Herbal Supplements Market Trends

Drivers

Growing Popularity of Organic Products

• Consumers are gaining awareness about the natural ingredients and hence, they are increasingly preferring organic, natural, and non-GMO ingredients that prevent pharmaceuticals and synthetic additives. They also prefer products and medicines that hold clean labels. This trend is also notably impacting the growth of the market. The need for transparency in ingredient formulation and sourcing contributed to the market growth.

Growth of E-Commerce Models

• The growth of multiple e-commerce platforms is simplifying access to a broader range of herbal supplements enabling consumers to compare and buy their desired product for better health. Also, there are various subscription services available in the market today, which help consumers with convenience and guarantee a steady supply of herbal supplements. This helps consumers to opt for hassle-free health treatments.

Restraints

Lack of Education to Restrict Market Growth

• Most consumers are not completely aware about the herbal supplements, which may lead to ineffective or misuse of products. This may also let consumers consume extra or less amount of medicine, affecting their health negatively. Hence, insufficient education on possible ill-effects with supplements or prescription medicines may be risky for users.

Misinformation and Consumer Misconceptions

• Misleading claims regarding the advantages of herbal supplements may result in consumer hesitation and regulatory inspection. This could vary trust among consumers for the purchase of these supplements. Moreover, for a few herbs, lack of strong clinical study may result in concerns regarding safety and efficacy of herbal supplements among consumers.