Global Home Textile Market

Home Textile Market Size, Share, Growth Analysis, By Product(Bedroom Linen, Bathroom Linen, Carpets and Floor Coverings, Kitchen Linen), By Distribution channel(Offline & Online), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25M2033 | Region: Global | Published Date: March, 2024
Pages: 223 |Tables: 63 |Figures: 75

Home Textile Market Insights

Global Home Textile Market size was valued at USD 119.09 billion in 2022 and is poised to grow from USD 125.88 billion in 2023 to USD 196.13 billion by 2031, at a CAGR of 5.7% during the forecast period (2024-2031).

In contemporary households worldwide, home textiles have transcended their basic utilitarian role and are now regarded as an extension of homeowners' personalities, preferences, and tastes. Manufacturers of these products have been continuously innovating in terms of designs, styles, quality, patterns, and applications to attract a larger consumer base. The expanding real estate industry and increasing standards of living have led to a rise in spending on interior design and house decoration, making it a significant driver of market growth in the foreseeable future. The global economy was significantly affected by the coronavirus pandemic, with offline retail suffering a major setback while online sales of home bedding products experienced a surge. The changing routines and heightened stress and anxiety levels resulted in people struggling to attain quality sleep. This trend may indicate a search for self-care solutions during a time when COVID-19-related anxiety caused an abundance of sleep issues. Consequently, there was an increased expenditure on comfort and bedding, an outcome that manufacturers in the industry did not adequately anticipate. The market for home textiles and furnishing fabrics encompasses a wide range of prices, designs, and colors. Affluent consumers, unconstrained by price, have refined international preferences in terms of quality and design, while mid and economy-segment consumers opt for larger quantities of reasonably priced products. The demand for better-quality stain-resistant and flame-retardant home textiles is increasing due to growing awareness regarding the environment, safety, hygiene, and functionality. People have always expected home textile products to harmonize with the walls and color scheme of their houses, complement modern furniture, as well as enhance the overall appearance of rooms through lighting and color coordination. Many manufacturers have gained popularity by offering comprehensive sets of fashionable and luxurious home textile products that fulfill these expectations.

US Home Textile Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 119.09 billion

Largest Segment

Offline

Fastest Growth

Online

Growth Rate

5.7% CAGR

Global Home Textile Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Home Textile Market Segmental Analysis

Global Home Textile Market is segmented on the basis of product, distribution channel, and region. By product, the market is segmented into Bedroom Linen, Bathroom Linen, Carpets and Floor Coverings, Kitchen Linen, Curtains and Drapes. By distribution channel, the market is segmented into offline and online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis By Product

The bedroom linen and home textiles market held the largest market share, accounting for approximately 45%. Traditional blankets in this market typically use soft-twist yarns for the filling and higher-twist yarns for the warp. These yarns may be made from wool, acrylic, polyester, or a combination of these fibers. Nylon-based blends are also commonly utilized. The fabric undergoes a high level of napping to achieve a thick, tightly woven, and fuzzy surface. Thermal blankets, on the other hand, are either knitted with an open, lightweight construction or woven in a variation of the plain weave, such as a honeycomb design.

Moving on to the bathroom linen and home textiles market. The use of hand towels in this segment is primarily influenced by Western countries and the hospitality sector. Hand towels are currently widely adopted in urban households and significant portions of rural households. With the expansion of end-use industries like hospitality and housing, this segment is expected to grow at a faster rate.

Analysis By Distribution Channel

The sales of home textiles through offline distribution channels, including supermarkets/hypermarkets, specialty stores, and other channels, dominated the market with a 66% share. The global market for offline distribution channels is anticipated to be driven by factors such as increasing urbanization and the expansion of supermarkets and hypermarkets, enabling them to reach a larger consumer base. Major manufacturers in the market also show a preference for selling their products through offline channels, which further contributes to the growth of this distribution channel market.

On the other hand, the online segment is projected to experience the fastest compound annual growth rate (CAGR) of 6.4% over the forecast period. Key online channels encompass company portals and e-commerce websites. The online segment is expected to witness significant growth in the upcoming years, primarily due to the rising number of online shoppers who favor various e-commerce platforms. Additionally, the availability of a wide range of products from both domestic and international players on online platforms is anticipated to enhance consumer preference for e-commerce platforms.

Global Home Textile Market By Distributed Channel, 2023 (%)

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Home Textile Market Regional Insights

Asia Pacific held the dominant position in the global market, capturing a share of over 44.5% in 2022. Specifically, the home textile market in China reached a size of USD 16.54 billion in the same year. Despite the challenges posed by the Covid-19 pandemic, there was a sustained demand for home textiles in China. Favorable economic conditions, such as reduced inflation, increased savings, optimistic growth projections, and improved supply chain constraints, have contributed to significant growth in both demand and supply within this market. The ASEAN home textile industry was valued at USD 7.19 billion. The diverse cultural heritage of ASEAN countries has influenced home textile trends, leading to an appreciation for textiles and patterns inspired by different ethnicities. Contemporary home textile designs incorporate traditional motifs and craftsmanship techniques from countries like Malaysia, Brunei, Cambodia, Laos, Myanmar, and Thailand.

Furthermore, the European home textile market is projected to achieve a CAGR of 7.4%. In Germany, the home textiles industry reached a value of USD 8.21 billion. Germany is not only the largest importer of home textiles in Europe but also the largest exporter. Kitchen linens, such as made-ups, topped the list of home textile imports in Germany, accounting for a total value of $1.794 billion, which represented 27.89% of the country's total imports in this category. The increased imports can stimulate competition in the domestic market, motivating local manufacturers to enhance their product offerings and pricing in order to remain competitive.

Global Home Textile Market By Region, 2024-2031
  • Largest
  • Fastest

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Home Textile Market Dynamics

Drivers Bed Linen and Bedspread

  • The market for bed linen and bedspreads is expected to experience significant growth due to the rising demand. Bed linen encompasses various items such as bedspreads, blankets, mattresses, mattress covers, pillows, duvets, and bed cover. Similarly, bath linen includes products like bathrobes, towels, and bath mats. The growth of industries like hospitality and housing, along with the increasing fashion consciousness among urban consumers regarding home furnishings, contributes to the heightened demand for bed linen and bedspreads. Consequently, this trend acts as a catalyst for market expansion.

Restraints

Issues Associated with Logistic System

  • The global home textiles industry is expected to face significant challenges due to the rising costs of logistics. This issue is particularly prominent in developing nations with weak organizational and logistical systems, where leading producers of home textile goods are located. This logistical obstacle is likely to be the primary factor hindering the growth of the household textiles market. This market report on home textiles provides comprehensive information on recent developments, trade regulations, import-export analysis, production analysis, optimization of the value chain, market share, the impact of domestic and localized market players, analysis of opportunities in terms of emerging revenue pockets, changes in market regulations, strategic analysis for market growth, market size, growth trends within specific categories, application niches and dominance, product approvals, product launches, geographic expansions, and technological innovations in the market. For further insights into the home textiles market, you can contact Data Bridge Market Research for an Analyst Brief. Our team will assist you in making informed market decisions to achieve growth in this industry.

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Home Textile Market Competitive Landscape

The global home textile market is characterized by a competitive landscape driven by various factors. One of the significant challenges faced by the industry is the rising costs of logistics, which affects the overall market dynamics. Developing nations with weak organizational and logistical systems, where many leading producers of home textile goods are based, encounter this challenge more prominently. As a result, the market growth for household textiles may be impeded. The market report on home textiles provides valuable insights into the industry, including recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analysis of opportunities in emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, growth trends in specific categories, application niches and dominance, product approvals, product launches, geographic expansions, and technological innovations in the market. This comprehensive report aims to equip stakeholders with the necessary information to make informed decisions and pursue growth opportunities in the home textiles market.

Top Player’s Company Profile

  • Welspun India Ltd. - India
  • Springs Global - United States
  • Sunvim Group Co., Ltd. - China
  • Luolai Lifestyle Technology Co., Ltd. - China
  • Trident Group - India
  • Shandong Weiqiao Pioneering Group - China
  • GHCL Limited - India
  • Loftex - United States
  • WestPoint Home - United States
  • Himatsingka Seide Ltd. - India
  • Li & Fung Limited - Hong Kong
  • Mohawk Industries - United States
  • Hollander Sleep Products - United States
  • Sheridan - Australia
  • American Textile Company - United States
  • Ralph Lauren Corporation - United States
  • IKEA - Sweden
  • Frette - Italy
  • Tempur Sealy International - United States
  • Pacific Brands - Australia

Recent Developments

  • In March 2024, Dolly Parton debuted her inaugural multi-category home collection. Collaborating with her authorizing agency, IMG, Parton enlisted the expertise of Lodge Cast Iron, Lifetime Brands, and Mainstream International to create unique collections that capture her distinctive style and creative vision.

     

  • In February 2024, Indo Count partnered with Accenture to embark on its digital transformation journey.

     

  • In January 2024, Accenture, a global consulting and professional services firm, announced a strategic collaboration with Indo Count Industries Limited, an India-based home textile manufacturer. The partnership plans to enhance Indo Count's business operations using cutting-edge digital technologies.

Home Textile Key Market Trends

  • Sustainability and Eco-Friendly Materials: There is a growing demand for sustainable and eco-friendly home textile products. Consumers are increasingly seeking products made from organic, recycled, or renewable materials, as well as those manufactured using environmentally friendly processes.
  • Digital Printing and Customization: The home textile market is witnessing a shift towards digital printing technology, allowing for greater customization and unique designs. This trend enables manufacturers to offer personalized and on-demand products to meet the preferences of individual consumers.

Home Textile Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analyses, the global home textile market is experiencing significant growth and transformation driven by various key trends. Sustainability and eco-friendly materials have become paramount, with consumers increasingly seeking products made from organic and recycled materials. Digital printing and customization are revolutionizing the market, allowing for personalized and on-demand products. The integration of smart textiles and home automation is gaining traction, offering features like temperature regulation and compatibility with smart home systems. The rise of e-commerce has reshaped consumer purchasing behaviour, while the growing emphasis on home renovation and interior design has boosted the demand for high-quality home textiles. The luxury segment is thriving as affluent consumers seek premium materials and designs. The hospitality and tourism industry also plays a vital role in driving market growth. Health and wellness aspects are becoming more prominent, leading to increased demand for products with hypoallergenic and therapeutic properties. The focus on home décor and aesthetics is driving the demand for decorative textiles.

Report Metric Details
Market size value in 2023 USD 119.09 billion
Market size value in 2031 USD 196.13 billion
Growth Rate 5.7%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Bedroom Linen, Bathroom Linen, Carpets and Floor Coverings, Kitchen Linen, Curtains and Drapes
  • Distribution channel
    • Offline & Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Welspun India Ltd. - India
  • Springs Global - United States
  • Sunvim Group Co., Ltd. - China
  • Luolai Lifestyle Technology Co., Ltd. - China
  • Trident Group - India
  • Shandong Weiqiao Pioneering Group - China
  • GHCL Limited - India
  • Loftex - United States
  • WestPoint Home - United States
  • Himatsingka Seide Ltd. - India
  • Li & Fung Limited - Hong Kong
  • Mohawk Industries - United States
  • Hollander Sleep Products - United States
  • Sheridan - Australia
  • American Textile Company - United States
  • Ralph Lauren Corporation - United States
  • IKEA - Sweden
  • Frette - Italy
  • Tempur Sealy International - United States
  • Pacific Brands - Australia
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Home Textile Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Home Textile Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Home Textile Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Home Textile Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Home Textile Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Home Textile Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Home Textile Market size was valued at USD 119.09 billion in 2022 and is poised to grow from USD 125.88 billion in 2023 to USD 196.13 billion by 2031, at a CAGR of 5.7% during the forecast period (2024-2031).

The home textile market is characterized by a competitive landscape driven by various factors. One of the significant challenges faced by the industry is the rising costs of logistics, which affects the overall market dynamics. Developing nations with weak organizational and logistical systems, where many leading producers of home textile goods are based, encounter this challenge more prominently. As a result, the market growth for household textiles may be impeded. The market report on home textiles provides valuable insights into the industry, including recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analysis of opportunities in emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, growth trends in specific categories, application niches and dominance, product approvals, product launches, geographic expansions, and technological innovations in the market. This comprehensive report aims to equip stakeholders with the necessary information to make informed decisions and pursue growth opportunities in the home textiles market. 'Welspun India Ltd. - India', 'Springs - United States', 'Sunvim Group Co., Ltd. - China', 'Luolai Lifestyle Technology Co., Ltd. - China', 'Trident Group - India', 'Shandong Weiqiao Pioneering Group - China', 'GHCL Limited - India', 'Loftex - United States', 'WestPoint Home - United States', 'Himatsingka Seide Ltd. - India', 'Li & Fung Limited - Hong Kong', 'Mohawk Industries - United States', 'Hollander Sleep Products - United States', 'Sheridan - Australia', 'American Textile Company - United States', 'Ralph Lauren Corporation - United States', 'IKEA - Sweden', 'Frette - Italy', 'Tempur Sealy International - United States', 'Pacific Brands - Australia'

The market for bed linen and bedspreads is expected to experience significant growth due to the rising demand. Bed linen encompasses various items such as bedspreads, blankets, mattresses, mattress covers, pillows, duvets, and bed cover. Similarly, bath linen includes products like bathrobes, towels, and bath mats. The growth of industries like hospitality and housing, along with the increasing fashion consciousness among urban consumers regarding home furnishings, contributes to the heightened demand for bed linen and bedspreads. Consequently, this trend acts as a catalyst for market expansion.

Sustainability and Eco-Friendly Materials: There is a growing demand for sustainable and eco-friendly home textile products. Consumers are increasingly seeking products made from organic, recycled, or renewable materials, as well as those manufactured using environmentally friendly processes.

Asia Pacific held the dominant position in the market, capturing a share of over 44.5% in 2022. Specifically, the home textile market in China reached a size of USD 16.54 billion in the same year. Despite the challenges posed by the Covid-19 pandemic, there was a sustained demand for home textiles in China. Favorable economic conditions, such as reduced inflation, increased savings, optimistic growth projections, and improved supply chain constraints, have contributed to significant growth in both demand and supply within this market. The ASEAN home textile industry was valued at USD 7.19 billion. The diverse cultural heritage of ASEAN countries has influenced home textile trends, leading to an appreciation for textiles and patterns inspired by different ethnicities. Contemporary home textile designs incorporate traditional motifs and craftsmanship techniques from countries like Malaysia, Brunei, Cambodia, Laos, Myanmar, and Thailand.

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Global Home Textile Market

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