Independent Software Vendors Market Size, Share, and Growth Analysis

Global Independent Software Vendors Market

Independent Software Vendors Market By Software Type (Enterprise-Focused ISVs, Consumer-Focused ISVs), By Deployment Mode (On-premise, Cloud Based), By Enterprise Size, By End-Use Industry (IT & Telecommunication, BFSI), By Region - Industry Forecast 2025-2032


Report ID: SQMIG45E2331 | Region: Global | Published Date: May, 2025
Pages: 198 |Tables: 120 |Figures: 77

Format - word format excel data power point presentation

Independent Software Vendors Market Insights

Global Independent Software Vendors Market size was valued at USD 1.75 Billion in 2023 and is poised to grow from USD 1.99 Billion in 2024 to USD 5.65 Billion by 2032, growing at a CAGR of 13.9% in the forecast period (2025-2032).

The Independent Software Vendor (ISV) industry is undergoing a significant transformation driven by evolving technology ecosystems, shifting customer demands, and new partnership models. ISVs are at the forefront of innovation for cloud computing, artificial intelligence (AI), and software for vertical industries, and have assumed an important role in enterprise and consumer software. In fact, the U.S. Bureau of Labor Statistics (2024) forecasts employment for software publishing, which closely encompasses the activities of ISVs, to increase by 25% from 2024 to 2030, which is much faster than the average for all occupations. This increase is driven by companies’ increasing use of more specialized software to manage digital transformation projects.

Strategic collaborations are becoming a critical success factor. Salesforce, for example, reports that its AppExchange platform of ISV partners has grown by 40% in 2023, verticalization, or creating solutions for specific industries or verticals such as healthcare or financial services, being one of the main drivers of this growth. ISVs that make solutions specific to a niche market, while integrating closely with either AWS, Azure, or Google Cloud, are having more success. On the other hand, those not adjusting to these new demands are seeing a growth freeze or pressure to consolidate.

However, there are also challenges in the market. The costs of cybersecurity compliance are increasing, competition is coming from platform-native software, and regulations are changing, all putting pressure on ISV margins. For example, Microsoft’s announcement in 2024 about implementing stricter security requirements on the applications for Azure Marketplace, has added burden to ISV’s compliance and has led them to invest more on cybersecurity certifications such as FedRAMSP and SOC 2. In addition, the SaaS market has become saturated and moved to platform-as-a-service (PaaS) fueling customer demand for interoperability, which becomes a limitation for smaller ISVs who can’t as quickly scale.

Talent acquisition is another major constraint. The U.S. Chamber of Commerce’s 2024 “Workforce Report” also indicated that nearly 58% of software companies surveyed reported that they found it difficult to recruit skilled personnel to hire, particularly developers with AI and machine learning skills, that are particularly important for this kind of innovation for ISVs. If this scarcity is not addressed, expansion of operations and global competitiveness becomes a challenge for ISV’s.

How Growing Demand for Vertical-Specific Software Solutions driving the ISV’s Market?

One of the major factors behind the rapid growth of the ISV market is the requirement for customized, specialized solutions for various industries. Businesses today are looking for solutions that address the specific needs for compliance, operations and customer engagement that are inherent to their industry. Legacy off-the-shelf software also generally lacks the level of granularity and regulatory flexibility required in industries like healthcare, financial services, and logistics. Exploiting this space, ISVs are creating point solutions that seamlessly operate as part of the ecosystems of larger enterprise solutions like Salesforce, Microsoft Azure, or AWS. This shift is being propagated by greater investment in digital transformation, with IDC in 2024 reporting that “70% of enterprises worldwide have been focusing on vertical applications to solve specific business problems”. This focused demand creates a competitive advantage for ISVs versus generic software vendors in that ISVs are able to charge premium prices and it allows them to form longer-term relationships with their customers.

Recent market developments clearly reflect this trend. Veeva Systems, an ISV specializing in life sciences, reported a 14% annual revenue growth in 2024 driven by increased adoption of their regulatory-focused cloud solutions. Similarly, Guidewire Software, serving the insurance sector, noted a 12% increase in its subscription revenue in fiscal 2024 by offering tailored cloud services. Additionally, the U.S. Department of Health and Human Services’ 2024 technology modernization initiative explicitly recommended adopting vertical-focused digital solutions to improve efficiency, further opening opportunities for ISVs. These developments confirm that vertical-specific specialization is not just a short-term strategy but a sustainable growth engine for ISVs.

How Are Expanding Cloud Ecosystems and Strategic Partnerships Powering ISV Growth?

The rapid expansion of cloud ecosystems and strategic platform partnerships is significantly boosting the Independent Software Vendors (ISVs) market. As businesses have moved to cloud-based systems such as AWS, Microsoft Azure, and Google Cloud, the need for applications that adapted, customized, and expanded these systems grew. ISVs are positively affected by this ecosystem effect when they access a broad base of cloud customers that requires specific features and is not interested in developing custom software internally. In addition, the platform providers themselves promote participation by deploying co-marketing and technical support as well as revenue-sharing programs. The 2024 Microsoft Partner Report states that “more than 92% of their Azure customers are using at least one third-party ISV solution from Azure Marketplace”, which highlights how ISVs are an important component of the cloud ecosystem.

In 2023, Microsoft expanded its "ISV Success Program," providing technical and go-to-market support to over 1,400 ISVs, which led to a 30% increase in new ISV solutions published on Azure Marketplace by early 2024. Similarly, Amazon Web Services’ 2024 Partner Network report showed that 60% of its top-selling Marketplace solutions were developed by ISVs, with sectors like cybersecurity, AI automation, and industry analytics seeing the strongest traction. Google Cloud's ISV Partner Summit 2024 highlighted that ISV-led revenues grew by 25% year-over-year, thanks largely to co-sell initiatives and industry-specific partnerships.

Market snapshot - 2025-2032

Global Market Size

USD 1.75 Billion

Largest Segment

Enterprise-Focused ISVs

Fastest Growth

Enterprise-Focused ISVs

Growth Rate

13.9% CAGR

Global Independent Software Vendors Market ($ Bn)
Country Share for Asia Pacific Region (%)

To get more reports on the above market click here to Buy The Report

Independent Software Vendors Market Segments Analysis

Global Independent Software Vendors Market is segmented by Software Type, Deployment Mode, Enterprise Size, End-Use Industry and region. Based on Software Type, the market is segmented into Enterprise-Focused ISVs, Consumer-Focused ISVs, Specialized Niche ISVs and Others. Based on Deployment Mode, the market is segmented into On-premise and Cloud Based. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & medium Enterprises (SMEs). Based on End-Use Industry, the market is segmented into IT & Telecommunication, BFSI, Healthcare, Retail & E-Commerce, Manufacturing, Education and Other End-Use Industries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Why Are Enterprise-Focused ISVs Leading the Software Type Segment?

In the Global Independent Software Vendors (ISVs) Market, Enterprise-Focused ISVs have emerged as the dominant segment under the Software Type category. This dominance is primarily attributed to the escalating demand for digital transformation solutions among businesses worldwide. According to IDC’s 2024 report on digital enterprise spending, enterprises globally are expected to spend over $3.4 trillion on digital transformation initiatives by the end of 2025. Enterprise-focused ISVs cater specifically to this growing demand by offering solutions such as ERP systems, CRM platforms, supply chain software, and cybersecurity tools.

For instance, Salesforce, a leading enterprise-focused ISV, reported a 11% year-on-year revenue growth in its FY2024 Annual Report, emphasizing robust demand from business clients. Furthermore, Microsoft's Dynamics 365, a popular enterprise solution suite, saw a 19% revenue increase in the third quarter of FY2024, as highlighted in its investor presentation. The constant need for businesses to streamline operations, enhance data security, and leverage AI-based analytics has fueled enterprise ISVs' dominance. Additionally, government programs like the U.S. Small Business Digital Alliance (launched in 2022) are encouraging digital software adoption among SMEs, further boosting enterprise ISV opportunities.

How Is Cloud-Based Deployment of ISV Outpacing Others?

On the other hand, when it comes to Deployment Mode, Cloud-Based ISV solutions have overwhelmingly dominated the segment. Cloud adoption has accelerated dramatically due to scalability, remote accessibility, and cost-effectiveness benefits. According to the European Commission’s Digital Economy and Society Index (DESI) 2024, over 42% of European enterprises adopted advanced cloud services (up from 36% in 2022), indicating a strong growth trajectory.

Notably, companies like ServiceNow reported that over 95% of their new customer acquisitions in 2024 opted for cloud-based deployments. Amazon Web Services (AWS), a key partner platform for thousands of ISVs, disclosed in its 2024 Annual Report that ISV-driven SaaS offerings contributed significantly to its 13% revenue growth year-over-year. Furthermore, the rise in remote work, heightened cybersecurity requirements, and the growing importance of real-time data access are pushing ISVs toward cloud-native application development. Cloud-based ISVs also benefit from government initiatives like India’s “MeitY Cloud Computing Innovation Program” (launched in 2023) aimed at strengthening the national cloud ecosystem and supporting SaaS innovations.

Global Independent Software Vendors Market Analysis by Deployment Mode

To get detailed analysis on other segments, Request For Free Sample Report

Independent Software Vendors Market Regional Insights

Why is North America Leading Independent Software Vendors Market in 2024?

North America remains the dominant region in the Independent Software Vendors (ISVs) market, primarily fueled by the robust digital infrastructure, high cloud adoption, and significant enterprise IT spending. In 2024, the U.S. tech industry contributed approximately 10.6% to the national GDP (U.S. Bureau of Economic Analysis), creating a fertile ground for ISVs. The strong presence of technology giants like Microsoft, Salesforce, and Amazon Web Services provides ISV’s opportunities for strategic partnerships and platform integrations. Additionally, supportive policies like the CHIPS and Science Act of 2022, promoting technological innovation, have created an environment favorable for ISV growth and new market entries.

United States Independent Software Vendors Market

The United States leads the ISV market, supported by massive investments in cloud computing, AI, and cybersecurity. According to the U.S. Small Business Administration (SBA), there were around 33.3 million small businesses in 2023, many of which rely heavily on customized software solutions, boosting ISV demand. Recent developments include Microsoft's 2024 initiative, ISV Success Program, aimed at helping ISVs build and sell applications through the Microsoft Cloud platform, showing strategic support toward ISV growth. Additionally, Salesforce launched a new AppExchange Partner Program in 2024, streamlining the onboarding of ISVs and reducing time-to-market for new software applications.

Canada Independent Software Vendors Market

Canada is rapidly strengthening its ISV market with increasing digital transformation across sectors like healthcare, finance, and education. The Digital Adoption Program initiated by the Canadian government in 2023 supports SMEs in adopting digital technologies, indirectly boosting ISV activities. In 2024, Shopify launched a new partner program, Shopify Partners Plus, giving ISVs enhanced tools and resources to scale e-commerce solutions globally. Statistics Canada reported that over 70% of medium and large enterprises are increasing IT budgets towards SaaS and customized applications, providing a fertile ground for ISV solutions catering to both domestic and international markets.

How is Demand for Independent Software Vendors Fueling in Asia Pacific?

Asia Pacific is emerging as the fastest-growing region for ISVs, driven by rapid digitization, growing SME sectors, and strong government initiatives supporting tech innovation. According to the Asian Development Bank, digital economies in APAC were estimated to grow at an annual rate of 10% between 2023–2027. The high adoption of cloud services, increased startup activities, and favorable government reforms like India’s Digital India Initiative and China’s New Infrastructure Plan significantly propel ISV growth. Collaborations with cloud providers like AWS, Microsoft Azure, and Alibaba Cloud enable ISVs to deploy localized and scalable solutions across diverse industries.

India Independent Software Vendors Market

India’s ISV market is booming, supported by rapid cloud adoption and a thriving startup ecosystem. NASSCOM reported that India’s SaaS industry was valued at $20 billion in 2023, with ISVs playing a critical role. In a recent move, Zoho Corporation launched a new Zoho for Startups program in 2024 to empower ISVs with cloud-based tools and global reach. Moreover, the Indian government’s Digital India initiative and focus on data localization provide strategic advantages for ISVs offering compliance-driven solutions. The affordable internet access and mobile penetration of over 80% further contribute to a strong consumer and enterprise base.

China Independent Software Vendors Market

China is aggressively expanding its ISV market, driven by strong domestic demand for AI, cloud computing, and enterprise solutions. According to the Ministry of Industry and Information Technology (MIIT), China's cloud computing market surpassed $90 billion in 2023. Alibaba Cloud launched its Independent Software Vendor Empowerment Program in 2024, offering funding and technical support to ISVs focusing on sectors like finance, logistics, and education. With government initiatives like "Digital China" and enhanced cybersecurity laws, ISVs specializing in secure, localized, and scalable solutions are finding immense opportunities to scale their businesses within and outside the country.

South Korea Independent Software Vendors Market

South Korea’s ISV market is gaining momentum with the government’s Digital New Deal initiative, which invested over $58 billion between 2020 and 2024 to support ICT innovations. The Ministry of Science and ICT announced in 2024 the "K-Cloud Project," promoting cloud adoption among SMEs and opening avenues for ISVs. Companies like Kakao Enterprise have launched new ISV partnership programs in 2024, focusing on AI-driven software applications. South Korea’s internet penetration rate (over 96% as per KISA, 2023) and the tech-savvy population are significant drivers for innovative ISV solutions in fields like fintech, healthtech, and edtech.

How is Europe Maintaining its Dominance in Independent Software Vendors Industry?

Europe stands as a crucial region for ISVs, primarily driven by high regulatory standards like GDPR, strong demand for customized enterprise software, and government initiatives promoting digital innovation. According to Eurostat, over 42% of EU enterprises used cloud computing services in 2023, up from 36% in 2021. Programs such as the European Commission’s Digital Europe Programme (2021–2027) with a USD 8.6 billion (€7.5 billion) budget, offer direct funding opportunities for ISVs. Strategic partnerships with hyperscalers like Microsoft Azure and AWS, along with rising AI and cybersecurity needs, make Europe an attractive and essential market for independent software vendors.

Germany Independent Software Vendors Market

Germany remains Europe's ISV powerhouse, thanks to its strong manufacturing and industrial base that demands customized Industry 4.0 software solutions. In 2024, SAP launched the SAP PartnerEdge Build Program, aimed specifically at fostering ISV collaborations for cloud and AI innovations. The German Federal Ministry for Economic Affairs and Climate Action (BMWK) announced further investments in SME digitalization programs in 2024, which indirectly fuel ISV growth. Additionally, Germany’s 2023 cloud adoption rate surpassed 50% among enterprises (Statista), providing robust infrastructure support for ISVs to develop and deploy customized and scalable solutions.

France Independent Software Vendors Market

France’s ISV market is advancing due to government initiatives such as the France 2030 plan, which earmarked USD 34 billion (€30 billion) to digital transformation efforts. In 2024, Dassault Systèmes expanded its 3DEXPERIENCE Works Partner Program to include a wider ISV ecosystem, facilitating innovation in manufacturing, life sciences, and construction software. According to the Ministry of the Economy, Finance and Industrial and Digital Sovereignty (Bercy), digital economy investments in France grew by 12% in 2023, creating abundant opportunities for ISVs. Moreover, France’s focus on AI regulation and innovation makes it a preferred hub for specialized and compliance-focused ISVs.

United Kingdom Independent Software Vendors Market

The United Kingdom’s ISV market is thriving post-Brexit, with a strong focus on financial services, healthcare, and retail tech solutions. In 2024, AWS launched its ISV Accelerate Program UK Expansion, offering resources and co-selling opportunities to British ISVs. The UK government’s Digital Strategy 2022 continues to support ISV-friendly policies around open data access and innovation grants. According to Tech Nation’s 2023 report, the UK tech sector was valued at over $1 trillion, making it Europe's largest. The thriving startup ecosystem, combined with London’s position as a global fintech hub, strongly boosts the demand for independent software solutions.

Global Independent Software Vendors Market By Geography
  • Largest
  • Fastest

To know more about the market opportunities by region and country, click here to
Buy The Complete Report

Independent Software Vendors Market Dynamics

Independent Software Vendors Market Drivers

Rapid Digital Transformation Across Industries

  • The accelerated pace of digitalization globally is a major driver for ISVs. According to the U.S. Small Business Administration (SBA), over 90% of businesses in the U.S. embraced digital tools for operations by 2024. ISVs like Salesforce (2024 Annual Report) reported a 10% year-over-year revenue growth driven by enterprises seeking customized cloud and AI software solutions. Industries like healthcare and manufacturing are rapidly integrating ISV solutions to streamline operations, ensure compliance, and enhance customer experiences.

Surge in Cloud Adoption and SaaS Demand

  • The mass shift towards cloud computing has drastically expanded the ISV market. The U.S. Department of Commerce highlighted that 94% of enterprises in North America used cloud services by early 2025. Microsoft’s 2025 Investor Presentation showed Azure’s ISV partner network grew by 35%, showcasing increased demand for SaaS and PaaS offerings. Cloud platforms empower ISVs to deliver scalable, subscription-based software, aligning with businesses' preference for cost-efficient, agile technology solutions.

Independent Software Vendors Market Restraints

Rising Cybersecurity Threats and Compliance Challenges

  • As ISVs increasingly operate in cloud and hybrid environments, cybersecurity threats have surged. The U.S. Cybersecurity and Infrastructure Security Agency (CISA) reported a 32% rise in ransomware attacks on software vendors in 2024. In its 2024 Annual Report, Palo Alto Networks highlighted that many ISVs struggle to meet evolving compliance standards like GDPR and HIPAA. Security breaches not only damage brand trust but also lead to heavy regulatory fines, stalling ISV growth opportunities.

Intense Market Competition and Pricing Pressures

  • The ISV landscape is becoming saturated with niche players and tech giants alike, leading to intense pricing pressures. According to Microsoft's 2025 Partner Network Report, over 400,000 ISVs are currently active globally, creating fierce competition. Salesforce’s 2024 Investor Call revealed that while subscription revenues rose, customer acquisition costs also increased due to competition, tightening margins. Smaller ISVs particularly face difficulty in sustaining profitability while trying to innovate and differentiate themselves in crowded markets.

Request Free Customization of this report to help us to meet your business objectives.

Independent Software Vendors Market Competitive Landscape

The ISV market is marked by aggressive ecosystem partnerships, cloud marketplace expansion, and vertical-specific solutions. Microsoft’s 2025 Investor Presentation noted that over 60% of Azure’s new ISV partners specialized in industry-specific apps like healthcare and finance. Salesforce, in its 2024 Annual Report, highlighted a 15% increase in ISV collaborations via its AppExchange platform, targeting customized CRM solutions. Companies are also heavily investing in AI integration; Oracle’s 2025 Q1 earnings call revealed a 22% jump in ISV-led AI applications deployed through Oracle Cloud. Strategic alliances, faster go-to-market via cloud marketplaces, and tailored SaaS offerings dominate the competitive playbook.

Top Player’s Company Profiles

  • BMC Software Inc.
  • Dynatrace LLC
  • Systemware Inc.
  • Beta Systems Software AG
  • Informatica Inc.
  • Veeva Systems Inc.
  • Commuvault
  • VMWare Inc
  • Intuit Inc.
  • SAS Institute
  • Splunk Inc.
  • ServiceNow, Inc.
  • Autodesk, Inc.
  • SAP SE
  • Oracle Corporation
  • Microsoft Corporation
  • Atlassian Corporation Plc
  • IBM Corporation
  • Salesforce
  • Broadcom, Inc. (Symantec Corporation)

Recent Developments in Independent Software Vendors

  • In September 2024, Amazon Web Services (AWS) launched its Global Passport Program to support independent software vendors (ISVs) in expanding internationally. The program provides ISVs with guidance, resources, and strategic assistance designed to accelerate revenue growth, reduce risks, and enhance return on investment.
  • In April 2024, TD Synnex launched a consortium that brings together independent software vendors (ISVs), partners, and vendors. The group's mission is to identify the immediate advantages of artificial intelligence (AI) and drive the creation of innovative solutions. By connecting a diverse range of businesses and individuals—each offering distinct skills and resources—the consortium encourages collaboration and mutual support. Participants may include those enthusiastic about developing AI solutions but lacking technical expertise, as well as experienced professionals seeking direction on how to apply their skills to practical, real-world projects.
  • In October 2023, Cobo partnered with Alibaba Cloud to capitalize on their combined expertise in these technologies. The collaboration aims to support the development of advanced wallet infrastructure for international organizations operating in the Web3 ecosystem. The partnership leverages Cobo’s specialized digital asset solutions alongside Alibaba Cloud’s secure and scalable cloud computing capabilities.

Independent Software Vendors Key Market Trends

Independent Software Vendors Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, The Independent Software Vendor (ISV) market is undergoing rapid growth, primarily driven by the rising demand for vertical-specific software solutions that meet sector-specific compliance and operational needs. North America leads the global ISV market, fueled by strong digital infrastructure and enterprise IT spending. Enterprise-focused ISVs dominate the software type segment, capitalizing on the surge in digital transformation investments. However, rising cybersecurity threats and evolving compliance challenges act as significant restraints, increasing operational costs and regulatory risks for ISVs. Additionally, the expanding cloud ecosystems and strategic partnerships with hyperscalers like AWS and Azure further accelerate ISV growth, offering scalable and integrated platforms that enhance market opportunities.

Report Metric Details
Market size value in 2023 USD 1.75 Billion
Market size value in 2032 USD 5.65 Billion
Growth Rate 13.9%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Software Type
    • Enterprise-Focused ISVs, Consumer-Focused ISVs, Specialized Niche ISVs, Others
  • Deployment Mode
    • On-premise, Cloud Based
  • Enterprise Size
    • Large Enterprises, Small & medium Enterprises (SMEs)
  • End-Use Industry
    • IT & Telecommunication, BFSI, Healthcare, Retail & E-Commerce, Manufacturing, Education, Other End-Use Industries
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • BMC Software Inc.
  • Dynatrace LLC
  • Systemware Inc.
  • Beta Systems Software AG
  • Informatica Inc.
  • Veeva Systems Inc.
  • Commuvault
  • VMWare Inc
  • Intuit Inc.
  • SAS Institute
  • Splunk Inc.
  • ServiceNow, Inc.
  • Autodesk, Inc.
  • SAP SE
  • Oracle Corporation
  • Microsoft Corporation
  • Atlassian Corporation Plc
  • IBM Corporation
  • Salesforce
  • Broadcom, Inc. (Symantec Corporation)
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.

Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share

Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Independent Software Vendors Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Independent Software Vendors Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Independent Software Vendors Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Independent Software Vendors Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Independent Software Vendors Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Independent Software Vendors Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

$5,300
BUY NOW

REQUEST FOR SAMPLE

Please verify that you're not a robot to proceed!
Want to customize this report? REQUEST FREE CUSTOMIZATION

FAQs

Global Independent Software Vendors Market size was valued at USD 1.75 Billion in 2023 and is poised to grow from USD 1.99 Billion in 2024 to USD 5.65 Billion by 2032, growing at a CAGR of 13.9% in the forecast period (2025-2032).

The ISV market is marked by aggressive ecosystem partnerships, cloud marketplace expansion, and vertical-specific solutions. Microsoft’s 2025 Investor Presentation noted that over 60% of Azure’s new ISV partners specialized in industry-specific apps like healthcare and finance. Salesforce, in its 2024 Annual Report, highlighted a 15% increase in ISV collaborations via its AppExchange platform, targeting customized CRM solutions. Companies are also heavily investing in AI integration; Oracle’s 2025 Q1 earnings call revealed a 22% jump in ISV-led AI applications deployed through Oracle Cloud. Strategic alliances, faster go-to-market via cloud marketplaces, and tailored SaaS offerings dominate the competitive playbook. 'BMC Software Inc.', 'Dynatrace LLC', 'Systemware Inc.', 'Beta Systems Software AG', 'Informatica Inc.', 'Veeva Systems Inc.', 'Commuvault', 'VMWare Inc', 'Intuit Inc.', 'SAS Institute', 'Splunk Inc.', 'ServiceNow, Inc.', 'Autodesk, Inc.', 'SAP SE', 'Oracle Corporation', 'Microsoft Corporation', 'Atlassian Corporation Plc', 'IBM Corporation', 'Salesforce', 'Broadcom, Inc. (Symantec Corporation)'

The accelerated pace of digitalization globally is a major driver for ISVs. According to the U.S. Small Business Administration (SBA), over 90% of businesses in the U.S. embraced digital tools for operations by 2024. ISVs like Salesforce (2024 Annual Report) reported a 10% year-over-year revenue growth driven by enterprises seeking customized cloud and AI software solutions. Industries like healthcare and manufacturing are rapidly integrating ISV solutions to streamline operations, ensure compliance, and enhance customer experiences.

Vertical-Specific Software Solutions Gaining Traction: ISVs are increasingly focusing on industry-specific software applications rather than generic solutions. For instance, in 2024, Veeva Systems, an ISV specializing in cloud-based software for the life sciences industry, reported a 14% year-over-year revenue growth by targeting pharmaceutical regulatory needs (Source: Veeva Systems 2024 Annual Report). Tailoring software to meet unique vertical requirements has become a strong differentiator.

Why is North America Leading Independent Software Vendors Market in 2024?

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

logo-images

Feedback From Our Clients

Global Independent Software Vendors Market
Independent Software Vendors Market

Report ID: SQMIG45E2331

[email protected]
USA +1 351-333-4748

BUY NOW GET FREE SAMPLE