.

Kava Roots Extract Key Market Trends

  • The pharmaceutical sector is likely to observe tremendous growth opportunities in the upcoming years due to the rising consumer demand for herbal medicines. Pharmaceutical companies are doing research on kava root extracts as they are highly effective in treating various ailments ranging from neurological disorders and cancer. The herbal medicine market is growing at a CAGR of 11.6%. In developing countries herbal medicines are the only affordable and available treatment option. Consumers are mainly preferring herbal medicine for cough and cold, and joint pains.

Kava Roots Extract Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global kava extract market analysis, North America holds the highest market share across the world. Fiji is the largest producer and exporter of kava roots. Kava tea is now widely taken instead of other drinks. Kava tea doesn’t contain caffeine and gives the same taste as traditional tea gives. They are also consumed as dietary supplements. The powder form is widely used across the globe. Kava root extracts are also used to make cosmetic products. Nowadays consumers are preferring cosmetics which are made from herbal ingredients. The medicinal value of kava roots such as treating anxiety and neural disorder will drive the market growth. However, due to some side-effects, many countries are banning it which can hamper the growth of the market.

Report Metric Details
Market size value in 2031 USD 1.18 billion
Growth Rate 16.30%
Forecast period 2024-2031
Segments covered
  • Product
    • Liquid and Powder
  • End user
    • Food & Beverage, Pharmaceuticals, Cosmetics and Personal Care Products
  • Nature
    • Organic and Conventional
  • Distribution channel
    • Hypermarts & supermarts, Convenience store, Specialty stores, and Online sales channel
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Kava Kauai
  • Nakamal at Home
  • Kava Society
  • Kona Kava Farm
  • Vanuatu Kava
  • Bula Kava House
  • Gourmet Hawaiian Kava
  • Fiji Kava
  • Root of Happiness
  • Kalm with Kava
  • Mahakea Kava
  • Cactus Kava
  • Tongan Kava
  • Taki Mai
  • Melo Melo Kava
  • Wakacon
  • Kava Konnection
  • Ozia Originals
  • True Kava
  • Kavafied

Kava Roots Extract Market Recent Developments

  • The beverage Kava 2.0 was introduced in January 2024 by Mitra-9, a beverage manufacturing firm that aids in relaxation. There are two versions for the beverage: RelaxPaks and Seltzers. 
  • Botanic Healthcare started a solar power plant project in Telangana, India, in August 2023. With an installed capacity of 300 kW, this rooftop solar power plant will help Botanic Healthcare lower its electricity costs. 
  • CuraScientific Corp. declared in July 2023 that it would begin producing kava extract under its own brand. The company will be better able to meet the rising demand in the US market for goods based on kava extract thanks to this expansion of manufacturing.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Kava Roots Extract Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Kava Roots Extract Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Kava Roots Extract Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Kava Roots Extract Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Kava Roots Extract Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Kava Roots Extract Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Kava Roots Extract Market size was valued at USD 1.18 billion in 2022 and is poised to grow from USD 1.37 billion in 2023 to USD 4.59 billion in 2031, at a CAGR of 16.30% during the forecast period (2024-2031).

kava extract market is highly fragmented by numerous local players which makes it highly competitive to survive. Major manufacturers include Botanic Healthcare., Gaia Herbs, Inc, Fiji Kava Australia Ltd., and LifeSeasons Inc. These key players in the kava root extract market are actively focusing on enhancing technologies that are tested and approved by regulatory authorities. Such use of advanced technology is helping manufacturers to expand their product offerings. Some manufacturers are investing heavily on R&D to get new innovative products 'Kava Kauai', 'Nakamal at Home', 'Kava Society', 'Kona Kava Farm', 'Vanuatu Kava', 'Bula Kava House', 'Gourmet Hawaiian Kava', 'Fiji Kava', 'Root of Happiness', 'Kalm with Kava', 'Mahakea Kava', 'Cactus Kava', 'Tongan Kava', 'Taki Mai', 'Melo Melo Kava', 'Wakacon', 'Kava Konnection', 'Ozia Originals', 'True Kava', 'Kavafied', 'The beverage Kava 2.0 was introduced in January 2024 by Mitra-9, a beverage manufacturing firm that aids in relaxation. There are two versions for the beverage: RelaxPaks and Seltzers. ', 'Botanic Healthcare started a solar power plant project in Telangana, India, in August 2023. With an installed capacity of 300 kW, this rooftop solar power plant will help Botanic Healthcare lower its electricity costs. ', 'CuraScientific Corp. declared in July 2023 that it would begin producing kava extract under its own brand. The company will be better able to meet the rising demand in the US market for goods based on kava extract thanks to this expansion of manufacturing.'

Increase in preference for herbal medicine over the chemical drugs due to various side-effects which are shown by them. The herbal industry is picking pace because consumers are preferring medicinal plants and herbs for maintaining their health and wellness. Kava root extracts have many medicinal values like in some countries of Europe they use it for treating anxiety and nervous disorders such as insomnia, stress, and restlessness. Therefore, increasing popularity of kava to treat various disorders is expected to drive the market growth.

The pharmaceutical sector is likely to observe tremendous growth opportunities in the upcoming years due to the rising consumer demand for herbal medicines. Pharmaceutical companies are doing research on kava root extracts as they are highly effective in treating various ailments ranging from neurological disorders and cancer. The herbal medicine market is growing at a CAGR of 11.6%. In developing countries herbal medicines are the only affordable and available treatment option. Consumers are mainly preferring herbal medicine for cough and cold, and joint pains.

North America is one of the prominent regions of the market for kava root extract owing to rising product use as a non-alcoholic beverage. Fiji dominates the market in terms of sales. It is the largest producer and consumer of kava root extract products. Kava roots extract market was valued at USD 561 million in 2021 in Fiji. The country is the largest exporter of kava root products and it is regarded as one of the most important cash crops.

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Global Kava roots extract Market

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