Top Human Machine Interface Companies

The market is very competitive. To remain competitive and relevant in the human machine interface market, major manufacturers such as Advantech, Rockwell Automation, etc., focus technical innovation and incorporation of new technologies to compete in the market with continuous product launches. Many companies such as Advantech and Microchip Technology have launched their products in the market that includes features such as edge computing, cloud integration, modern security features etc. to attract more customers. Strategic partnerships and collaborations are also typical methods of expanding their market reach. For example, Panasonic Automotive Systems Co., Ltd. (PAS) and Arm have partnered with each other to standardizing automotive architecture for Software-Defined Vehicles (SDVs) in 2024 where using VirtIO-based Unified HMI to standardize zonal architecture was an important initiative undertaken. Apart from established companies, many startups are also entering the market to take advantage of HMIs’ growing demand.

• Rabbit, established in 2021, is a startup located in the US, claims to shape the future of human-machine interaction. It develops personalized operating systems (OS) through a natural language interface and also provides dedicated, affordable consumer hardware to host the OS. Rabbit's key technology, the Large Action Model (LAM), powers their OS and enables it to understand complex user intentions, operate user interfaces, and perform actions on behalf of the user. In April 2025, the company, Rabbit launched a free trial of its upgraded AI-native operating system, rabbitOS intern. This system acts like a digital intern which can do independent planning and executing multi-step tasks across domains.

• TG0, established in 2015, is a UK-based Series-B startup of AI-powered human-machine interfaces. Its technology platform enables innovation of the automotive human machine interface, interiors and interactions by using moulded material as touch and pressure sensors in door handles, seats, centre consoles and ADAS. In late 2024, TG0 announced that it had raised €2.3 million in funding from NetMind, an AI solutions company. This investment opened new doors for TG0 in terms of product development.

Top Player’s Company Profiles

• ABB (Switzerland)

• Advantech Co., Ltd. (Taiwan)

• Emerson Electric Co. (United States)

• General Electric (United States)

• Honeywell International Inc. (United States)

• Mitsubishi Electric Corporation (Japan)

• Rockwell Automation (United States)

• Schneider Electric (France)

• Siemens AG (Germany)

• Yokogawa Electric Corporation (Japan)

• Bartec Top Holding GmbH (Germany)

• Beckhoff Automation GmbH & Co KG (Germany)

• Inductive Automation, LLC (United States)

• Microchip Technology Incorporated (United States)

• Maple Systems Inc. (United States)

• Micon Automation Systems Pvt. Ltd. (India)

• Novakon Co., Ltd. (Taiwan)

• Celestica Inc. (PCI Private Limited) (Canada)

• HMS Networks (Red Lion Controls) (United States)

• Friedhelm Loh Group (Rittal GmbH & Co. KG) (Germany)