Interactive Display Market Size, Share, Growth Analysis, By Display Type(Interactive Kiosk, Interactive Video Wall, Interactive Tables, Interactive Monitor), By Panel Type(Flat, Flexible, Transparent), By Application(Retail, Hospitality, Healthcare, Transportation), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45J2131 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 97 |Figures: 76

Interactive Display Market Insights

Interactive Display Market size was valued at around USD 39.50 billion in 2021 and is expected to rise from USD 43.17 billion in 2022 to reach a value of USD 87.94 Billion by 2030, at a CAGR of 9.3% during the forecast period (2023–2030).

The market is expected to grow greatly in the future years, due mostly to growing demand for virtual classrooms and increasing adoption of interactive displays such as video walls and tables. These interactive TV displays and dynamic tables are utilized in transit spaces/public transport, such as train stations and airports.

The interactive or on-screen display is a type of display that accepts commands from users by using a finger or stylus instead of peripheral devices like a mouse or keyboard. The interactive display also comprises screens that display information such as words, photos, and videos. These displays are utilized in a variety of areas, including retail, healthcare, the hospitality industry, and education.

The use of new technologies in the education sector, such as mobile phones, laptops, tablets, and touchscreen white boards and tables, projection screens, and kiosks in classrooms, grows student engagement by rendering the learning process more interactive, resulting in higher levels of learning retention. Furthermore, these displays aid in the maintenance of a comfortable communication environment in the classroom, encouraging group learning, engagement, and creativity, as well as feedback not only between professors and students but also among students themselves. Furthermore, these display technologies enable teachers to incorporate media, games, music and video clips into their teaching. In recent years, student tastes have shifted towards digital learning, which allows students to study through relevant digital materials.

Furthermore, variables such as popularity of the internet and changing technological preferences have influenced the use of touch display technologies. Furthermore, the growing emphasis on personalization in the educational system has helped market growth. Gamification is regarded as a powerful technique that enhances the medium for delivering lectures by adding lessons in the form of games and aids in the development of cognitive abilities and successful engagement in classes. Furthermore, it allows for the incorporation of 3D characters and gaming features into successful courseware, making the educational process more interesting for students.

US Interactive Display Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 39.50 billion

Largest Segment

Flat

Fastest Growth

Flat

Growth Rate

9.3% CAGR

Global Interactive Display Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)

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Interactive Display Market Segmental Analysis

The global interactive display market is segmented based on display type, application, and region. With respect to categorization by display type, the market is segmented into interactive kiosks, interactive video wall, interactive tables, Interactive monitors, and interactive whiteboard. Based on panel type, the market is segmented into flat, flexible, transparent. Based on application the market is segmented into retail, hospitality, healthcare, transportation, BFSI, corporate, entertainment, education. Based on region the global Interactive display market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Interactive Display Market Analysis by Display Type

The most common types of interactive display screens include video walls, tables, monitors, kiosks, and whiteboards. The interactive kiosk category had a market share of more than 70.0%. This segment's expansion can be linked to rising demand for active self-services in retail, transportation, and healthcare. Smart snack machines, Automated Teller Machines (ATMs), and other touch-enabled self-service devices could help businesses provide good customer service even during peak business hours. Furthermore, the increased usage of interaction kiosks in the item or service delivery business has enabled corporations to give customized programmes to their clients at cheap delivery rates.

The interactive video wall market is predicted to grow at the quickest rate, with a CAGR of 11.7%. The market is being pushed by a growing emphasis on the use of touchscreen video walls in healthcare institutions. Touchscreen video walls and monitors, for example, are utilized to communicate critical information about healthcare facilities and clinicians in order to improve the experience of patients and service delivery. Furthermore, rising consumer demand for higher resolution video walls, fueled by pro-technology lifestyles, is propelling the adoption of products among end users.

Interactive Display Market Analysis by Application

The BFSI industry led the market, accounting for 32.2% of the total. The growing trend of touch-based gadgets, as well as increased use of interactive kiosks and interactive tables, are expected to drive up demand for touch-enabled displays in the retail sector in the future years. For example, numerous large retail shop chains, like Walmart, have begun to use dynamic kiosks to display products, along with the prices and requirements, thereby improving the in-store experience of customers. The retail category is predicted to offer excellent growth potential for all market participants, supported by an expanding number of business spaces, such as retail centers and malls, around the world.

Furthermore, the use of self-service systems such as cash deposit machines, check scanners, and automated teller machines (ATMs) is expected to boost segment growth in the near future. Furthermore, the advent of interactive kiosks has been a game changer in the transport sector, positively impacting sector growth. Multimedia kiosks help to promote travel destinations, organize and show important information, and conduct complex functions such as recording transactions, distributing travel vouchers, and making reservations.

Global Interactive Display Market By Panel Type 2022 (%)

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Interactive Display Market Regional Insights

North America holds the greatest proportion, accounting for 26.7%. The significant presence of touch table solutions providers, as well as a big number of restaurants adopting interactive or touch-enabled technology in countries such as Canada and the United States, can be credited to the increase. In the current environment, the United States controls the whole North American market. Touch tables are being widely adopted in the education, business, retail, and government industries in the United States.

Asia Pacific is predicted to expand fastest during the projection period. This growth can be attributed to a huge population of tech-savvy people as well as increased investment in digital schools. Furthermore, several technological companies are offering touch screens in China, giving the local market an active player in the entire market. Due to the rising deployments of these touchscreens in educational institutions, the market in Europe is expected to rise significantly in the coming years.

Global Interactive Display Market By Geography, 2022-2030
  • Largest
  • Fastest

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Interactive Display Market Dynamics

Interactive Display Market Drivers

Growing Adoption in Education Sector

  • Interactive displays are widely used in the education sector to enhance the learning experience. They enable interactive and collaborative teaching methods, improving student engagement and knowledge retention. The increasing digitization of educational content and the shift toward e-learning have been significant drivers for the adoption of interactive displays in schools and universities.

Interactive Display Market Restraints

High Initial Investment

  • Interactive displays often require a significant upfront investment, especially for large-scale deployments. The cost of interactive display systems, software development, installation, and maintenance can be a barrier for some businesses, especially small and medium-sized enterprises (SMEs). The high cost of implementation can limit market growth to some extent.

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Interactive Display Market Competitive Landscape

The competitive landscape in the interactive display market is dynamic and diverse, with several key players vying for market share. These players are involved in developing and manufacturing interactive display solutions, including touchscreens, interactive whiteboards, interactive kiosks, and other related technologies. These companies offer a wide range of interactive display solutions and cater to various sectors such as education, healthcare, retail, hospitality, entertainment, and more. They compete based on factors such as product features, performance, pricing, innovation, customer support, and global presence.

Interactive Display Market Top Player’s Company Profiles

  • Samsung Electronics Co., Ltd.
  • LG Electronics Inc.
  • Sharp Corporation
  • Sony Corporation
  • BenQ Corporation
  • ViewSonic Corporation
  • Promethean World Ltd.
  • SMART Technologies ULC
  • Elo Touch Solutions, Inc.
  • Hitachi, Ltd.
  • Vestel Ticaret A.S.
  • Horizn Studios AG
  • Newline Interactive, Inc.
  • Prysm Systems, Inc.
  • TouchMagix Media Pvt. Ltd.
  • Boxlight Corporation
  • Mimio (a Newell Brands company)

Interactive Display Market Recent Developments

  • In May 2022, ViewSonic Corporation announced the launch of the IFP80 Series interactive flat panel displays. These displays come with improved touch response, wireless screen sharing capabilities, and enhanced software compatibility.
  • In November 2022, NEC Display Solutions introduced the MultiSync P654Q, a 65-inch interactive display with 4K UHD resolution. The display is designed for interactive digital signage applications and offers advanced touch capabilities.

Interactive Display Key Market Trends

  • Increasing Adoption of Interactive Displays in Education: Interactive displays are gaining significant traction in the education sector. Schools and universities are embracing interactive displays as they offer engaging and interactive learning experiences. These displays facilitate collaborative learning, enable digital content delivery, and enhance student participation and engagement.
  • Growing Demand for Interactive Whiteboards: Interactive whiteboards continue to be a popular choice in various sectors, including education, corporate, and healthcare. These large-format displays with touch functionality allow users to interact with content, annotate, and collaborate in real-time. The demand for interactive whiteboards is driven by their ability to facilitate effective presentations, brainstorming sessions, and interactive meetings.
  • Rising Popularity of Interactive Kiosks: Interactive kiosks are being deployed across different industries for self-service applications. These kiosks provide information, enable transactions, and enhance customer experiences. Interactive kiosks are commonly used in retail, hospitality, transportation, and healthcare sectors, among others, to streamline processes, reduce waiting times, and offer personalized services.
  • Integration of Augmented Reality (AR) and Virtual Reality (VR) Technologies: The integration of AR and VR technologies with interactive displays is gaining momentum. Interactive displays equipped with AR/VR capabilities offer immersive and interactive experiences in sectors such as gaming, entertainment, retail, and design. These technologies enable users to visualize and interact with virtual content in real-world environments, enhancing engagement and providing unique experiences.

Interactive Display Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our interactive display market analysis, the growing demand for virtual classrooms and increasing adoption of interactive displays such as video walls and tables are the key growth drivers. These interactive TV displays and dynamic tables are utilized in transit spaces/public transport, such as train stations and airports. The integration of AR and VR technologies with interactive displays is gaining momentum. Interactive displays equipped with AR/VR capabilities offer immersive and interactive experiences in sectors such as gaming, entertainment, retail, and design. These technologies enable users to visualize and interact with virtual content in real-world environments, enhancing engagement and providing unique experiences.

Report Metric Details
Market size value in 2023 USD 39.50 billion
Market size value in 2031 USD 87.94 Billion
Growth Rate 9.3%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Display Type
    • Interactive Kiosk, Interactive Video Wall, Interactive Tables, Interactive Monitor, and Interactive Whiteboard
  • Panel Type
    • Flat, Flexible, Transparent
  • Application
    • Retail, Hospitality, Healthcare, Transportation, BFSI, Corporate, Entertainment, and Education
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Samsung Electronics Co., Ltd.
  • LG Electronics Inc.
  • Sharp Corporation
  • Sony Corporation
  • BenQ Corporation
  • ViewSonic Corporation
  • Promethean World Ltd.
  • SMART Technologies ULC
  • Elo Touch Solutions, Inc.
  • Hitachi, Ltd.
  • Vestel Ticaret A.S.
  • Horizn Studios AG
  • Newline Interactive, Inc.
  • Prysm Systems, Inc.
  • TouchMagix Media Pvt. Ltd.
  • Boxlight Corporation
  • Mimio (a Newell Brands company)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Interactive Display Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Interactive Display Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Interactive Display Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Interactive Display Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Interactive Display Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Interactive Display Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Interactive Display Market size was valued at around USD 39.50 billion in 2021 and is expected to rise from USD 43.17 billion in 2022 to reach a value of USD 87.94 Billion by 2030, at a CAGR of 9.3% during the forecast period (2023–2030).

The competitive landscape in the interactive display market is dynamic and diverse, with several key players vying for market share. These players are involved in developing and manufacturing interactive display solutions, including touchscreens, interactive whiteboards, interactive kiosks, and other related technologies. These companies offer a wide range of interactive display solutions and cater to various sectors such as education, healthcare, retail, hospitality, entertainment, and more. They compete based on factors such as product features, performance, pricing, innovation, customer support, and presence. 'Samsung Electronics Co., Ltd.', 'LG Electronics Inc.', 'Sharp Corporation', 'Sony Corporation', 'Panasonic Corporation', 'NEC Display Solutions Ltd.', 'Planar Systems (a Leyard company)', 'BenQ Corporation', 'ViewSonic Corporation', 'Promethean World Ltd.', 'SMART Technologies ULC', 'Elo Touch Solutions, Inc.', 'Hitachi, Ltd.', 'Vestel Ticaret A.S.', 'Horizn Studios AG', 'Newline Interactive, Inc.', 'Prysm Systems, Inc.', 'TouchMagix Media Pvt. Ltd.', 'Boxlight Corporation', 'Mimio (a Newell Brands company)'

Interactive displays are widely used in the education sector to enhance the learning experience. They enable interactive and collaborative teaching methods, improving student engagement and knowledge retention. The increasing digitization of educational content and the shift toward e-learning have been significant drivers for the adoption of interactive displays in schools and universities.

Increasing Adoption of Interactive Displays in Education: Interactive displays are gaining significant traction in the education sector. Schools and universities are embracing interactive displays as they offer engaging and interactive learning experiences. These displays facilitate collaborative learning, enable digital content delivery, and enhance student participation and engagement.

North America holds the greatest proportion, accounting for 26.7%. The significant presence of touch table solutions providers, as well as a big number of restaurants adopting interactive or touch-enabled technology in countries such as Canada and the United States, can be credited to the increase. In the current environment, the United States controls the whole North American market. Touch tables are being widely adopted in the education, business, retail, and government industries in the United States.

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