
Report ID: SQMIG40C2005
Skyquest Technology's expert advisors have carried out comprehensive global market analysis on the home loan market, covering regional industry trends and market insights. Our team of analysts have conducted in-depth primary and secondary research to provide regional industry analysis and forecast of home loan market across North America, South America, Europe, Asia, the Middle East, and Africa.
Asia-Pacific is dominating the home loan market with urbanization, rising middle-class incomes, and housing demand in China, India, and Southeast Asia. Government stimulus, low interest rates, and technological banking have also fueled mortgage supply. With a rapidly growing economy and population, the region continues to dominate home loan market growth, drawing local and foreign lenders to invest in housing finance products.
Japan's home loan market is seeing its most dramatic shift with the Bank of Japan increasing interest rates for the first time in almost 20 years. As approximately 75% of home loans are floating-rate loans, homeowners now face increasing costs. Mitsubishi UFJ Financial Group will increase its short-term prime rate in September 2024. The administration can act by extending the Flat 35 fixed-rate house scheme to the purchasers of environment-friendly or earthquake-resistant homes as a response to a changing lending landscape.
South Korea's domestic mortgage market is expanding fast, with home mortgages at 1,135.7 trillion won (around $841 billion) in September 2024—six months of growth consecutively, thanks mostly to mortgages, Bank of Korea (BoK) stated. To stabilize excessive lending and calm the housing market, the government will impose tighter lending standards from July 2025. President Yoon Suk Yeol in August 2024 emphasized regulating policy loan interest rates amid an overheated housing market.
North America dominates the world home loan market, with the U.S., Canada, and Mexico leading the way. The U.S. mortgage market is the largest with a wide range of loan products, competitive interest rates, and widespread securitization activities supported by government-sponsored entities such as Fannie Mae and Freddie Mac. Canada's market is renowned for stability and conservative lending culture, whereas Mexico's market is growing with the support of government-backed institutions like INFONAVIT and FOVISSSTE. All these help North America dominate the home loan market.
The US home mortgage market is undergoing a dramatic transformation. As of August 2024, the average 30-year fixed mortgage was 6.35%, a 15-month trough. The decrease is due to the belief that the Federal Reserve would cut rates. Nevertheless, despite these favorable rates, mortgage applications have been subdued. The Mortgage Bankers Association had reported a recent 0.5% rise in applications for the week of August 23, 2024. This reflects that possible homebuyers are keeping back in anticipation of further indication of market stability to take up new loans.
Canada's residential mortgage market is going through a time of adjustment. During August 2024, the Bank of Canada lowered its overnight rate to 4.5%, its second rate cut in a row. The move was meant to spur economic growth in the face of slowing inflation. This caused mortgage rates to decrease, and this led to an increase in home sales, albeit modestly. Affordability continues to be a challenge as home prices are forecast to climb modestly owing to tepid demand and economic uncertainty.
Europe is dominating the home loan industry with digitalization and innovation. Most of the European nations are adopting sophisticated mortgage products, which provide more flexibility and competitive rates of interest. Online platforms have made the mortgage process easier by allowing the ease of rate comparison and online submission. Additionally, government programs in most nations make homeownership possible, and regulations provide stability and transparency, making the home loan market in the region robust and secure.
Germany's housing mortgage market is slowly calming down after its volatility phase. Residential property lending grew by a record 7.2% year-over-year in the first quarter of 2024, the best quarterly performance since Q3 2022. Prices on homes, on the other hand, still fell by 2.6% year-over-year during Q2 2024. The German government is offering policies such as tax cuts and deregulation in an attempt to buoy the sector and support homeowners as well as investors in order to address the existing housing crisis.
Spain's housing loan market is adjusting with the average mortgage interest rate being 3.30% in August 2024. 38.7% were variable and 61.3% fixed-rate, as per Instituto Nacional de Estadística. The Euribor, a benchmark for reference on mortgages, dropped to 3.526% in July 2024, the lowest in 18 months, potentially reducing borrowers' expenses. These are indications of stabilization, supported by positive interest rates. At the same time, Japan's Bank of Japan is holding on to its existing monetary easing policy.
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Global Home Loan market size was valued at USD 63.31 Billion in 2023 and is poised to grow from USD 69.59 Billion in 2024 to USD 148.31 Billion by 2032, growing at a CAGR of 9.92% in the forecast period (2025-2032).
The home loan market is controlled by industry participants Wells Fargo and Quicken Loans with large operations and strong brands. New emerging competitors are cutting out spaces with new ideas. Well-established company Better.com, founded in 2016, wants to cut secondary mortgage fees and build a fully digital platform so the home loan process can be streamlined. Lenda, founded in 2013, aims to simplify the mortgage process through paperless and quick loan approvals so that home financing becomes more convenient and efficient. Such startups are disrupting traditional lenders by giving more importance to digital solutions and customer convenience. 'Westpac Banking Corporation', 'Citigroup', 'Commonwealth Bank of Australia', 'JP Morgan Chase & Co.', 'Truist', 'ANZ Banking Group', 'Deutsche Bank', 'Barclays', 'National Australia Bank', 'Bank of America', 'BNP Paribas', 'Wells Fargo', 'HSBC', 'PNC Financial Services Group', 'ICBC (Industrial and Commercial Bank of China)', 'Morgan Stanley', 'HDFC Bank', 'Mr. Cooper Group', 'Home Credit Group', 'ING Group'
Demands for housing are being driven by increasing population, urbanization and changes in lifestyle. While more and more people migrate towards the cities and desire homes for themselves, there is greater and greater demand for housing. These changes are raising greater demands for home loans with individuals and households seeking homes in accordance with changing desires and necessities. These are indicators of increased role played by home loans in the new era housing sector.
Short-Term: In the near future, lenders are quick to adopt AI-powered solutions, automated underwriting, and online KYC to digitize home loan approvals. This is catering to tech-aware borrowers and cutting turnaround times. Chatbots and virtual counselors are also facilitating customer interaction. These tools are being used to curb friction in application processes as well as enhance operational efficiency, particularly with increased competition among lenders in post-pandemic lending scenarios.
Why is Asia Pacific Leading Home Loan Market in 2024?
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