Fertility Test Market Size, Share, Growth Analysis, By Product(Ovulation prediction kit, fertility monitor, male fertility testing products and others), By Sample(Saliva, urine, blood and others), By End-User(Hospitals, homecare settings, fertility clinics, others), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45A2234 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 91 |Figures: 76

Fertility Test Market Insights

Global Fertility Test Market size was valued at USD 393.50 million in 2021 and is poised to grow from USD 426.95 million in 2022 to USD 820 million by 2030, at a CAGR of 8.5 % during the forecast period (2023-2030).

The growth of the fertility test market in the forecast period can be attributed to various factors, including the increasing age of first-time pregnancies and rising awareness about fertility testing worldwide.

Declining fertility rates globally and the introduction of advanced, user-friendly fertility monitors with high accuracy further boost market growth.

Additionally, the emergence of combined kits for dual testing of pregnancy and ovulation in developed economies is expected to drive overall market expansion.

The development of advanced, easy-to-use fertility monitors with high accuracy, coupled with increased healthcare infrastructure expenditure, are major drivers supporting the market's growth rate.

However, the unproven accuracy of urine-based ovulation monitors in PCOS/PCOD and the high procurement costs serve as constraints hindering overall market growth.

Market Snapshot - 2024-2031

Global Market Size

USD 393.50 million

Largest Segment

ovulation prediction kit

Fastest Growth

Growth Rate

8.5% CAGR

Global Fertility Test Market ($ Bn)
Country Share for North America Region (%)

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Fertility Test Market Segmental Analysis

The global fertility test market is segmented on the basis of the product, sample, mode of purchase, application, region, and end user. On the basis of the product, the fertility test market is segmented into ovulation prediction kit, fertility monitor, male fertility testing products and others. On the basis of sample, the fertility test market is segmented into saliva, urine, blood and others. On the basis of the mode of purchase, the fertility test market is segmented into over the counter and prescription based. On the basis of application, the fertility test market is segmented into female and male. The fertility test market has also been segmented based on the end user into hospitals, homecare settings, fertility clinics, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis By Product

Ovulation prediction kits hold the largest market share due to their widespread popularity and ease of use. With the increasing age of first-time pregnancies and growing awareness about fertility testing, more women are turning to ovulation prediction kits as a reliable tool to aid their family planning journey. The convenience and accessibility of these kits, available at pharmacies, retail stores, and online platforms, have contributed to their dominance in the market.

On the other hand, the fertility monitor segment is witnessing remarkable growth, positioning itself as the fastest-growing segment in the market. As couples seek higher accuracy and more comprehensive fertility insights, the demand for fertility monitors is surging. Their ability to provide personalized and in-depth fertility data, coupled with advancements in digital health technologies, has made fertility monitors increasingly attractive to consumers. Additionally, the rising investment in healthcare infrastructure and the launch of user-friendly and accurate fertility monitors are driving the exponential growth of this segment.

Analysis By Sample

Urine-based tests dominate the market with their wide accessibility, simplicity, and cost-effectiveness. With the rise in awareness about family planning and fertility issues, coupled with the increasing trend of ovulation prediction at home, the demand for urine-based fertility tests has surged. Moreover, their non-invasive nature appeals to a broad range of consumers, further driving their market dominance.

Meanwhile, the blood-based tests segment emerges as the fastest-growing segment due to its heightened accuracy and ability to detect subtle changes in hormone levels. With advancements in medical technology and diagnostic capabilities, blood-based tests are becoming increasingly sophisticated, resonating with healthcare professionals and consumers alike. The growing recognition of blood-based tests as a powerful tool for fertility evaluation, combined with the rising number of fertility clinics and diagnostic centers globally, is fueling their rapid market expansion.

Global Fertility Test Market By Product

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Fertility Test Market Regional Insights

The global fertility test market is experiencing a remarkable surge, driven by breakthrough technologies and growing awareness of reproductive health. Among the dominating regions, North America stands tall with its cutting-edge medical advancements and a burgeoning demand for personalized fertility solutions. The region's top-notch healthcare infrastructure and research capabilities have paved the way for revolutionary fertility testing options, catapulting it to the forefront of the market.

Meanwhile, the fastest-growing region in this landscape is the Asia-Pacific, where a burgeoning population and rising disposable incomes are fueling an exponential increase in the adoption of fertility tests. Embracing the latest innovations and digital health platforms, the Asia-Pacific region is witnessing an unprecedented expansion in fertility services, making it an exciting and promising hub for industry players. As the global fertility test market continues to flourish, these dominant and burgeoning regions remain at the vanguard, unlocking a world of opportunities and paving the way for a future of enhanced reproductive well-being.

Global Fertility Test Market By Geography
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Fertility Test Market Dynamics

Drivers

Focus On Reproductive Health

  • The market report highlights a significant global trend wherein the average age of first-time pregnancy has experienced a remarkable increase. This shift is attributed to a decline in first births among teenage women and a notable rise in first births among women aged 30 and above. According to the OECD, the average age for women giving birth has now reached 30 or older. This changing pattern reflects a growing preference among women worldwide to delay their first pregnancies. As a consequence, the escalating rate of first-time pregnancies serves as a key market driver, fueling the growth and demand for related products and services.

Restraints

Lesser Precision Of Ovulation Prediction Kits

  • The precision of ovulation prediction kits is somewhat limited. These kits measure the increase in luteinizing hormone (LH) levels, which typically occurs 24-36 hours before ovulation. However, they cannot reliably confirm ovulation in certain situations, like luteinized unruptured follicle syndrome, where the egg fails to separate from the follicle after the LH surge. Moreover, these kits only forecast the beginning of ovulation and cannot accurately determine the exact date of ovulation or the occurrence of anovulation, resulting in a relatively short viable window of about two days. Another drawback is that ovulation monitors can only detect LH and do not account for other crucial ovulation markers, such as the presence of fertile-friendly cervical mucus. Market research indicates that these limitations in precision may restrict the growth potential of the ovulation prediction kit market.

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Fertility Test Market Competitive Landscape

The competitive landscape of the global fertility test market is characterized by intense competition among several prominent players vying for market dominance. Established companies, as well as innovative startups, are actively participating in the market, driving the development of advanced and user-friendly fertility testing solutions. Key players are continually investing in research and development to introduce cutting-edge technologies that provide accurate and reliable results. Additionally, strategic partnerships, mergers, and acquisitions are common strategies employed by companies to expand their product portfolios and strengthen their market presence. The focus is not only on the accuracy of ovulation prediction but also on providing comprehensive fertility insights to cater to the growing demand for personalized and convenient reproductive health solutions. As consumer awareness about reproductive health rises, the competitive landscape remains dynamic and evolving, with players striving to offer innovative and accessible fertility testing options to meet the diverse needs of consumers worldwide.

Top Player’s Company Profiles

  • Clearblue (Switzerland)
  • Fairhaven Health, LLC (USA)
  • Geratherm Medical AG (Germany)
  • Sensiia (France)
  • Ava Science Inc. (USA)
  • Fertility Focus Limited (UK)
  • Valley Electronics AG (Switzerland)
  • Biozhena Corporation (USA)
  • The Stork Ib2C Inc. (USA)
  • Babystart Ltd. (UK)
  • HiLin Life Products, Inc. (USA)
  • Quidel Corporation (USA)
  • Taidoc Technology Corporation (Taiwan)
  • UEBE Medical GmbH (Germany)
  • Hilin Life Products, Inc. (USA)
  • Geratherm Medical AG (Germany)
  • Microlit (India)

Recent Developments

  • In March 2022, Ro made headlines with its acquisition of Dadi, a male fertility and sperm-testing firm, as part of its strategic move to expand its fertility services. This acquisition aims to bolster Ro's offerings in the fertility space, allowing the company to provide a more comprehensive range of services and solutions to its customers.

Fertility Test Key Market Trends

  • One significant trend is the increasing adoption of digital health technologies in fertility testing. Smartphones and wearable devices are now integrated with fertility tracking apps and ovulation monitors, empowering individuals to track their menstrual cycles and fertility parameters conveniently. This trend has revolutionized fertility testing, providing users with real-time data and insights, leading to better informed and proactive family planning decisions.
  • Furthermore, there is a rising demand for non-invasive and user-friendly testing methods, prompting companies to develop innovative products that offer accurate results with minimal discomfort. As fertility awareness and education continue to spread, and individuals take a proactive approach to their reproductive health, the digitalization of fertility testing is anticipated to drive the market forward, catering to the evolving needs of consumers worldwide.

Fertility Test Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Deployment mode team that Collects, Collates, Co-relates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analyses, The global fertility test market is a rapidly growing sector driven by a combination of factors. The market analysis reveals that increasing awareness of reproductive health, and the rising prevalence of fertility issues are primary drivers of market growth. Moreover, advancements in diagnostic technologies, such as ovulation prediction kits and fertility tracking devices, have made fertility testing more accessible and accurate. The market analysis also points to a significant shift in demographics, with a rising average age of first-time pregnancies across the globe, leading to a higher demand for fertility testing solutions. Additionally, lifestyle changes, environmental factors, and changing societal norms contribute to the market's expansion.

Report Metric Details
Market size value in 2023 USD 393.50 million
Market size value in 2031 USD 820 million
Growth Rate 8.5%
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Product
    • Ovulation prediction kit, fertility monitor, male fertility testing products and others
  • Sample
    • Saliva, urine, blood and others
  • End-User
    • Hospitals, homecare settings, fertility clinics, others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Clearblue (Switzerland)
  • Fairhaven Health, LLC (USA)
  • Geratherm Medical AG (Germany)
  • Sensiia (France)
  • Ava Science Inc. (USA)
  • Fertility Focus Limited (UK)
  • Valley Electronics AG (Switzerland)
  • Biozhena Corporation (USA)
  • The Stork Ib2C Inc. (USA)
  • Babystart Ltd. (UK)
  • HiLin Life Products, Inc. (USA)
  • Quidel Corporation (USA)
  • Taidoc Technology Corporation (Taiwan)
  • UEBE Medical GmbH (Germany)
  • Hilin Life Products, Inc. (USA)
  • Geratherm Medical AG (Germany)
  • Microlit (India)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Fertility Test Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Fertility Test Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Fertility Test Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fertility Test Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fertility Test Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Fertility Test Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Fertility Test Market size was valued at USD 393.50 million in 2021 and is poised to grow from USD 426.95 million in 2022 to USD 820 million by 2030, at a CAGR of 8.5 % during the forecast period (2023-2030).

The competitive landscape of the fertility test market is characterized by intense competition among several prominent players vying for market dominance. Established companies, as well as innovative startups, are actively participating in the market, driving the development of advanced and user-friendly fertility testing solutions. Key players are continually investing in research and development to introduce cutting-edge technologies that provide accurate and reliable results. Additionally, strategic partnerships, mergers, and acquisitions are common strategies employed by companies to expand their product portfolios and strengthen their market presence. The focus is not only on the accuracy of ovulation prediction but also on providing comprehensive fertility insights to cater to the growing demand for personalized and convenient reproductive health solutions. As consumer awareness about reproductive health rises, the competitive landscape remains dynamic and evolving, with players striving to offer innovative and accessible fertility testing options to meet the diverse needs of consumers worldwide. 'Clearblue (Switzerland)', 'Prestige Brands Holdings, Inc. (USA)', 'Swiss Precision Diagnostics GmbH (Switzerland)', 'Church & Dwight Co., Inc. (USA)', 'Fairhaven Health, LLC (USA)', 'Geratherm Medical AG (Germany)', 'Sensiia (France)', 'Ava Science Inc. (USA)', 'Fertility Focus Limited (UK)', 'Valley Electronics AG (Switzerland)', 'Biozhena Corporation (USA)', 'The Stork Ib2C Inc. (USA)', 'Babystart Ltd. (UK)', 'HiLin Life Products, Inc. (USA)', 'Quidel Corporation (USA)', 'Taidoc Technology Corporation (Taiwan)', 'UEBE Medical GmbH (Germany)', 'Hilin Life Products, Inc. (USA)', 'Geratherm Medical AG (Germany)', 'Microlit (India)'

The market report highlights a significant trend wherein the average age of first-time pregnancy has experienced a remarkable increase. This shift is attributed to a decline in first births among teenage women and a notable rise in first births among women aged 30 and above. According to the OECD, the average age for women giving birth has now reached 30 or older. This changing pattern reflects a growing preference among women worldwide to delay their first pregnancies. As a consequence, the escalating rate of first-time pregnancies serves as a key market driver, fueling the growth and demand for related products and services.

One significant trend is the increasing adoption of digital health technologies in fertility testing. Smartphones and wearable devices are now integrated with fertility tracking apps and ovulation monitors, empowering individuals to track their menstrual cycles and fertility parameters conveniently. This trend has revolutionized fertility testing, providing users with real-time data and insights, leading to better informed and proactive family planning decisions.

The fertility test market is experiencing a remarkable surge, driven by breakthrough technologies and growing awareness of reproductive health. Among the dominating regions, North America stands tall with its cutting-edge medical advancements and a burgeoning demand for personalized fertility solutions. The region's top-notch healthcare infrastructure and research capabilities have paved the way for revolutionary fertility testing options, catapulting it to the forefront of the market.

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