Floriculture Market
Report ID: SQMIG30H2204
Report ID: SQMIG30H2204
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Report ID:
SQMIG30H2204 |
Region:
Global |
Published Date: June, 2025
Pages:
198
|Tables:
95
|Figures:
71
Global Floriculture Market size was valued at USD 60.38 Billion in 2024 and is poised to grow from USD 64.18 Billion in 2025 to USD 104.64 Billion by 2033, growing at a CAGR of 6.3% during the forecast period (2026–2033).
The global floriculture market growth is driven due to drivers such as changes in consumer lifestyles and growing use of flowers for various purposes such as conferences and activities, personal use, and gifts. Growing sales of flowers online and offline are fueling the product demand globally. The biggest floral holiday of the year is Valentine's Day, followed by Christmas, and then Mother's Day. Together they account for 59% of annual revenues reported by most floristry businesses. In a study, about 77% of flower purchases are for a specific occasion, where Birthdays and Anniversaries account for 29% of annual sales.
Moreover, the growth in e-commerce industry along with internet and smartphone penetration across the globe is driving the expansion of the global floriculture sector. Transition to virtualized trade network enables coordination of logistics and information availability in the floriculture supply chain. It makes all the participants in the supply chain management get real-time information throughout the floriculture supply chain and allows for efficient, cost-effective, and quicker deliveries of floriculture products. All these factors are enhancing market growth globally as well.
How Is Genetic Engineering Revolutionizing Flower Aesthetics and Resilience?
Growing uses of biotechnology products in floriculture to genetically manipulate the color, shape, postharvest longevity, and abiotic stress, and insect resistance of flowering ornamental crops are fuelling the product demand. Additionally, biotechnological practices enable flowers to grow in adverse climatic conditions and reduce the risks for flower growers. Apart from that, the application of biotechnology-based products for producing new and disease-free flower crops is expected to drive the floriculture industry growth during the forecast period.
Market snapshot - 2026-2033
Global Market Size
USD 56.8 billion
Largest Segment
Offline
Fastest Growth
Online
Growth Rate
6.3% CAGR
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Global Floriculture Market is segmented by Product Type, Flower Type, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Cut flowers, Potted plants, Bedding plants, Foliage plants and Others. Based on Flower Type, the market is segmented into Rose, Chrysanthemum, Tulip, Lily, Gerbera, Carnations, Texas bluebell, Freesia, Hydrangea and Others. Based on End Use, the market is segmented into Personal use, Institutions/events, Hotels, resorts, & spas, Industrial and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per the 2024 global floriculture market analysis, the cut flowers category dominated the market with a market value of USD 20.7 billion due to their massive demand during parties, celebrations, and events, where they are used to create vibrant flower designs and arrangements. They have broad appeal due to their range, color, and symbolism, thus, highly sought-after gifts and ornaments all over the world. In addition, cut flowers are also widely used in hospitality, retail, and corporate settings to generate ambiance and aesthetics. Increasing consumer demand for flowers for interior decoration and online flower delivery services also help to support their market dominance.
The bedding plants category is expected to witness the quickest expansion in the floriculture industry. Their temporary charm, vivid hue, and suitability for use in landscaping plans are driving demand. As consumer awareness of home gardening and city greening continues to grow, especially in North America and Europe, popularity for bedding plants is slowly increasing and remains a leading growth driver in 2025 and beyond.
Based on the 2024 global floriculture market forecast, the offline category dominated the market and will register a growth rate of 5.1% CAGR during the forecast period. Customers prefer to visit florists or garden shops to select flowers and plants manually, relishing the chance to personally inspect the quality and freshness of products. Additionally, offline stores offer one-on-one customer service, which is the first choice for special occasions like weddings, birthdays, and holidays. The face-to-face experience of viewing the flowers in person, along with immediate availability, still impacts the significant share of offline sales, even with increased popularity on the internet.
With growing e-commerce websites that enable quick doorstep delivery through better logistics and heightened smartphone usage, the online segment is sure to dominate the floriculture industry. Demand increased through digital channels in 2024 and 2025, particularly during peak seasons like Mother's Day and Valentine's Day, when consumers enjoyed convenience, speed, and choice in buying flowers.
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The increasing requirement of fresh flowers for events, home decor, and individual gifting has made North America a leader in the market. Online ordering of flowers in the region rose by 6.3% during 2024, particularly through portals such as UrbanStems and Teleflora. Due to consumer demand for locally produced, sustainable floral products and quick delivery, the United States and Canada are turning to automated greenhouses and green logistics.
Demand for bedding plants and cut flowers resulted in U.S. floriculture sales of nearly USD 7.6 billion in 2024. Online flower sales grew by 9% during holiday periods such as Mother's Day and Valentine's Day. Startups like The Bouqs Company are utilizing farm-direct supply methods. Urban consumers are increasingly opting for subscription services that provide bespoke flower bouquets constructed with ethical ingredients in less wasteful packaging.
The higher demand for locally produced flowers and city gardening trends are propelling expansion in Canada's floriculture industry. As a move to facilitate sustainable cultivation, Ontario, which accounts for half of the country's flowers, in 2024 introduced a greenhouse innovation award. The industry registered a 7.8% rise in flower sales online during Mother's Day. Retail sales in traditional stores and internet channels are being transformed due to the increasing interest in native flowers and environmentally certified producers.
Asia-Pacific is expected to experience a compound annual growth rate of over 7% until 2025 attributable to factors such as urbanization, the culture of gift-giving, and increased disposable incomes. Floriculture exports are increasing from China and India. In 2024, China initiated a smart cold-chain logistics business in Hainan province to minimize flower spoilage upon delivery, thus boosting overseas sales. Valentine's Day and Lunar New Year witnessed record flower sales on online platforms such as Taobao and Rakuten, which showed high consumer interaction.
Government subsidies to the ornamental horticulture sector and expansion of e-commerce are fueling quick expansion in China's floriculture industry. Sales of flowers online for the 2024 Qixi Festival grew by 28% year on year, based on reports from Alibaba and JD.com. Over 70% of flowers produced in China are sourced from Yunnan Province, which is investing in cold storage and intelligent greenhouses. These projects are increasing local and global markets as well as enhancing the supply chain efficiency.
The India is expected to gain the highest floriculture market share due to increasing exports, religious celebrations, and urban consumption. The Agricultural and Processed Food Products Export Development Authority (APEDA) reported that 15% growth in floriculture exports in 2025 was recorded, particularly to the United Arab Emirates and Europe. Tamil Nadu and Karnataka are major production centers. The government's "Horticulture Cluster Development Programme" is assisting farmers with global floriculture practices, logistics, and improved cold storage.
With its robust infrastructure and demands for sustainability, Europe is leading the world in production and exports. Netherlands was the export hub for flowers, shipping over Euro 4.3 billion of flowers in 2024. Customers across Europe are making more and more of their purchasing decisions based on organic and pesticide-free flowers. The EU Green Deal is encouraging manufacturers to make the switch to biodegradable packaging and zero-carbon cold storage. International Women's Day contributes significantly to the sales of Germany, Italy, and Eastern Europe.
UK consumers spent over Euro 1.5 billion on floriculture in 2024, driven by online spending and sustainable shopping habits. Businesses like Bloom & Wild and Freddie's Flowers saw subscription volumes rise, with up to 30% of orders now being delivered on repeat cycles. The demand for British blooms is on the rise, fueled by programs such as Flowers from the Farm, as consumers place more emphasis on traceability and locally supplied products over imports.
The France's market is evolving with strong demand for artisan flower bouquets and seasonal arrangements. Local florists experienced a 15% increase in dried flower sales in 2025, fueled by trend-based aesthetics on platforms like Pinterest and Instagram. Floral artisans are incorporating lavender, eucalyptus, and preserved roses into long-lasting bouquets. Eco-conscious consumers are choosing pesticide-free flowers and recyclable packaging, especially in urban centers like Paris and Lyon.
Germany has a well-established floriculture sector, and over 70% of flowers are sold through garden centers and supermarkets. Germany imposed tighter environmental controls in 2024 encouraging peat-free growing and local production. Retailers Blume2000 and Lidl reported stronger demand for indigenous plants and certified organic bouquets. Germany's robust logistics infrastructure ensures freshness across cross-country distribution, and seasonal flower demand reaches its highest point around Easter, Mother's Day, and Oktoberfest.
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Expansion of Virtual Supply Chains and E-Commerce
Growing Demand for Gift and Decorative Flowers
Supply Chain Interruptions and Climate Vulnerability
Shortage of Cold Storage and Excessive Post-Harvest Loss
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The global floriculture industry is geographically scattered and competitive. International distribution and hybrid innovation are the primary focus of large corporations such as Selecta One and Dümmen Orange. To accelerate the creation of premium flowers, Syngenta Flowers expanded the size of its breeding center in the Netherlands in 2024. Contrarily, Indian company Karuturi Global has recommenced utilising digital supply models. To maintain freshness and timely delivery, firms are making investments in temperature-controlled logistics and intelligent partnerships with e-commerce platforms.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, long-term growth in the global floriculture industry is being propelled by growing demand through internet platforms, increased utilization of flowers in home décor and celebrations, and the speedy integration of technology in production and logistics. Yet, perishability, the impact of climate change, and transportation limitations are among the challenges confronting industry. As per the floriculture market regional forecast, Europe and Asia-Pacific are at the forefront of this transformation with investments in biotechnology, cold storage, and green solutions. Strategic partnerships and green solutions will define future market leadership in this dynamic industry.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 60.38 Billion |
| Market size value in 2033 | USD 104.64 Billion |
| Growth Rate | 6.3% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Floriculture Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Floriculture Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Floriculture Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Floriculture Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
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Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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