Insight Engines Market Size, Share, and Growth Analysis

Global Insight Engines Market

Insight Engines Market By Component, By Application, By Technology, By Deployment, By Size, By Vertical, By Region - Industry Forecast 2025-2032


Report ID: SQMIG45B2168 | Region: Global | Published Date: December, 2024
Pages: 184 |Tables: 0 |Figures: 0

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Insight Engines Market Insights

Insight Engines Market size was valued at USD 2.34 Billion in 2023 and is poised to grow from USD 2.96 Billion in 2024 to USD 15.32 Billion by 2032, growing at a CAGR of 26.5% during the forecast period (2025-2032).

Growing demand for data-driven decision-making around the world and rising emphasis on generating meaningful insights from huge datasets are projected to drive up the demand for insight engines around the world. Growing advancements in artificial intelligence and machine learning technologies are also providing lucrative opportunities for insight engine companies going forward. The high use of natural language processing (NLP) technologies across multiple applications is also expected to highlight the demand for insight engines in the future. Increasing efforts of organizations to enhance customer experience and offer personalized experiences are also expected to promote the adoption of insight engines in industry verticals such as retail and e-commerce over the coming years. On the contrary, issues in sourcing quality data consistently, challenges in integration, data privacy concerns, and high initial investments are some key restraints that could slow down insight engines market development potential in the long run.

Market snapshot - 2025-2032

Global Market Size

USD 2.34 Billion

Largest Segment

Software

Fastest Growth

Services

Growth Rate

26.5% CAGR

Global Insight Engines Market ($ Bn)
Country Share for North America Region (%)

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Insight Engines Market Segments Analysis

Global Insight Engines Market is segmented by Component, Application, Technology, Deployment, Size, Vertical and Region. Based on Component, the market is segmented into Solution, Services.  Based on Application, the market is segmented into Search and Discovery, Customer Management, Knowledge management, Risk and Compliance Management, Others.  Based on Technology, the market is segmented into Natural Language Processing, Machine Learning.  Based on Deployment, the market is segmented into Cloud, On Premise. Based on Size, the market is segmented into SMEs, Large Enterprises. Based on Vertical, the market is segmented into BFSI, Healthcare, IT and Telecom, Retail, manufacturing, Government, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Analysis by Vertical

The demand for insight engines in the IT and telecommunication industry is projected to account for a dominant share of the global insight engines market. High data generation and growing adoption of data-driven decision making in IT and telecommunication organizations are primarily helping the dominance of this segment. High use of insight engines to enhance productivity and efficiency of IT and telecom business operations will also contribute to the high market share of this segment over the coming years. Increasing complexity of IT infrastructure will also create new opportunities for market players in this segment.

Meanwhile, the demand for insight engines in the retail and e-commerce industry is projected to increase at a notable pace across the study period and beyond. The growing emphasis of retail organizations on improving customer experience by providing personalized experience is slated to generate new opportunities for insight engine companies going forward. Moreover, the rising use of artificial intelligence and machine learning in this industry vertical will also create a new revenue generation scope for all insight engines market players in the long run. Adoption of data-driven decision-making in the retail industry could also offer new business scope for insight engine companies going forward.

Analysis by Component

Software is projected to account for a dominant share of the global insight engines market. Increasing complexity of data and use of advanced technologies to generate insights are promoting the demand for advanced insight engine software solutions. Growing investments in the development of novel software to maximize the capabilities of insight engines and offer advanced features for users are also estimated to help this segment maintain its dominant stance going forward. Developing scalable insight engine software to maximize usability and offer better flexibility for users will also help this segment generate new opportunities for market players in the future.

Meanwhile, the demand for services is projected to increase at a rapid pace over the coming years. The growing popularity of outsourcing data services across multiple industry verticals is projected to help this segment emerge as a highly opportune one in the future. Limited spending potential of small and medium enterprises and growing availability of shared and cloud-based insight engines are also expected to help bolster market growth via this segment in the future. Rising popularity of subscription-based insight engine software is also expected to create new business scope for companies working in the services segment through 2031.

Global Insight Engines Market By Component

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Insight Engines Market Regional Insights

North America is anticipated to account for a substantial share of the global insight engines market. Quick adoption of advanced technologies and high emphasis on data-driven decision-making by organizations in this region aid the dominance of North America. The United States is projected to lead revenue generation in this region followed by Canada through 2031. High data generation and the presence of key artificial intelligence companies in this region are also expected to offer new opportunities for market players across the study period. High demand for personalized customer experience will also provide lucrative business for insight engine companies.

Rapidly increasing digitization in the Asia-Pacific region is forecasted to make it the fastest expanding market for insight engine companies going forward. Rising use of artificial intelligence, growing data generation, and rising awareness regarding data-driven decision-making among organizations in this region are slated to bolster the demand for insight engines going forward. Launch of new digital transformation initiatives in this region by governments of countries such as China, Japan, and India are also expected to offer lucrative opportunities for insight engine companies. Restrictions for companies such as Facebook, Amazon, Apple, Netflix, and Google to function in China has allowed iQiyi, Tencent, and Youku to take charge in the insight engines market in the country.

Global Insight Engines Market By Region
  • Largest
  • Fastest

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Insight Engines Market Dynamics

Insight Engines Market Drivers

Increasing Digital Transformation Around the World

  • Growing investments in promoting digital transformation of multiple industry verticals around the world are also resulting in high use of big data to handle massive volumes of data. Insight engines are built to handle big data, enabling organizations to derive value from vast, complex datasets in real-time, which in turn is forecasted to create new opportunities in the future.

Rise of Data-Driven Decision-Making

  • The rapidly surging volume of data generated from organizations has promoted the popularity and preference for data-driven decision-making around the world. Insight engines play a crucial role in offering actionable insights quickly, providing relevant search results and analytics that drive better decision-making based on data thereby also promoting market growth.

Insight Engines Market Restraints

Limited Awareness and Expertise

  • Many small businesses might not even be aware of the benefits offered by insight engines, and some might even lack the expertise required to implement and utilize the same. This lack of awareness and expertise is slated to slow down insight engines market development and reduce adoption especially in small and medium enterprises in developing parts of the world.

Challenges in Sourcing Quality Data Consistently

  • Insight engines are only effective and useful as long as they are being fed quality data and their ability to process it effectively. However, sourcing quality data consistently is nearly impossible for almost all companies owing to data privacy, sharing, and security mandates that are implemented around the world. Inconsistent, incomplete, or poor-quality data can lead to inaccurate insights, reducing the overall value of the system and further hurting insight engines adoption in the long run.

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Insight Engines Market Competitive Landscape

Insight engine providers should focus on expanding their business scope by offering affordable solutions. Insight engine companies should also focus on sourcing their own data through new partnerships and collaborations with key data generation companies around the world. Providing easy integration whilst maintaining privacy and security regulations will also be a key trend that insight engine companies should focus on going forward.

Top Players in Insight Engines Market

  • Microsoft (United States) 
  • IBM (United States) 
  • OpenText (Canada) 
  • SAP (Germany) 
  • Oracle (United States) 
  • Elastic (United States) 
  • Expert.ai (Italy) 
  • Almawave (Italy) 
  • Mindbreeze (Austria) 
  • Squirro (Switzerland) 
  • Sinequa (France) 
  • Coveo (Canada) 
  • Lucidworks (United States) 
  • SearchBlox (United States) 
  • Attivio (United States) 
  • o9 Solutions (United States) 
  • Celonis (United States) 
  • Squiz (Australia) 
  • IntraFind (Germany) 
  • Fletch (United States)

Recent Developments

  • In August 2024, Intero Digital, a leading innovator in technology use for marketing applications announced the launch of its new insight engine. The new AI-driven Intero Insight Engine is aimed at providing insights for companies to take informed marketing decisions that give them a competitive edge over other market players.
  • In June 2024, Aiimii, a software company from England focusing on generating insights from data using artificial intelligence announced the launch of its new insight engine called Bell. The new solution offers enhanced search and discovery features for users with a seamless user interface designed to improve workflow and productivity.
  • In April 2024, expert.ai, a renowned name in the natural language processing technology space launched its new expert.ai insight engine for life sciences applications. The new solutions is projected to revolutionize the world of drug discovery and development in the future.

Insight Engines Key Market Trends

Insight Engines Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, rapidly increasing digitization around the world and increasing volume of data generation are expected to drive the demand for insight engines on a global scale. However, variability in data formats and complexity in data management are slated to impede insight engines demand outlook in the future. North America is estimated to spearhead the global insight engines market growth owing to the rising demand for data-driven decision-making. Integration of blockchain technology is forecasted to create new opportunities for insight engines companies in the long run.

Report Metric Details
Market size value in 2023 USD 2.34 Billion
Market size value in 2032 USD 15.32 Billion
Growth Rate 26.5%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Component
    • Solutions
    • Services (Consulting and training
    • Deployment and Integration
    • Support and Maintenance)
  • Application
    • Search and Discovery
    • Customer Management
    • Knowledge management
    • Risk and Compliance Management
    • Others
  • Technology
    • Natural Language Processing (Sematic Analysis
    • Syntactic Analysis)
    • Machine Learning (Graph Database
    • Collaborative Filtering
    • Clustering)
  • Deployment
    • On Premise
    • Cloud
  • Size
    • Large Enterprises
    • SMEs
  • Vertical
    • BFSI
    • Healthcare
    • IT and Telecom
    • Retail
    • manufacturing
    • Government
    • Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Microsoft (United States) 
  • IBM (United States) 
  • OpenText (Canada) 
  • SAP (Germany) 
  • Oracle (United States) 
  • Elastic (United States) 
  • Expert.ai (Italy) 
  • Almawave (Italy) 
  • Mindbreeze (Austria) 
  • Squirro (Switzerland) 
  • Sinequa (France) 
  • Coveo (Canada) 
  • Lucidworks (United States) 
  • SearchBlox (United States) 
  • Attivio (United States) 
  • o9 Solutions (United States) 
  • Celonis (United States) 
  • Squiz (Australia) 
  • IntraFind (Germany) 
  • Fletch (United States)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Insight Engines Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Insight Engines Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Insight Engines Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Insight Engines Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Insight Engines Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Insight Engines Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

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FAQs

Insight Engines Market size was valued at USD 2.34 Billion in 2023 and is poised to grow from USD 2.96 Billion in 2024 to USD 15.32 Billion by 2032, growing at a CAGR of 26.5% during the forecast period (2025-2032).

Insight engine providers should focus on expanding their business scope by offering affordable solutions. Insight engine companies should also focus on sourcing their own data through new partnerships and collaborations with key data generation companies around the world. Providing easy integration whilst maintaining privacy and security regulations will also be a key trend that insight engine companies should focus on going forward. 'Microsoft (United States) ', 'IBM (United States) ', 'OpenText (Canada) ', 'SAP (Germany) ', 'Oracle (United States) ', 'Elastic (United States) ', 'Expert.ai (Italy) ', 'Almawave (Italy) ', 'Mindbreeze (Austria) ', 'Squirro (Switzerland) ', 'Sinequa (France) ', 'Coveo (Canada) ', 'Lucidworks (United States) ', 'SearchBlox (United States) ', 'Attivio (United States) ', 'o9 Solutions (United States) ', 'Celonis (United States) ', 'Squiz (Australia) ', 'IntraFind (Germany) ', 'Fletch (United States)'

Growing investments in promoting digital transformation of multiple industry verticals around the world are also resulting in high use of big data to handle massive volumes of data. Insight engines are built to handle big data, enabling organizations to derive value from vast, complex datasets in real-time, which in turn is forecasted to create new opportunities in the future.

Demand for Real-time Insights: Insight engine companies should focus on providing real-time insights to maximize their business scope in the future. Surging demand for faster and more agile decision-making is estimated to push insight engine providers to utilize real-time insights and help them improve their revenue generation potential going forward

North America is anticipated to account for a substantial share of the global insight engines market. Quick adoption of advanced technologies and high emphasis on data-driven decision-making by organizations in this region aid the dominance of North America. The United States is projected to lead revenue generation in this region followed by Canada through 2031. High data generation and the presence of key artificial intelligence companies in this region are also expected to offer new opportunities for market players across the study period. High demand for personalized customer experience will also provide lucrative business for insight engine companies.

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Global Insight Engines Market
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