IQF Vegetable Market Size, Share, and Growth Analysis

IQF Vegetable Market

IQF Vegetable Market By Nature (Conventional, Organic), By Distribution Channel (Online stores, Supermarket/Hypermarkets), By End User (Residential, Commercial), By Region - Industry Forecast 2025-2032


Report ID: SQMIG30H2222 | Region: Global | Published Date: June, 2025
Pages: 198 |Tables: 86 |Figures: 74

Format - word format excel data power point presentation

IQF Vegetable Market Insights

Global IQF Vegetable Market size was valued at USD 4.8 billion in 2023 and is poised to grow from USD 4.99 billion in 2024 to USD 6.83 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).

The global IQF vegetable market is being driven by health and nutrition awareness among consumers, rising demand for convenience foods, technological advancements in freezing, globalized supply chain and increase in demand of organic foods. IQF vegetables increase shelf life and facilitate easy storage, making it an attractive option for consumers seeking healthy and time saving solutions. With advancements in technology and packaging solutions, IQF vegetables retain more color, texture and nutritional value which is adding to surge demand. Additionally, with improvements in cold chain logistics and storage infrastructure, the demand for IQF vegetables continues to grow.

  • For instance, Birds Eye, a leading player in the IQF vegetable market has recently invested in state of art freezing technology that enables quick freezing, improved airflow and consistent temperature control measures to enhance color, flavor, texture and nutrients better than before. Moreover, these technological upgrades reduce clumping and improve portion control for consumers.

The IQF vegetable market integrates AI, ML, DL, Blockchain and IoT technologies with the aim of encouraging new developments and improving operational processes. AI and machine learning are being used for demand forecasting which increases operational efficiency and reduces waste. Computer vision is being utilized to eliminate spoiled vegetables effectively. Smart sensor technology is being used in warehouses to control temperature, humidity and moisture to keep IQF vegetables fresh for longer time and increase shelf life. Blockchain technology is used to track the source of vegetables and their logistic chain which helps in food safety checks. By implementing these technologies, IQF vegetable market ensures food safety, reduced energy consumption and reduced wastage.

How is AI Integration Crucial for IQF Vegetable Market?

AI plays a very important role in IQF vegetable market growth, as it helps companies to make better and informed decisions, enhance product quality and save operational costs. AI with integration of visual data cameras is used for quality check in terms of color, flavor and texture. These AI-powered cameras increase efficiency and enhance quality standards. AI is also used to analyze past sales, holidays, and events to forecast demand and manage sufficient inventory and reduce wastage. Additionally, AI works well with IOT devices like smart sensors. These sensors are placed in storage areas and send real time data to AI systems, which then make sure the vegetables are kept at the right temperature and don’t spoil.

  • For instance, in 2024, McCain integrated AI-driven sensors and control systems into its production facilities to finely monitor freezing processes in real time. By utilizing AI, the company can adjust freezing speeds and temperatures to preserve the nutritional value, taste, texture and color of vegetables ensuring that the final IQF products remain at peak quality. This also reduces their energy consumption and aligns with their sustainability goals.

Market snapshot - 2025-2032

Global Market Size

USD 4.8 billion

Largest Segment

 Conventional IQF vegetables

Fastest Growth

 Conventional IQF vegetables

Growth Rate

4.0% CAGR

Global IQF Vegetable Market ($ Bn)
 
Country Share for North America (%)
 

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IQF Vegetable Market Segments Analysis

Global IQF Vegetable Market is segmented by Nature, Distribution Channel, End User and region. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Online stores, Supermarket/Hypermarkets, Business to Business(B2B) and Others. Based on End User, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Why is there a Sudden Surge in Demand for Organic Vegetables?

As per global IQF vegetable market analysis, there is a shift in the market towards convenient yet clean eating. Factors such as growing consumer health awareness, environmental concerns and food safety anxieties is fueling the demand for organic IQF vegetables. Consumers want the benefits of organic food but often lack the time to shop for fresh organic produce frequently. IQF organic vegetables offer the best of both easy to store and quick to prepare. As these values continue to drive purchasing decisions, the market for organic IQF vegetables is expected to expand even further in the coming years.

Conventional IQF vegetables is the fastest growing IQF segment and is expected to grow rapidly in the forecast period. Factors such as affordability, convenience and longer shelf life fuels the growth of the segment. Moreover, due to their cost effectiveness and easy availability, large-scale commercial ventures are preferred. They meet the practical needs of everyday consumers and business, making them a staple in both residential kitchens and commercial food operations.

How Is Convenience Shaping Demand for IQF Vegetable in Residential Segment?

Based on the 2024 global IQF vegetable market analysis, the demand for IQF vegetables is growing in residential segment due to modern consumer prioritizing convenience and time saving. Rapid urbanization, dual income families and working professional prefer IQF vegetables as they are already pre-washed, peeled and chopped which reduces cooking time and makes fresh meals without compromising on health. As this trend continues, more households are expected to adopt IQF products as a staple in their everyday cooking routine.

The demand for IQF vegetables is also increasing in commercial segment because it reduces the need of human labor, comply with safety standards and availability of non-seasonal vegetables like spinach, corn and green peas at all time. However, growth of this sector is hindered by high costs and special sources. Commercial segment demands vegetables in bulk and companies are currently not focusing on bulk quantity packages which increase cost for commercial sector

Global IQF Vegetable Market By Nature
 

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IQF Vegetable Market Regional Insights

Why North America Leads the IQF Vegetable Market?

As per the 2024 IQF vegetable market forecast, North America leads the IQF vegetables due to consumers valuing convenience, technological advancements and health and nutrition awareness among consumers. The fast-paced life of North America calls for time saving in cooking which is satisfied by IQF vegetables. The increasing adoption of plant-based diets exploration of healthy alternatives has further increased demand in North America. Moreover, presence of robust food service infrastructure in North America maintains North America’s leadership in global IQF vegetable market.

US IQF Vegetable Market

As per the 2024 IQF vegetable market outlook, the US is experiencing a steady growth in North America IQF vegetable market. Factors such as retail expansion, product innovation and awareness of nutritional value among consumers are driving the demand for IQF vegetables. The US market is also experiencing a shift towards healthy and plant-based diet but due to busy life style and convenience people are choosing IQF vegetables over fresh vegetables.

Canada IQF Vegetable Market

Canada’s IQF vegetable market is driven by convenience, technological advancement and longer shelf life. Weather in Canada is not suitable for farming which leads to higher imports of IQF vegetables. Canada have robust infrastructure and efficient logistics foe IQF vegetables which reduces their costs and further increases their demand. As companies continue to innovate as per changing customer preference the market is poised to grow.

Why Asia-Pacific is the Fastest Growing Region in IQF Vegetable Market?

As per the 2024 IQF vegetable market regional forecast, Asia Pacific is experiencing rapid growth in IQF vegetable market due to factors such as rapid urbanization, increasing income, improvements in cold chain logistics, expansion of ecommerce and vegetables focused diets. Increasing convenience among customer and ready to cook food options are further fueling demand for IQF vegetables in the region. Changing consumer behavior and awareness towards health and nutrition are also increasing demand in Asia Pacific region.

China IQF Vegetable Market

China’s IQF vegetable market is experiencing significant growth due to factors such as changing customer lifestyle, advancement in agriculture and freezing technology and growing demand for convenient and time saving options. Due to bulk packaging and cost effectiveness IQF vegetables are being utilized by commercial sector such as hotels, restraunts and catering services. China is a major producer of vegetables in the region and with its advance freezing technology China is now also a major exporter of IQF vegetables in global IQF vegetable market.

India IQF Vegetable Market

As per the 2024 IQF vegetable industry outlook, India’ s IQF vegetable market is driven by rapid urbanization, increasing disposable income, awareness about health and nutrition and convenience. With the technological advancements in food sector and freezing technology India is also a major exporter of IQF vegetables. Modern retail formats ecommerce and quick commerce has also fuelled demand of IQF vegetables in India.

How Europe Balances Innovation and Consumer Preferences?

As per the 2024 IQF vegetable market regional outlook, European consumers increasingly prioritize health, convenience, and sustainability in their food choices. To meet these expectations, IQF manufacturers have embraced cutting-edge freezing technologies that preserve the nutritional value, taste, and texture of vegetables. Moreover, demand for organic and ethically sourced IQF vegetables is rising in Europe

UK IQF Vegetable Market

As per the 2024 IQF vegetable industry trends, the UK is driven by factors such as ecommerce expansion, convenience and longer shelf life raising the demand. Robust cold chain logistics and the presence of supermarkets, hypermarkets and e-commerce is fueling the demand in the UK. Additionally, the rising popularity of plant-based diets and veganism is encouraging the development of innovative frozen vegetable mixes catering to niche dietary needs.

France IQF Vegetable Market

IQF vegetable market is growing due to drivers such convenience, rising ecommerce and longer shelf life. However, factors such as high costs and people preferring authentic French food is causing a hinderance to growth of IQF vegetable market in France.

Germany IQF Vegetable Market

The demand for IQF vegetable in Germany is driven by country’s old age population and single person households leading to increased demand for single portion and easy to prepare meals. Additionally, German consumers' growing health consciousness has spurred interest in IQF vegetables, which retain their nutritional value and freshness through advanced freezing technologies.

Global IQF Vegetable Market By Geography
  • Largest
  • Fastest
 

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IQF Vegetable Market Dynamics

IQF Vegetable Market Drivers

Longer Shelf Life of IQF Vegetables

  • Longer shelf life is increasing the demand of IQF vegetables in both commercial and residential segments as it reduces waste, enhances convenience, facilitates meal planning and is an optimal storage solution for both business and consumers. With enhancements in technology and cold chain logistics it can cover both urban and rural areas. As consumers keep on looking for reliable, convenient and easy to use food option the demand for IQF vegetables will continue to grow.

Health And Nutritional Awareness Are Boosting Global Market Growth

  • In recent years, there have been a shift in consumer behavior. More and more consumers are shifting towards healthy and nutritious options. The IQF process freezes vegetables rapidly at extremely low temperatures immediately after harvesting this quick freeze technology locks in essential vitamins, minerals, antioxidants and enzymes preserving the freshness of vegetables. As a result, IQF vegetables often retain more nutrients are preferred by health and nutritional awareness consumers. As awareness continues to grow through education, media, and public health campaigns IQF vegetables are poised to grow.

IQF Vegetable Market Restraints

High Initial Investment in Technology and Infrastructure

  • Setting up an IQF vegetable processing plant is expensive and requires specialized machinery for washing, cutting and quick-freezing vegetables, followed by cold storage units. They also require large warehouses and consistent and uninterrupted electricity which further increases operational costs. This acts as an entry barrier for new players and slows down market expansion.

Intense competition among manufacturers, leading to pricing pressure

  • Intense cut throat competition prevails in IQF vegetables which leads to reduced pricing and profitability among manufacturers. Techniques such as cheap sourcing, faster logistic and less warehousing are being utilized among companies to reduce costs. Companies are often forced to sell products at cheaper prices or offers due to closeness of expiry dates. Intense competition reduces the profitability of companies and restricts further investments that slows down market growth.

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IQF Vegetable Market Competitive Landscape

The IQF vegetable companies are using various marketing strategies to penetrate the market and target consumers. To target health-conscious Gen z and Millenium companies is using social media platforms and influencer marketing. Companies are also promoting their products through free live food counters in supermarkets, malls and trade fairs where consumers can try their food and evaluate its freshness before buying. They are also integrating with AI, Machine learning and AR and providing consumers with personalized recipes and transforming logistics to deliver faster. Through these marketing efforts companies are trying to reposition IQF vegetables from a backup food item to a trusted, everyday kitchen staple.

  • Swadhika Foods( 2017): Swadhika foods founded in 2017 is one of the leading companies engaged in the supply and export of IQF Frozen Fruits and Vegetables, freeze-dried fruits and vegetables and dehydrated fruits. The company use state of art infrastructure and blast freezer to lock the nutrients, flavor and texture. Currently they are exporting IQF vegetables in more than 25 countries.
  • Ecotutu(2020): Ecotutu founded in 2020 provides solar power based cold storage solutions and blast freezers to farmers. Their technology ensures that frozen vegetables retain their nutrients, flavors, colors and textures, offering a shelf life of up to 18 months.

Top Player’s Company Profiles

  • B&G Foods Holdings Corp 
  • Cardinal Foods LLC 
  • J.R. Simplot Co. 
  • Capricorn Food Products India Ltd 
  • Dole Food Co. 
  • Pinnacle Foods Inc. 
  • Greenyard NV 
  • Uren Food Group Limited 
  • Kerry Group Plc. 
  • ConAgra Foods Inc

Recent Developmets in IQF Vegetable Market

  • In 2025, ConAgra Brands experienced a significant increase in consumption rates for its frozen vegetable products, leading to inventory shortages. In response ConAgra has invested in increased surge capacity and implemented operational adjustments to restore product consistency and meet consumer demand.
  • In September 2024, Shimla Hills Offering participated in World Food India 2024, showcasing their range of natural food offerings, including IQF products. Emphasized their aseptic thermal processing technique to retain natural taste and nutritional value.
  • In 2024, Greenyard NV launched "Gigi ice," a novel and disruptive subcategory of pure plant frozen snacking in the Belgian market. This innovation aims to cater to the growing demand for plant-based and convenient snack options. Additionally, Greenyard has been investing in increased capacity for its Long Fresh division to support growth and meet market demands.

IQF Vegetable Key Market Trends

IQF Vegetable Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the IQF vegetable market is booming due to increased awareness among consumers, advancements in technology, improved cold chain logistics, and increased convenience among consumers. However, factors such as high cost of machinery and infrastructure and cutthroat competitions are hindering the growth of IQF vegetable market. In North America it is growing due to dual income families and increasing convenience among consumers. In Asia Pacific the demand in fueled by high population and diet of people focusing more on vegetables. In Europe factors such as convenience and organic IQF vegetables is fueling the demand.

Report Metric Details
Market size value in 2023 USD 4.8 billion
Market size value in 2032 USD 6.83 billion
Growth Rate 4.0%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Nature
    • Conventional
    • Organic
  • Distribution Channel
    • Online stores
    • Supermarket/Hypermarkets
    • Business to Business(B2B)
    • Others
  • End User
    • Residential
    • Commercial
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • B&G Foods Holdings Corp 
  • Cardinal Foods LLC 
  • J.R. Simplot Co. 
  • Capricorn Food Products India Ltd 
  • Dole Food Co. 
  • Pinnacle Foods Inc. 
  • Greenyard NV 
  • Uren Food Group Limited 
  • Kerry Group Plc. 
  • ConAgra Foods Inc

Recent Developmets in IQF Vegetable Market

  • In 2025, ConAgra Brands experienced a significant increase in consumption rates for its frozen vegetable products, leading to inventory shortages. In response ConAgra has invested in increased surge capacity and implemented operational adjustments to restore product consistency and meet consumer demand.
  • In September 2024, Shimla Hills Offering participated in World Food India 2024, showcasing their range of natural food offerings, including IQF products. Emphasized their aseptic thermal processing technique to retain natural taste and nutritional value.
  • In 2024, Greenyard NV launched "Gigi ice," a novel and disruptive subcategory of pure plant frozen snacking in the Belgian market. This innovation aims to cater to the growing demand for plant-based and convenient snack options. Additionally, Greenyard has been investing in increased capacity for its Long Fresh division to support growth and meet market demands.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on IQF Vegetable Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on IQF Vegetable Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the IQF Vegetable Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the IQF Vegetable Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the IQF Vegetable Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the IQF Vegetable Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

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FAQs

Global IQF (Individually Quick Frozen) vegetable market was valued at USD 27.44 billion in 2023. It is projected to grow from USD 28.19 billion in 2024 to USD 34.98 billion by 2032, at a compound annual growth rate (CAGR) of 2.74% during the forecast period (2025–2032).

The IQF vegetable companies are using various marketing strategies to penetrate the market and target consumers. To target health-conscious Gen z and Millenium companies is using social media platforms and influencer marketing. Companies are also promoting their products through free live food counters in supermarkets, malls and trade fairs where consumers can try their food and evaluate its freshness before buying. They are also integrating with AI, Machine learning and AR and providing consumers with personalized recipes and transforming logistics to deliver faster. Through these marketing efforts companies are trying to reposition IQF vegetables from a backup food item to a trusted, everyday kitchen staple. 'B&G Foods Holdings Corp.', 'Capricorn Food Products India Ltd', 'ConAgra Foods, Inc.', 'Dole Food Co.', 'Greenyard NV', 'J.R. Simplot Co.', 'Kerry Group Plc.', 'Pinnacle Foods, Inc.', 'SunOpta Inc.', 'Uren Food Group ', 'Milne Fruit Products Inc.', 'Frutex Australia Pvt Ltd.', 'Shimla Hills Offerings Pvt. Ltd.', 'Alasko Foods Inc.', 'AXUS International ', 'In 2025, ConAgra Brands experienced a significant increase in consumption rates for its frozen vegetable products, leading to inventory shortages. In response ConAgra has invested in increased surge capacity and implemented operational adjustments to restore product consistency and meet consumer demand.', 'In September 2024, Shimla Hills Offering participated in World Food India 2024, showcasing their range of natural food offerings, including IQF products. Emphasized their aseptic thermal processing technique to retain natural taste and nutritional value. ', 'In 2024, Greenyard NV launched "Gigi ice," a novel and disruptive subcategory of pure plant frozen snacking in the Belgian market. This innovation aims to cater to the growing demand for plant-based and convenient snack options. Additionally, Greenyard has been investing in increased capacity for its Long Fresh division to support growth and meet market demands.'

Longer shelf life is increasing the demand of IQF vegetables in both commercial and residential segments as it reduces waste, enhances convenience, facilitates meal planning and is an optimal storage solution for both business and consumers. With enhancements in technology and cold chain logistics it can cover both urban and rural areas. As consumers keep on looking for reliable, convenient and easy to use food option the demand for IQF vegetables will continue to grow.

Supply Chain Transparency and Local: Consumers are increasingly interested in the origins of their food. Companies are responding by enhancing supply chain transparency and sourcing produce locally. These practices not only build trust but also support local economies and reduce transportation emissions.

Why North America Leads the IQF Vegetable Market?

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