Green Tea Market
Report ID: SQMIG30I2465
Report ID: SQMIG30I2465
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Report ID:
SQMIG30I2465 |
Region:
Global |
Published Date: May, 2025
Pages:
182
|Tables:
92
|Figures:
69
Global Green Tea Market size was valued at USD 18.31 Billion in 2024 and is poised to grow from USD 19.96 Billion in 2025 to USD 39.77 Billion by 2033, growing at a CAGR of 9% during the forecast period (2026–2033).
Increase in awareness regarding health benefits of green tea, high demand for healthy beverages, launch of innovative green tea products, and cultural influence of tea are slated to primarily boost green tea demand.
Green tea is renowned for its health benefits, including high antioxidants, weight loss properties, and cardiovascular health support. Increasing emphasis on health and wellness is promoting demand for healthy beverages such as green tea. Organic green tea, free from pesticides and chemicals, is gaining traction among consumers seeking clean-label beverage options. The cultural significance of tea in countries such as China, India, and Japan is also expected to boost the global green tea market growth in the future.
On the contrary, high competition from other beverages, changes in taste preferences, price sensitivity for premium products, and limited availability in some regions are slated to impede the consumption of green tea across the forecast period and beyond.
Market snapshot - 2026-2033
Global Market Size
USD 16.8 billion
Largest Segment
Supermarkets/Hypermarkets
Fastest Growth
Online Retail
Growth Rate
9.0% CAGR
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Global Green Tea Market is segmented by Type, Flavors, Distribution Channel and region. Based on Type, the market is segmented into Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea and Others. Based on Flavors, the market is segmented into Lemon, Cinnamon, Aloe Vera, Vanilla, Basil, Jasmin, Wild Berry and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Tea bags account for a substantial chunk of the global green tea market share at present. Ease of use and high preference for convenience among consumers are helping boost the adoption of tea bags on a global level. Growing investments in the R&D of eco-friendly tea bags and advancements in processing are also helping create new business scope for market players.
Meanwhile, the demand for ready-to-drink green tea beverages is slated to rise rapidly over the coming years. Growing demand for convenience and rising adoption of busy lifestyles around the world are expected to promote the sales of ready-to-drink green tea beverages in the long run.
The supermarkets/hypermarkets segment is expected to bring in the most sales in the global green tea industry going forward. Expansion of retail infrastructure and availability of a wide variety of green tea products to choose from are helping this segment hold sway over others. Availability of discounts and offers on purchase of green tea from different brands in supermarkets is also helping boost revenue generation via this segment.
On the other hand, the demand for green tea via online retail channels is anticipated to rise at a notable CAGR going forward. High consumer preference for online shopping, same day delivery options, and availability of multiple e-commerce platforms are generating new business via this segment.
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The Asia Pacific region is slated to spearhead the consumption of green tea on a global level. Increasing awareness of health benefits of green tea and the growing demand for functional beverages are slated to boost revenue generation in this region. Growing interest in premium and organic green tea varieties can also help expand business scope for market players.
Japan is witnessing a steady hike in consumption of traditional green tea varieties such as matcha and sencha. The demand for green tea remains high due to its cultural significance, health benefits, and versatility. Deep rooted significance of tea in the Japanese culture and growing adoption of green tea in other products are also slated to create new business scope for market players.
South Koreans have increasingly adopted green tea for its health benefits, including weight management and improving metabolism. Availability of a wide variety of green tea-based products and growing health consciousness among people are also helping boost green tea consumption in South Korea. Online sales of green tea are expected to shine bright in the long run.
North America is the fastest-growing region in the green tea market due to perceived health benefits, such as weight management, improved metabolism, and antioxidant properties. The rise of wellness trends and the growing popularity of green tea among younger generations, especially millennials, are key drivers for market growth in this region going forward.
Health-conscious consumers increasingly shifting away from sugary sodas toward healthier, functional beverages are influencing green tea consumption in the United States. Emphasis on innovation and flavor varieties are also helping green tea companies helping to attract a diverse consumer base in the country. Weight management and boosting metabolism benefits of green tea are also helping boost its demand in the country.
Green tea's reputation for its antioxidants and metabolism-boosting qualities has helped it gain traction in Canada. Canada’s proximity to the United States also facilitates the introduction of innovative green tea products. Green tea is increasingly popular in the form of RTD beverages, which cater to busy lifestyles.
Growing demand for natural and healthy beverages in Europe is slated to boost green tea sales at a steady pace. The popularity of organic and sustainably sourced green tea is also rising in the region, with a growing focus on clean-label products. Flavored and iced varieties of green tea are gaining traction in this region.
Antioxidants and weight management properties of green tea are making it a popular choice among British consumers. Green tea-based products, such as energy bars and wellness drinks, are contributing to the surge in demand for green tea in the country. Millennials looking for convenience and health benefits are driving up the sales of ready-to-drink green tea options in the United Kingdom.
Germany is one of the largest markets for green tea in Europe, driven by the rising awareness of health and wellness benefits. The demand for natural, functional beverages is increasing as consumers in Germany shift from sugary drinks to healthier alternatives like green tea. Germany's affinity for herbal and specialty teas, positions the country as a key player in the European market.
French consumers have become more health-conscious and are turning to green tea as a healthy alternative to coffee and sugary sodas. Preference for preference for high-quality, organic, and specialty green teas, particularly in the form of loose leaf tea is also slated to boost business scope in the country.
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Innovative Green Tea Products
High Demand for Healthy Beverages
Taste Preferences and Consumer Awareness
Price Sensitivity Issues
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Green tea providers should focus on using creative marketing strategies to raise awareness regarding the benefits of their products. Selling premium-grade green tea in high income regions can also help companies boost revenue generation in the long run.
Premiumization of green tea is a key trend that most startups are expected to focus on going forward. Here are a couple of startups that are expected to have a significant influence on green tea demand in the long run.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, high demand for healthy beverages and launch of innovative green tea products are slated to primarily drive the demand for green tea going forward. However, price sensitivity issues and changes in consumer taste preferences the sales of green tea in the future. Asia Pacific is slated to emerge as the dominant region owing to cultural significance of tea in Asian countries and rising health consciousness among people. Surge in demand for ready-to-drink green tea products and green tea with functional ingredients are key trends driving the global green tea industry through 2032.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 18.31 Billion |
| Market size value in 2033 | USD 39.77 Billion |
| Growth Rate | 9% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Green Tea Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Green Tea Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Green Tea Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Green Tea Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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