In-vehicle Payment Services Market Size, Share, and Growth Analysis

In-Vehicle Payment Services Market By Mode of Payment (Credit/Debit Card, App /E-Wallet based), By Application (Food & Coffee, Toll Collection), By End User (Omni-Channel Retailers, Online Retailers), By Region -Industry Forecast 2025-2032


Report ID: SQMIG45D2124 | Region: Global | Published Date: February, 2025
Pages: 196 |Tables: 67 |Figures: 69

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In-vehicle Payment Services Market Insights

Global In-vehicle Payment Services Market size was valued at USD 5.09 Billion in 2023 and is poised to grow from USD 5.91 Billion in 2024 to USD 19.64 Billion by 2032, growing at a CAGR of 16.20% in the forecast period (2025-2032).

 In-vehicle payment services allow drivers to order and pay for food, coffee, gasoline, groceries, parking slots, and tolls without having to step out of the vehicle. Advancements in the Internet of Things (IoT) technology and the efforts being pursued aggressively by various automakers to integrate new, advanced infotainment solutions in their vehicle models are expected to drive the growth of the market over the forecast period. Automobile manufacturers are focusing on developing built-in systems, including voice-based controls, which can potentially allow drivers to shop while driving without compromising road safety norms. Given that a voice-activated dashboard can divert the driver’s attention, drivers have to always prioritize road safety if they are catering to their shopping needs while driving.

Constant research and development in the manufacturing of the cars has led to an integration of advanced and better solutions in terms of infotainment which have provided such features and these features are expected to drive the market growth in the forecast period. These payment processes are provided by different people across the globe like PayPal, visa MasterCard as they have partnered with the vehicle manufacturers. here is a growing demand for the in-vehicle payment services and it is adopted by major manufacturers. As the service is extremely beneficial for the drivers as it is helpful in making instant purchases and provides the benefits of easy parking without making use of any card payments or the use of any other device the market is expected to grow well in the coming years. As the service comes with the voice enabled controls it has a greater potential for driving the market growth in the coming years as it does not compromise with any of the safety norms of driving on the roads.

Market snapshot - (2025-2032)

Global Market Size

USD 5.09 Billion

Largest Segment

Credit/Debit Card

Fastest Growth

App /E-Wallet Based

Growth Rate

16.20% CAGR

Global In-Vehicle Payment Services Market ($ Bn)
Country Share for North America Region (%)

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In-vehicle Payment Services Market Segments Analysis

The global in-vehicle payment services market is segmented into mode of payment, application, and region. Based on mode of payment, the market is segmented into credit/debit card, NFC, QR code/RFID, and app /e-wallet based. Based on application, the market is segmented into food & coffee, parking, gas & charging stations, shopping, toll collection, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Analysis by Mode of Payment

Based on mode of payment, the debit/credit card segment is dominating with the largest in-vehicle payment services market share. The debit cards along with the credit cards are used largely in the developed as well as the developing economies as it happens to be the most popular mode for payment. This payment mode is preferred by most of the consumers for the contact list as well as the contact payments. There is an increased preference for the cordless as well as card transactions at the point of sales it is expected to contribute to the growth of the market in the coming years. The debit card and the credit card payment method is preferred by the various people belonging to different age groups as it is extremely convenient to use.

The app/e-wallet based segment is expected to witness significant growth during the forecast period. The rising popularity of digital payment methods and the convenience and ease associated with wallet payments are particularly encouraging individuals to adopt in-vehicle payment services, thereby contributing to the growth of the market. As such, several apps or wallets, including Amazon Pay, Google Pay, AliPay, Apple Pay, Venmo, and Samsung Pay, among others, are being widely used for making payments. Meanwhile, Amazon and Google have linked their intelligent virtual assistants to their respective payment portals and e-wallets as part of the efforts to help consumers in shopping and making payments interactively.

Analysis by Application

Based on application, the food and coffee segment is dominating the in-vehicle payment services market. Food and Coffee segment includes a range of offerings such as in-vehicle ordering systems, integrated coffee, and food delivery services that can be accessed through vehicle infotainment systems or mobile apps. These solutions are aimed at enhancing the travel experience by providing convenience and improving the accessibility of food and beverages during journeys. As consumer expectations for comfort and convenience continue to rise, automakers and service providers are increasingly focusing on integrating such amenities into their vehicles to offer a more enjoyable and personalized travel experience.

As per the in-vehicle services market analysis, the toll collection segment is expected to be the fastest growing segment. Toll Collection segment encompasses various systems and technologies, including electronic toll collection (ETC) systems, which use RFID or DSRC (Dedicated Short-Range Communications) to automatically charge tolls to a pre-registered account as vehicles pass through toll booths or gantries. The integration of such systems offers convenience to drivers by eliminating the need for cash transactions or manual toll booth stops, thereby reducing traffic congestion and improving the efficiency of toll collection processes. This segment is driven by the advancement of communication technologies, increasing adoption of connected vehicles, and growing needs for seamless and automatic payment solutions in transportation infrastructure.

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In-vehicle Payment Services Market Regional Insights

North America is dominating with the largest in-vehicle payment services market share. The North American region is experiencing a larger adoption of in vehicle payment services because the government in these regions are increasing the amounts invested in the infrastructure of the road as well as the telecom industry. Increased investments in these two sectors will be helpful in increasing the connectivity and communication in the car. It will be able to establish the automotive market in a positive manner. Major companies across the globe are increasing their focus on partnerships as they shall be instrumental in improving the market presence and the product portfolio of these companies.

Asia Pacific is anticipated to witness the fastest growth during in-vehicle payment services market forecast period.  Due to the growth in the adoption of connected cars the demand for these services are expected to grow in the coming years. As the population in the Asia Pacific region is expected to grow the demand will continue to grow in this region. There has also been an increase in the disposable income of the people staying in these regions. Constant research and development activities have provided advanced technology and innovative products for making the payments and these shall play an instrumental role in the growth of the market in the coming years.

Global In-Vehicle Payment Services Market By Geography
  • Largest
  • Fastest

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In-vehicle Payment Services Market Dynamics

Drivers

Increasing Adoption of Mobile Payments

  • Digital disruption in the money transfer ecosystem, combined with the rise in the need for quick money transfer methods, has transformed the payment gateway model. As a result of digital money transfer methods, consumers now demand secure digital transaction processing systems to transfer money to their merchants and individuals. The cloud-based money transfer platforms allow industry participants to manage higher volumes of transactions at high speed and low cost.

Rising Demand for Contactless Payment

  • The government enforced extensive social distancing guidelines amid the pandemic, and growing safety concerns among the populace are expected to fuel the demand for contactless payment solutions. These factors are further accelerating the adoption of in-vehicle payment services. Additionally, the focus of major players such as Mercedes, General Motors, Honda, Hyundai, and others toward developing contactless connected vehicle payment solutions is anticipated to drive market growth.

Restraints

Rising Concern for Data Leak

  • The in-vehicle payment systems provide an easier and more efficient way of delivering contactless payments. However, the growing integration of connected technology is also proving to be a risk for data hacks and leaks. The threat of getting system hacks and accessing private and confidential user data is one of the leading concerns among users and service providers. These exact issues are one of the major reasons why the populace and consumers hesitate to allow manufacturers to access vehicle info and telematics data.

High Expense of System

  • The cost embedded systems is comparatively high than integrated systems. These further impacts adoption of in-vehicle payment services in developing regions or regions with lack of infrastructure and low budget. Along with this, the risk of payment data being leaked is also hindering adoption of this system. These factors therefore are expected to hinder growth of the global in-vehicle payment services market over the forecast period.

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In-vehicle Payment Services Market Competitive Landscape

Major players in the in-vehicle payment services market are competing for providing advanced features and technologically sophisticated solutions to capture a large market share. For maintaining the competitive edge, they are investing in research and development, partnerships, and acquisitions. The prominent players are also increasing their global presence to enter into new markets and increase their revenue. Moreover, the leading in-vehicle payment services market players are also emphasizing on providing end-to-end solutions that can smoothly integrate with vehicles and provide users with a convenient and secure payment experience. This includes partnerships with automakers, payment gateways, and financial institutions to provide a comprehensive and tailored solution. For improving the user experience and expand their market reach, companies are also exploring emerging technologies like NFC, biometrics, and voice-activated payments.

Top Player’s Company Profile

  • ZF Friedrichshafen AG 
  • Google 
  • Amazon 
  • Visa 
  • MasterCard 
  • PayPal 
  • BMW AG
  • Daimler AG
  • Ford Motor Co.
  • General Motors Co.
  • Honda Motor Co. Ltd.
  • Hyundai Motor Co.
  • Jaguar Land Rover Automotive PLC
  • Volkswagen AG

Recent Developments

  • In May 2023, Sumitomo partnered with Vodafone to develop an in-vehicle payment platform. The company aims to enter the in-car payments market as it recognizes newer revenue growth opportunities.
  • In December 2022, Parkopedia announced the addition of a new in-vehicle feature provided by the German automaker BMW. The in-vehicle payment platform provides a seamless parking payment experience for BMW users and is now available in Germany and Austria. The services offer a convenient way to find parking spaces and pay for them through the vehicle’s dashboard screen.
  • In July 2023, Car IQ, a provider of vehicle management systems, collaborated with Visa to introduce a vehicle wallet that allows drivers to make payments directly to Visa network shops and banks. Car IQ pay vehicle wallet can be used to make payments for fuel, tolls, parking, insurance, service, and repairs.

In-vehicle Payment Services Key Market Trends

In-vehicle Payment Services Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, in-vehicle payments enable drivers to conveniently order & pay for various services such as food, gasoline, parking slots, & tolls without needing to leave their vehicles. The market is poised for growth due to advancements in internet of things (IoT) technology and the proactive efforts of automakers to integrate advanced infotainment solutions into their vehicle models. Automobile manufacturers are actively working on developing integrated systems, such as voice-based controls, that have the potential to help drivers conduct various activities while driving without compromising road safety standards. 

Report Metric Details
Market size value in 2023 USD 5.09 Billion
Market size value in 2032 USD 19.64 Billion
Growth Rate 16.20%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Mode of Payment
    • Credit/debit Card, NFC, QR Code/RFID, and App /E-Wallet Based
  • Application
    • Food & Coffee, Parking, Gas & charging stations, Shopping, Toll Collection, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • ZF Friedrichshafen AG 
  • Google 
  • Amazon 
  • Visa 
  • MasterCard 
  • PayPal 
  • BMW AG
  • Daimler AG
  • Ford Motor Co.
  • General Motors Co.
  • Honda Motor Co. Ltd.
  • Hyundai Motor Co.
  • Jaguar Land Rover Automotive PLC
  • Volkswagen AG
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on In-vehicle Payment Services Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on In-vehicle Payment Services Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the In-vehicle Payment Services Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the In-vehicle Payment Services Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the In-vehicle Payment Services Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the In-vehicle Payment Services Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global In-vehicle Payment Services Market size was valued at USD 5.09 Billion in 2023 and is poised to grow from USD 5.91 Billion in 2024 to USD 19.64 Billion by 2032, growing at a CAGR of 16.20% in the forecast period (2025-2032).

Major players in the in-vehicle payment services market are competing for providing advanced features and technologically sophisticated solutions to capture a large market share. For maintaining the competitive edge, they are investing in research and development, partnerships, and acquisitions. The prominent players are also increasing their global presence to enter into new markets and increase their revenue. Moreover, the leading in-vehicle payment services market players are also emphasizing on providing end-to-end solutions that can smoothly integrate with vehicles and provide users with a convenient and secure payment experience. This includes partnerships with automakers, payment gateways, and financial institutions to provide a comprehensive and tailored solution. For improving the user experience and expand their market reach, companies are also exploring emerging technologies like NFC, biometrics, and voice-activated payments. 'ZF Friedrichshafen AG ', 'Google ', 'Amazon ', 'Visa ', 'MasterCard ', 'PayPal ', 'BMW AG', 'Daimler AG', 'Ford Motor Co.', 'General Motors Co.', 'Honda Motor Co. Ltd.', 'Hyundai Motor Co.', 'Jaguar Land Rover Automotive PLC', 'Volkswagen AG'

Digital disruption in the money transfer ecosystem, combined with the rise in the need for quick money transfer methods, has transformed the payment gateway model. As a result of digital money transfer methods, consumers now demand secure digital transaction processing systems to transfer money to their merchants and individuals. The cloud-based money transfer platforms allow industry participants to manage higher volumes of transactions at high speed and low cost.

Increasing Adoption of Connected and Autonomous Vehicles: Connected cars are vehicles with technology integrated into the user’s daily life, enabling the vehicle to exchange data with external technologies. Connected cars utilize their connectivity to offer various insights and services, including in-vehicle payment services to passengers. Therefore, the growing adoption and development of connected cars is expected to improve the demand for in-vehicle payment services worldwide.

North America is dominating with the largest in-vehicle payment services market share. The North American region is experiencing a larger adoption of in vehicle payment services because the government in these regions are increasing the amounts invested in the infrastructure of the road as well as the telecom industry. Increased investments in these two sectors will be helpful in increasing the connectivity and communication in the car. It will be able to establish the automotive market in a positive manner. Major companies across the globe are increasing their focus on partnerships as they shall be instrumental in improving the market presence and the product portfolio of these companies.

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In-vehicle Payment Services Market

Report ID: SQMIG45D2124

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