Fresh Herbs Market
Report ID: SQMIG30H2206
Report ID: SQMIG30H2206
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Report ID:
SQMIG30H2206 |
Region:
Global |
Published Date: June, 2025
Pages:
193
|Tables:
90
|Figures:
76
Global Fresh Herbs Market size was valued at USD 6.9 Billion in 2024 and is poised to grow from USD 7.44 Billion in 2025 to USD 13.56 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026–2033).
Increase in health consciousness among consumers, expansion of organic farming, rising interest in culinary exploration, growth of supermarkets and online grocery services, and demand from the foodservice industry are slated to boost fresh herb consumption.
Consumers are increasingly seeking healthier food options, and fresh herbs are widely recognized for their natural health benefits. Fresh herbs such as parsley, basil, and mint are popular for their nutrients such as antioxidants, vitamins, and essential oils along with their flavor enhancing properties. Consumers now prefer organically grown herbs, which are perceived as safer and more environmentally friendly thereby influencing the fresh herbs market growth. Globalization and social media have exposed consumers to a variety of international cuisines, where herbs play a central role. The expansion of organized retail formats and online grocery platforms has greatly improved consumer access to fresh herbs.
On the contrary, limited shelf life and spoilage, high seasonal dependency, labor-intensive harvesting, and lack of standardization and quality control are estimated to hamper the fresh herbs market penetration through 2032 and beyond.
Market snapshot - 2026-2033
Global Market Size
USD 6.4 billion
Largest Segment
Food Retail
Fastest Growth
Food Service
Growth Rate
7.8% CAGR
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Global Fresh Herbs Market is segmented by Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User and region. Based on Type, the market is segmented into Chopped and Whole. Based on Herb Type, the market is segmented into Basil, Coriander, Mint, Parsley, Rosemary and Thyme. Based on Category, the market is segmented into Conventional and Organic. Based on Cultivation Method, the market is segmented into Aquaponic, Hydroponic and Soil Based. Based on Distribution Channel, the market is segmented into Offline Retail and Online Retail. Based on Application, the market is segmented into Aromatherapy, Cooking Preparations, Cosmetic & Personal Care, Home & Garden and Medicinal. Based on End User, the market is segmented into Commercial and Households. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
The conventional segment is forecasted to account for the largest global fresh herbs market share in the future. Affordability, wide availability, and large-scale production methods are helping this segment hold sway over others. These products benefit from well-established supply chains and lower price points, making them more accessible to mass consumers.
Meanwhile, the demand for organic fresh herbs is slated to rise at a rapid pace going forward. Rising health consciousness, environmental concerns, and preference for chemical-free produce are helping this segment generate new business scope for market players in the long run.
The food retail segment is forecasted to spearhead fresh herbs market revenue generation over the coming years. Increasing consumer demand for fresh, healthy ingredients for home cooking are helping this segment maintain its dominance. Supermarkets, hypermarkets, and online grocery platforms are the most common retail outlets for fresh herb suppliers on a global level.
On the other hand, the demand for food service segment is slated to expand at a notable pace going forward. Rapid expansion of restaurant, catering, and hospitality sectors around the world is creating new opportunities. Preference for high-quality, fresh herbs to enhance flavor, and presentation by chefs is also helping generate new business scope.
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Traditionally rich in herbal medicine and cuisine, Asian countries have long histories of herb usage, which allows the Asia Pacific region to emerge as a dominant name in the global fresh herbs industry. Rapid growth in online grocery platforms and adoption of health-conscious lifestyles is also boosting the consumption of fresh herbs in this region. With a growing middle class embracing international cuisines and healthy living, Asia-Pacific’s dynamic market is poised for sustained, high-velocity growth.
The market for fresh herbs in Japan is expected to be driven by rising Western culinary influence and wellness trends going forward. Traditional Japanese herbs like shiso and mitsuba maintain steady demand, while basil, coriander, and rosemary are growing in popularity. Consumer demand for pesticide-free, locally grown herbs is increasing. Additionally, Japan’s aging population favors functional foods, positioning herbs as natural health boosters. Though smaller in size, the market is poised for niche, high-value growth in the long run.
A blend of Western culinary adoption and interest in natural health products are expected to boost sales of fresh herbs in South Korea going forward. The surge in popularity of herb-infused drinks and desserts among young consumers in the country is also promoting market development. While traditional Korean cuisine uses fewer Western herbs, fusion food trends and a focus on beauty-from-within are encouraging greater herb consumption, especially in metropolitan regions like Seoul and Busan.
Strong culinary traditions, high demand for organic produce, and established retail infrastructure are helping Europe maintain its stance as a key market for fresh herbs. Mediterranean cuisines prominently feature herbs like basil, oregano, and rosemary, which is further helping create new opportunities for fresh herb suppliers operating in this region. Consumer preference for clean-label and locally sourced ingredients backed by a rapidly increasing vegan population further boosts demand.
Multicultural cuisine trends, health awareness, and urban gardening are the key factors influencing the sales of fresh herbs in the United Kingdom. Surge in popularity of Indian, Middle Eastern, and Mediterranean cuisines and growing number of restaurants focusing on these cuisines are expected to drive the consumption of fresh herbs. Consumer interest in home cooking and presence of a diverse immigrant population base is also helping boost revenue generation for market players in the country.
Strong consumer preference for organic and biodynamic products is making Germany a leading market for fresh herb suppliers. Herbs like parsley, chives, dill, and basil are integral to traditional and modern cooking. Germany is also a leader in herb cultivation using greenhouse and hydroponic systems. Culinary tourism and international cuisines are also playing a crucial role in governing fresh herb consumption in Germany.
The market for fresh herbs in France is characterized by its rich gastronomic heritage and demand for fresh, flavorful ingredients. Herbs such as thyme, tarragon, chervil, and rosemary are culinary staples for the French. The organic trend is particularly strong in southern regions, where small-scale herb farms supply local markets and restaurants. French cuisine’s emphasis on seasonality and quality sustains a stable demand for locally grown herbs. Chefs and food influencers in the country also play a crucial role in promoting the popularity of herb-centric dishes, which further boosts fresh herbs demand.
Demand for fresh herbs in North America is anticipated to rise at a steady pace over the coming years. Health trends, culinary experimentation, and demand for organic produce are emerging as key factors driving the sales of fresh herbs in this region. High per capita herb consumption and strong innovation in vertical farming are also expected to support the fresh herbs regional outlook in the long run.
Herbs such as cilantro, parsley, and basil are used as staples in American households thereby creating an opportune setting for fresh herb vendors. Meal kit services and grocery delivery platforms play a crucial role in improving accessibility to fresh herbs in the United States. Consumers are increasingly integrating herbs into wellness routines via herbal teas and supplements. With strong retail infrastructure and high per capita consumption, the U.S. remains one of the most influential and innovative fresh herb markets on a global level.
Rising interest in healthy eating and plant-based diets is primarily boosting the consumption of fresh herbs in Canada. Basil, mint, and chives are some popular herbs in the country. Urban cities such as Toronto and Vancouver see strong demand for fresh herbs, which is mostly driven by immigrant communities bringing herb-rich cuisines. Indoor and greenhouse herb cultivation is expanding due to harsh winters, ensuring year-round supply.
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Demand from the Foodservice Industry
Urban Farming and Hydroponics Growth
Limited Shelf Life and Spoilage
High Seasonal Dependency
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Fresh herb providers should focus on increasing awareness regarding health benefits of their offerings. Use of sustainable farming and reduction in use of pesticides are also key areas of interest for companies as per this global fresh herb market analysis.
Startups are expected to focus on exploring and discovering new applications of fresh herbs. Leveraging advanced technologies and farming practices remains the prime focus of new companies.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising health consciousness and expansion of organic farming are slated to primarily drive the demand for fresh herbs going forward. However, labor intensive harvesting and limited shelf life and spoilage issues are anticipated to slow down the sales of fresh herbs in the future. Asia Pacific is slated to spearhead the consumption of fresh herbs on a global level owing to high use of herbs in cuisine and traditional medicine. Demand for ready-to-use herbs and integration of herbs with functional foods are slated to create new business scope for fresh herb companies in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 6.9 Billion |
| Market size value in 2033 | USD 13.56 Billion |
| Growth Rate | 7.8% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Fresh Herbs Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fresh Herbs Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fresh Herbs Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Fresh Herbs Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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