USD 33.6 billion
Report ID:
SQMIG25S2066 |
Region:
Global |
Published Date: May, 2025
Pages:
198
|Tables:
90
|Figures:
71
Global Exhibition Organizing Market size was valued at USD 33.6 billion in 2023 and is poised to grow from USD 35.21 billion in 2024 to USD 51.24 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).
The increasing demand for diverse events, the initiatives taken by the government to host exhibitions on behalf of craftspeople, and the increased usage of social media for promotional purposes, are a few of the key global exhibition organizing market growth drivers.
Increasing events and exhibitions in the entertainment sector are providing access for live performances, films, sports, gaming, and interactive experiences to be promoted.
Apart from that, movies or film festivals are also becoming a popular option because they present a whole entertainment package with dance and music performed by their favorite actors and singers. For instance, India has large film festivals all year round, like the Delhi International Film Festival, Jio MAMI Mumbai Film Festival, Global Indian Film Festival, International Film Festival of India GOA, Jagran Film Festival, Jaipur International Film Festival, etc. Also, over 12,000 film festivals are held around the globe annually, ranging from large industry festivals like Cannes or Sundance to medium, small, and even very small local ones.
How Are Technological Integrations Driving Market Demand for Exhibitions?
Technology is also playing its significant share in making exhibitions effective and engaging. Progress in digital technology, virtual reality (VR), augmented reality (AR), and interactive display offers a novel and interactive experience for visitors and participants, inviting more interest and investment into exhibitions. Various market leaders of larger markets are committing more investment towards integrating emerging technologies to facilitate immersive customer experience, which is benefiting exhibition organizing market demand.
Market snapshot - 2025-2032
Global Market Size
USD 33.6 billion
Largest Segment
Art Exhibitions
Fastest Growth
Commercial Exhibitions
Growth Rate
4.8% CAGR
To get more reports on the above market click here to Buy The Report
Global Exhibition Organizing Market is segmented by Service Offerings, Exhibition Type, Size, Frequency, Exhibition Scale, Target Audience, Industry and region. Based on Service Offerings, the market is segmented into Booth Design & Fabrication, Marketing & Promotion, On-site Operations & Staffing, Post-Event Analytics & Follow-Up, Registration & Lead-Retrieval Solutions, Sponsorship Sales & Management and Venue & Logistics Management. Based on Exhibition Type, the market is segmented into Art Exhibitions, Career & Education Fairs, Conferences & Seminars and Consumer & Trade Shows. Based on Size, the market is segmented into 20001-100000 Square meter, 5000-20000 Square meter and More Than 100000 Square meter. Based on Frequency, the market is segmented into Annual / Biennial Flagships, One-Off / Ad-hoc Events and Quarterly / Monthly Showcases. Based on Exhibition Scale, the market is segmented into International/Global, Local and National. Based on Target Audience, the market is segmented into Business-to-Business and Business-to-Consumer. Based on Industry, the market is segmented into Aerospace & Defense, Agriculture & Food, Automotive, Electronics, Energy & Resources, Fashion & Apparel, Healthcare & Pharmaceuticals, Retail & E-commerce and Travel & Tourism. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per the 2024 global exhibition organizing market analysis, in the industry, the 20,000–100,000 sqm segment is the market leader. This facility finds a balance between expense and size, which makes it suitable for all sizes of conferences, trade shows, and expos. From an infrastructure and logistics perspective, it remains within price range and accommodates plenty of exhibitors. This segment typically comprises big international events such as CES and Automechanika, which have a broad base of industry participants and many visitors and thus generate consistent demand in the market.
With the growing need for mega-exhibitions worldwide, the 100,000 sqm category will hold the highest global exhibition organizing market share. Mega-exhibitions need large spaces to host exhibitors, interactive showrooms, and large audiences as sectors such as technology, automobile, and consumer goods grow larger. As organizers invest in bigger and more flexible event spaces, exhibitions such as Hannover Messe and Dubai Expo are leading the expansion of this business.
Based on the 2024 global exhibition organizing market forecast, the art exhibitions category commanded the greatest market share. Increasing enthusiasm for art is driving demand for expert art shows, pushing organizers to create curated and compelling experiences to meet diverse tastes. In addition, greater interest in art is underpinning the expansion of art-oriented venues and events, increasing the variety and scope of the exhibition-organizing market. Moreover, the rising number of art show exhibitions is positively affecting the exhibition organizing market outlook.
With the growing demand from sectors including technology, consumer goods, and automobiles that need large spaces to feature products and services, the commercial exhibitions segment is predicted to expand exponentially. The expansion is being driven by the increase in global trade and the emergence of internet platforms that broaden market access.
To get detailed analysis on other segments, Request For Free Sample Report
Demand for large commercial and trade exhibitions is fueling steady growth in the North American exhibition organizing industry. The United States remains dominant, and major events such as CES 2024, which hosts global tech companies, take place in Las Vegas and Chicago. Art and culture shows are on the rise in Canada, and the Toronto International Film Festival is powering industry growth. Access and attendance are additionally promoted by expanding usage of hybrid event platforms.
The US exhibition organizing market is driven by hefty spending on major events and trade shows in fields such as fashion, technology, and healthcare. Technology-oriented exhibitions are increasingly trending, as exemplified by CES 2024 in Las Vegas with record-breaking attendance and ingenuity. In addition, the increased adoption of AI-driven matching and live guidance apps is enhancing the overall experience of visitors. Starting in 2024, hybrid events are gaining traction, enabling global participation and outreach.
Canada's exhibition economy's commercial and cultural industries are growing, especially in Toronto and Vancouver. The demand for art exhibitions curated is being driven by such events as Canada's National Art Exhibition and the Toronto International Film Festival 2024. Canada is becoming a center for immersive exhibitions due to the growth of digital technology and interactive screens, which are enhancing the experience for both exhibitors and viewers. Especially in 2025, virtual and hybrid events are growing to satisfy the needs of a broader population.
With its large exhibitions being held in London, Paris, and Berlin, Europe remains a key player in international exhibition activity. Hannover Messe 2024, one of the world's leading industrial trade shows, is evidence that Germany's trade fair sector remains vibrant. Events in the UK and France are also reaping from going digital and green. Exhibitions are becoming more dynamic and engaging as more spending is put into immersive technologies such as AR and VR, particularly for technology-centric events in 2025.
Sectors such as technology, fashion, and art hold significant dominance over the exhibition economy in the UK. There is a great demand for bigger, more vibrant exhibitions due to events such as London Fashion Week and the UK Technology Expo 2024. Emerging trends are being shaped by the growth of virtual events and greenery, as organizers employ digital stages and green technology for hybrid events. In 2025, immersive and interactive exhibitions are increasingly popular because of the focus on experiential marketing.
Growth is being spurred by major events such as Paris Fashion Week and the Paris Motor Show 2024, which is propelling France to remain at the top of the exhibition organizing industry. Over 200 Chinese artworks were displayed in the Olympic Tour of Chinese and French Artists in March 2024, showcasing the increasing popularity of cultural shows. Especially in the fashion and art industries, France is investing heavily in technology-driven exhibitions that incorporate AI and AR to provide engaging experiences. This trend is likely to be sustained in 2025.
The Hannover Messe and CeBIT, which are industrial and technical innovation-oriented exhibition events, are the most prominent exhibition events in Germany. The largest in robotics, industrial automation, and automobiles are on display, showing the nation's technical and manufacturing power. Germany is also embracing virtual and digital twin events, scaling them to other regions. As Germany is keen on continuing to be a hub of innovation and an event sustainability leader, hybrid events will increase in 2025.
The exhibition organizing industry is growing fast in Asia-Pacific with the fast-growing industries in China, Japan, and South Korea. Both economic and cultural exhibitions are developing fast in China and shows such as the China International Industry Fair 2024 are contributing to increasing the international profile of the country. Technology and gaming exhibitions such as Tokyo Game Show 2024 are fueling growth in Japan. AI-based technologies and hybrid models are being utilized by South Korea to enhance its exhibition content, especially in the technology and entertainment industries.
The South Korean exhibition organizing industry is on the rise, especially with technology-driven events such as the Seoul International Fair 2024. With domestic and international exhibitors already on board, South Korea is heavily investing in immersive technologies such as AR and VR to provide engaging experiences. Hybrid events are becoming increasingly popular as they enable participation from all over the globe. The government's priority in backing the IT and gaming sectors further places South Korea in its position as a rising Asian exhibition giant expected to grow through to 2025.
Japan remains one of the big players in the exhibition organizing industry, especially in gaming and technology sectors. Japan's supremacy in the industry is evidenced by instances such as the Tokyo Game Show 2024 and the Automotive Engineering Exposition 2024. The exhibitions are more immersive and engaging for the spectators due to increasing convergence of VR and AR. Since Japan remains at the cutting edge when it comes to exhibition innovations, the use of hybrid models and live-streaming technology is predicted to increase in 2025.
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Increasing Demand for Events Particular to a Sector
Utilizing Technology to Encourage Increased Participation
Costly Exhibition Planning Costs
Sustainability and Environmental Challenges
Request Free Customization of this report to help us to meet your business objectives.
The exhibition organizing market is focused, with dominant players having a strong focus on digitization, strategic alliances, and local expansion. To augment value delivery, dominant players are investing in sustainable exhibition solutions, intelligent event applications, and hybrid platforms. Partnerships such as the 2024 tie-up between Ankorstore and Comexposium, for example, reflect the shift towards omnichannel business-to-business experiences. Local event curation and geographic expansion into Asia-Pacific are other key competing projects.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the demand for experiential event experiences, business expenditure on brand promotion, and the fast pace of event technology are fueling the global exhibition organizing market's consistent growth. Virtual platforms, AR/VR, and hybrid models have transformed exhibitions' approach to engaging audiences by making them more engaging and accessible. As per the exhibition organizing regional forecast, although Europe boasts a high degree of cultural and sectoral diversity in events, North America dominates in terms of technical innovation and event size. In the meantime, Asia-Pacific is growing as the most rapidly expanding region, fueled by rising infrastructure investment, rising consumer expenditure, and government policies that favor global trade and cultural events. Innovation and indigenous knowledge are poised to chart the way forward in exhibition planning around the world as the market continues to grow.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 33.6 billion |
Market size value in 2032 | USD 51.24 billion |
Growth Rate | 4.8% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
|
Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
|
Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share
Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Exhibition Organizing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Exhibition Organizing Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Exhibition Organizing Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Exhibition Organizing Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
REQUEST FOR SAMPLE
Global Exhibition Organizing Market size was valued at USD 32.30 Billion in 2023 and is poised to grow from USD 33.5 Billion in 2024 to USD 45.03 Billion by 2032, growing at a CAGR of 3.72% in the forecast period (2025-2032).
The exhibition organizing market is focused, with dominant players having a strong focus on digitization, strategic alliances, and local expansion. To augment value delivery, dominant players are investing in sustainable exhibition solutions, intelligent event applications, and hybrid platforms. Partnerships such as the 2024 tie-up between Ankorstore and Comexposium, for example, reflect the shift towards omnichannel business-to-business experiences. Local event curation and geographic expansion into Asia-Pacific are other key competing projects. 'Blackstone', 'Informa PLC', 'Messe Frankfurt', 'GL Events', 'Messe München GmbH', 'Comexposium', 'Clarion Events Ltd.', 'Tarsus Group', 'MCH Group', 'NürnbergMesse', 'Fiera Milano', 'Koelnmesse GmbH', 'Shanghai International Exhibition Co. Ltd.', 'Dubai World Trade Centre (DWTC)', 'HK Trade Development Council (HKTDC)'
The need for specialized exhibitions based on specific industries, including healthcare, technology, fashion, and green energy, has grown due to growing industry specialization. These specialized meetings bring specific visitors and interesting individuals, providing higher returns on investment for exhibitors. Exhibition organizers are finding more ways to offer participants individualized and useful networking experiences. This is due to industries becoming more diversified, particularly in Europe and North America.
Expansion of Virtual and Hybrid Events: One of the key global exhibitions organizing industry trends is the expansion of virtual and hybrid events. The new standard is hybrid models incorporating virtual and on-site elements. They allow for off-site participation and access to a wider worldwide audience. This industry is expanding due to improved platforms and technology. The model is being adopted by organizers to increase capacity and attendance, particularly in North America and Japan with established internet infrastructure.
How is North America Leading the Global Exhibition Organizing Market?
Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.
Feedback From Our Clients
Report ID: SQMIG25S2066
[email protected]
USA +1 351-333-4748