Eye Tracking Market

Global Eye Tracking Market Size, Share, Growth Analysis, By Type(Optical Tracking, Eye Attached Tracking), By Component(Hardware, Software), By Application(Retail, Automotive) - Industry Forecast 2023-2030


Report ID: SQMIG45I2118 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 90 | Figures: 76

Global Eye Tracking Market Insights

Eye Tracking Market size was valued at USD 638.8 million in 2021 and is poised to grow from USD 852.16 million in 2022 to USD 11400.48 million by 2030, growing at a CAGR of 33.4% in the forecast period (2023-2030).

The market is anticipated to grow significantly as a result of the rising demand for contactless biometrics, the use of smart sensors for process control and decision-making, and the adoption of artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) in consumer electronics and other commercial application areas. Due to the growing use of vision-capturing technology in commercial settings, notably in sectors and industries like retail, healthcare, research, automotive, consumer electronics, government & defense, and security & surveillance, the market has been gaining significance.

The most often used kind of vision capture technology among users is the optical tracking system, sometimes referred to as the video-based eye-tracker. It makes use of trackers to constantly document the sight movement and location of the person being tracked. Market research, web marketing, and the analysis of advertisements in print and digital media all make extensive use of eye-tracking technologies.

For instance, in June 2021 Tobii Pro introduced Sticky, a self-service online platform for marketing and advertising researchers that blends webcam eye tracking and emotion identification with online survey questions to simplify sophisticated quantitative research.

The growing demand for contactless biometrics is a major market growth driver. The biometric technology is mostly utilized in the defense industry and jail management systems for security purposes. In order to increase security, defense organizations and police forces use iris biometric scanners to identify people. For instance, iris scanning technology, which is contactless and far quicker than fingerprint scanning technology, has been adopted by the Maine Department of Corrections in Washington, D.C. The technology is being used to keep track of the prisoners, confirm visitors' identities, and validate their identities before allowing them access to restricted areas.

But visual capture is a rather recent technological development. As a result, there aren't many well-known companies providing integrated vision-capturing solutions. These players prioritize forming strategic alliances, mergers and acquisitions, and increasing their R&D endeavors.

US Eye Tracking Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 638.8 million

Largest Segment

Optical Tracking

Fastest Growth

Optical Tracking

Growth Rate

33.4% CAGR

Global Eye Tracking Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Eye Tracking Market Size by Type, 2022-2028 ($ Bn)
Global Eye Tracking Market Size by Type, 2022-2028 (%)

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Global Eye Tracking Market Segmental Analysis

The global eye tracking market is segmented based on type, component, application, and region. Based on type, the eye tracking market is segmented into optical tracking and eye-attached tracking. Based on components, the eye tracking market is segmented into hardware and software. Based on application, the eye tracking market is segmented into retail, automotive, healthcare, military & aerospace, and others. Based on region, the global eye tracking market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Eye Tracking Market Analysis by Type

In 2021, the optical tracking segment accounted for more than 52.0% of market revenue. Optical tracking devices are in high demand in virtual reality and augmented reality because they can detect both active and passive body motions, providing VR with additional information about the participant's movement. No physical link between the monitored object and the actual environment is required. Optical tracking may concurrently track several objects at the same time. These are some of the factors driving the demand for the eye-tracking market during the forecast period.

Eye-attached tracking is anticipated to register the fastest growth during the analysis period. Eye-attached capturing devices are comparable to contact lenses equipped with magnetic or mirror sensors that can follow vision regardless of head movement. It monitors horizontal, vertical, and torsional visual movement. An eye-attached vision capturing system is suitable for application in healthcare, research, retail, and consumer electronics since vision capture continues even when the user moves his head or begins to move are some of the factors that propel the eye tracking market throughout the forecast period.

Eye Tracking Market Analysis by Application

In 2021, healthcare accounted for more than 25% market share. First, gaze capture was implemented as a computer interface for those with mobility and communication difficulties. Technology is becoming more prevalent in consumer electronics and gaming devices. The government and military employ vision tracking systems. Eye-tracking is assisting the automobile sector. With the proliferation of automobiles and AI applications, eye tracking is in high demand. Eye-tracking has replaced traditional DMS techniques since it analyses eyelid movement and gaze direction. The Lexus brand of Toyota utilized eye-tracking technology, putting it ahead of the competition. Volvo aims to release technology for estimating the driver's state. These are some of the major factors propelling the eye-tracking market during the analysis period.

Global Eye Tracking Market By Type, 2021 (%), 2021 (%)

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Global Eye Tracking Market Regional Insights

In 2021, the North American region dominated the eye-tracking market with a revenue share of more than 48.00%, and this dominance is anticipated to persist throughout the forecast period. Increased usage of advanced technologies in the healthcare industry and research programs to achieve a deeper understanding of human behavior are among the key reasons for North America's rapid economic expansion. Due to the widespread deployment of sensors and contactless biometric systems, the US holds the largest revenue share in the regional market. The US, Germany, Japan, and China are home to the industry's major players, and these are the major reason propelling the eye-tracking market in the region.

The Asia-Pacific market is anticipated to see the highest CAGR over the forecast period. The Indian, Chinese, and Japanese markets are predicted to experience substantial development as a result of the expanding use of vision tracing, particularly in consumer electronics. These are the factors driving the demand in the region.

Global Eye Tracking Market By Geography, 2022 - 2028, 2023-2030
  • Largest
  • Fastest

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Global Eye Tracking Market Dynamics

Eye Tracking Market Driver

Rising adoption of eye-tracking technology in advertisement and consumer research.

  • Eye-tracking technology has been used in market research in a big way. More and more people in retail, especially in the FMCG industry, want to use eye-tracking technology to increase sales. Eye-tracking devices and related algorithms are being used to gain insights into consumer behavior at retail stores. These devices and algorithms help figure out how long a customer spends looking at a product, what the best way is to set up a product in a store to get them to buy, and what kind of packaging gives the best information about the product for the customer's benefit. Eye tracking is also used for digital marketing and judging the effectiveness of ads in print, billboards, and digital media. These are some of the factors driving the global eye-tracking market during the analysis period.

Eye Tracking Market Restraint

Disruption in the supply chain restrains the production and distribution of eye-trackers.

  • Various nations have imposed lockdowns due to the pandemic and this has affected the supply chain of several markets, including the market for eye-tracking. This disruption in the supply chain creates difficulties for eye-tracking gadget producers in the production and distribution of their goods. These are some of the factors restraining the demand and would slow down the eye-tracking market growth during the analysis period.

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Global Eye Tracking Market Competitive Landscape

The eye-tracking is relatively fragmented, with a high level of competition. Few large players, like Tobii AB, SR Research Ltd, and EyeTracking Inc., now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability.

Eye Tracking Market Top Player’s Company Profiles

  • Tobii AB
  • iMotions A/S
  • SensoMotoric Instruments (SMI) GmbH
  • EyeTech Digital Systems Inc.
  • Seeing Machines Ltd.
  • LC Technologies Inc.
  • Gazepoint
  • Ergoneers GmbH
  • EyeTracking Inc.
  • Pupil Labs GmbH
  • Smart Eye AB
  • EyeLink (SR Research Ltd.)
  • Polhemus
  • EyeSee Research
  • Skanray Technologies Pvt. Ltd.
  • Ergoscan Consulting
  • EyeTech DS
  • Lumen Research Ltd.
  • ErgoLab
  • Mirametrix Inc.

Eye Tracking Market Recent Developments

  • In October 2021, Smart Eye will announce the acquisition of iMotions. Smart Eye, the global leader in Human Insight AI, will combine its sophisticated eye tracking and emotion AI technology with iMotions' breakthrough data gathering and analytics tools to create the first human behavioral research and analysis powerhouse. Together, will give a multi-modal method for understanding complicated human behaviors and delivering holistic human insights.
  • In April 2021, Gazepoint Research introduces Gazepoint Biometrics. Gazepoint Biometrics Hardware kit captures biometric signals such as heart rate, galvanic skin response (GSR), electrodermal activity (EDA), and user-controlled analog input for marketing feedback response. Gazepoint Biometrics provides seamless integration of eye tracking and physiological data with existing Gazepoint systems, including eye trackers and Gazepoint Analysis software.

Global Eye Tracking Key Market Trends

  • Augmented reality (AR) and virtual reality (VR) devices are gaining popularity for several reasons, including their ability to provide consumers with a more immersive experience, improve image quality, relieve eye strain, and raise concentration. Eye-tracking technology offers an opportunity for development because it can be integrated into many augmented reality (AR) and virtual reality (VR) devices, such as headgears and personal computers. Numerous notable companies have engaged in research in these areas due to the existence of this prospect. These are some of the major trends that propel the eye-tracking market during the analysis period.

Global Eye Tracking Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, Eye-tracking technologies are frequently employed in market research, digital marketing, and analyzing print and digital advertisements. Increased adoption of vision-capturing technologies in commercial environments has elevated the industry's stature. These are some of the factors driving the demand for the eye-tracking market during the forecast period. In 2021, the optical tracking segment accounted for more than 52.0% of market revenue. Eye-attached tracking is anticipated to register the fastest growth during the analysis period. The North American region dominated the eye-tracking market with a revenue share of more than 48.00%, and this dominance is anticipated to persist throughout the forecast period. The Asia-Pacific market is expected to see the highest CAGR over the next five years. These are some of the major factors propelling the eye-tracking market during the analysis period.

Report Metric Details
Market size value in 2021 USD 638.8 million
Market size value in 2030 USD 11400.48 million
Growth Rate 33.4%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Million
Segments covered
  • Type
    • Optical Tracking, Eye Attached Tracking
  • Component
    • Hardware, Software
  • Application
    • Retail, Automotive, Healthcare, Military & Aerospace, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Tobii AB
  • iMotions A/S
  • SensoMotoric Instruments (SMI) GmbH
  • EyeTech Digital Systems Inc.
  • Seeing Machines Ltd.
  • LC Technologies Inc.
  • Gazepoint
  • Ergoneers GmbH
  • EyeTracking Inc.
  • Pupil Labs GmbH
  • Smart Eye AB
  • EyeLink (SR Research Ltd.)
  • Polhemus
  • EyeSee Research
  • Skanray Technologies Pvt. Ltd.
  • Ergoscan Consulting
  • EyeTech DS
  • Lumen Research Ltd.
  • ErgoLab
  • Mirametrix Inc.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Eye Tracking Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Eye Tracking Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Eye Tracking Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Eye Tracking Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Eye Tracking Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Eye Tracking Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Eye Tracking Market size was valued at USD 638.8 million in 2021 and is poised to grow from USD 852.16 million in 2022 to USD 11400.48 million by 2030, growing at a CAGR of 33.4% in the forecast period (2023-2030).

The eye-tracking is relatively fragmented, with a high level of competition. Few large players, like Tobii AB, SR Research Ltd, and EyeTracking Inc., now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability. 'Tobii AB', 'iMotions A/S ', 'SensoMotoric Instruments (SMI) GmbH', 'EyeTech Digital Systems Inc.', 'Seeing Machines Ltd.', 'LC Technologies Inc.', 'Gazepoint', 'Ergoneers GmbH', 'EyeTracking Inc.', 'Pupil Labs GmbH', 'Smart Eye AB', 'EyeLink (SR Research Ltd.)', 'Polhemus', 'EyeSee Research', 'Skanray Technologies Pvt. Ltd.', 'Ergoscan Consulting', 'EyeTech DS', 'Lumen Research Ltd.', 'ErgoLab', 'Mirametrix Inc.'

Eye-tracking technology has been used in market research in a big way. More and more people in retail, especially in the FMCG industry, want to use eye-tracking technology to increase sales. Eye-tracking devices and related algorithms are being used to gain insights into consumer behavior at retail stores. These devices and algorithms help figure out how long a customer spends looking at a product, what the best way is to set up a product in a store to get them to buy, and what kind of packaging gives the best information about the product for the customer's benefit. Eye tracking is also used for digital marketing and judging the effectiveness of ads in print, billboards, and digital media. These are some of the factors driving the global eye-tracking market during the analysis period.

Augmented reality (AR) and virtual reality (VR) devices are gaining popularity for several reasons, including their ability to provide consumers with a more immersive experience, improve image quality, relieve eye strain, and raise concentration. Eye-tracking technology offers an opportunity for development because it can be integrated into many augmented reality (AR) and virtual reality (VR) devices, such as headgears and personal computers. Numerous notable companies have engaged in research in these areas due to the existence of this prospect. These are some of the major trends that propel the eye-tracking market during the analysis period.

In 2021, the North American region dominated the eye-tracking market with a revenue share of more than 48.00%, and this dominance is anticipated to persist throughout the forecast period. Increased usage of advanced technologies in the healthcare industry and research programs to achieve a deeper understanding of human behavior are among the key reasons for North America's rapid economic expansion. Due to the widespread deployment of sensors and contactless biometric systems, the US holds the largest revenue share in the regional market. The US, Germany, Japan, and China are home to the industry's major players, and these are the major reason propelling the eye-tracking market in the region.

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