USD 18.2 Billion
Report ID:
SQMIG30L2267 |
Region:
Global |
Published Date: January, 2025
Pages:
197
|Tables:
92
|Figures:
73
Global Eye Makeup Market size was valued at USD 18.2 Billion in 2023 and is poised to grow from USD 19.24 Billion in 2024 to USD 29.97 Billion by 2032, growing at a CAGR of 5.7% in the forecast period (2025-2032).
The eye makeup market of different types of products that are designed for improving the appearance of the eyes. Eye makeup consists of different types of cosmetics, such as eyeshadows, eyeliners, mascaras, eyebrow products, and eye primers, offering unique effects and application techniques to highlight and define the eyes. In recent times, eye makeup has become an important part of personal grooming routines for consumers globally because of its potential to create dramatic looks, express individuality, and complement different styles and occasions.
The eye makeup market growth is increasing rapidly owing to different factors, like changing fashion trends, evolving beauty standards, technological innovations, and shifting consumer preferences. Fashion trends are continuously changing. This is also evolving the eye makeup styles, with new color palettes, textures, and finishes that can meet the latest runway looks and beauty trends. Furthermore, social media platforms and beauty influencers are also playing a vital part in shaping consumer preferences. This is boosting the demand for innovative eye makeup products showcased in tutorials, reviews, and makeup tutorials. Moreover, the increasing focus on self-expression and creativity in makeup artistry is fueling demand for eye makeup products that provide versatile, pigmentation, and long-lasting wear. Consumers are looking for products that allow them to experiment with bold colors, sophisticated designs, and advanced techniques for expressing their individuality and highlight their personality through makeup.
Market snapshot - (2025-2032)
Global Market Size
USD 18.2 Billion
Largest Segment
Hypermarket and Supermarket
Fastest Growth
E-Commerce Platform
Growth Rate
5.7% CAGR
To get more reports on the above market click here to Buy The Report
The global eye makeup market is segmented into product type, application, distribution channel, and region. Based on product type, the market is segmented into mascara, eye shadow, eye liner, eye pencil, eyebrow gel, and others. Based on application, the market is segmented into personal application and professional application. Based on distribution channel, the market is segmented into hypermarket and supermarket, specialty store, convenience store, and e-commerce platform. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Based on product type, the eye liner segment is dominating with the largest eye makeup market share. In regular makeup routine the eye liners are extremely crucial, providing versatility so that consumers can create different looks like subtle or dramatic. Eye liners are available in various forms, such as pencil liners, liquid liners, gel liners, and pen liners. They provide unique applicators and formulations that are ideal for different preferences and techniques. Pencil liners are convenient for regular use and enable precise application, while liquid liners provide intense pigmentation and long-lasting wear. Furthermore, the gel liners offer a smooth and creamy texture that is perfect for creating winged eyeliner looks, while pen liners are easy to use with felt-tip applicators for precise lines.
The eye shadow segment is expected to witness significant growth during the forecast period. The eye shadow segment is growing rapidly because cosmetic products are applied to the eyelids for adding depth, dimension, and color to the eyes. They are available in various type of finishes, such as matte, shimmer, satin, and metallic, which fulfills the requirement of different preferences and occasions. Furthermore, matte eye shadows are extremely popular for creating subtle, natural looks. These eye shadows can also define the crease, with shimmer and metallic shadows adding sparkle and dimension for evening and festive makeup looks. Moreover, the satin finishes offer a balance between matte and shimmer, providing a soft sheen to the eyelids.
Based on distribution channel, the hypermarket and supermarket segment are dominating the eye makeup market. Hypermarkets and supermarkets are some of the prominent retail outlets that provides a wide range of eye makeup products. Consumers will get different types of eye makeup products and brands under one roof. These retailers fulfill the demand of a wide range of consumer base, by offering better convenience, affordability, and accessibility. Furthermore, the hypermarkets and supermarkets place the eye makeup brands strategically in attractive displays so that they can makeup brands leverage strategic placement, attractive displays. This helps them to capture the attention of the consumer and increase impulse purchases.
As per the eye makeup market analysis, the e-commerce platform segment is expected to be the fastest-growing segment. The emergence of e-commerce has changed the distribution setting of the eye makeup market. The demand for the online stores is increasing because people are preferring to purchase their makeup products from the comfort of their home. The e-commerce platforms provide consumers better convenience, flexibility, and a wide range of eye makeup products from both established brands and emerging labels. Furthermore, the online stores are also using digital marketing strategies, user-generated content, and personalized recommendations for improving the shopping experience and boosting the online sales. Moreover, the direct-to-consumer model also allow eye makeup brands to avoid the traditional retail channels, improve inventory management, and gather useful consumer data for targeted marketing campaigns.
To get detailed analysis on other segments, Request For Free Sample Report
North America is dominating with the largest eye makeup market share. The region of North America is dominating in the eye makeup market because it is one of the largest consumers of cosmetics and personal care products. This is offering huge opportunities to eye makeup manufacturers. Furthermore, the region also has a robust economy, high consumer spending, and fashion-forward culture, which is contributing to the increasing demand for innovative and high-quality eye makeup products. Furthermore, the transforming beauty trends and the influence of social media influencers is also boosting product innovation and marketing strategies in the region of North America. The presence of working women who are extremely aware about the skin care and physical appearance is also one of the important factors that is positively impacting the U.S. market. Additionally, numerous beauty care companies offering a wide array of cosmetics is driving the regional market.
The region of Asia Pacific is anticipated to witness the fastest growth during the eye makeup market forecast period. The Asia Pacific region is experiencing rapid growth in the eye makeup market, driven by factors such as urbanization, changing lifestyles, and the influence of K-beauty and J-beauty trends. Countries such as South Korea and Japan are extremely popular for their advanced cosmetics formulations and skincare-focused makeup routines. This is influencing consumer preferences while purchasing eye makeup in the region. Moreover, the rising working-class population in countries like China and India is also providing a huge consumer base for eye makeup products, boosting market growth. China has displayed a prominent surge in eye makeup market owing to the young population paying attention to the trends in beauty care.
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Growing Demand for Personalized Products
Increasing Innovation in Formulations
Increasing Difficulties with Regulatory Compliance
Rapid Growth of Health Concerns
Request Free Customization of this report to help us to meet your business objectives.
The eye makeup industry has a dynamic landscape, where brands are continuously innovating for meeting the changing preferences of consumers. The market is also extremely competitive because it is a blend of traditional and emerging players who are competing for market share by using unique value propositions. The growth of the industry is also boosted by the increasing demand for different eye makeup products, such as eyeliners, eyeshadows, mascaras, and eyebrow cosmetics. Moreover, organizations are emphasizing on product differentiation with the help of advanced formulations, cruelty-free practices, sustainable packaging, and the use of high-quality ingredients. Furthermore, the rising influence of social media and beauty influencers are playing a vital part in driving consumer engagement and brand loyalty.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the demand for eye cosmetic products such as eyeshadow, eyeliner, and mascara, are constantly increasing among consumers globally. These are vital facial beauty products that offer a huge range of colors, like subtle shades and bold hues, which helps in meeting different preferences and styles. Water, emulsifiers, moisturizers, thickeners, fragrances, and colors are key ingredients used in the production of these items. Market development in eye cosmetics is driven by factors such as ease of use, ease of availability, and affordable pricing. Developing economies and consumer trends in affordable luxury, halal cosmetics, private label brands, and social media influence are significant growth areas. Moreover, innovation and product development, like waterproof and mineral-based eye makeup products are also positively influencing the growth of the market.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 18.2 Billion |
Market size value in 2032 | USD 29.97 Billion |
Growth Rate | 5.7% |
Base year | 2024 |
Forecast period | (2025-2032) |
Forecast Unit (Value) | USD Billion |
Segments covered |
|
Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
|
Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share
Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Eye Makeup Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Eye Makeup Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Eye Makeup Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Eye Makeup Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.
Feedback From Our Clients
Report ID: SQMIG30L2267
[email protected]
USA +1 351-333-4748